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FOLIO
PORT-
Wilson Sastra
2023
Digital Marketer
www.wilsonsastra.com
WHAT INSIDE
About me
Skills & Abilities
Education
Noteable Projects
Professional
Experience
Contact
01
04
02
05
03
06
Wilson Sastra - Digital Marketer
ABOUT ME
Wilson
Experienced digital marketer with a strong
track record of driving business growth
through strategic campaigns. Experienced
in developing digital marketing strategies
for revenue growth. Proficient in Paid Ads.
Effective communicator, adept at time
management and staying
updated with industry trends.
SASTRA
EDUCATION
02
Intensive 12 weeks online learning
program with an instructor from a top
leading company like Gojek , Shopee,
iPrice Grab, etc.
January 2023 - March 2023
RevoU Full Stack Digital Marketing
Finaly year student of Law
August 2018 - present
Tadulako University
PROFESSIONAL EXPERIENCE
03
March 2023 - Present
Home Expo Asia
Marketing Specialist
June 2022 - September 2022
Tujuhub Agency
Digital Marketer Intern
March 2023 - Present
Ezyherbs Sdn Bhd
Jr. Marketing Executive
SKILLS & ABILITIES
Paid Ads
Google ads, Meta ads, and
Tiktok Ads
Tracking & Analytic Tools
GA4, GTM, Looker Studio
Social Media
CMS & Web builder
Wordpress & Elementor
CRM
Mailchimp & Whimsical
SEO
Semrush & Scrimming
Frog
04
NOTEABLE PROJECT
05
FB ADS (PART OF REVOU)
Facebook Ads
Click here to access the full data
March 2023
Objective
Execute Facebook Ads campaign to generate leads with good quality
Perform optimization (technical, performanance analysis, ads creative) based on
data insights
My Scope of work
Developed campaign structure on each different marketing funnel stages
(prospecting, reengagement and remarketing)
Research on audience and competitor
Created content brief, ads creative & copywriting
Analyzed ads performance and conducted day-to-day optimization
Result
Generated 42 qualified leads
Lowered CPLby 87% during day-to-day optimization
Lowered CPC by 50% and increase CTR by 60%
Won 1st first place in competition
Click here to access the full deck
NOTEABLE PROJECT
05
G ADS (PART OF REVOU)
Google Ads (SEM)
Click here to access the full data
March 2023
Objective
Execute Google Search Ads campaign to generate leads with good quality
Perform optimization based on data insights
My Scope of work
Developed copywriting & campaign structure based on keyword research.
Conducted performance analysis and day to day optimization
Result
Generated 6 qualified leads
Won 2nd place on google ads competition
Click here to access the full deck
Keylearning
As a new business that has no prior data, using a bidding strategy maximize
conversion might increase search impression, clicks, and even get conversion
but in return, it also increases the cost per result
The first 5 days are very critical and need to monitored to prevent overspent
NOTEABLE PROJECT
05
HALONA CREATION FB ADS
Facebook Ads
Click here to access the full data
May 2023
Objective
Execute FB Ads to generate qualified leads
My Scope of work
Developed campaign to generate leads
Research on audience and competitor
Created content brief, ads creative & copywriting
Analyzed ads performance and conducted day-to-day optimization
Result
Generated 147 Leads
Get 5.7% CVR
NOTEABLE PROJECT
05
BATUBATA PRESS WEBSITE
Website
Jan 2023
Objective
Create a website to introduce company
My Scope of work
Create wireframe on figma
Build website using elementor and wordpress
Result
Professional website
Link to Website
NOTEABLE PROJECT
05
FAITHFOLK FB ADS
Facebook Ads
Click here to access the full data
June 2021
Objective
Increase brand awareness & traffic to e-commerce (Shopee) (client's request) and
created a report to client
My Scope of work
Audience targeting
A/B Testing
Analyzed ads performance key important metrics
Result
Successfully improved impression by 1.469% and decreased CPM by 89,99%
compared to the first campaign
Successfully decreased CPC by 64% compared to the previous campaign
LES'T COLLABORATE
Wilson Sastra
wilsonsastra99@gmail.com
