Various mobile computing technologies are facilitating the convergence of physical and digital commerce activities. This presentation analyzes those technologies and activities.
This document outlines the key features of e-commerce technology discussed in a case study course, including ubiquity, which allows shopping from any location; global reach that extends beyond boundaries; universal standards that reduce costs; richness through multimedia; and interactivity that enables two-way communication. It also discusses information density, personalization, customization, and the use of social technologies. As part of the course, students will develop an e-commerce project using a platform like WooCommerce, Magento, or Opencart.
New age or digital marketing is a collective term referring to marketing efforts that use internet technology and other forms of new media. It includes internet marketing which uses websites and emails to drive sales, social media marketing which gains traffic through social media sites, and mobile marketing which involves promotional activities designed for mobile devices using location services, augmented reality, barcodes, and GPS messaging.
5G and Future Digital Marketing Servicessreevidya47
This blog mainly focusses on the 5G and Future Digital Marketing for the business For more details visit our blog: https://www.kloudportal.com/5g-and-future-digital-marketing/
VISIONFC – an NFC Forum event focused on the future of NFC technologyNFC Forum
At the recent VISIONFC sessions hosted by the NFC Forum, companies shared their perspective on what the future holds for NFC. In a series of lightning talks, presentations, and panel discussions over two days, 15 speakers discussed and debated the future of NFC in payments, IoT, wearables, healthcare, gesture tracking, and NFC services.
Visit http://nfc-forum.org/ to learn more about NFC.
Eventure is a mobile app that streamlines event planning, inviting, attending, and sharing through a single platform. It has over 7 million event listings and 10 million user interests. Eventure aims to grow its user base to 30 million users within 18-24 months through influencer marketing and traffic generation. It will monetize this large user data through targeted ads, sponsored content, and other revenue sources to potentially reach valuations of $1.9-$4.2 billion. Eventure has filed several patents around its core technologies and is led by an experienced team from major tech and media companies.
Mobile app messaging with iBeacon Technology - proximity marketing by Dave Ro...David Rozek
Our Smart Messaging Platforms combined with beacon technology and your customers smartphone drive your message where the customer is at, when they need it.
This document outlines the key features of e-commerce technology discussed in a case study course, including ubiquity, which allows shopping from any location; global reach that extends beyond boundaries; universal standards that reduce costs; richness through multimedia; and interactivity that enables two-way communication. It also discusses information density, personalization, customization, and the use of social technologies. As part of the course, students will develop an e-commerce project using a platform like WooCommerce, Magento, or Opencart.
New age or digital marketing is a collective term referring to marketing efforts that use internet technology and other forms of new media. It includes internet marketing which uses websites and emails to drive sales, social media marketing which gains traffic through social media sites, and mobile marketing which involves promotional activities designed for mobile devices using location services, augmented reality, barcodes, and GPS messaging.
5G and Future Digital Marketing Servicessreevidya47
This blog mainly focusses on the 5G and Future Digital Marketing for the business For more details visit our blog: https://www.kloudportal.com/5g-and-future-digital-marketing/
VISIONFC – an NFC Forum event focused on the future of NFC technologyNFC Forum
At the recent VISIONFC sessions hosted by the NFC Forum, companies shared their perspective on what the future holds for NFC. In a series of lightning talks, presentations, and panel discussions over two days, 15 speakers discussed and debated the future of NFC in payments, IoT, wearables, healthcare, gesture tracking, and NFC services.
Visit http://nfc-forum.org/ to learn more about NFC.
Eventure is a mobile app that streamlines event planning, inviting, attending, and sharing through a single platform. It has over 7 million event listings and 10 million user interests. Eventure aims to grow its user base to 30 million users within 18-24 months through influencer marketing and traffic generation. It will monetize this large user data through targeted ads, sponsored content, and other revenue sources to potentially reach valuations of $1.9-$4.2 billion. Eventure has filed several patents around its core technologies and is led by an experienced team from major tech and media companies.
Mobile app messaging with iBeacon Technology - proximity marketing by Dave Ro...David Rozek
Our Smart Messaging Platforms combined with beacon technology and your customers smartphone drive your message where the customer is at, when they need it.
