SlideShare a Scribd company logo
Digital
Marketing
Medium
Your Company Name
Content
Digital Marketing Key Statistics
02 Elements of Digital Marketing
03 Digital Marketing Channels
04 Previous Year’s Digital Marketing Channels
05 ROI on Digital Marketing
06 Digital Marketing Strategy Framework
07 Roadmap to Digital Marketing Strategy
08 Digital Marketing Summary Dashboard
09 Digital Marketing ROI Report
01
2
Content
Digital Marketing Key Statistics
02 Elements of Digital Marketing
03 Digital Marketing Channels
04 Previous Year’s Digital Marketing Channels
05 ROI on Digital Marketing
06 Digital Marketing Strategy Framework
07 Roadmap to Digital Marketing Strategy
08 Digital Marketing Summary Dashboard
09 Digital Marketing ROI Report
3
01
Digital Marketing Key Statistics
4
Key Statistical Indicators for the World’s Internet, Mobile, and Social Media Users
Digital Around The World In 2019
Jan 2019
Total
Population
Internet
Users
Active Social
Media Users
Union Mobile
Users
Active Mobile
Social Users
2.60 2.20 7.20 1.13
Billion
35%
Urbanisation:
Billion
43%
Urbanisation:
Billion
52%
Urbanisation:
Billion
58%
Urbanisation:
Billion
30%
Urbanisation:
3.80
We have listed
digital marketing
trends worldwide.
user can alter as per
their requirement
Elements of Digital Marketing
5
Paid Marketing
• Display Ads
• Text Here
• Social Media
• Email Marketing
• Pay Per Click
Mobile Marketing
• Mobile Apps
• Text Here
• Text Here
• Text Here
Organic Marketing
• SEO
• Social Media
• Text Here
• Email Marketing
• Text Here
Reporting
• Analytics
• Text Here
• Text Here
• Text Here
• ORM
Elements of
Digital
Marketing
This slide shows four
marketing elements
and their sub
channels. User can
select accordingly.
01 Email Marketing
02 Pay-Per-Click Advertising (PPC)
03 Search Engine Optimization (SEO)
04 Display Advertising
05 Social Media Marketing (SMM)
06 Content Marketing
6
Digital Marketing Channels
This year company
is going to focus on
listed digital
marketing channels.
7
Email
Marketing
Email Marketing Statistics
8
81% of People
Check Their
Email Daily.
42% Sing Up
for Email on
Brand Websites.
52% Sing Up
Expecting
Discounts.
$ 14.25
Average Return for
Every $1 Spent on
Email Marketing.
Email Marketing:
4x Higher
Conversion Rate
Than Social Media.
This slide covers
the vital statistics
related to use of
email marketing as
a channel.
Email Marketing Strategies
9
Powerful strategies
to fine tune your
email marketing.
User can alter as per
their requirement.
Email
Marketing Strategy
Full Metrics
Reporting
CRM
Integration
Wed site
Integration
List
Segmentation&
Targeted Emails
Contact List
Management
Professionally
Designed
Landing Pages
Professionally
Designed Emails
Define KPLS
Campaign
Objectives
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Email Marketing Budget
10
Up to 700,000 emails Up to 550,000 emails From 750,000+ emails
$1 for 453 emails $1 for 400 emails $1 for 800 emails
$0.005 Per Recipient $0.004 Per Recipient $0.005 Per Recipient
This slide gives you
the information about
the budget and
expenses related to
email marketing.
Email Marketing Dashboard
11
0
1000
2000
3000
4000
5000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Day-Week+259
Subscribers 4,500
Sent Opens % Clicks % Bounces Unsubs
Weekly Newsletter 2,482 833 58 24 19
Jul 22nd 2015 9:.00.00 Am 10.9 6.3
Summer Promo 3,429 703 78 27 28
Jul 19th 2015 9:.50.00 Am 20.5 7.5
Daily Customer Update Em.. 4,499 880 40 31 31
Jul 15th 2015 8:.00.00 Am 20.9 4.5
Your Text Here 2,227 905 46 40 35
Your Text Here 21.4 8.4
Your Text Here 3,998 944 75 10 22
0
200
400
600
800
1000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1,352
Day:-71 Week:-78
2,440
Day:-101 Week:-71
22
Day:-1 Week:-
3,077
Day:-73 Week:-79
0
200
400
600
800
1000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
7,116
Day:-136 Week:-387
Email Marketing Email Marketing Recently Sent Emails
List Health
Google Analytics Google Analytics Total Sessions
Total sauces by medium
Direct Sessions Organic Sessions Paid Sessions Referral Sessions Sessions
12
Pay-Per-Click
Advertising
(PPC)
01 On average, 41% of clicks go to the top 3 paid ads on the
search results page.
02
For high commercial intent searches (someone looking to
buy a product) paid ads get 65% of all clicks.
03
The average click-through rate for an ad in the first position is
7.94%. An average click-through rate is 2%.
04 PPC visitors are 50% more likely to purchase something
than organic visitors.
05 65% of B2B companies have acquired a Customer
through LinkedIn paid ads.
06 One company increased their PPC ROI by 2.5 times with
Facebook remarketing.
07
Search ads can increase brand awareness
by 80%.
Pay Per Click(PPC) Statistics
13
Listed here are some
of the PPC 2018
statistics showing the
effectiveness of this
medium as a digital
marketing channel.
14
Pay Per
Click(PPC)
Strategies
Powerful strategies
to fine tune your PPC
strategies. User can
alter as per their
requirement.
Pay Per
Click
Key Word
Research
Ad
Creation
Landing Page
Development
Account
Set Up
Tracking
Installation
and Testing
Campaign
Launch
Monitor
Performance
Campaign
Assessment Analysis and
Feedback
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here Your Text Here
Pay Per Click Budget
15
Days
Daily
Budget ($)
Estimated Daily
Clicks
Estimated Daily
Cost ($)
Estimated
CPC ($)
Monday 60.00 14 67.90 5.83
Tuesday 65.00 10 53.40 2.83
Wednesday 40.00 8 48.90 3.83
Thursday 24.50 6 39.30 4.83
Friday 12.00 4 24.40 5.83
This slide shows you the
budget for estimated
daily clicks, costs and
cost per click. User can
alter according to his
requirements.
