The document discusses a Belgian scale-up company founded in 2014 that develops advanced automation and data integration software to connect physical products to enterprise systems and cloud services. The company's products are used in smart home, smart city, and connected building applications across industries like retail, energy, telecoms, HVAC, building management and healthcare. A specific example discussed is a smart traffic control solution for cities using open data integration and automation to provide real-time insights and notifications to traffic managers and residents.

1. Building Smart City Solutions
a story from the trenches
Veselin Pizurica, CTO
@pizuricv

2. ● Belgian SW Scale-Up
● founded 2014, in production
Q2 2015
● founders with track record
of developing B2B software
● advanced automation (rule
engine) and data aggregation
and integration (service
platform)
● connects physical products
to enterprise IT systems and
cloud services
● on 3 continents
● industries: retail, energy &
water utilities, telcos, HVAC,
building mgmnt, healthcare
● applications: smart home,
smart city, connected
building, assisted living etc
COMPANY PRODUCT CUSTOMERS
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3. "Gent maakt wereldsteden jaloers"
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4. Mobility in cities
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How do you
communicate about
mobility?

5. Mobility in cities
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How do you work
with dispersed
information?

6. Mobility in cities
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Does one size
fit all?

7. Our vision: Smart traffic control
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8. Tweet it: @waylay_io / @pizuricv
01 For the traffic control centre
● Get real-time, contextualised insights for round-the clock live
traffic management
● Improve long-term planning with predictions on traffic and
parking load with advanced data analytics
● Automate repetitive tasks where appropriate
● Manage human resource efficiently
Smart traffic centre: Our objectives

9. Smart traffic centre: Our objectives
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02 For residents and tourists
● Real-time, context-relevant city mobility info
● Single source of information
● Location and context-relevant
● Via digital communication channels, available 24/7
● Opt-in personalized notifications

10. Smart traffic centre: our method
INPUT AUTOMATED
PROCESSING
OUTPUT
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Configure once
run forever

11. Smart traffic centre: our method
INPUT AUTOMATED
PROCESSING
OUTPUT
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● waze
● coyote
● parking
● de lijn
● ...
● parking advise
● road travel delays
● accident alerts
● bus / tram delays
● ...
● cloud platform
● real time
● configurable
● extendable

12. Smart traffic centre: our method
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AUTOMATED
PROCESSING
INPUT
OUTPUT

13. Smart traffic centre / INPUT
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INPUT
open data

14. Smart traffic centre / INPUT
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INPUT
open data
Open data doesn’t mean open source
Open data doesn’t mean open standard
Open data doesn’t mean free
There is no such thing as open data for parkings for
all cities... Even in Ghent, there are 4 different
parking API providers.

15. Smart traffic centre / INPUT
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How does it feel
to work with
open data?

16. Smart traffic centre / PROCESSING
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How does it feel
to work with
open data?
It’s like reading a book over someone's
shoulder:
● The owner can at any moment turn
the page (API version/content change)
● The owner can leave the train at any
station
Lack of clear monetization strategy for the data
owner

17. Smart traffic centre PROCESSING
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What do you
need to manage
open data?
You need a flexible and powerful
automation engine, because:
○ APIs are changing
○ API providers are changing
○ Requirements are changing
○ You should be able to build custom apps
on top (notification, visualization, different
audiences etc.)
Feels like changing wheels while driving a
car
Smart traffic centre / PROCESSING

18. Smart traffic centre PROCESSING
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● Monitor for API responses and
changes
● Allow rule upgrades without
downtime
● Build flexible UI which can turn
on/off widgets & features
How do you deal
with constant
changes?
Smart traffic centre / PROCESSING

19. Tweet it: @waylay_io / @pizuricv
API response monitoring

20. Tweet it: @waylay_io / @pizuricv
API health monitoring & alarms

21. Tweet it: @waylay_io / @pizuricv
API migration

22. Tweet it: @waylay_io / @pizuricv
PROCESSING
Smart traffic centre PROCESSINGSmart traffic centre / PROCESSING
automation

23. Tweet it: @waylay_io / @pizuricv
Smart traffic centre PROCESSINGSmart traffic centre / PROCESSING

24. Tweet it: @waylay_io / @pizuricv
OUTPUT
Smart traffic centre PROCESSINGSmart traffic centre / OUTPUT
01
02
For the traffic control centre
For citizens and tourists

25. Tweet it: @waylay_io / @pizuricv
Smart traffic centre PROCESSINGOutput / Twitter stream

26. Smart traffic centre PROCESSINGOutput / Twitter stream
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Smart traffic centre PROCESSINGOutput / Twitter stream

27. Smart traffic centre PROCESSINGOutput / Twitter streamSmart traffic centre PROCESSINGOutput / Mobility dashboard
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28. Smart traffic centre PROCESSINGOutput / Twitter streamSmart traffic centre PROCESSINGOutput / monitoring dashboards
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29. Smart traffic centre PROCESSINGOutput / Twitter streamSmart traffic centre PROCESSINGOutput / notifications
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30. Smart traffic centre PROCESSINGOutput / Twitter streamSmart traffic centre PROCESSINGOutput / advanced analytics
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31. Tweet it: @waylay_io / @pizuricv
Smart traffic centre PROCESSINGOutput / Twitter streamSmart traffic centre PROCESSINGOutput / traffic analytics (R40)

32. Average daily
evolution
of speed
and density
on R40
Smart traffic centre PROCESSINGOutput / Twitter streamSmart traffic centre PROCESSINGOutput / traffic analytics (R40)
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33. Smart traffic centre PROCESSING
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How do we work
together with the
City of Ghent?
Smart traffic centre / PROCESS
● Great collaboration!
● City has signed contracts with data
providers (Waze, Coyote, …)
● Combine these sources with data
which is owned by the city or publicly
available (https://datatank.stad.gent)
○ Loop (traffic) data
○ Parking data
○ trams/bus data
○ Train data arrivals/departuresWrite
user stories - and ask citizens!
● Waylay builds weekly prototypes with
fast feedback loop

34. Smart traffic centre PROCESSING
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How do we work
together with the
City of Ghent?
Smart traffic centre / PROCESS

35. Smart traffic centre PROCESSING
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Smart traffic centre / VERSION 4.0
TMAAS
www.tmaas.eu

36. Smart traffic centre PROCESSINGWayay system overview
s
Consumer
facing
apps
Enterprise
apps
API integration
Rules engine,
automation &
migration
DB
Rules
Learning
Service
Sigfox &
Public / Private
LoRa
LoRa and Sigfox
devices
Google / AWS
/ Azure
NB-IoT – LTE-M
MQTT
Private
Device Cloud
Cloud Aggregation
going over private
device clouds
Consumer
data
IT back-end
systems
Internet
data
SMS
E-mail
...
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37. we are hiring
Veselin Pizurica, CTO
@pizuricv