VISIONFC – an NFC Forum event: The future of the Internet of Things + NFC pre...NFC Forum
Frank Gillett presents on the opportunities for NFC in the Internet of Things. He discusses two types of IoT scenarios: connected products, which involve smart products and dispensers, and connected assets, which involve monitoring various business assets and operations. Gillett also outlines several common IoT use cases like fleet management, energy management, and facility management. Finally, he explains how IoT can help transform customer engagement by tailoring products and services, giving visibility into real-world events, and delivering richer personalized experiences over the lifetime of the customer relationship.
This document discusses Near Field Communication (NFC) technology and its potential uses. It explains that NFC can be used as a tool to create behaviors, define strategies, and facilitate communication. NFC creates "interactive success" by connecting platforms and allowing real-time sharing of information. The document outlines three waves of NFC adoption: first as a tracking tool using tags, second as a way to gather and share data via scanning, and third using the cloud to disseminate real-time information and drive customized actions without boundaries. Overall, the document promotes NFC as a way to connect disparate communication networks and create business success across supply chains, social media, and sales.
Mobile app messaging presentation with fosbuy and dave rozek Auto Dealer re...David Rozek
This document discusses iBeacons, which are small Bluetooth devices that transmit signals to trigger messages on nearby smartphones. It explains that iBeacons can detect smartphones within a range of 50-100 meters and provide precise location tracking. The document then provides details on how iBeacons work, why they are important for proximity marketing, examples of companies using them, and statistics on iBeacon adoption rates. It emphasizes the potential for iBeacons to improve the customer experience in retail stores through mobile messaging and interactive selling.
IoT Analytics is a leading market insights firm for the Internet of Things. The company operates in three areas: 1. Latest insights 2. Market reports 3. Go-to-market services for IoT. This is an overview of our approach and our services for go-to-market excellence in IoT.
Wipro's "Play My Content" solution allows content owners, media companies, and communications service providers to monetize and distribute high-definition multimedia content to consumers on any device. The solution includes a digital content store, rights management, secure streaming, analytics, and monetization through payments and advertising. It addresses the challenge of securely delivering valuable media assets to users in demand for on-the-go access, while protecting content and generating revenue.
The document discusses analytics for Internet of Things (IoT) data from trucks. It describes an architecture that uses technologies like Kafka and Storm for real-time streaming of sensor data, HDFS for storage, Elasticsearch for retrieval, and Spark and machine learning tools for predictive analytics on the data to discover patterns related to violations. A web app with dashboards and alerts in ActiveMQ would display insights and messages based on the captured and analyzed truck event data.
Chipping in – reflections and predictions for library revMichael Fortune
The document discusses the past, present, and future of RFID technology in libraries. It argues that while RFID has enabled self-service capabilities, a lack of data and communication standards has limited its potential. The document calls for adopting common data and communication standards to improve interoperability between systems, increase competition, reduce costs, and encourage innovation and improved services.
The document discusses the past, present, and future of RFID technology in libraries. It argues that while RFID has enabled self-service capabilities, a lack of data and communication standards has limited its potential. The document calls for adopting common data and communication standards to improve interoperability between systems, increase competition, reduce costs, and encourage innovation and improved services.
On May 31, 2018, Scientific Tradition and LINFINITY signed a strategic cooperation agreement at WealthBriefingAsia Awards 2018, and selected its flagship product as the pilot product of the first phase experimentation, expecting to protect its patented technology and to ensure its product quality through blockchain technology, thus providing genuine products to customers.
DigiX focuses on wireless marketing solutions using Bluetooth, captive portals, and NFC. Their Bluetooth systems allow content sharing between devices within 30 meters. Captive portals force devices to access a controlled website when connecting to WiFi networks. NFC and RFID tags can be used to provide additional information to users who scan tags with enabled devices. DigiX offers hardware, software, content creation and maintenance to help companies promote their brands through these interactive digital channels.