Pay Per Click(PPC) Dashboard
16
Visits and Bounce Rate by keyword
Keyword Visits Bounce Rate %
Your Text Here 478 62.52
Your Text Here 290 47.89
Your Text Here 248 45.41
Your Text Here 422 77.54
Your Text Here 101 82.07
Your Text Here 128 58.14
Your Text Here 140 68.18
Clicks and Impressions by keyword
Keyword Clicks Impressions
Your Text Here 383 14.635
Your Text Here 292 17.360
Your Text Here 128 8.646
Your Text Here 149 14.503
Your Text Here 141 4.847
Your Text Here 130 5.311
Your Text Here 207 7.455
Goal Completions and Total Cost By Keyword
Keyword Goal Completions Cost $
Your Text Here 4 14.02
Your Text Here 2 4.71
Your Text Here 1 15.12
Your Text Here 5 173.19
Your Text Here 4 14.25
Your Text Here 7 12.00
Your Text Here 8 11.25
Advanced Segments + Add Widget Share Email Export
PPC Goal Completions
14 of Total:42.44%(24)
Goal Completions
0
20
40
Jan Feb Mar Apr May
0
10
20
30
Jan Feb Mar Apr May
PPC Visits
3,245 % of Total:54.43%(1.759)
Clicks
PPC Impressions
257,670 % of Total:$200.00%(1.27.670)
CTR
0
10
20
30
Jan Feb Mar Apr May
Cost by Campaign
10
12
15
33
25
5
Master Master Portuguese Master French Other
Clicks by Campaign
10
12
15
33
25
5
Master Master Portuguese Master French Other
Impressions by Campaign
10
12
15
33
25
5
Master Master Portuguese Master French Other
17
Search Engine
Optimization
(SEO)
SEO Statistics
14.6%
SEO leads have a 14.6% close rate.
Outbound leads (ex. Direct mail or print
advertising)
have a 17% close rate.
60%
60% of all organic clicks
go the organic top
3 search results.
$14
Brands relying on inbound marketing
save over
$14 for every
new customer acquired.
Lead-to-Customer Close
through SEO- HubSpot,
March 2012,State of
Inbound Marketing.
15%
Of internet users globally do research
for online products and additionally there
are 44% of these online shoppers
started shopping using a search engine
- Interconnected World: Shopping and
Personal
- Finance, 2012.
61%
Of searchers click on organic results,
wherein about 79% of these organic
clicks went to the top
five results
-Marketing Sherpa,
February 2007.
70%
18
This slide covers the
vital statistics related
to use of SEO as a
digital marketing
channel.
SEO Strategies
19
Below are the listed
SEO strategies
presently used by
organization. User
can alter as per their
requirements.
SEO
Strategies
Information
Architecture
Keyword
Analysis
Content
Development
Search Engine
Submission
Linking Analysis
& Strategy
Analytics
& Reporting
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
SEO Monthly Budget
Jan-19 Feb-19 Mar-19 Total
SEO Spend £2,250 £,450 £5,340 £14,050
Conversions 121 153 100 534
Traffic 1,230 1,052 1,127 4,509
Average CPA
Cost Per
Conversion
£20,55 £40.42 £28.00 £40,07
Cost Per Visitor 1,49 1.12 4.05 2.98
20
This slide shows the
estimated monthly
budget for the
company. You can
edit this as per your
requirements.
SEO Dashboard
Most Viewed Pages From SEO
Page Title Organic Searches Avg. Time On Page
The Ideal W3 Total Caches Setting (With Sore shots) 1,526 20:06:10
25+ SEO Friendly WordPress Themes For Everyone 1,502 20:03:05
7 Google Analytics Custom Dashboard Examples 2,149 20:05:40
Why Is WordPress So Slow (And 4 Ways To Exists) 2,195 20:06:04
25 SEO Financially WordPress Themes For Everyone 1,216 20:03:01
The Ideal Yost WordPress SEO Plugin Settings 1,010 10:02:58
The 15 Most Important WordPress Plugins, Period 418 10:04:05
SEO For Artists 10 Tips For Better Visibility In Google 17 10:03:11
20 Top Online Directories For Local Business SEO 316 10:03:33
How And Where To Put Keyboard In Your Website 311 10:04:03
Traffic Type
Organic Direct Referral Social
12,191
Users
Main Search Engines Used
Google Bing Yahoo Aol Ask Other
22,191
Users
All Searches Engines Used
Source / Medium Organic Searches
Google / Organic 230,394
Bing / Organic 50
Yahoo / Organic 30
Aol / Organic 4
Ask / Organic 4
Yandex / Organic 4
Babylon / Organic 2
Baidu / Organic 1
Conduct / Organic 5
50 Com / Organic 5
Top known keywords
keyword Organic Searches Avg. Time on Page
Seo friendly WordPress themes 2 10:01:28
W3 total cache settings 2 10:00:00
Google analytics dashboard 2 10:01:29
WordPress designs 2 10:00:00
Non-branded Visits From SEO
256
Organic Searches
Total Visits From Sec
956
Organic Searches
Total Visits From Sec
2,354
% Of Total: 100.00%(478,144)
21
22
Display
Advertising
Display Advertising Statistics
23
Display Ads Benchmark Average Time Per Day Spent With Display Ads
CTR for Digital Display Ads are 8.8x Higher Than Traditional Display
2018 2019
1:14
3:30 3:40
1:20
Digital Ads Traditional Ads
Viewability
Rate
Viewable
Completion Rate
70.62%
63.75%
Listed here are some of
the display ADs 2018
statistics showing the
effectiveness of this
medium as a digital
marketing channel.
Display Advertising Strategies
24
We have listed a few
Display Advertisement
strategies for effective
marketing. You can
alter these as per your
requirements.
01
Set Campaign Goals
Your Text Here
02
Reach out to your Audience
Your Text Here
03
Choose the Right Tools for Campaign Execution
Your Text Here
04
Create Compelling Banner Ads
Your Text Here
05
Optimize your Landing Page
Your Text Here
Display Advertising Budget
25
Cost Per Mile(1000 Impressions)
Cost Through Rate
CPM
CTR
Shift Allocation to Get More Impressions or Lower Cost
Lost of Long-tail Small
Websites
Advertiser has More
Power
1’s of Dollars
0.03%
Ad
Networks
Massive Number
of Impressions
“Junk” Quality and
Super-low Prices
20’s of Cents
0.002%
Facebook
Large Audience
Publisher/Portal has
More Power
30’s of Dollars
0.4%
Big
Portals
Specified here is the
budget spend on
Display advertisement .
