Digital magazine advertising can take advantage of key features of digital editions such as interactivity between readers and advertisements. A digital magazine is distinguished from other media by having a beginning, middle and end, being edited and curated into sections, and having an aesthetic treatment more appealing than newspapers. While print magazine readership is declining, 50% of tablet owners prefer to read news and magazines on screen rather than paper. Digital editions allow for optimizations, sponsorships, interactivity, videos, slideshows, and lead generation functions to engage readers.

1. Digital Magazine Advertising

2. POSITIONING
Where does a digital
edition fit in the media
landscape?

3. Digital | Web

4. "....a digital magazine is distinguished by six key features: it has a beginning,
middle, and end; it is edited and curated (has an editorial alignment, is divided
into sections previously established); it has an aesthetic treatment much more
appealing than a newspaper...."
- Dora SANTOS SILVA - New University of Lisbon

5. THE NUMBERS

6. THE NUMBERS

7. THE NUMBERS

8. Screen | Print

9. “…designed for easy interaction between readers and the magazine,
not just designed for one-way content delivery.”
- Josh Gordon, Advertising in Interactive Digital Magazines

10. Digital | Print
80%
20%

11. 50 percent of tablet owners prefer to read
news, magazines, and books on
screen, rather than on paper.
- Gartner Survey
50% 50%

12. OPTIMIZATION
How to get the most
from your digital edition
advertising

16. Click Here
For Solutions

20. SPONSORSHIPS
Selling the prime real
estate

23. INTERACTIVITY
Creating easy
interaction between the
reader and the
advertisement

24. VIDEO

25. VIDEO

26. VIDEO

27. VIDEO
Entertain
Educate
Experience

28. SLIDESHOWS

29. LEAD GEN

30. LEAD GENERATION
Information Request
Survey
Quiz
Contest
Content

31. MOBILE