Previously, the value of real estate used to be driven by location but the future of real estate will be ruled by information. The smart homes of near future will have 1 billion connected things by 2018. There will be an array of opportunities created by Internet of Things implementation for the Commercial Real Estate (CRE) companies.
IoT Meetup Hamburg 3 February 2015 - Getting Hamburg set-up for the Internet ...Knud Lasse Lueth
This is the presentation that I held at the 3rd IoT Meetup Hamburg on February 5, 2015.
The presentation includes a number of competitive intelligence analyses on the Internet of Things. It does not include the results from the breakout sessions.
The competitive landscape of the Internet of ThingsIoTAnalytics
The competitive landscape of IoT
Competitive forces and companies shaping the Internet of Things
Vienna Global IoT Day, 9 April 2015
Knud Lasse Lueth, Founder of IoT Analytics
Agenda:
Introduction
Part 1: How IoT changes competitive forces
Part 2: The companies and technologies making IoT happen
Conclusion
1. The value of the Internet of Things lies beyond the connectivity – It comes with smart analytics and ecosystem-enablement
2. Entire industry forces are changing due to IoT. Some industries may experience higher profits. Companies need to be aware of potential lock-out.
3. The “new” IoT infrastructure is being created now – Hardware including sensors and processors, communication, software, and application.
4. The top IoT companies in terms of “share-of-voice” currently are: Intel, Microsoft, Cisco, Google, IBM
5. US startup funding in the IoT area is much larger than German or Austrian IoT investment activity
Opening keynote by Peter Jarich, GSMA Intelligence: GSMA Intelligence 2.0 – D...The GSMA
GSMA Intelligence provides data, research, and consulting services to mobile operators and other clients. The presentation discusses GSMA Intelligence's current services and research focus areas like 5G, IoT, and consumer trends. It also outlines GSMA Intelligence's plans to expand its content agenda and data deliverables to provide more in-depth research and forecasts on topics like 5G deployment, IoT connections, and the impact of over-the-top media services on the mobile ecosystem. The presentation concludes by requesting partner input to help GSMA Intelligence further evolve its platform and content offerings.
"Walmart's Digital Transformation - Bridging the Digital / Physical Divide"iMedia Connection
Walmart aims to integrate digital and physical shopping experiences by bringing the web into stores through mobile technologies. As smartphones become more common, Walmart recognizes the opportunity to better understand how customers shop both online and in stores. The company believes success comes from coordinating efforts across physical and digital teams to provide customers with seamless shopping anytime, anywhere.
This document discusses 3G and 4G wireless technologies. It provides information on the evolution of wireless systems from 1G to 4G. 3G allows integration of voice, data and video through wider bandwidths, while 4G provides even higher speeds through technologies like LTE. The document outlines features and applications of 3G and 4G, as well as some disadvantages like high initial costs. Overall it serves as an overview of the capabilities and history of 3G and 4G wireless networks.
The document discusses the evolution of wireless communication technologies from 1G to 4G. It provides an overview of cellular networks and wireless local area networks. The key aspects of 3G wireless systems are described, including services provided and issues. 4G wireless is characterized as providing high speeds, customized services, and support for multimedia. The technologies, hardware, services, and expected user segments of 4G are outlined. Comparisons are made between requirements and technologies of 3G and 4G wireless systems.
VISIONFC – an NFC Forum event: The future of the Internet of Things + NFC pre...NFC Forum
Frank Gillett presents on the opportunities for NFC in the Internet of Things. He discusses two types of IoT scenarios: connected products, which involve smart products and dispensers, and connected assets, which involve monitoring various business assets and operations. Gillett also outlines several common IoT use cases like fleet management, energy management, and facility management. Finally, he explains how IoT can help transform customer engagement by tailoring products and services, giving visibility into real-world events, and delivering richer personalized experiences over the lifetime of the customer relationship.
This document discusses Near Field Communication (NFC) technology and its potential uses. It explains that NFC can be used as a tool to create behaviors, define strategies, and facilitate communication. NFC creates "interactive success" by connecting platforms and allowing real-time sharing of information. The document outlines three waves of NFC adoption: first as a tracking tool using tags, second as a way to gather and share data via scanning, and third using the cloud to disseminate real-time information and drive customized actions without boundaries. Overall, the document promotes NFC as a way to connect disparate communication networks and create business success across supply chains, social media, and sales.