User can alter this as
per their requirements.
Display Advertising Dashboard
26
Clicks
640
469.1%
VS 449 (prev.)
Impressions
1,445
445.8%
VS 4,080 (prev.)
CTR
41.0%
44.1%
VS 4.7% (prev.)
Clicks-through
Conventions
42
-51.2%
VS 150 (prev.)
View-through
Conversions
42
-47%
VS 78 (prev.)
Total Conversions
450
47.1%
VS 137 (prev.)
Activity per Click
65.4
-35.4%
VS 148.7 (prev.)
0%
50%
100%
150%
200%
250%
300%
Jan Feb Mar Apr Mar May Jun Jul Aug Sep Oct Nov Dec
Click Rate
Impressions
Double Click Campaign Stats
27
Social Media
Marketing (SMM)
SMM Statistics
28
33
Million Users
30
Million Users
17
Million Users
15
Million Users
18.1
Million Users
This slide covers the
vital statistics related
to use of social
media marketing as
a channel.
29
SMM
Strategies
We have listed a few
social media marketing
strategies for effective
marketing. You can
change these as per
your requirements.
Social Media
Marketing
Strategy
Choose
Platform
Your Text Here
Determine
Audience
Your Text Here
Set Goals
Your Text Here
Adjust
Your Text Here
Track & Measure
Progress
Your Text Here
Implement
Your Text Here
Create
Content
Your Text Here
SMM Budget
30
Budget Category
(Type description)
In-house Expertise
(Fixed/percent)
Outsource Expanses
(Fixed/percent)
Total Category
(Fixed/percent)
Content Creation
Writing
Graphics
Video
($ per hour x hours per month) (# pieces continent x $ per pieces project)
$_________________________________%
$ %
$ %
$ %
Social Advertising
(social channel 1)
(social channel 2)
(social channel 3)
(N/A) ($ per day x days per month)
$_________________________________%
$ %
$ %
$ %
Social Engagement
(social channel 1)
(social channel 2)
(social channel 3)
($ per hour x hour per month)
($ per hour x hour per month)
$_________________________________%
$ %
$ %
$ %
Software/Tools
Monitoring
Scheduling
Analytics
(N/A) ($ per month)
$_________________________________%
$ %
$ %
$ %
Promotions/Contests
(campaign 1)
(campaign 2)
(campaign 3)
($ per campaign) ($ per campaign)
$_________________________________%
$ %
$ %
$ %
Total $ % $ % $
Content Creation
Social Advertising
Social Engagement
Software /Tools
Promotion/Contest
Your Text Here
Specified here is the
budget spend on
social media
marketing . User can
alter this as per their
requirements.
0
10
20
30
40
50
60
70
80
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
SMM Dashboard
31
Visits, Customer, Leads
Twitter Stats
25,510
Followers
Facebook Stats
15,245
Followers
Google+ Stats
5,205
Followers
LinkedIn Stats
11,155
Followers
Emails Sent
14,255
Emails Opened
Total Leads
6,104
Loads This Month
Sales Ready Leads
2,112
Sales Ready Leads
This Month
New Revenue
$275k
New Revenue This
Month
New Customers
357
New customers
This Month
Customer Visits Leads
32
Content
Marketing
33
Content Marketing Statistics
25%
35%
45%
56%
68%
88%
Illustrations/Photos
Infographics
Ebooks/White Papers
Videos (pre-produced)
Case Studies
Social Media Post - Excluding Videos(e.g., tweets, pins)
This slide shows the
current stats for content
marketing and number of
respondents in percent.
User can alter as per
their requirements.
Content Marketing Strategies
34
Powerful strategies to
fine tune your content
marketing strategies.
User can alter as per
their requirement.
01
In-depth Research
Your Text Here
02
A Strong Headline
Your Text Here
03
Effective Call to Action (CTA)
Your Text Here
04
Multiple Content Formats
Your Text Here
05
Visual Content
Your Text Here
06
Guest Blogging
Your Text Here
07
Tracking the Key Performance Indicators (KPI)
Your Text Here
08
Content Promotion
Your Text Here
Content Marketing Dashboard
35
Unique Visitors
468,184
% Of Total: 100.00%(478,144)
Signup Conversion Rate
4.78%
% Of Total: 100.00%(478,144)
Blog Pages / Visit
144
% Of Total: 100.00%(478,144)
Overall Visits
822,305
% Of Total: 100.00% ( 732,305)
Conversions
2723
% Of Total: 100.00% ( 732,305)
Blog Visits
42
% Of Total: 100.00% ( 732,305)
Conversions by Search Ouery
Keyword Visits
Bronze
Membership
(Goal 1
Conversion
Rate)
(Not Provided) 271,409 0.34%
Econsultancy 6,821 0.55%
Conversions by Social Network
Keyword Visits
Bronze
Membership
(Goal 1
Conversion
Rate)
Twitter 86,977 0.14%
Facebook 63.154 025%
Blog Post Visits
Page Title Visits
Down for maintenance / Consultancy 87
Content
Digital Marketing Key Statistics
02 Elements of Digital Marketing
03 Digital Marketing Channels
04 Previous Year’s Digital Marketing Channels
05 ROI on Digital Marketing
06 Digital Marketing Strategy Framework
07 Roadmap to Digital Marketing Strategy
08 Digital Marketing Summary Dashboard
09 Digital Marketing ROI Report
36
01
37
Previous Year’s Digital Marketing Channels (1/2)
35%
15%
21%
10%
6%
13%
Last Year’s Acquisition Sources
Social Media SEO PPC Content Marketing Email Marketing Display Advertising
Top Performing Channels:
▪ Social Media
▪ SEO
▪ Content Marketing
▪ Pay Per Click(PPC)
Non-Scalable Channels:
▪ Email Marketing
▪ Display Advertisement
We have mentioned the
best and worst Digital
marketing channels for
market reach, users
can edit the data as per
their requirements.
38
20%
25%
30%
40%
64%
74%
90%
Your Text Here
Display Advertisement
Email Marketing
Pay Per Click (PPC)
Content Marketing
SEO
Social Media
Covered here are the
digital marketing
channels most
effective in the
previous year.
