Digital Marketing slide show.

1. Digital Marketing Agency

2. Digital Marketing
What is it?
Digital marketing can be described as actively promoting products
and services using digital distribution channels as an alternative to
the more traditional mediums such as television, print and radio

3. Digital Marketing
Overwhelmed consumers are becoming adept
at tuning out marketing messages
The Big Four networks (ABC, NBC, CBS & Fox) all filed lawsuit
against satellite cable provider Dish Network in 2012 after it
introduced a new DVR feature that allows Dish viewers to
automatically skip commercials

4. Digital Marketing
How are marketers adjusting.
Digital marketers turn to technology to help
reach target consumers
4 different markets that are being used are
Internet marketing Mobile marketing Social marketing Viral
marketing

5. Digital marketing
How are markets adjusting
The goal for digital marketers is to focus on interactive
elements, encouraging consumers to participate in the
marketing process
U.S. interactive marketing spending will reach $55 billion by
2014, making up 21% of all marketing spending, according to
a report issued by Forrester Research

6. Digital marketing
Internet marketing
The Internet, far more than any other
medium, has given consumers a voice, a
publishing platform and a forum where their
collective voices can be heard, shared and
researched, creating a more powerful and
educated audience than ever before

7. Digital Marketing
Consumer generated media
Blogs
Message boards and forums
Social media
Discussions and forums on large email portals
Online opinion/review sites and services/

8. Digital marketing
Sports and entertainment properties use the Internet for a host of marketing
functions
Ticket sales
Sponsorship sales
Merchandise sales
Additional revenue
streams
Community relations
Player/staff fan connection
(blogs, chats etc.)
General promotion

9. Digital Marketing
Mobile marketing represents an area of massive potential growth
In 2012, Americans alone sent over 2.2 trillion text messages
(that's an average of 19 messages per American each day)
Mobile advertising raked in $8.9 billion in 2012, an 82.8 percent
increase from 2011. One of the main drivers of this growth is the
fact that most consumers have mobile devices on them nearly all
the time, and the always-connected nature of the device.

10. Digital Markeing
Mobile marketing represents an area of massive potential growth
In a study conducted in 2013, researchers found that
nearly 14 percent of smartphone and tablet owners
used their devices to watch television.

11. Digital Marketing
Apps
Apps are individual software programs designed to
run on the Internet, computer, phone or other
electronic device typically designed to increase
functionality or ease of use

12. Digital Marketing
Apps
The sports and entertainment industry has
taken note of the apps trend and launched a
number of sports and entertainment related
apps