Mobile app messaging presentation with fosbuy and dave rozek Auto Dealer re...David Rozek
This document discusses iBeacons, which are small Bluetooth devices that transmit signals to trigger messages on nearby smartphones. It explains that iBeacons can detect smartphones within a range of 50-100 meters and provide precise location tracking. The document then provides details on how iBeacons work, why they are important for proximity marketing, examples of companies using them, and statistics on iBeacon adoption rates. It emphasizes the potential for iBeacons to improve the customer experience in retail stores through mobile messaging and interactive selling.
IoT Analytics is a leading market insights firm for the Internet of Things. The company operates in three areas: 1. Latest insights 2. Market reports 3. Go-to-market services for IoT. This is an overview of our approach and our services for go-to-market excellence in IoT.
Wipro's "Play My Content" solution allows content owners, media companies, and communications service providers to monetize and distribute high-definition multimedia content to consumers on any device. The solution includes a digital content store, rights management, secure streaming, analytics, and monetization through payments and advertising. It addresses the challenge of securely delivering valuable media assets to users in demand for on-the-go access, while protecting content and generating revenue.
The document discusses analytics for Internet of Things (IoT) data from trucks. It describes an architecture that uses technologies like Kafka and Storm for real-time streaming of sensor data, HDFS for storage, Elasticsearch for retrieval, and Spark and machine learning tools for predictive analytics on the data to discover patterns related to violations. A web app with dashboards and alerts in ActiveMQ would display insights and messages based on the captured and analyzed truck event data.
Chipping in – reflections and predictions for library revMichael Fortune
The document discusses the past, present, and future of RFID technology in libraries. It argues that while RFID has enabled self-service capabilities, a lack of data and communication standards has limited its potential. The document calls for adopting common data and communication standards to improve interoperability between systems, increase competition, reduce costs, and encourage innovation and improved services.
The document discusses the past, present, and future of RFID technology in libraries. It argues that while RFID has enabled self-service capabilities, a lack of data and communication standards has limited its potential. The document calls for adopting common data and communication standards to improve interoperability between systems, increase competition, reduce costs, and encourage innovation and improved services.
On May 31, 2018, Scientific Tradition and LINFINITY signed a strategic cooperation agreement at WealthBriefingAsia Awards 2018, and selected its flagship product as the pilot product of the first phase experimentation, expecting to protect its patented technology and to ensure its product quality through blockchain technology, thus providing genuine products to customers.
DigiX focuses on wireless marketing solutions using Bluetooth, captive portals, and NFC. Their Bluetooth systems allow content sharing between devices within 30 meters. Captive portals force devices to access a controlled website when connecting to WiFi networks. NFC and RFID tags can be used to provide additional information to users who scan tags with enabled devices. DigiX offers hardware, software, content creation and maintenance to help companies promote their brands through these interactive digital channels.
Previously, the value of real estate used to be driven by location but the future of real estate will be ruled by information. The smart homes of near future will have 1 billion connected things by 2018. There will be an array of opportunities created by Internet of Things implementation for the Commercial Real Estate (CRE) companies.
IoT Meetup Hamburg 3 February 2015 - Getting Hamburg set-up for the Internet ...Knud Lasse Lueth
This is the presentation that I held at the 3rd IoT Meetup Hamburg on February 5, 2015.
The presentation includes a number of competitive intelligence analyses on the Internet of Things. It does not include the results from the breakout sessions.
The competitive landscape of the Internet of ThingsIoTAnalytics
The competitive landscape of IoT
Competitive forces and companies shaping the Internet of Things
Vienna Global IoT Day, 9 April 2015
Knud Lasse Lueth, Founder of IoT Analytics
Agenda:
Introduction
Part 1: How IoT changes competitive forces
Part 2: The companies and technologies making IoT happen
Conclusion
1. The value of the Internet of Things lies beyond the connectivity – It comes with smart analytics and ecosystem-enablement
2. Entire industry forces are changing due to IoT. Some industries may experience higher profits. Companies need to be aware of potential lock-out.