Previous Year’s Digital Marketing Channels (2/2)
39
ROI on Digital Marketing (1/2)
$85.00
$35.00
$56.00
$46.00
$50.00
$35.00
$20.00
Social Media Display
Advertisement
Content Marketing Pay Per Click
(PPC)
Email Marketing SEO Your Text Here
ROI (per $1 spent)
This slide shows return
on investment on digital
marketing channels on
basis of dollar spent.
Users can change as
per their requirements.
40
ROI on Digital Marketing (2/2)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Your Text Here
Your Text Here
Your Text Here
SEO
Email Marketing
Pay Per Click (PPC)
Content Marketing
Display Advertisement
Socila Media
Share of Respondents
Lowest ROI
Medium ROI
Highest ROI
Don't use or N/A
The statistic presents
information on the
perceived level of ROI
generated by selected
marketing channels.
Users can alter as per
their requirements.
Digital Marketing Strategy Framework
41
Presence
Create A Persuasive Online Presence
Drive
Drive Relevant Traffic To You Website
Convert
Comment Visitors & Leads To Customers
Retain
Ture Existing Customers To Activates
Stranger Visitors Leads Customers Advocates
web
Design
Personas
& STP
Competitive
Intelligence
Content
Marketing
Branding &
USP
Value Offer
Creation
Social
Media
SEO
Events &
Webinars
Online
Advertising
Email
marketing
Contests &
Competitions
NPS Survey
Advocacy
Programmers
Stellar Customer
Service
Landing
Page
Lead
magnet/gated
content
Website Remarking
Sales
Follow up
Lead Nurturing
Yes
No
No
Yes
No
Qualified
by Lead
Score
Became A
Customer ?
This framework shows
the strategy opted to
convert visitors to loyal
customers and the
relevant digital
marketing channels to
be used at each stage.
Roadmap to Digital Marketing Strategy
42
Jun-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19
Web Assets
Organic Seo Strategy
Your Text Here
Online Advertising (Ppc)
Your Text Here
Your Text Here
Content
Your Text Here
Your Text Here
Social Media
Facebook
Instagram
Linkedin
Google Plus
Twitter
Tools/Technology
Email Service Provider Section
Advanced Analytics
Marketing Automation
Social Media Management
Covered here is a
roadmap displaying
the time frame for
implementing
different channels
for marketing.
Digital Marketing Summary Dashboard
43
Web Traffic Targets-This Month
Channel Progress Users GCR Bounce Rate Events / Session
Organic 56,44 5.44% 78.51% 1.52 : 1
Display 84,451 17.45% 21.54% 1.55 : 1
Direct 34,241 4.29% 52.53% 5.44 : 5
Referral 83,445 31.46% 73.50% 5.37 : 1
Social 2,343 7.49% 35.75% 1.54 : 5
Email 944 21.46% 45.83% 1.56 : 1
Paid Search 2,248 3.41% 29.78% 1.15 : 5
Other 3346 26.84% 62.13% 1.75 : 5
185,446 41.70% 56.59% 5.45 : 1
Regions Leads
United States
India
Denmark
United Kingdom
Canada
South Africa
Netherlands
Vietnam
Pakistan
Italy
14
54
5
6
6
5
5
5
2
0 10 20 30 40 50 60
8
Inbound Call
Blog
Trial Request
Content Download
Subscription
Webinar
Contact
Role
Today Lead by Program
45
88
Non Trials
55.60%
Trials
22.55%
Lead Breakdown (Today) Lead This Month
Leads (Today)
75
Leads (This Month)
2,510
Web Users (This Month)
165,456
Key Conversion Metrics
3.55%
Web User to Load
60.54%
Lead to Trial
5.14%
Web User to Trial
52.0%
% working Sales
22.5%
% w. High Demographic
10.5%
% of Active Trails
25.3%
% of Active Trails
55.1%
% w. High Demographic
55.8%
% Working Sales
Quality of Trial Leads (Today)
Quality of This Month’s Trial Leads
Trial Leads by Region (Today)
Top Social Media Channels
2,454
Likes
1,444
Subscription
2,246
Followers
5,426
Followers
in
Digital Marketing ROI Report (1/2)
44
Keyword Visits ? Impressions ? Clicks ? Cost ? CTR ? CPC ? RPC ? ROI ? Margin ?
49,307
% of Total
11.70% (355,988)
84,732,309
% of Total 99.10%
(14,865,972)
86,197
% of Total
95.23%(48,509)
$211,406.69
% of Total : 97.27%
($114,536.08)
0.81%
Site Avg:
0.33%(3.00%)
$8.41
Site Avg:
$ 2.36(2.14%)
$3.45
Site Avg:
$92.16 (94.08%)
226.19%
Site Avg:
3,803.33%(96.68%)
95.79%
Site Avg:
97.44%(-42.74%)
1. Keyword 1 75 678 48 $24.99 2.73% $1.47 $78.18 323.22% 39.17%
2. Keyword 2 21 158 8 $24.66 5.49% $8.96 $78.89 583.70% 84.24%
3. Keyword 3 405 2,425 271 $551.45 7.15% $11.35 $17.91 435.20% 74.26%
This slide covers
visits, impressions,
clicks, cost,
CTR,CPC,RPC,
ROI, Margin for
keywords.
Digital Marketing ROI Report (2/2)
45
Source / Medium ? Sessions ? Cost ? Revenue ? ROI ?
22,086
% of Total: 22.98%
(17.8)
(%)
$4915.00
% of Total:47.50%
($1495.30)
($)
$7,901.70
% of Total:19.20%
($20,290.10)
($)
7,500.90%
% of Total:6,600.10%
(-27.80%)
(%)
1. Google + plus / Social 1,165 (28.49%) 450.10 (28.49%) 7,100.51 (36.21%) 2,400.30%
2. Facebook / Social 990 (24.03%) 055.00 (28.49%) 2,501.10 (25.87%) 4,886.70%
3. Twitter / Social 176 (21.45%) 150.00 (27.93%) 3,101.10 (18.96%) 2,404.40%
4. Reddit / Social 880(11.75%) 340.00 (15.65%) 310.00 (1.89%) -01.42%
5. linkedin / Social 343 (5.95%) 200.00 (1.17%) 688.90 (17.05%) 5,889.00%
This slide cover
return on investment,
sessions, cost,
revenue, ROI for
social media
Digital Marketing Channel Icon Slide
46
47
Coffee Break
(11:00 - 11:15)
It’s time for a coffee
break, let’s have a cup
of coffee.
