This document discusses digital marketing tools and strategies to reach and engage audiences online. It outlines objectives of digital marketing like reaching the right audience and motivating action. Popular tools are mentioned like Sprout Social, Offerpop, and Facebook's Power Editor. Digital marketing areas covered include SEO, SMO, SEM, and SMM. Benefits of digital over offline marketing highlighted are higher ROI, ability to target specific interested audiences, starting with small budgets, and controlling advertising by location, budget and time.