This document discusses how brands can maximize their value through durable labeling. It notes that today 75% of a corporation's value is intangible, in its brand and reputation. More than 60% of buyer decisions are based on a logo and the perceived brand value it represents. The document then discusses how MIGS labels are the only labeling system durable enough to last the lifetime of polyethylene products, ensuring brand identity and recognition over many years. It provides testimonials from various companies praising how MIGS labels have improved their branding and reduced costs compared to other labeling options. In the conclusion, it emphasizes that MIGS labels are the only solution that can provide brand identity for the life of a product.

1. MAXIMIZING YOUR
BRAND USING
one label. one time. your future

2. HELLO!
Matthew Patrick Stevenson
Brand Specialist, Advocate, Enthusiast
President, Mold In Graphic Systems
2
Yep, the bald dude
is actually me!

3. “"What is most rewarding is
the impact that the right message
can have on someone
at the right time in their life."
33

4. A LITTLE KNOWN FACT:
Three decades ago, as much as 95% of
the average corporation’s value consisted
of tangible assets.
According to a report by Thomson Reuters and Interbrand.
4

5. A MORE IMPORTANT FACT:
Today, 75% of that average
corporation's value is intangible.
5

6. "In other words, a businesses most
valuable asset is its good name.
Its BRAND and REPUTATION!"
6
IT’S THAT VALUABLE

7. “There is no truth. There is only perception.”
Gustave Flaubert
7

8. DID YOU KNOW
More than 60% of buyers decisions are based
on the Logo and the perceived value of the
Brand it represents.
8

9. THE LOGO
A Logo, by definition, is the instantly
recognizable image and symbol of a
business as a whole...
9

10. that expresses a Brands message quickly,
memorably, and emotionally!
10
I think I cried when I held my first iphone!

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12. LABELS
Logos are expressed through Labels &
Informative Graphics. The last step before
a Brands durable products go out to be
sold!
12

13. THEREFORE
A Brand's Identity then is determined by the
customer’s Perceived Value of that Brand,
represented by a Logo, that's advertised by
the Label! 13

14. A LABELS PRIMARY ROLE:
To trigger emotion, familiarity &
value of a Brand and its products
to existing customers and potential
buyers.
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16. NOTHING STICKS TO POLYETHYLENE
Labels today, including “durable labels” for
polyethylene products, aren’t durable
enough to do the job!
16

17. THE RESULT:
Lost time, label failures, waste and
replacement costs are inevitable which
affects the bottom line!
17
Sometimes it can just affect your bottom!

18. BUT…
The cost of losing BRAND IDENTITY as a
result of failed labeling…
18

19. 19
UNFATHOMABLE INCALCULABLE
INFINITEBOUNDLESS
INEXHAUSTIBLE
LIMITLESS
IMMENSE
IMMEASURABLE
My attempt at a bunch of big words to get my point across!

20. 20

21. THE EXPECTATION:
Labels should always be the best
representation of the Brand and their
products while ensuring that buyers don’t
confuse them with their competition.
21

22. 22
WHAT BRAND THIS IS???
Yes, this is a game!

23. 23

24. 24
WHAT BRAND THIS IS???

25. 25

26. 26
WHAT BRAND THIS IS???

27. 27

28. THE TRUTH:
MIGS has the only label system in the
world durable enough to last the life of
polyethylene products.
28
We have over 35 years proving this one…

29. THE PROCESS IS EASY
29
one label one time your future

30. USING JUST ONE LABEL TODAY
30

31. GIVES BRANDS ROI TOMORROW
31
That’s ours too!

32. ENDURING BRAND IDENTITY A YEAR FROM NOW
32
Ours three!

33. DEPENDABLE BRAND RECOGNITION 10 YEARS
LATER
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And four

34. AND PERMANENT BRAND IMAGE FOR THE LIFE
OF THE PRODUCTS!
34

35. BECAUSE
A Brands Quality, Craftsmanship &
Reputation...
35

36. BECAUSE
Should continue for years with the customers
Pride Of Ownership!
36

37. YOUR BRANDS
37

38. OUR LABELS
38

39. YOUR BRANDS
39

40. OUR LABELS
40

41. YOUR BRANDS
41

42. OUR LABELS
42

43. YOUR BRANDS
43

44. OUR LABELS
44

45. A PROVEN & PERMANENT INVESTMENT
45
That Consistently Stirs Emotion While Taking
Anything Tomorrow Will Bring.

46. “"We have labels of yours that are now
over 15 years old that still look perfect.
The competitors labels after only a few
years look terrible.“
- Charles Sage, Bliss Stick Kayak
4646

47. “"MIGS gave us the multi-color permanent
label we needed to meet CPSIA safety
regulations with the durability that will last
for Kroger.“
- Unarco Industries LLC
4747

48. “"Not only is our Trash Taxi logo in full
color, but also permanently welded into
the plastic of our carts.“
- Curtis Agius - President / Founder, Trash Taxi
4848

49. “"MIGS labels are Totally Awesome.
We love them.“
- Waka Kayak
4949

50. “"With 6 labels per boat, we rely on MIGS
labels for Branding the high quality boats
our customers have come to expect.
It’s a game-changer for the industry."-
- Chris Riggins, Confluence Outdoor
5050

51. “"This label is saving us so much time and
money, compared to having to replace
degraded stickers after every pressure
wash. We Love Them!“
- John Hannon, Marwood Group
5151

52. “"These labels enhanced our brand
awareness, improved asset retention,
lowered costs, and advanced some of
our sustainability initiatives.“
- Rehrig Pacific Company
5252

53. “"Dealing with MIGS for almost 15 years, a
few things have always stood out to me:
Quality that stands the test of time. A value
for the money and a staff that is always
prompt, efficient and a pleasure to work
with. Thanks MIGS for a superior product.“
- Celliers Kruger, Vagabond Kayaks
5353

54. “"MIGS labels worked well for us as we
needed a method to brand our Dominator
Handles in-house. By utilizing an in-house
labeling process, we are able to save time
and money.“
- Haley Connelley - Manufacturing Engineer,
Mayhew Steel Products
5454

55. LET’S REVIEW
Nothing Sticks To
Polyolefins
Even so called durable labels don’t
cut it.
The Cost
Lost time, label failures, waste &
replacement costs are inevitable.
But the cost of losing Brand
Identity is IMMEASURABLE.
The Solution
MIGS has the only label system in
the world durable enough to last
the life of polyethylene products.
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THANKS!
Any questions?
You can find a MIGS Brand Specialist at
p: 928-634-8838
e: info@moldingraphics.com
w: www.moldingraphics.com