SlideShare a Scribd company logo
1 of 8
Download to read offline
+ 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
Multi-channel marketing
Integration of Channels
Traditional channels: print ads,
television, radio
Digital channels: websites, social media,
email, mobile apps
+ 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
Meeting Customers Where They
Are
Diversifying channels increases interaction
and engagement.
Ensures reaching customers on preferred
platforms
+ 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
+ 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
Tailoring Messages to
Audiences
Each channel offers unique communication
opportunities.
Messages can be customized based on
channel characteristics.
Consistent Branding
Essential for reinforcing brand identity and
recognition.
Consistency across all channels for a unified
brand experience
+ 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
Data-Driven Insights
Personalizing content and offers for
different audience segments.
Tracking customer interactions across
channels for valuable data.
+ 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
Requires careful planning, coordination, and
integration of messaging and branding.
Ensures consistency and a seamless
customer experience across channels.
StrategicPlanningandCoordination
+ 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
+ 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
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Digital Marketing Training In Bangalore

  • 1. + 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com Multi-channel marketing
  • 2. Integration of Channels Traditional channels: print ads, television, radio Digital channels: websites, social media, email, mobile apps + 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
  • 3. Meeting Customers Where They Are Diversifying channels increases interaction and engagement. Ensures reaching customers on preferred platforms + 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
  • 4. + 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com Tailoring Messages to Audiences Each channel offers unique communication opportunities. Messages can be customized based on channel characteristics.
  • 5. Consistent Branding Essential for reinforcing brand identity and recognition. Consistency across all channels for a unified brand experience + 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
  • 6. Data-Driven Insights Personalizing content and offers for different audience segments. Tracking customer interactions across channels for valuable data. + 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
  • 7. Requires careful planning, coordination, and integration of messaging and branding. Ensures consistency and a seamless customer experience across channels. StrategicPlanningandCoordination + 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com
  • 8. + 9 1 9 6 1 1 3 6 1 1 4 7 www.nidmimdia.com Follow for more such Content