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The State of Mobile Games 2015: Mobile Gaming USA

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An overview of the mobile games market throughout 29 countries. Includes information on:

1. Mobile games market size and change.
2. Asia digital and mobile games market
3. Mobile landscape in western markets

Published in: Technology
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The State of Mobile Games 2015: Mobile Gaming USA

  1. 1. THE STATE OF MOBILE GAMES MOBILE GAMING USASTEPHANIE LLAMAS, SENIOR ANALYST 2015 | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
  2. 2. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA 29COUNTRIES MARKET-LEVEL DATA
  3. 3. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MARKET-LEVEL DATA 4 KEY METRICS 6 GAMING SEGMENTS 10 YEARS OF DATA 29COUNTRIES
  4. 4. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MARKET-LEVEL DATA 50 CONTRIBUTING PUBLISHERS 4 KEY METRICS 450+ UNIQUE TITLES 6 GAMING SEGMENTS 37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS 10 YEARS OF DATA 29COUNTRIES
  5. 5. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA Stephanie Llamas Senior Analyst, Consumer Insights
  6. 6. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
  7. 7. | Playable media & games market research #GMEU15 @STEPHINANERS @_SUPERDATA MOBILE GAMES MARKET SIZE
  8. 8. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA 2015E DIGITAL GAMES MARKET WORLDWIDE $63.1BILLION
  9. 9. | Playable media & games market research WORLDWIDE $63.1BILLION 2015E DIGITAL GAMES MARKET #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE MARKET SHARE 39%
  10. 10. 2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue MOBILE GAMES MARKET | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
  11. 11. 2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue MOBILE GAMES MARKET +48% +23% +8% +7% | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
  12. 12. 2013 2014 2015E 2016E2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue 34%2015E western market share of mobile revenue MOBILE GAMES MARKET | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
  13. 13. 2013 2014 2015E 2016E2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue 34%2015E western market share of mobile revenue MOBILE GAMES MARKET 40%in 2013 | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
  14. 14. 2013 2014 2015E 2016E2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue MOBILE GAMES MARKET 34%2015E western market share of mobile revenue 54%2015E Asia market share of mobile revenue 40%in 2013 | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
  15. 15. 2013 2014 2015E 2016E2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue MOBILE GAMES MARKET 34%2015E western market share of mobile revenue 54%2015E Asia market share of mobile revenue 40%in 2013 49%in 2013 | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
  16. 16. 2013 2014 2015E 2016E2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue MOBILE GAMES MARKET 34%2015E western market share of mobile revenue 54%2015E Asia market share of mobile revenue | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA ASIA MAU WEST
  17. 17. 2013 2014 2015E 2016E2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue MOBILE GAMES MARKET 34%2015E western market share of mobile revenue 54%2015E Asia market share of mobile revenue +22%YoY 2016E +3% YoY 2016E ASIA MAU | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA WEST
  18. 18. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE SOCIAL F2P MMO DIGITAL PC DIGITAL CONSOLE P2P MMO 2% 3% 3% 8% 37% 46%2015E ASIA DIGITAL GAMES MARKET
  19. 19. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA SOCIAL F2P MMO DIGITAL PC DIGITAL CONSOLE P2P MMO 2% 3% 3% 8% 37% 46%2015E 3% 3% 3%7% 39% 45%2016E MOBILE ASIA DIGITAL GAMES MARKET 3% 2% 4%7% 40% 44%2017E 2% 2% 3%6% 41% 45%2018E
  20. 20. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA ASIA MOBILE GAMES SPENDING AND CONVERSION ASIA N.A. April $25.88 $31.78