48
Additional Slides
49
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300.%
400.%
500.%
600.%
2016 2017 2018 2019
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50
Stacked Area Clustered Column
0
1
2
3
4
5
6
7
8
9
10
FY01 FY02 FY03 FY04
In
Percentage
Product 01
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Digital Marketing Medium Powerpoint Presentation Slides

  • 2. Content Digital Marketing Key Statistics 02 Elements of Digital Marketing 03 Digital Marketing Channels 04 Previous Year’s Digital Marketing Channels 05 ROI on Digital Marketing 06 Digital Marketing Strategy Framework 07 Roadmap to Digital Marketing Strategy 08 Digital Marketing Summary Dashboard 09 Digital Marketing ROI Report 01 2
  • 3. Content Digital Marketing Key Statistics 02 Elements of Digital Marketing 03 Digital Marketing Channels 04 Previous Year’s Digital Marketing Channels 05 ROI on Digital Marketing 06 Digital Marketing Strategy Framework 07 Roadmap to Digital Marketing Strategy 08 Digital Marketing Summary Dashboard 09 Digital Marketing ROI Report 3 01
  • 4. Digital Marketing Key Statistics 4 Key Statistical Indicators for the World’s Internet, Mobile, and Social Media Users Digital Around The World In 2019 Jan 2019 Total Population Internet Users Active Social Media Users Union Mobile Users Active Mobile Social Users 2.60 2.20 7.20 1.13 Billion 35% Urbanisation: Billion 43% Urbanisation: Billion 52% Urbanisation: Billion 58% Urbanisation: Billion 30% Urbanisation: 3.80 We have listed digital marketing trends worldwide. user can alter as per their requirement
  • 5. Elements of Digital Marketing 5 Paid Marketing • Display Ads • Text Here • Social Media • Email Marketing • Pay Per Click Mobile Marketing • Mobile Apps • Text Here • Text Here • Text Here Organic Marketing • SEO • Social Media • Text Here • Email Marketing • Text Here Reporting • Analytics • Text Here • Text Here • Text Here • ORM Elements of Digital Marketing This slide shows four marketing elements and their sub channels. User can select accordingly.
  • 6. 01 Email Marketing 02 Pay-Per-Click Advertising (PPC) 03 Search Engine Optimization (SEO) 04 Display Advertising 05 Social Media Marketing (SMM) 06 Content Marketing 6 Digital Marketing Channels This year company is going to focus on listed digital marketing channels.
  • 8. Email Marketing Statistics 8 81% of People Check Their Email Daily. 42% Sing Up for Email on Brand Websites. 52% Sing Up Expecting Discounts. $ 14.25 Average Return for Every $1 Spent on Email Marketing. Email Marketing: 4x Higher Conversion Rate Than Social Media. This slide covers the vital statistics related to use of email marketing as a channel.
  • 9. Email Marketing Strategies 9 Powerful strategies to fine tune your email marketing. User can alter as per their requirement. Email Marketing Strategy Full Metrics Reporting CRM Integration Wed site Integration List Segmentation& Targeted Emails Contact List Management Professionally Designed Landing Pages Professionally Designed Emails Define KPLS Campaign Objectives Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
  • 10. Email Marketing Budget 10 Up to 700,000 emails Up to 550,000 emails From 750,000+ emails $1 for 453 emails $1 for 400 emails $1 for 800 emails $0.005 Per Recipient $0.004 Per Recipient $0.005 Per Recipient This slide gives you the information about the budget and expenses related to email marketing.
  • 11. Email Marketing Dashboard 11 0 1000 2000 3000 4000 5000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Day-Week+259 Subscribers 4,500 Sent Opens % Clicks % Bounces Unsubs Weekly Newsletter 2,482 833 58 24 19 Jul 22nd 2015 9:.00.00 Am 10.9 6.3 Summer Promo 3,429 703 78 27 28 Jul 19th 2015 9:.50.00 Am 20.5 7.5 Daily Customer Update Em.. 4,499 880 40 31 31 Jul 15th 2015 8:.00.00 Am 20.9 4.5 Your Text Here 2,227 905 46 40 35 Your Text Here 21.4 8.4 Your Text Here 3,998 944 75 10 22 0 200 400 600 800 1000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1,352 Day:-71 Week:-78 2,440 Day:-101 Week:-71 22 Day:-1 Week:- 3,077 Day:-73 Week:-79 0 200 400 600 800 1000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 7,116 Day:-136 Week:-387 Email Marketing Email Marketing Recently Sent Emails List Health Google Analytics Google Analytics Total Sessions Total sauces by medium Direct Sessions Organic Sessions Paid Sessions Referral Sessions Sessions
  • 13. 01 On average, 41% of clicks go to the top 3 paid ads on the search results page. 02 For high commercial intent searches (someone looking to buy a product) paid ads get 65% of all clicks. 03 The average click-through rate for an ad in the first position is 7.94%. An average click-through rate is 2%. 04 PPC visitors are 50% more likely to purchase something than organic visitors. 05 65% of B2B companies have acquired a Customer through LinkedIn paid ads. 06 One company increased their PPC ROI by 2.5 times with Facebook remarketing. 07 Search ads can increase brand awareness by 80%. Pay Per Click(PPC) Statistics 13 Listed here are some of the PPC 2018 statistics showing the effectiveness of this medium as a digital marketing channel.
  • 14. 14 Pay Per Click(PPC) Strategies Powerful strategies to fine tune your PPC strategies. User can alter as per their requirement. Pay Per Click Key Word Research Ad Creation Landing Page Development Account Set Up Tracking Installation and Testing Campaign Launch Monitor Performance Campaign Assessment Analysis and Feedback Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
  • 15. Pay Per Click Budget 15 Days Daily Budget ($) Estimated Daily Clicks Estimated Daily Cost ($) Estimated CPC ($) Monday 60.00 14 67.90 5.83 Tuesday 65.00 10 53.40 2.83 Wednesday 40.00 8 48.90 3.83 Thursday 24.50 6 39.30 4.83 Friday 12.00 4 24.40 5.83 This slide shows you the budget for estimated daily clicks, costs and cost per click. User can alter according to his requirements.