+6282296067740

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Digital Marketer Portfolio (1).pdf

  • 2. WHAT INSIDE About me Skills & Abilities Education Noteable Projects Professional Experience Contact 01 04 02 05 03 06 Wilson Sastra - Digital Marketer
  • 3. ABOUT ME Wilson Experienced digital marketer with a strong track record of driving business growth through strategic campaigns. Experienced in developing digital marketing strategies for revenue growth. Proficient in Paid Ads. Effective communicator, adept at time management and staying updated with industry trends. SASTRA
  • 4. EDUCATION 02 Intensive 12 weeks online learning program with an instructor from a top leading company like Gojek , Shopee, iPrice Grab, etc. January 2023 - March 2023 RevoU Full Stack Digital Marketing Finaly year student of Law August 2018 - present Tadulako University
  • 5. PROFESSIONAL EXPERIENCE 03 March 2023 - Present Home Expo Asia Marketing Specialist June 2022 - September 2022 Tujuhub Agency Digital Marketer Intern March 2023 - Present Ezyherbs Sdn Bhd Jr. Marketing Executive
  • 6. SKILLS & ABILITIES Paid Ads Google ads, Meta ads, and Tiktok Ads Tracking & Analytic Tools GA4, GTM, Looker Studio Social Media CMS & Web builder Wordpress & Elementor CRM Mailchimp & Whimsical SEO Semrush & Scrimming Frog 04
  • 7. NOTEABLE PROJECT 05 FB ADS (PART OF REVOU) Facebook Ads Click here to access the full data March 2023 Objective Execute Facebook Ads campaign to generate leads with good quality Perform optimization (technical, performanance analysis, ads creative) based on data insights My Scope of work Developed campaign structure on each different marketing funnel stages (prospecting, reengagement and remarketing) Research on audience and competitor Created content brief, ads creative & copywriting Analyzed ads performance and conducted day-to-day optimization Result Generated 42 qualified leads Lowered CPLby 87% during day-to-day optimization Lowered CPC by 50% and increase CTR by 60% Won 1st first place in competition Click here to access the full deck
  • 8. NOTEABLE PROJECT 05 G ADS (PART OF REVOU) Google Ads (SEM) Click here to access the full data March 2023 Objective Execute Google Search Ads campaign to generate leads with good quality Perform optimization based on data insights My Scope of work Developed copywriting & campaign structure based on keyword research. Conducted performance analysis and day to day optimization Result Generated 6 qualified leads Won 2nd place on google ads competition Click here to access the full deck Keylearning As a new business that has no prior data, using a bidding strategy maximize conversion might increase search impression, clicks, and even get conversion but in return, it also increases the cost per result The first 5 days are very critical and need to monitored to prevent overspent
  • 9. NOTEABLE PROJECT 05 HALONA CREATION FB ADS Facebook Ads Click here to access the full data May 2023 Objective Execute FB Ads to generate qualified leads My Scope of work Developed campaign to generate leads Research on audience and competitor Created content brief, ads creative & copywriting Analyzed ads performance and conducted day-to-day optimization Result Generated 147 Leads Get 5.7% CVR
  • 10. NOTEABLE PROJECT 05 BATUBATA PRESS WEBSITE Website Jan 2023 Objective Create a website to introduce company My Scope of work Create wireframe on figma Build website using elementor and wordpress Result Professional website Link to Website
  • 11. NOTEABLE PROJECT 05 FAITHFOLK FB ADS Facebook Ads Click here to access the full data June 2021 Objective Increase brand awareness & traffic to e-commerce (Shopee) (client's request) and created a report to client My Scope of work Audience targeting A/B Testing Analyzed ads performance key important metrics Result Successfully improved impression by 1.469% and decreased CPM by 89,99% compared to the first campaign Successfully decreased CPC by 64% compared to the previous campaign