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Are you game?
Your surprise & delight campaign will put you in the history books with the likes of Albert Einstein and Constantine the Great. Or at least pump up your customer retention, revenue and brand loyalty. And probably rack up your Facebook fans & Twitter followers.
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Trade shows won't help you achieve all of your marketing and business objectives. But they are an important milestone to getting there. A win on the trade show floor can reverberate throughout all your marketing efforts.
Here are seven tips to help your brand score points, win customers and be awesome:
1, Define your strategy for getting to the next level
2. Earn points by playing to win
3. Understand your arsenal and bring the right equipment
4. Know the rules
5. The game begins when you start playing
6. The game doesn't stop when the whistle blows
7. Refine your strategy to advance to the next level
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Okay, so board game trivia may not mean checkmate in the world of business, but there are some key customer experience lessons we can learn from our favourite games of yesteryear.
Have a look at our 'Customer Experience Game Changer' infographic to see for yourself.
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
8 Steps to the Ultimate Surprise & Delight Campaign Digital Roots
We can bet you've been appalled and underwhelmed by the level of customer service you've received by a company. Have you ever been pleasantly surprised and delighted by a brand's customer service?
Engineer a surprise & delight effort that will boost your reputation, leave your customers satisfied and draw your prospects in. After some observation and testing, we’ve come up with an 8-prong attack to the surprise & delight campaign. It involves big data, incredible insight, strong tools and the keen ability to pick out the perfect present.
Are you game?
Your surprise & delight campaign will put you in the history books with the likes of Albert Einstein and Constantine the Great. Or at least pump up your customer retention, revenue and brand loyalty. And probably rack up your Facebook fans & Twitter followers.
Delivering the WOW to Your Audience! How to Create Successful Cross-Platform ...MOO
Has this happened to you? You spent countless hours planning a cross-platform campaign. You thought you had all the details right only to discover the campaign simply isn’t delivering the results you anticipated.
In this presentation, three of MOO’s content and creative team will highlight the pitfalls and challenges of cross-platform campaign planning and show you how MOO overcomes them.
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My presentation for Game Industry Conference 2016 (during Poznan Game Arena Expo). The goal is to show how video game developers can approach marketing and branding of their products and achieve their goals.
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Here are seven tips to help your brand score points, win customers and be awesome:
1, Define your strategy for getting to the next level
2. Earn points by playing to win
3. Understand your arsenal and bring the right equipment
4. Know the rules
5. The game begins when you start playing
6. The game doesn't stop when the whistle blows
7. Refine your strategy to advance to the next level
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Okay, so board game trivia may not mean checkmate in the world of business, but there are some key customer experience lessons we can learn from our favourite games of yesteryear.
Have a look at our 'Customer Experience Game Changer' infographic to see for yourself.
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
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Customer Experience: Creating Distinction to Improve Customer Interactions
1. Creating Distinction to Improve
Customer Interactions
Scott McKain Nicolas Rodriguez
With: Moderated by:
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--OR--
2. Mitel is a global market leader in business communications, powering more
than two billion business connections with our cloud, enterprise and next-
gen collaboration applications. With more than 70 million users in nearly 100
countries, Mitel is the only company that wakes up every day exclusively
focused on helping customers take their communications from where they
are today to where they expect them to be.
3. Click on the Questions panel to
interact with the presenters
https://www.customerexperienceupdate.com/frs/9012653/creating-distinction-to-improve-customer-interactions/email
https://www.customercontactcentral.com/frs/9012653/creating-distinction-to-improve-customer-interactions/email
4. About Scott McKain
Scott McKain is the founder of a consulting and training company that explores the role of ultimate customer
experiences in creating enhanced client retention and revenue, and is the author of three Amazon.com #1 business
bestsellers; all teaching how to expand profits, increase sales, and engage customers.
Scott’s latest book, released by Forefront Books/Simon & Schuster and titled, “ICONIC: How Organizations and
Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” provides the specific steps for every leader
and employee to create and deliver unique customer experiences and attain the highest level of business success.
About Nicolas Rodriguez
Nicolas Rodriguez is the Editor for several websites in the Aggregage network. After graduating from CSU: Long
Beach with a BA in Political Science, he worked in conference production for the biotechnology and pharmaceutical
industries before joining the team at Aggregage. His background includes event production, political op-eds &
reporting, stand-up comedy, and podcasts.
5. C R E AT I N G D I S T I N C T I O N
in a changing, challenging, competitive marketplace
ScottMcKain
@ScottMcKain
6.
7. T H R E E L E V E L S O F I N T E R A C T I O N
L E T ’ S T H I N K A B O U T H O W Y O U C O N N E C T W I T H C U S T O M E R S
15. •What do I do when I get home?
1. Create a Clarity statement
2. Consider Clarity in all of your efforts
3. Reconfirm with customers and prospects to be
certain they are clear on all of your advantages
Cornerstone #1: CLARITY
21. Cornerstone #2: CREATIVITY
•What do I do when I get home?
1. Pick a single point where you will develop a
difference…then,
2. DO that specific point creatively!
26. Cornerstone #3: COMMUNICATION
• What do I do next?
• Write a story about how a customer improved
his or her business or life as a result of your
involvement and engagement
• Make THEM the hero, not you!
• Start TELLING THE STORY!
29. “THE PURPOSE OF ANY
BUSINESS IS TO PROFITABLY
CREATE EXPERIENCES SO
COMPELLING TO THE
CUSTOMER THAT LOYALTY
BECOMES ASSURED.”
“ALL BUSINESS IS SHOW BUSINESS!”
36. 48
Ultimate Customer Experience
• What do I do when I get home?
1. Ask, “What if EVERYTHING went EXACTLY right?”
2. What specific steps do we need to execute to
make it work out that way?
3. What are the roadblocks that prevent us from
achieving it?
4. Am I providing the tools to teach how it is done?
37. 48
Ultimate Customer Experience
• The goal is:
–the ULTIMATE CUSTOMER EXPERIENCE ®
–For every customer
–For every prospect
–EVERY TIME!
42. You stand out from your industry competition.
You’re their favorite place to buy what you sell.
You stand our from most organizations.
You’re one of their favorite places to buy ANYTHING.
43.
44. •Better offensive teams have won 62% of NFL playoff games
•38 of 52 Super Bowl winners have had a top ten offense
45. Every moment you are playing defense
against the competition
wastes a moment you could
be innovating to make them irrelevant.
PLAY OFFENSE
Know your competition but don’t
concentrate on them. Play the game YOUR
way!
46. PLAY OFFENSE
Know your competition but don’t
concentrate on them. Play the game YOUR
way!
STOP SELLING
Focus less on pressure tactics to close sales…
and more on creating ultimate experiences.
49. It is 10X easier to sell a customer who
previously has had a great experience.
50. Stores that provide a “ultimate customer
experience ®” create lifetime values
SIX TIMES higher than stores that do not.
51. Prospects are FOUR TIMES more likely to buy
when referred by a friend.
83% of those friends are willing to give you a
referral when they’ve received an
Ultimate Customer Experience from you.
65. •4th son of poor family
•Poor grades in school
•Rejected in his attempt to join
the Army
•Laid off from first job
•Failed in his first business
•Failed in his second business
•Bankruptcy
•Founded business with friend
— and lost it in a feud
•Had a nervous breakdown