  • 16. Pay Per Click(PPC) Dashboard 16 Visits and Bounce Rate by keyword Keyword Visits Bounce Rate % Your Text Here 478 62.52 Your Text Here 290 47.89 Your Text Here 248 45.41 Your Text Here 422 77.54 Your Text Here 101 82.07 Your Text Here 128 58.14 Your Text Here 140 68.18 Clicks and Impressions by keyword Keyword Clicks Impressions Your Text Here 383 14.635 Your Text Here 292 17.360 Your Text Here 128 8.646 Your Text Here 149 14.503 Your Text Here 141 4.847 Your Text Here 130 5.311 Your Text Here 207 7.455 Goal Completions and Total Cost By Keyword Keyword Goal Completions Cost $ Your Text Here 4 14.02 Your Text Here 2 4.71 Your Text Here 1 15.12 Your Text Here 5 173.19 Your Text Here 4 14.25 Your Text Here 7 12.00 Your Text Here 8 11.25 Advanced Segments + Add Widget Share Email Export PPC Goal Completions 14 of Total:42.44%(24) Goal Completions 0 20 40 Jan Feb Mar Apr May 0 10 20 30 Jan Feb Mar Apr May PPC Visits 3,245 % of Total:54.43%(1.759) Clicks PPC Impressions 257,670 % of Total:$200.00%(1.27.670) CTR 0 10 20 30 Jan Feb Mar Apr May Cost by Campaign 10 12 15 33 25 5 Master Master Portuguese Master French Other Clicks by Campaign 10 12 15 33 25 5 Master Master Portuguese Master French Other Impressions by Campaign 10 12 15 33 25 5 Master Master Portuguese Master French Other
  • 18. SEO Statistics 14.6% SEO leads have a 14.6% close rate. Outbound leads (ex. Direct mail or print advertising) have a 17% close rate. 60% 60% of all organic clicks go the organic top 3 search results. $14 Brands relying on inbound marketing save over $14 for every new customer acquired. Lead-to-Customer Close through SEO- HubSpot, March 2012,State of Inbound Marketing. 15% Of internet users globally do research for online products and additionally there are 44% of these online shoppers started shopping using a search engine - Interconnected World: Shopping and Personal - Finance, 2012. 61% Of searchers click on organic results, wherein about 79% of these organic clicks went to the top five results -Marketing Sherpa, February 2007. 70% 18 This slide covers the vital statistics related to use of SEO as a digital marketing channel.
  • 19. SEO Strategies 19 Below are the listed SEO strategies presently used by organization. User can alter as per their requirements. SEO Strategies Information Architecture Keyword Analysis Content Development Search Engine Submission Linking Analysis & Strategy Analytics & Reporting Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
  • 20. SEO Monthly Budget Jan-19 Feb-19 Mar-19 Total SEO Spend £2,250 £,450 £5,340 £14,050 Conversions 121 153 100 534 Traffic 1,230 1,052 1,127 4,509 Average CPA Cost Per Conversion £20,55 £40.42 £28.00 £40,07 Cost Per Visitor 1,49 1.12 4.05 2.98 20 This slide shows the estimated monthly budget for the company. You can edit this as per your requirements.
  • 21. SEO Dashboard Most Viewed Pages From SEO Page Title Organic Searches Avg. Time On Page The Ideal W3 Total Caches Setting (With Sore shots) 1,526 20:06:10 25+ SEO Friendly WordPress Themes For Everyone 1,502 20:03:05 7 Google Analytics Custom Dashboard Examples 2,149 20:05:40 Why Is WordPress So Slow (And 4 Ways To Exists) 2,195 20:06:04 25 SEO Financially WordPress Themes For Everyone 1,216 20:03:01 The Ideal Yost WordPress SEO Plugin Settings 1,010 10:02:58 The 15 Most Important WordPress Plugins, Period 418 10:04:05 SEO For Artists 10 Tips For Better Visibility In Google 17 10:03:11 20 Top Online Directories For Local Business SEO 316 10:03:33 How And Where To Put Keyboard In Your Website 311 10:04:03 Traffic Type Organic Direct Referral Social 12,191 Users Main Search Engines Used Google Bing Yahoo Aol Ask Other 22,191 Users All Searches Engines Used Source / Medium Organic Searches Google / Organic 230,394 Bing / Organic 50 Yahoo / Organic 30 Aol / Organic 4 Ask / Organic 4 Yandex / Organic 4 Babylon / Organic 2 Baidu / Organic 1 Conduct / Organic 5 50 Com / Organic 5 Top known keywords keyword Organic Searches Avg. Time on Page Seo friendly WordPress themes 2 10:01:28 W3 total cache settings 2 10:00:00 Google analytics dashboard 2 10:01:29 WordPress designs 2 10:00:00 Non-branded Visits From SEO 256 Organic Searches Total Visits From Sec 956 Organic Searches Total Visits From Sec 2,354 % Of Total: 100.00%(478,144) 21
  • 23. Display Advertising Statistics 23 Display Ads Benchmark Average Time Per Day Spent With Display Ads CTR for Digital Display Ads are 8.8x Higher Than Traditional Display 2018 2019 1:14 3:30 3:40 1:20 Digital Ads Traditional Ads Viewability Rate Viewable Completion Rate 70.62% 63.75% Listed here are some of the display ADs 2018 statistics showing the effectiveness of this medium as a digital marketing channel.
  • 24. Display Advertising Strategies 24 We have listed a few Display Advertisement strategies for effective marketing. You can alter these as per your requirements. 01 Set Campaign Goals Your Text Here 02 Reach out to your Audience Your Text Here 03 Choose the Right Tools for Campaign Execution Your Text Here 04 Create Compelling Banner Ads Your Text Here 05 Optimize your Landing Page Your Text Here
  • 25. Display Advertising Budget 25 Cost Per Mile(1000 Impressions) Cost Through Rate CPM CTR Shift Allocation to Get More Impressions or Lower Cost Lost of Long-tail Small Websites Advertiser has More Power 1’s of Dollars 0.03% Ad Networks Massive Number of Impressions “Junk” Quality and Super-low Prices 20’s of Cents 0.002% Facebook Large Audience Publisher/Portal has More Power 30’s of Dollars 0.4% Big Portals Specified here is the budget spend on Display advertisement . User can alter this as per their requirements.