3. The “new” IoT infrastructure is being created now – Hardware including sensors and processors, communication, software, and application.
4. The top IoT companies in terms of “share-of-voice” currently are: Intel, Microsoft, Cisco, Google, IBM
5. US startup funding in the IoT area is much larger than German or Austrian IoT investment activity
Opening keynote by Peter Jarich, GSMA Intelligence: GSMA Intelligence 2.0 – D...The GSMA
GSMA Intelligence provides data, research, and consulting services to mobile operators and other clients. The presentation discusses GSMA Intelligence's current services and research focus areas like 5G, IoT, and consumer trends. It also outlines GSMA Intelligence's plans to expand its content agenda and data deliverables to provide more in-depth research and forecasts on topics like 5G deployment, IoT connections, and the impact of over-the-top media services on the mobile ecosystem. The presentation concludes by requesting partner input to help GSMA Intelligence further evolve its platform and content offerings.
"Walmart's Digital Transformation - Bridging the Digital / Physical Divide"iMedia Connection
Walmart aims to integrate digital and physical shopping experiences by bringing the web into stores through mobile technologies. As smartphones become more common, Walmart recognizes the opportunity to better understand how customers shop both online and in stores. The company believes success comes from coordinating efforts across physical and digital teams to provide customers with seamless shopping anytime, anywhere.
This document discusses 3G and 4G wireless technologies. It provides information on the evolution of wireless systems from 1G to 4G. 3G allows integration of voice, data and video through wider bandwidths, while 4G provides even higher speeds through technologies like LTE. The document outlines features and applications of 3G and 4G, as well as some disadvantages like high initial costs. Overall it serves as an overview of the capabilities and history of 3G and 4G wireless networks.
The document discusses the evolution of wireless communication technologies from 1G to 4G. It provides an overview of cellular networks and wireless local area networks. The key aspects of 3G wireless systems are described, including services provided and issues. 4G wireless is characterized as providing high speeds, customized services, and support for multimedia. The technologies, hardware, services, and expected user segments of 4G are outlined. Comparisons are made between requirements and technologies of 3G and 4G wireless systems.
This document summarizes a presentation on 4G technology. It begins by outlining earlier wireless technologies like 1G, 2G, and 3G. It then defines 4G as characterized by high-speed data rates up to 100 Mbps for mobile users and 1 Gbps for stationary users. Key technologies that enable 4G are described like MIMO antennas, IPv6, VoIP, OFDM, and software-defined radio. Applications and advantages of 4G include support for multimedia, global access, and improved spectral efficiency. Challenges in fully realizing 4G capabilities are also discussed.
This Presentation will give you an overview about Artificial Intelligence : definition, advantages , disadvantages , benefits , applications .
We hope it to be useful .
This document discusses different types of e-commerce including B2B, B2C, B2G, C2C, G2C, and G2B. It defines each type and provides examples. The key stages of the e-commerce process are described as a consumer browsing a merchant's website, selecting items, providing payment and address details, receiving order confirmation, and order fulfillment. Advantages of e-commerce include 24/7 availability, low costs, and broad reach, while disadvantages include inability to examine products physically and security risks.
The VISIONFC Simplifying IoT Summit speakers told attendees how NFC simplifies the Internet of Things and lets you deliver a straightforward, yet remarkable customer experience. Discover how to use NFC to differentiate your brand or product and engage with your customer beyond the purchase phase.
thinaire is a company that uses patented technology to transmit data from traditional advertising media like magazines and billboards directly to mobile devices using radio frequency identification (RFID) tags. This allows the media to become interactive and enables mobile commerce transactions. thinaire's platform allows brands to engage consumers through location-based messaging and offers, track consumer behavior and sales, and extend their reach to mobile. The technology benefits media companies by creating new revenue streams from advertising and monetizing their content through mobile applications and purchases.
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013Femke-Anna van Zanten
Most players see digital as incremental instead of transformative. Digital is not just an add-on, and as such, incremental steps will not be enough. Re-imagining in a broader context is key. Learn here how to Re-imagine your business, and create Digital Value: new insights, frameworks and case examples.
