The term digital marketing refers to the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s

1. Introduction of Digital Marketing:
Digital marketing, also called online marketing, is the promotion of
brands to connect with potential customers using the internet and other
forms of digital communication. This includes not only email, social
media, and web-based advertising, but also text and multimedia
messages as a marketing channel.

2. Facebook Marketing Syllabus
● What is Facebook marketing?
● Why Facebook marketing is very important?
● Facebook page create and settings
● Create a post professionally
● Facebook and Instagram Ads
● Facebook Targeting Options
● Retargeting or Facebook Exchange

3. Instagram Marketing
● Instagram account create and setup
● Instagram professional post create
● Instagram ads

4. YouTube Marketing Syllabus
● YouTube Channel Creation
● YouTube settings
● YouTube studio settings
● Social media links add
● Important Extensions
● YouTube thumbnail SEO
● SEO optimize title and description
● Video keyword research
● YouTube video upload perfectly
● YouTube Influencer Marketing

5. YouTube Influencer Marketing
● Youtube: https://channelcrawler.com/

6. Twitter Marketing
● Create Twitter account and setup
● Create a twitter post professional
● Power of Twitter and use of hashtags
● Tools and Measurement

7. LinkedIn Marketing
● Create a LinkedIn account and setup
● Create a LinkedIn post professionally.
● Personal marketing
● LinkedIn company page create
● Brand Marketing

8. Quora Marketing
● Quora account create and setup
● Create post and question in Quora
● Question and answer
● Add job qualifications
● Add educational qualification
● Add location qualifications
● Create Spaces on Quora
● Content writing in Quora

9. Pinterest Marketing Syllabus
● Create and set up Pinterest account
● Create a pin professionally
● Create a board with some pins
● Pinterest marketing techniques

10. Social Media Automation
● What is social media automation?
● Why do we do automation?
● Automation tools -
Metricool,Hootsuite,Buffer,Vistasocial,Later etc

11. Website Design Guidelines
● What is the Website?
● What are the different types of websites?
● Components of the website
● What makes a website user-friendly?
● What are responsive websites?
● Build your own portfolio website

12. Domain Registration and Hosting
● What is domain & subdomain name?
● How to choose a domain name?
● How to buy domain and hosting?
● Costs of a domain name
● Website Create

13. WordPress website
● What is WordPress?
● Why we using wordpress
● Important SEO extensions (yoast seo)
● Wordpress theme
● SEO Post Create

14. Blogger
● What is Blogger?
● Create blogger account
● Blogger settings
● Customize theme setup
● Create page and post
● Make about us and contact us page
● Layouts

15. Google Search Operators
● What is Google Search Operators?
● Why Google search operators is important?
● How to use Google search operators

16. Search Engine Optimization
Syllabus
● On-page SEO.
● Off-page SEO
● Technical SEO.
● Local SEO

17. ● Structure of content
● Keyword in title
● Keywords in description
● Header tags (H1 to H6)
● Image optimization (Size,Loading time,Alt text,tag)
● Internal links
● External Links
● Depth of content (Write detailed and good content)
● Relevant keywords
● Optimization URL
On Page SEO. Optimization visible contents

18. ● Search Engine Submission
(Google,Bing,Yahoo,DuckDuckGo,Yandex)
● Image Submission
● PDF/PPT Submission
● Social Bookmarking
● Guest Blogging
● Video Submission
● Q & A Submission
Off Page SEO. Optimization Outside of Your Website

19. Backlinks
Dofollow
Nofollow
What are nofollow links? Nofollowed links are hyperlinks with a
rel=“nofollow” tag. These links do not influence the search engine
rankings of the destination URL.
view-source:https://en.wikipedia.org/wiki/Salman_Khan
Dofollow links are those that allow Google and other search engines
to point back to your website or blog.
Dofollow Vs Nofollow

20. যে সকল ওয়েবসাইটযক DoFollow বযাকললিংক যেও়ো
প্রয়োজন :
DoFollow বযাকললিংক পাও়োর জনয ো করা প্রয়োজন :
● হাই অথরিটি ওয়েবসাইি যেমন :Amazon Google ,Wikipedia ইত্যারি
● যে সকল ওয়েবসাইি যথযক কনযিন্ট করি কিা হয়েযে বা ইনযেযিশন যন়ো
হয়েযে।
● হাই যকা়োরলটি কনযিন্ট আিযলাড কিযত্ হযব।
● হাই অথরিটি ওয়েবসাইি হযত্ হযব।
● রলিংক োরমিং কিা োযব না।

21. Authority
অথরিটি হযলা এমন একটি নাম্বাি যেিাি মাধ্যযম যবাঝা ো়ে একটি ওয়েবসাইি বা
ওয়েবযিজ যিিংক কিাি জনয কত্িুক
ু উিযোগী। এিা গুগল দ্বািা যডভলি কিা ন়ে,
এিা যডভলি কযিযেন moz.com । যেযহত্ু এিা google দ্বািা যডভলি কিা ন়ে যস
যেযে এিা সব সম়ে যে সটিক হযব এমনিা না।
Domain Authority
Domain Authority হল একটি ওয়েবসাইি যিিংক কিাি জনয কত্িুক
ু উিযোগী ত্াি
নাম্বাি।
Page Authority
Page Authority হল একটি web page যিিংক কিাি জনয কত্িুক
ু উিযোগী ত্াি
নাম্বাি।