  • 26. Display Advertising Dashboard 26 Clicks 640 469.1% VS 449 (prev.) Impressions 1,445 445.8% VS 4,080 (prev.) CTR 41.0% 44.1% VS 4.7% (prev.) Clicks-through Conventions 42 -51.2% VS 150 (prev.) View-through Conversions 42 -47% VS 78 (prev.) Total Conversions 450 47.1% VS 137 (prev.) Activity per Click 65.4 -35.4% VS 148.7 (prev.) 0% 50% 100% 150% 200% 250% 300% Jan Feb Mar Apr Mar May Jun Jul Aug Sep Oct Nov Dec Click Rate Impressions Double Click Campaign Stats
  • 28. SMM Statistics 28 33 Million Users 30 Million Users 17 Million Users 15 Million Users 18.1 Million Users This slide covers the vital statistics related to use of social media marketing as a channel.
  • 29. 29 SMM Strategies We have listed a few social media marketing strategies for effective marketing. You can change these as per your requirements. Social Media Marketing Strategy Choose Platform Your Text Here Determine Audience Your Text Here Set Goals Your Text Here Adjust Your Text Here Track & Measure Progress Your Text Here Implement Your Text Here Create Content Your Text Here
  • 30. SMM Budget 30 Budget Category (Type description) In-house Expertise (Fixed/percent) Outsource Expanses (Fixed/percent) Total Category (Fixed/percent) Content Creation Writing Graphics Video ($ per hour x hours per month) (# pieces continent x $ per pieces project) $_________________________________% $ % $ % $ % Social Advertising (social channel 1) (social channel 2) (social channel 3) (N/A) ($ per day x days per month) $_________________________________% $ % $ % $ % Social Engagement (social channel 1) (social channel 2) (social channel 3) ($ per hour x hour per month) ($ per hour x hour per month) $_________________________________% $ % $ % $ % Software/Tools Monitoring Scheduling Analytics (N/A) ($ per month) $_________________________________% $ % $ % $ % Promotions/Contests (campaign 1) (campaign 2) (campaign 3) ($ per campaign) ($ per campaign) $_________________________________% $ % $ % $ % Total $ % $ % $ Content Creation Social Advertising Social Engagement Software /Tools Promotion/Contest Your Text Here Specified here is the budget spend on social media marketing . User can alter this as per their requirements.
  • 31. 0 10 20 30 40 50 60 70 80 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec SMM Dashboard 31 Visits, Customer, Leads Twitter Stats 25,510 Followers Facebook Stats 15,245 Followers Google+ Stats 5,205 Followers LinkedIn Stats 11,155 Followers Emails Sent 14,255 Emails Opened Total Leads 6,104 Loads This Month Sales Ready Leads 2,112 Sales Ready Leads This Month New Revenue $275k New Revenue This Month New Customers 357 New customers This Month Customer Visits Leads
  • 33. 33 Content Marketing Statistics 25% 35% 45% 56% 68% 88% Illustrations/Photos Infographics Ebooks/White Papers Videos (pre-produced) Case Studies Social Media Post - Excluding Videos(e.g., tweets, pins) This slide shows the current stats for content marketing and number of respondents in percent. User can alter as per their requirements.
  • 34. Content Marketing Strategies 34 Powerful strategies to fine tune your content marketing strategies. User can alter as per their requirement. 01 In-depth Research Your Text Here 02 A Strong Headline Your Text Here 03 Effective Call to Action (CTA) Your Text Here 04 Multiple Content Formats Your Text Here 05 Visual Content Your Text Here 06 Guest Blogging Your Text Here 07 Tracking the Key Performance Indicators (KPI) Your Text Here 08 Content Promotion Your Text Here
  • 35. Content Marketing Dashboard 35 Unique Visitors 468,184 % Of Total: 100.00%(478,144) Signup Conversion Rate 4.78% % Of Total: 100.00%(478,144) Blog Pages / Visit 144 % Of Total: 100.00%(478,144) Overall Visits 822,305 % Of Total: 100.00% ( 732,305) Conversions 2723 % Of Total: 100.00% ( 732,305) Blog Visits 42 % Of Total: 100.00% ( 732,305) Conversions by Search Ouery Keyword Visits Bronze Membership (Goal 1 Conversion Rate) (Not Provided) 271,409 0.34% Econsultancy 6,821 0.55% Conversions by Social Network Keyword Visits Bronze Membership (Goal 1 Conversion Rate) Twitter 86,977 0.14% Facebook 63.154 025% Blog Post Visits Page Title Visits Down for maintenance / Consultancy 87
  • 36. Content Digital Marketing Key Statistics 02 Elements of Digital Marketing 03 Digital Marketing Channels 04 Previous Year’s Digital Marketing Channels 05 ROI on Digital Marketing 06 Digital Marketing Strategy Framework 07 Roadmap to Digital Marketing Strategy 08 Digital Marketing Summary Dashboard 09 Digital Marketing ROI Report 36 01
  • 37. 37 Previous Year’s Digital Marketing Channels (1/2) 35% 15% 21% 10% 6% 13% Last Year’s Acquisition Sources Social Media SEO PPC Content Marketing Email Marketing Display Advertising Top Performing Channels: ▪ Social Media ▪ SEO ▪ Content Marketing ▪ Pay Per Click(PPC) Non-Scalable Channels: ▪ Email Marketing ▪ Display Advertisement We have mentioned the best and worst Digital marketing channels for market reach, users can edit the data as per their requirements.
  • 38. 38 20% 25% 30% 40% 64% 74% 90% Your Text Here Display Advertisement Email Marketing Pay Per Click (PPC) Content Marketing SEO Social Media Covered here are the digital marketing channels most effective in the previous year. Previous Year’s Digital Marketing Channels (2/2)
  • 39. 39 ROI on Digital Marketing (1/2) $85.00 $35.00 $56.00 $46.00 $50.00 $35.00 $20.00 Social Media Display Advertisement Content Marketing Pay Per Click (PPC) Email Marketing SEO Your Text Here ROI (per $1 spent) This slide shows return on investment on digital marketing channels on basis of dollar spent. Users can change as per their requirements.
