Over 8 years of experience as a digital marketer, I can overcome with various innovative, ethical and proprietary optimization techniques.

1. Sarfarazali Y Meghani
sarfarazseo@gmail.com
Mobile no. - +971523642720
Digital Marketer Presentation

2. Having experience of around 8 years as a digital
marketer, I have executed more than 200 projects in
search engine optimization. With the help of various
innovative optimization techniques I have drive huge
volume of quality traffic to static as well as ecommerce
websites.
About Myself

3. SEO Process
• Discuss Business objectives.
• Conduct initial keyword analysis.
• Identify the keyword/landing page combinations.
• Interim Client Approval for Keyword/Landing Pages.
• Baseline Ranking & Traffic reports.
• On-site & Off-site optimization.
• Detailed Recommendation documents.
• Implementation.
• Monitoring and Optimizing: We provide monthly reporting and optimization
recommendations. The reporting is compared to the baseline (or previous month’s
results) to identify trends and help guide additional adjustments.

4. Technical Skills
• Comprehensive Website Analysis
• Keyword Research and Analysis.
• Baseline Ranking report.
• Competitive analysis in Search Engines.
• Content Analysis & SEO Copywriting.
• Analysis of URL structure & information architecture.
• Analysis of internal linking.
• Analysis of source code and page layout.
• Code validation.
• Search Engine Saturation.
• Link Popularity Analysis.
• Link Relevancy & Co-Citation Analysis (Topical Relevancy).

5. Abilities
Handle multiple projects
As a potential leader, able to lead web designers,
link campaigners, content writers, etc
Plan SEO questionnaire for better understand
business, market and operating environment
Plan important objectives and prepare presentation
for the meeting
Create audit report to improve critical errors and
link popularity of the website
Meet potential clients in a mutually convenient
location
Work independently, take initiative and be a self-
starter
✓
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2
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6. Social Signals
Improve Ranking Criteria
Benefits
4 Reduce Bounce Rates
2
1
Increase Participation of
Visitors
3
Improve Brand Visibility

7. Link Building Strategies
Inbound links
Benefits
4 Reputation management of
brand
2
1
Homepage visibility &
traffic
3
Content created as per
search trends
•Traffic
•Links
Brand Name SiteMicro Site
www.client-brand.com

8. W
W W W
W
Three way 3Three way 1 Three way 2
www.client-brand.com
Micro Informational & Brand Name Sites
Micro Site Brand Name Site

9. Link Wheel

10. Static Sites SEO Success Story

11. www.irqs.co.in
Keywords Position Page Web Pages Competing
iso mumbai 2 1 18,70,000
iso certification 6 1 10,20,00,000
lead auditor training 2 1 12,40,00,000
iso certification training 2 1 4,19,00,000
iso certification bodies 7 1 6,26,000
iso certification india 8 1 1,29,00,000
quality management courses 2 1 6,14,00,000
iso 9001 certification 6 1 3,63,00,000
iso 14001 certification 5 1 2,19,00,000
iso 27001 certification 7 1 5,81,000
Increased ROI for IRCLASS Systems And Solutions Private
Limited by driving 37,693 customers through more than 100
keywords on their website http://www.irqs.co.in/. Below are
some of the competitive keywords which ranking on the 1st
page of Google.co.in search engine.

12. www.usha.com
Keywords Position Page Web Pages Competing
Hot And Cold Water Dispenser 1 1 16,40,000
Water Coolers 2 1 51,80,000
Sewing Machines 2 1 2,25,00,000
Tailoring Machine 2 1 49,70,000
Water Cooler 3 1 2,46,00,000
Stitching Machine 3 1 24,00,000
Diesel Pump Set 3 1 2,76,00,000
Water Pump 4 1 4,23,00,000
Water Dispenser 5 1 42,20,000
Halogen Oven 6 1 12,00,000
Out of the 150 keywords that were targeted, I have achieved
results where 43 keywords have been brought to the 1st page
of Google.co.in SERP.

13. www.funcity.ae
Keywords Position Page Web Pages Competing
Fun City 1 1 1,240,000,000
Funcity 1 1 3,630,000
Play Center 3 1 1,460,000,000
Play Area 2 1 1,200,000,000
Party Center 5 1 1,180,000,000
Party Venues Dubai 5 1 162,000
Party Center Dubai 7 1 1,840,000
Indoor Play Ares 8 1 38,800,000
Children Party Places 14 2 585,000,000
Kids Party Places 14 2 157,000,000
Out of the 15 keywords that were targeted, i have achieved
results where 13 keywords have been brought to the 1st and
2nd pages of Google.ae SERP in just 3 months time.