This document provides an overview of e-marketing, including its past, present, and future. In the past (Web 1.0), organizations created content that users consumed. Today (Web 2.0), users are also content producers through social media and user-generated content. The future (Web 3.0) may include artificial intelligence and seamless social networking. E-marketing strategies have shifted power from sellers to buyers and require engaging users through content marketing, social media, and other inbound tactics. The internet provides opportunities for global reach, personalization, and measurable results but also challenges like media fragmentation.
This document provides an overview of e-marketing, including its past, present, and future. In the past (Web 1.0), the internet was used to create and distribute content to consumers. Today (Web 2.0), the power has shifted to consumers, who produce and share content via social media. The future (Web 3.0) may include artificial intelligence and seamless social networking. The document also discusses e-marketing strategies, models, metrics and provides examples to illustrate concepts like balanced scorecards. It outlines the e-marketing planning process and types of plans like napkin plans and venture capital plans.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
HEC Digital Business. Digital Transformation. Global Platform André Blavier
André Blavier provides contact information for himself including email addresses and social media accounts under several categories: @Home, @School, and @Work. The document also includes a table of contents for a course on digital business that André will be teaching, covering topics like the digital transformation, e-business, digital marketing, and the impact of digital technologies on companies. Additionally, the document discusses concepts like content curation, technology watch, tools for gathering information online, and the forces driving the digital transformation such as mobile, cloud, data, and empowerment.
Overview of major factors in big data, analytics and data science. Illustrates the growing changes from data capture and the way it is changing business beyond technology industries.
The document discusses creating a wow effect in digital marketing. It explains that market research is needed to understand the audience and develop a digital strategy using tools that allow customers to find, like, and buy a product. The strategy should progress from initially attracting the audience to developing trust and relationships over time, similar to dating. Best practices and ways to wow and grow an audience are requested.
The Global NetworkISYS11862081Course BackgroundCourse.docxcherry686017
The Global Network
ISYS1186/2081
Course Background
Course Details
Course Name:
The Global Network
Course Code:
ISYS1186 (Postgraduate offering)
ISYS2081 (Undergraduate offering)
Credit Points:
12
Contact Details
Dr Huan Vo-Tran (Course Coordinator of F2F and Online Offering)
Email: [email protected]rmit.edu.au
Phone: +61 3 9925 1699
Location: Building 80, Level 9, Office 48
Availability: via appointment
Laki Sideris
Email: [email protected]rmit.edu.au
Phone: + 61 3 9925 8240
Availability: via appointment
Assessment
Total of two assessment tasks for the course.
Each worth 50%
Assignment Guide can be found on Blackboard under “Assessment Submission”
All assessment items must be submitted through Blackboard
Any extensions must be formally submitted using the correct forms as per RMIT policy.
All assessment items must be placed onto Turnitin for the detection of plagiarism.
All emails to be should have the course code in the header: ISYS1186 or ISYS2081.
The Global Network
The ‘spaces’ that this course will touch upon ....
The ‘wired web’ / Internet
Mobile web / mobile business
Social media / mobility
And other emerging communication technologies
The Global Network …
The course deliberately aims to be exploratory in nature
The primary questions
How will the changing network / mobility / social communication impact on your future work?
We will explore, debate and have fun looking at current and emerging trends
The Global Network ...
Wired web...
While initially a distributed computer infrastructure
Content quickly became a focus of WWW
The Global Network ...
Mobile communication
Initially established as a voice carrier
Focus was on
Technology
Different carriers
Standards
Devices
Content was secondary
Changes in network speed / devices / applications
See a shift towards
Mobile content
Mobile service
The Global Network ...
Social media / mobility
Mobile phone access to social spaces
Ad hoc mobile networking
Location aware / social tracking
Social media marketing
Social media training
Learning networks
The Global Network ...
What does this mean for:
Business?
Advertising
Customer contact
Service access and delivery
Broader society?
Location aware
Privacy
Social network / influence
Information access?