  21. 21. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA ASIA MOBILE GAMES SPENDING AND CONVERSION ASIA N.A. April $59.75 $53.66 $19.18CN KR JP April $25.88 $31.78
  22. 22. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA ASIA MOBILE GAMES SPENDING AND CONVERSION ASIA N.A. April $59.75 $53.66 $19.18CN KR JP 0 0.016 0.033 0.049 5.20% 3.30%April $25.88 $31.78
  23. 23. April 0 0.018 0.035 0.053 0.07 6.5% 5.0% 2.9% | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA ASIA MOBILE GAMES SPENDING AND CONVERSION ASIA N.A. April $59.75 $53.66 $19.18CN KR JP 0 0.016 0.033 0.049 5.20% 3.30%April $25.88 $31.78
  24. 24. JAPAN S. KOREA CHINA REST OF ASIA 4% 10% 39% 47% | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA 2015E ASIA MOBILE GAMES MARKET SHARE
  25. 25. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA EMERGING SMARTPHONE PENETRATION IN ASIA
  26. 26. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA EMERGING SMARTPHONE PENETRATION IN ASIA 18% +107% 22% +62%
  27. 27. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA EMERGING SMARTPHONE PENETRATION IN ASIA 18% +107% 22% +62% Rest of Asia Mobile Growth +143% 2015E-2018E
  28. 28. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN ASIA •GROWING USER BASE
  29. 29. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN ASIA • GROWING USER BASE •HIGH SPENDING IN DEVELOPED MARKETS
  30. 30. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN ASIA • GROWING USER BASE • HIGH SPENDING IN DEVELOPED MARKETS •LOW SPENDING / CONVERSION IN EMERGING MARKETS
  31. 31. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN ASIA • GROWING USER BASE • HIGH SPENDING IN DEVELOPED MARKETS • LOW SPENDING / CONVERSION IN EMERGING MARKETS •CULTURAL DIFFERENCES
  32. 32. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN ASIA • GROWING USER BASE • HIGH SPENDING IN DEVELOPED MARKETS • LOW SPENDING / CONVERSION IN EMERGING MARKETS • CULTURAL DIFFERENCES •LEGAL CONCERNS
  33. 33. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN ASIA • GROWING USER BASE • HIGH SPENDING IN DEVELOPED MARKETS • LOW SPENDING / CONVERSION IN EMERGING MARKETS • CULTURAL DIFFERENCES •LEGAL CONCERNS
  34. 34. | Playable media & games market research MOBILE LANDSCAPE IN ASIA #MGUSA15 @STEPHINANERS @_SUPERDATA • GROWING USER BASE • HIGH SPENDING IN DEVELOPED MARKETS • LOW SPENDING / CONVERSION IN EMERGING MARKETS • CULTURAL DIFFERENCES • LEGAL CONCERNS •FRAGMENTATION
  35. 35. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MESSAGING APPS = 500+ games MOBILE LANDSCAPE IN ASIA
  36. 36. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN WESTERN MARKETS MESSAGING APPS = 500+ games
  37. 37. | Playable media & games market research MOBILE LANDSCAPE IN WESTERN MARKETS #MGUSA15 @STEPHINANERS @_SUPERDATA 2014 2015E CPI iOS Android
  38. 38. | Playable media & games market research MOBILE LANDSCAPE IN WESTERN MARKETS #MGUSA15 @STEPHINANERS @_SUPERDATA 2014 2015E CPI +26% YoY June 2015 iOS Android +36%YoY June 2015
  39. 39. | Playable media & games market research MOBILE LANDSCAPE IN WESTERN MARKETS #MGUSA15 @STEPHINANERS @_SUPERDATA Source: Corum Group M&A TRANSACTIONS AND TOTAL DEAL VALUES MOBILE GAMING COMPANIES (PART OR WHOLLY) 117 58 2013 2014
  40. 40. | Playable media & games market research MOBILE LANDSCAPE IN WESTERN MARKETS #MGUSA15 @STEPHINANERS @_SUPERDATA Source: Corum Group 117 58 $10.9B $9.2B M&A TRANSACTIONS AND TOTAL DEAL VALUES MOBILE GAMING COMPANIES (PART OR WHOLLY) 2013 2014
  41. 41. 117 58 $10.9B $9.2B 2013 2014 | Playable media & games market research MOBILE LANDSCAPE IN WESTERN MARKETS #MGUSA15 @STEPHINANERS @_SUPERDATA Source: Corum Group $100MM Imperus Technologies $885MM Churchill Downs $165MM GSN PACIFIC INTERACTIVE $90MM Playtika M&A TRANSACTIONS AND TOTAL DEAL VALUES MOBILE GAMING COMPANIES (PART OR WHOLLY)
  42. 42. | Playable media & games market research MOBILE LANDSCAPE IN WESTERN MARKETS #MGUSA15 @STEPHINANERS @_SUPERDATA LICENSING AND BRANDING
  43. 43. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA THANK YOU! QUESTIONS?

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