14. Ecommerce SEO Success Story

15. By integrating expert on page and off page optimization
techniques like creating search result pages and rule
based meta tags, hosting informative micro-websites
and diverting traffic through these websites i have
strived to achieve results on the below given competitive
keywords for the websites Tantrauniverse.com,
Shopatdisney.in & Tmhshop.com
SEO Success Story
Tmhshop.com Shopatdisney.in Tantrauniverse.com

16. www.shopatdisney.in
Keywords Position Page Web Pages Competing
Kids Party Products 1 1 51,800,000
School Workbooks 1 1 5,150,000
Baby Soft Toys 1 1 45,900,000
Birthday Party Products 2 1 72,800,000
Birthday Party Gifts 2 1 37,600,000
Disney Dvd 3 1 72,700,000
School Backpack 3 1 41,600,000
Kids Party Invitations 3 1 27,500,000
School Trolley Bag 5 1 10,600,000
Disney Princess Party 5 1 42,000,000
Toys For Kids 5 1 51,400,000
Disney Toys 6 1 116000000
Hannah Montana Toys 7 1 2,030,000
Disney Cars 8 1 28,500,000
Apart from 165 keywords i have strive to get 30 generic
phrases keywords on the 1st page of Google.co.in SERP
in just 4 months time.

17. www.tantrauniverse.com
Keywords Position Page Web Pages Competing
Kids T Shirts 1 1 598000000
Tee Shirts For Women 1 1 2270000000
Kids Tee Shirts 1 1 601000000
Women T Shirts 2 1 650000
T Shirts For Women 2 1 371000000
Adults T Shirts 3 1 39300000
Woman T Shirt 4 1 407000000
Funky T Shirts 4 1 12700000
Ladies Tee Shirts 4 1 158000000
Boys T Shirts 4 1 206000000
Kids Tees 5 1 63500000
Cool Tees 5 1 38000000
Buy Tee Shirt 5 1 1450000000
Tee Shirts 6 1 68300000
Funky Tee Shirt 6 1 19800000

18. www.tmhshop.com
Keywords Position Page Web Pages Competing
financial management book 1 1 123,000,000
management accounting books 2 1 24,400,000
management books 3 1 1,280,000,000
financial accounting books 3 1 23,900,000
chemical engineering books 3 1 15,700,000
electronics engineering books 3 1 21,500,000
civil engineering books 4 1 28,900,000
cost accounting books 5 1 16,300,000
finance accounting books 6 1 24,800,000
educational book 6 1 389,000,000
financial accounting book 6 1 25,200,000
c++ books 7 1 30,000,000
school textbooks 7 1 477,000,000
human resource book 7 1 66,200,000
mechanical engineering books 8 1 21,500,000

19. Reporting
Sample Keyword Ranking Report for Google & Bing Search Engines
This report is created prior to the campaign & on a
monthly basis to monitor the campaign’s performance
Keywords URL
Position Page
birthday party
products
http://www.shopatdisney.in/party-
products
2 1
school bags http://www.shopatdisney.in/shop-by-
category-2/bags/school-bags
3 1
kids toys http://www.shopatdisney.in/ 8 1

20. Article Submission Report
Article Directories URLs
http://ezinearticles.com/ http://ezinearticles.com/?Advantages-That-
Educational-Games-Hold-For-Your-
Kids&id=6174782
http://www.articlesbase.com/ http://www.articlesbase.com/childhood-
education-articles/benefits-of-baby-soft-toys-
4698849.html
http://articlesnare.com/ http://articlesnare.com/shopping-articles/how-
to-plan-and-organize-hannah-montana-
party.htm

21. Local Search Engines Submission Report
Local Search Engines &
Business Directories
URLs
http://www.hotfrog.in/ http://www.hotfrog.in/Companies/Shop-At-Disney
http://www.maplandia.com/ http://www.maplandia.com/india/maharashtra/grea
ter-bombay/andheri/shopping/shop-at-disney/

22. Social Bookmarking Report
Social Book Marking Websites URLs
http://qaafe.com/ http://qaafe.com/bm/books-on-finance
http://www.diigo.com http://www.diigo.com/user/mcgrawhillbooks?domai
n=www.tmhshop.com
http://www.mimeetings.com/ http://www.mimeetings.com/stories/808755/Books_
On_Finance.html

23. THANK YOU!