How Content and Inbound Marketing Nourish Relationships with Stakeholders and Deliver Results
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This document discusses inbound marketing strategies and tools. It explains that inbound marketing uses helpful and interesting content to attract customers organically, generating more leads than traditional outbound marketing. The key aspects of an inbound marketing strategy include understanding the target stakeholders, creating useful content like blogs and eBooks, and using tools such as social media, video, and webinars to nurture leads and convert them to customers. Measurement of marketing efforts is also emphasized to ensure the strategy is effective.
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How Content and Inbound Marketing Nourish Relationships with Stakeholders and Deliver Results
- 1. HOW CONTENT AND INBOUND MARKETING NOURISH RELATIONSHIPS WITH STAKEHOLDERS AND DELIVER RESULTS @jasna #IABC16
- 5. THE BEST PLACE TO HIDE A DEAD BODY IS PAGE TWO OF GOOGLE (Dharmesh Shah, Hubspot)
- 6. THE BEST WAYTO INCREASE LEADS IS NOTTO INCREASE TRAFFIC.
- 7. INBOUND MARKETING GENERATES 3X MORE LEADS THAN TRADITIONAL, OUTBOUND MARKETING SOURCE: HUBSPOT
- 8. SO ... WHAT IS INBOUND MARKETING?
- 9. INBOUND MARKETING PULLS CUSTOMERS WITH CREATING USEFUL AND INTERESTING CONTENT HELPING CUSTOMERS SOLVE PROBLEMS SHARING RELEVANT INFORMATION
- 10. INBOUND MARKETING TOOLS WEBINARS PODCASTS EMAIL, NEWSLETTERS E-BOOKS, WHITE PAPERS VISUAL CONTENT VIDEO SOCIAL MEDIA WEB SITE BLOG SEO
- 13. WHO IS YOUR STAKEHOLDER? WHAT DO THEY WANT AND NEED? WHAT ARE THEIR PAIN POINTS? PERSONA
- 14. DIFFERENT NEEDS IN DIFFERENT STAGES
- 17. ESTIMATED SEARCH VOLUME RELEVANCY DIFFICULTY TECHNICAL ON SITE SEO CONTENT SEO SEO OUTSIDE YOUR WEBSITE
- 18. 18 SOCIAL MEDIA
- 19. RECEIVED AN ANSWER IN LESS THAN AN HOUR
- 20. 20 VISUALS 73% OF CONTENT CREATORS PLAN TO PRIORITIZE CREATING MORE ENGAGING CONTENT IN 2016,AND 55% PLAN TO PRIORITIZE CREATING VISUAL CONTENT. Content Marke+ng Ins+tute
- 21. 21 VIDEO PEOPLE SPEND MORE TIME WITH DIGITAL VIDEO THAN WITH SOCIAL MEDIA eMarketer
- 22. E-BOOKS & WHITEPAPERS GREAT WAYTO GENERATE LEADS CTA – CALLTO ACTION IS EXTREMELY IMPORTANT
- 24. PODCASTS
- 25. WEBINARS • REACH A NEW AUDIENCE • EDUCATE & ESTABLISH AUTHORITY • CREATE LONG TERM CONTENT
- 26. NOT JUSTTACTICS. WE NEED A FULL SOLUTION.
- 27. HOW TO GENERATE LEADS?
- 28. CTA SHOULD BE VEPA WHAT DOES THAT MEAN? PROMINENT VALUABLE EASYTO USE ACTION ORIENTED
- 31. VISITORS LEADS
- 32. LANDING PAGE
- 33. LEADS CUSTOMERS
- 35. HOW TO NURTURE LEADS AND CUSTOMERS?
- 37. COMPANIES THAT EXCELAT LEAD NURTURING GENERATE 50% MORE SALES READY LEADS ATA 33% LOWER COST. (MARKETO)
- 38. 73% OF ALL B2B LEADS ARE NOT SALES-READY. (SOURCE: MARKETINGSHERPA)
- 40. COMPANIES THATAUTOMATE LEAD MANAGEMENT SEE A 10% OR GREATER INCREASE IN REVENUE IN 6-9 MONTHS. (GARTNER)
- 42. SMART CONTENT
- 43. WHAT ARE THE TRIGGERS?
- 46. STOP PRODUCING CONTENT IF YOU DON’T DO IT EFFICIENTLY AND EFFECTIVELY!
- 47. ONE OF THE BIGGEST REASONS INBOUND MARKETING IS GROWING IS ITS ROI
- 48. AS LIKELYTO SEE HIGHER ROI ON INBOUND MARKETING CAMPAIGNS THAN ON OUTBOUNDState of Inbound 2015, Hubspot 3X COMPANIES ARE
- 50. WHO VISITED?
- 51. OF YOUR FOCUS ABOUT BRAND, INDUSTRY & COMPETITION SHOULD BE OUTSIDE OF YOUR WEBSITE. 75%
- 52. ADVERTISING IS NOT DEAD
- 53. HUBSPOT’S CLIENTS USE ADS TO INCREASE ACTIVITIES OF INBOUND MARKETING (HUBSPOT) 53%