Digital marketing staretegy

1. Digital Marketing Strategy
Digital Marketing is the use of Digital Media or the electronic media to reach out and connect with
the customers. It includes buying and selling of goods and services, servicing customers
,collaborating with business partners .A digital marketing strategy complements the traditional
means of marketing rather than cannibalising it .It adds value and an integration of the traditional
and internet methods creates potential advantages for the company .Organisation can function on
website and get reach to their potential customers and also know about their online behaviour
through digital market and know how to maximize value of the customers .
With 471 million mobile phones subscribers in in India (Ray 2009), India is already a blooming global
market on internet platform. This has helped growth of online commerce giants such as Amazon,
Flipkart, Snapdeal and many more to come.
Mobile internet and cheap data plans have given a boost to mobile commerce and in current
scenario it cannot be ignored as a tool to reach relevant customers.
The following can be done to gain customers online: -
Create a Website: organisations can create website online and use that to reach their customers
with information about their Products, promotions, the nearest outlets, after sales, service etc. For
Example, today every physical company has a web presence with a website such as Asainpaints and
many.
Place ads online: Organisations can place ads online for their sales promotion and growth .For
example many companies to gain customers put up ads on various streaming platforms to gain
market and customers .Indian Railways website is one of most visited website after it turned online
and a lot of revenue it generates comes from ads that it gains from various platform’s .
Using e-mail: Organisations can use database to send emails to customers to inform them about the
services and ongoing new services or plan or products. However, with the explosion of spam mails
customers are prone to detect mails before they read them.
Setting up and participating in online social networks: A number of independent online
communities like fakebook, Instagram, twitter have come up, which provide options to coengane
with the information online or set up particular communities for a purpose. Today almost all
companies have online presence to put up their sales.

2. Most Innovative Advertisement
Company: Samsung service centre
Advertisement type: serious and inspiring
Advertisement: A Samsung employee receives a call from a girl who seems to be disable and she
complains of her television not working and she lives in a faraway home .The employee reaches her
facing all hurdles and when he reaches he founds that the house is of disables the girl tells him that
her best friend who is also a disable is a part of popular singing show and all the disables gather
together to watch the show once the tv is repaired .The ad is inspired by true story of the disables.
What was most innovative : the simplicity and the commitment of working by Samsung employee
was very touching and inspiring .The music added more to the use of it.