  • 40. 40 ROI on Digital Marketing (2/2) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Your Text Here Your Text Here Your Text Here SEO Email Marketing Pay Per Click (PPC) Content Marketing Display Advertisement Socila Media Share of Respondents Lowest ROI Medium ROI Highest ROI Don't use or N/A The statistic presents information on the perceived level of ROI generated by selected marketing channels. Users can alter as per their requirements.
  • 41. Digital Marketing Strategy Framework 41 Presence Create A Persuasive Online Presence Drive Drive Relevant Traffic To You Website Convert Comment Visitors & Leads To Customers Retain Ture Existing Customers To Activates Stranger Visitors Leads Customers Advocates web Design Personas & STP Competitive Intelligence Content Marketing Branding & USP Value Offer Creation Social Media SEO Events & Webinars Online Advertising Email marketing Contests & Competitions NPS Survey Advocacy Programmers Stellar Customer Service Landing Page Lead magnet/gated content Website Remarking Sales Follow up Lead Nurturing Yes No No Yes No Qualified by Lead Score Became A Customer ? This framework shows the strategy opted to convert visitors to loyal customers and the relevant digital marketing channels to be used at each stage.
  • 42. Roadmap to Digital Marketing Strategy 42 Jun-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Web Assets Organic Seo Strategy Your Text Here Online Advertising (Ppc) Your Text Here Your Text Here Content Your Text Here Your Text Here Social Media Facebook Instagram Linkedin Google Plus Twitter Tools/Technology Email Service Provider Section Advanced Analytics Marketing Automation Social Media Management Covered here is a roadmap displaying the time frame for implementing different channels for marketing.
  • 43. Digital Marketing Summary Dashboard 43 Web Traffic Targets-This Month Channel Progress Users GCR Bounce Rate Events / Session Organic 56,44 5.44% 78.51% 1.52 : 1 Display 84,451 17.45% 21.54% 1.55 : 1 Direct 34,241 4.29% 52.53% 5.44 : 5 Referral 83,445 31.46% 73.50% 5.37 : 1 Social 2,343 7.49% 35.75% 1.54 : 5 Email 944 21.46% 45.83% 1.56 : 1 Paid Search 2,248 3.41% 29.78% 1.15 : 5 Other 3346 26.84% 62.13% 1.75 : 5 185,446 41.70% 56.59% 5.45 : 1 Regions Leads United States India Denmark United Kingdom Canada South Africa Netherlands Vietnam Pakistan Italy 14 54 5 6 6 5 5 5 2 0 10 20 30 40 50 60 8 Inbound Call Blog Trial Request Content Download Subscription Webinar Contact Role Today Lead by Program 45 88 Non Trials 55.60% Trials 22.55% Lead Breakdown (Today) Lead This Month Leads (Today) 75 Leads (This Month) 2,510 Web Users (This Month) 165,456 Key Conversion Metrics 3.55% Web User to Load 60.54% Lead to Trial 5.14% Web User to Trial 52.0% % working Sales 22.5% % w. High Demographic 10.5% % of Active Trails 25.3% % of Active Trails 55.1% % w. High Demographic 55.8% % Working Sales Quality of Trial Leads (Today) Quality of This Month’s Trial Leads Trial Leads by Region (Today) Top Social Media Channels 2,454 Likes 1,444 Subscription 2,246 Followers 5,426 Followers in
  • 44. Digital Marketing ROI Report (1/2) 44 Keyword Visits ? Impressions ? Clicks ? Cost ? CTR ? CPC ? RPC ? ROI ? Margin ? 49,307 % of Total 11.70% (355,988) 84,732,309 % of Total 99.10% (14,865,972) 86,197 % of Total 95.23%(48,509) $211,406.69 % of Total : 97.27% ($114,536.08) 0.81% Site Avg: 0.33%(3.00%) $8.41 Site Avg: $ 2.36(2.14%) $3.45 Site Avg: $92.16 (94.08%) 226.19% Site Avg: 3,803.33%(96.68%) 95.79% Site Avg: 97.44%(-42.74%) 1. Keyword 1 75 678 48 $24.99 2.73% $1.47 $78.18 323.22% 39.17% 2. Keyword 2 21 158 8 $24.66 5.49% $8.96 $78.89 583.70% 84.24% 3. Keyword 3 405 2,425 271 $551.45 7.15% $11.35 $17.91 435.20% 74.26% This slide covers visits, impressions, clicks, cost, CTR,CPC,RPC, ROI, Margin for keywords.
  • 45. Digital Marketing ROI Report (2/2) 45 Source / Medium ? Sessions ? Cost ? Revenue ? ROI ? 22,086 % of Total: 22.98% (17.8) (%) $4915.00 % of Total:47.50% ($1495.30) ($) $7,901.70 % of Total:19.20% ($20,290.10) ($) 7,500.90% % of Total:6,600.10% (-27.80%) (%) 1. Google + plus / Social 1,165 (28.49%) 450.10 (28.49%) 7,100.51 (36.21%) 2,400.30% 2. Facebook / Social 990 (24.03%) 055.00 (28.49%) 2,501.10 (25.87%) 4,886.70% 3. Twitter / Social 176 (21.45%) 150.00 (27.93%) 3,101.10 (18.96%) 2,404.40% 4. Reddit / Social 880(11.75%) 340.00 (15.65%) 310.00 (1.89%) -01.42% 5. linkedin / Social 343 (5.95%) 200.00 (1.17%) 688.90 (17.05%) 5,889.00% This slide cover return on investment, sessions, cost, revenue, ROI for social media
  • 46. Digital Marketing Channel Icon Slide 46
  • 47. 47 Coffee Break (11:00 - 11:15) It’s time for a coffee break, let’s have a cup of coffee.
  • 49. 49 Clustered Column - Line 0.% 100.% 200.% 300.% 400.% 500.% 600.% 2016 2017 2018 2019 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 50. 50 Stacked Area Clustered Column 0 1 2 3 4 5 6 7 8 9 10 FY01 FY02 FY03 FY04 In Percentage Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 51. Our Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 51
  • 52. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here Our Team 52
  • 54. Comparison Google This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LinkedIn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80% 60% 30% 54
  • 55. Financial Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $150 $250 $350 55
  • 56. Quotes 56 It’s not just about being better. It’s about being different. You need to give people a reason to choose your business.
  • 57. Important Notes 57 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 58. Puzzle 58 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 59. 59 Thank You Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com