What are the fastest growing SMEs doing in terms of digital? How are these businesses different than the rest of SMEs? Extract from Daptiv "State of Digital Among Singaporean SMEs" Full report available at: https://www.daptivdigital.com/demand-generation/state-of-digital-among-singaporean-smes/

1. Digital
@ Fast Growing
Singaporean SMEs
DAPTIV DIGITAL INSIGHTS
November, 2018

2. 2Daptiv - Privileged & Confidential
Executive Summary
Focus on Singaporean SMEs with revenue growth >15% per year
Digital
Presence
Complete and cohesive
digital presence (53%
website adoption)
Lack of digital presence
(36% website adoption; 31%
not using digital at all)
Demand
Generation
Leverage online demand
generation (60% of the
adoption; 27% use ads)
Mostly online ads focused
(50% adoption of demand
generation; 28% use ads)
e-Commerce
High adoption rate
(54%)
Lower overall adoption rate
(26%)
Fast Growing SMEs Flat/Declining SMEs

3. 3Daptiv - Privileged & Confidential
Digital Presence
Complete and cohesive digital presence (53% website
adoption), with an high usage of all components of digital
Fastest
Growing SMEs

4. 4Daptiv - Privileged & Confidential
Demand Generation
Fastest
Growing SMEs
Leverage online demand generation (60% of the adoption;
27% use ads)

5. 5Daptiv - Privileged & Confidential
e-Commerce
Fastest
Growing SMEs
High adoption rate (54%), with a greater focus on their own
website (40%) than all other Singaporean SMEs

6. info@daptivdigital.com @DaptivD https://www.linkedin.com/company/daptivd/