Portable information access
Screen design
Remote clients
E and M-business frameworks
Aims
Provide initial background on business concepts and models associated with electronic and mobile applications
Use this as a starting framework for ongoing focus associated with global communication developments
Electronic Commerce
Back to basics !
Language of electronic business…
E-business jargon
B2B:
Business to Business. Supply chain interoperability
B2C:
Business to Consumer. Main popular focus of e-commerce development
B2B2C:
Business to Business to Consumer: product/service is on-sold to the customer by a third part eg: travel agents selling airline bookings to a customer
E-business jargon ...
The Rise of Big Data and the Chief Data Officer (CDO)gcharlesj
The document discusses the rise of big data and the emergence of the chief data officer role. It begins by explaining what big data is, why it is important for businesses, and the opportunities it presents. It then covers some key influencers like social media, mobile technology, and sensors. The document advocates for taking a strategic, enterprise-wide approach to big data rather than just individual projects. It argues that a chief data officer is needed to lead big data initiatives and ensure data is used to drive business performance. The role of the chief data officer is described as focusing on harvesting insights from all organizational data to benefit the business.
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)Street Fight
Results from a new white paper from Street Fight Insights, sponsored by Moasis Global, that analyzes the effectiveness of new and old ways of targeting consumers through their mobile devices. From Steven Jacobs, Deputy Editor, Street Fight
The document discusses several latest trends in the IT industry:
1) The mobile trend is driving customers and whole industries to invest in mobile applications and services to provide 24/7 access from any device.
2) Big data and analytics allow industries to store and analyze large, unstructured datasets to gain insights and make strategic decisions.
3) Virtual offices enabled by advanced communication technologies allow people to work globally from different locations through tools like video calling and file sharing.
This chapter discusses the past, present, and future of e-marketing. It explains how advances in technology have benefited consumers and businesses by allowing e-commerce, online advertising, social media marketing, and more. However, these changes have also shifted power to consumers. The chapter outlines the differences between e-business, e-commerce, and e-marketing. It then covers trends over time from Web 1.0's static websites to Web 2.0's user-generated content and social media to the predicted capabilities of Web 3.0 like the semantic web. Marketers must adapt to increasing consumer control online through tactics like content marketing and inbound marketing.
This document summarizes an IoT startup that is developing location services software and hardware. The startup has offices in several cities and has raised $1.2 million in seed funding. It has over 30 employees and provides location analytics, proximity marketing, and other solutions to retail, advertising, and other verticals through a cloud-based platform.
The document discusses digital marketing and related topics. It begins with definitions of digital marketing and compares traditional and digital marketing. It then covers topics like internet users worldwide and in India, the evolution of the internet from Web 1.0 to 3.0, digital commerce in India, and components of digital marketing strategies and plans.
This document discusses the emerging trend of "smart places", which refers to physical spaces where connected technology is used to gather insights about people in order to improve the customer experience. Some key points:
- Location brands like retailers are investing in smart place technologies to compete with online-only brands and provide omni-channel experiences.
- Smart places use devices that can track people and assets, intuit customer behavior, and deliver personalized experiences. Common use cases include wayfinding, personalized content, payments, inventory management, and gathering insights.
- While smart places provide opportunities to improve customer experience, their adoption faces challenges around developing new skills, addressing privacy concerns, and navigating a complex, evolving technology landscape.
A Changing Paradigm: Is Your Content Strategy Keeping Up?Laura Blaydon
Technology’s continued evolution is changing customer expectations and needs, offering content strategists new opportunities and challenges in the race to win “share of mind.” To reach this empowered, digitally connected audience, content providers must offer information that’s timely, relevant and integrated into (and across) the products and tools consumers use every day.
Posterscope is a leading Out-of-Home advertising agency that aims to build understanding of emerging technologies and consumer behavior in the connected economy. New opportunities are being created through borrowed video formats that work across devices, real-time technology for location-specific messaging, and personalized experiences through smart devices and wearable technologies. Beacon technology promises more relevant on-the-go messaging. Grand gestures combining advertising and utility will strengthen brand connections. On-demand models are extending convenience in areas like transportation and entertainment. Three-dimensional printing makes experiential campaigns more accessible at scale.
