SlideShare a Scribd company logo
DIGITAL
MARKETING
COURSE
TOPICS OF
DIGITAL
MARKETING
Search Engine Optimization (SEO)
1
Social Media Marketing
2
Email Marketing
3
Pay-Per-Click (PPC) Pay-Per-Click (PPC)
4
SEARCH ENGINE
OPTIMIZATION (SEO)
SEO involves optimizing your website
to rank higher in search engine results,
making it more visible to users
searching for relevant keywords.
SOCIAL MEDIA
MARKETING
Leveraging social media platforms (e.g.,
Facebook, Instagram, Twitter) to connect
with your audience, build brand
awareness, and promote products or
services.
TYPES OF SOCIAL MEDIA MARKETING
PLAFORMS:
Focus on Target AUdiene
Imany objective of (SMM) Like
Engage, Leads, App promotion,
Awareness, Traffic, Sale ETC
facebook
1
2
3
Linkedin
Instagram
twiter
EMAIL
MARKETING
Sending targeted email campaigns to your
subscribers or potential customers to
nurture leads, share updates, and promote
products or services.
PAY-PER-CLICK
ADVERTISING (PPC)
PPC ads, often on platforms like Google
Ads or Bing Ads, allow you to bid for ad
placement in search results or on
websites. You pay only when a user
clicks on your ad.
It is a way for businesses to
show their ads on the internet
and only pay when someone
clicks on them.
Here are the main points:
Ads and Keywords
1
Cost per Click
2
Budget Control
3
Targeted Audience
4
WHY CHOOSE DIGITAL MARKETING
WITH APPWARS TECHNOLOGIES
Choosing digital marketing with AppWarsTechnologies is a smart decision for your
business's success. We provide a dynamic and results-driven approach to digital
marketing that can propel your brand to new heights. Our team of experts is
dedicated to crafting tailored strategies that suit your unique needs and objectives.
We offer a range of digital marketing services, including SEO, social media
marketing, content creation, and more, all designed to boost your online presence
and increase ROI. With AppWarsTechnologies, you'll experience data-driven
strategies, increased visibility, and a stronger online reputation, ensuring your
business thrives in the digital landscape.
Believe. You're halfway
there. Keep hustling to
the finish line.
THANK
YOU! Have a
great day
ahead.

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Digital Marketing Course.pdf

  • 2. TOPICS OF DIGITAL MARKETING Search Engine Optimization (SEO) 1 Social Media Marketing 2 Email Marketing 3 Pay-Per-Click (PPC) Pay-Per-Click (PPC) 4
  • 3. SEARCH ENGINE OPTIMIZATION (SEO) SEO involves optimizing your website to rank higher in search engine results, making it more visible to users searching for relevant keywords.
  • 4. SOCIAL MEDIA MARKETING Leveraging social media platforms (e.g., Facebook, Instagram, Twitter) to connect with your audience, build brand awareness, and promote products or services. TYPES OF SOCIAL MEDIA MARKETING PLAFORMS: Focus on Target AUdiene Imany objective of (SMM) Like Engage, Leads, App promotion, Awareness, Traffic, Sale ETC facebook 1 2 3 Linkedin Instagram twiter
  • 5. EMAIL MARKETING Sending targeted email campaigns to your subscribers or potential customers to nurture leads, share updates, and promote products or services.
  • 6. PAY-PER-CLICK ADVERTISING (PPC) PPC ads, often on platforms like Google Ads or Bing Ads, allow you to bid for ad placement in search results or on websites. You pay only when a user clicks on your ad. It is a way for businesses to show their ads on the internet and only pay when someone clicks on them. Here are the main points: Ads and Keywords 1 Cost per Click 2 Budget Control 3 Targeted Audience 4
  • 7. WHY CHOOSE DIGITAL MARKETING WITH APPWARS TECHNOLOGIES Choosing digital marketing with AppWarsTechnologies is a smart decision for your business's success. We provide a dynamic and results-driven approach to digital marketing that can propel your brand to new heights. Our team of experts is dedicated to crafting tailored strategies that suit your unique needs and objectives. We offer a range of digital marketing services, including SEO, social media marketing, content creation, and more, all designed to boost your online presence and increase ROI. With AppWarsTechnologies, you'll experience data-driven strategies, increased visibility, and a stronger online reputation, ensuring your business thrives in the digital landscape.
  • 8. Believe. You're halfway there. Keep hustling to the finish line.