22. Search Engine Submission
Freewebsubmission
(Google,Bing,Yahoo,DuckDuckGo,Yandex)
Off Page SEO

23. Image Submission
● Pinterest
● Flickr
Off Page SEO

24. PDF and PPT Submission
Portable Document Format
Power Point Presentation
https://www.slideshare.net/
Off Page SEO

25. Guest Blogging / Posting
● Write for Us
● Contribute
● Guest Post
● Guest Contribution
● Editorial Guidelines
● Contribution post
● Submit a Post
● Submit a Article
"education" + "blogs" + "write for us"
"write for us" + "education" + "free"
https://readwrite.com/guest-posts/
https://readwrite.com/contributor-guidelines
Off Page SEO

26. Keyword Research and planning
● What are Keywords?
● Types of Keywords
● Why is keyword research important?
● What is Keyword Density?
● How to use google keyword planner?

27. Types of Keywords
1 Short-tail Keyword
2 Long-tail Keyword
3 Short-term fresh Keyword
4 Long-term evergreen Keyword
5 Product Defining Keyword
6 Customer Defining keyword
7 Geo-targeting Keyword(যলাকাল রবজযনস এি জনয যেসকল keyword বযবহাি
কিা হ়ে)
8 LSI (Latent Semantic Indexing) Keyword (hidden keyword) এবিং
9 Intent targeting Keywords (ইউজাি এি ইন্টাযিস্ট রিযলযিড keyword)

28. How to use google keyword planner?

29. Content Writing
● What is content writing
● Introduction to the different types of Contents
● How to improve writing skills?
● How to write SEO optimized content?
● Understanding your audience
● SEO Content create

30. ● Text /রলরিত্ কনযিন্ট
● েরব
● শব্দ বা অরডও এবিং
● রভরডও ও এরনযমশন।
Different types of Contents

31. ● Review grammar and spelling basics.বযাকিণ এবিং বানান
যমৌরলক িে য
াযলাচনা.
● Read what you want to write.আিরন ো রলিযত্ চান ত্া িডু ন।
● Get feedback.
● Think about structure.গিন সম্পযকয রচন্তা করুন।
● Write.
● Know some common fixes.যজযন রনন রকে
ু সাধ্ািণ সমাধ্ান।
How to Improve Content Writing
Skills?

32. 1. Select A Targeted Keyword.
2. Length of the Content.
3. Type of the Content.
4. Analyze existing Content for outline.
5. People Also Ask questions.
How to write content?

33. Viral Marketing
● Understanding About Trends
● Searching Trends
● Creating Content Go Viral

34. Google Search Console
● Understanding of Google Search Console
● Using Google Search Console to Increase Traffic
● sitemap.xml
● Indexing website in Google search console
● Indexing client website in Google search console
● Index Pages in Google Search Console
● Crawl Stats Vs Crawl Error
● Delete unnecessary website in Google search console

35. Google Search Console
● sitemap.xml:
User-agent: *
Disallow: /search
Allow: /
Sitemap:
https://waavebd.blogspot.com/atom.xml?redirect=fal
se&start-index=1&max-results=500

36. Google Algorithms
● Intro to Google Algorithm
● Why Google algorithms is very important
● Types of Google Algorithms
● How Algorithms works

37. Google Analytics
● Introduction of Google Analytics
● Data Analyzing with Google Analytics
● Checking User Behavior
● Tracking Traffic from Different Source
● Using Analytics Date for Retargeting

38. Google Ads Syllabus
● What is Ads?
● What is Google ads?
● Create Google ads account
● Ads account settings

39. ● Google ads Create
● Ads objects
● Bidding strategy
● Search Network Vs Display Network
● Location targeting
● Audience targeting
● URL Tracking Templates {lpurl}?device={device}
{lpurl}?campaignid={campaignid}
{lpurl}?adgroupid={adgroupid}
{lpurl}?keyword={keyword}
{lpurl}?device={device}&{lpurl}?keyword={keyword}
● Keyword targeting
● Ads publishing and reporting
Google Ads

41. Geo-Targeting
● Intro to Geo-Targeting/Geographic ad targeting
● Keyword Selection Based on Geographic Targeting
● Website Planning Based on Geographic Targeting

42. ● Countries
● States
● Division
● District
● Zip Codes
● Airports
● Universities
● Cities
● Radius Targeting etc
Geo / Location
Targeting

43. Remarketing
● How do Remarketing Ads work?
● How much does Remarketing Cost
● What is Remarketing Campaign
● How to Boost Conversions with Remarketing

44. Google AdSense
● What is AdSense?
● How does adsense work?
● How to create an AdSense account?
● Attach YouTube channel and website in AdSense

45. Affiliate Marketing Syllabus
● What is affiliate marketing?
● Why we do affiliate Marketing?
● Best affiliate marketing websites
● Create Amazon affiliate marketing account
● Marketing your affiliate links
● Earn money

46. Email Marketing
● What is email marketing?
● Why we do email marketing?
● Why email marketing is very effective
● Email signature create
● Sending email manually
● Sending email using tools
● Mailchimp email marketing
● Create Mailchimp account
● Create email ads

47. Photo Editing
● Editing Image
● Crating Creatives
● Basic of Canva
● Marking Ads with Canva

48. Freelance Marketplace
● Freelancer
● Fiverr

49. Freelance Without Marketplace
● Facebook
● Linkedin
● Google
● Twitter
● Email
● And more