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Digital Marketing in Disruptive Era-Markplus Consulting
- 1. Digital Marketing in Disruptive Era UKRIDA, 9 MARET 2018
- 3. The Future of Power Shift 3 Economy Technology Political Legal Social Culture Market Age of Globalization Paradox & Cultural Marketing From Exclusive to Inclusive Age of Participation & Collaborative Marketing From Vertical to Horizontal Age of Creative Society & Spiritual Marketing From Individual to Social
- 4. Age of Participation and Colaborative Marketing 4 VERTIKAL HORIZONTAL
- 5. Age of Globalization Paradox and Cultural Marketing 5 EXCLUSIVE INCLUSIVE
- 6. Age of Creative Society and Spiritual Marketing 6 INDIVIDUAL SOCIAL
- 7. YWN Digital Subcultures 7 The new Senior The new Men The new Citizen
- 8. The Paradox of Marketing 8 ONLINE OFFLINE STYLE SUBSTANCE HUMAN-TO-HUMAN MACHINE-TO-MACHINE
- 9. Why we should go to Digital Marketing? 9 Massive Market Affordable Effort Accurate Measurement Interactive Rp
- 11. New Framework for Marketing in Digital Economy 11 Attitude Act Act AgainAware AdvocateAppeal Ask ActAware From 4A to 5A Dikarenakan kemajuan konektivitas saat ini, pola konsumen berubah ke 5A
- 12. Di era disruptif saat ini, tujuan pemasaran seharusnya berubah ke Brand Advocacy
- 13. Digital Marketing as Access to the Offer 13 ACCESS Digital Marketing menyediakan akses, yang terdiri dari channel distribution dan marketing communication. PRICE PRODUCT OFFEROFFER PROMOTIONPLACE A C C E S S A C C E S S
- 14. Digital Marketing as Channel Distribution 14 OWN Media PAID Media EARNED Media Komunikasi 2 arah. Menjangkau pasar yang luas. Pelanggan ikut mempromosikan Brand.
- 15. Digital Marketing as Marketing Communication 15 Text Based Image Based E-mail Newsletter, Google Adwords, Blog Articles, Online Chatting, Tweet. Instagram post, Facebook post, Pinterest Board.
- 16. Digital Marketing as Marketing Communication 16 Audio Based Video Based Podcast, Spotify inbound ads. Social media video, live streaming, video stories.
- 17. Digital Marketing as Marketing Communication 17 Interactive Based Video game related.
- 18. WHY WHAT HOW
- 19. The Ideal Customer Path: Bow Tie 19 Aware ActAppeal Ask Advocate Attraction Curiosity Affinity Commitmen t
- 20. Human Centric for Brand Attraction 20 P H Y S I C A L I T Y I N T E L L E C T U A L I T Y S O C I A B I L I T Y E M O T I O N A L I T Y P E R S O N A B I L I T Y M O R A L I T Y 6 atribut untuk menarik calon pelanggan melalui Human-Centric Marketing.
- 21. Content Marketing for Brand Curiosity 21 Content Marketing Design Kit. Map Your Industry’s Name of the Game 1 Choose Your Content Marketing Objective 2 Portray Your Content’s Potential Audience 3 Brainstorm for Content Theme 4 Determine Your Content Format 5 Choose Your Content Placement 6
- 22. Eka Gustiwana: IBU – Short Movie 22
- 23. Eka Gustiwana: IBU – Short Movie 23
- 24. Omnichannel Marketing for Brand Commitment 24 Omnichannel Above the Line Below the Line Digital Marketing Integrasikan Digital Marketing dengan Conventional Marketing.
- 25. Engagement Marketing for Brand Affinity 25 3 pilar di dalam Engagement Marketing. Mobile Apps Social Customer Relationship Management Gamification
- 26. Tesla’s “$0 Marketing Budget” 26