This document discusses digital marketing. It is submitted by a group for a class project. Digital marketing uses the internet to reach consumers and includes email, content marketing, search, and social media. The objectives are to increase sales, improve conversion rates, increase return visitors and organic traffic. Digital marketing levels the playing field for companies, allows high ROI, and lets companies reach people where they are. The benefits over offline marketing are low cost, brand development, greater exposure, better engagement, and quick publicity. Important aspects are direct advertising, easy reach of consumers, brand promotion, reduced costs, and 24/7 availability, but it also requires skills, time, and deals with high competition, complaints, and security issues. The most important