Similar to Shopping 3.0: Physical Meets Digital (20)
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
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Shopping 3.0: Physical Meets Digital
1. { The Next Evolution of Commerce
The Next Evolution of Commerce
2. The event resulting from the
seamless integration and
coordination of physical shopping
(1.0) and digital shopping (2.0)
activities.
Definition
3. The Four Types of Market Utility
@ Time
@ Place
@ Form
@ Possession
Key Benefits
4. The User Experience
@ Sharing is Caring
@ Lifestyle Branding
@ Participatory Perks
Social Shopping: The User Experience
5. The Marketer Experience
@ More Info About Users
@ More Prominent Marketing Mix
Elements
Social Shopping: The Marketer Experience
6. THE MEANING: The creation of
social shopping networks and the
adoption of the sales conversion
process into non-commercial
social media networks.
Tech: Network-Based Shopping
7. THE MESSAGE: Ads will become
more integrated, interactive, and
targeted, benefitting consumers
and marketers.
Tech: Network-Based Shopping
10. THE MARKET: Predictions
@ Greater Commerce Integration
@ Sophisticated Data Analysis
@ Social + Payment Network
Partnership
Tech: Network-Based Shopping
11. THE MEANING: Social media
commerce will be aided by images
that contain embedded text,
images, videos, and hyperlinks.
Tech: Interactive Image Discovery (IID)
12. THE MESSAGE: The most popular
content on the Internet today is
graphic. IID can increase
engagement and value to users.
Tech: Interactive Image Discovery (IID)
15. THE MARKET: Predictions
@ Share Experiences on Facebook
@ Many Products/Analytics Per Ad
@ Combined & Up-Selling
Tech: Interactive Image Discovery (IID)
16. THE MEANING: Product images
will act as sophisticated, uniquely
identifiable icons, like QR codes
but with infinite shape-color
combos.
Tech: Visual Recognition & Search
17. THE MESSAGE: Will make
accessing information about
objects much more efficient and
convenient, revolutionizing nearly
all areas of human life.
Tech: Visual Recognition & Search
20. THE MARKET: Predictions
@ Google & Facebook Will Lead
@ Crowd-Sourcing Initiatives
@ Synergy with AR, Geolocation &
Tagging
Tech: Interactive Image Discovery (IID)
21. THE MEANING: The practice of
customizing or targeting
information to the static or
dynamic locations of an object or
person, commonly using GPS,
WiFi, & RFID.
Tech: Geolocalization (GPS + WiFi + RFID)
22. THE MEANING: User-localized
content is dependent on user’s
location, such as within distance
from retail stores and restaurants.
Tech: Geolocalization (GPS + WiFi + RFID)
23. THE MESSAGE: Content of
greatest utility can be delivered to
users and customers when it is
both immediately accessible and
immediately related to the
person’s location or movements.
Tech: Geolocalization (GPS + WiFi + RFID)
26. THE MARKET: Predictions
@ Product Info ─ Promos,
Trending Discussions
@ Organization Info ─ Inventory,
Ratings, Reviews
@ Location Info ─ Guides, Stats
Tech: Geolocalization (GPS + WiFi + RFID)
27. THE MEANING: Technology that
allows for manual and automated
information exchange between
devices in close proximity to each
other. Currently based on RFID
standards.
Tech: Near Field Communication (NFC)
28. THE MESSAGE: This technology is
convenient and efficient because
it is unobtrusive and requires
minimal user interaction.
Tech: Near Field Communication (NFC)
31. THE MARKET: Predictions
@ Automated Purchases
@ Automated Check-Ins
@ Automated Info Uploading &
Downloading
Tech: Near Field Communication (NFC)
32. THE MEANING: An immersive
multimedia method of interacting
with the physical world that
involves integrating the sensory
experience of virtual and physical
objects simultaneously.
Tech: Augmented Reality (AR)
33. THE MESSAGE: Every object and
event in the observable world is
the source of a wealth of
documented and potential
information. AR can unlock both.
Tech: Augmented Reality (AR)