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The Complete Ecommerce Marketing Guide (2/3): For Growing BrandsAdRoll
For growing brands, the challenge is sustaining the momentum and capturing even more attention, shoppers, and market share. You’ll want to consider these ecommerce marketing tips.
How Agencies Can Help Clients Manage the Entire Customer JourneyAdRoll
Customers see about 5,000 ads per day. As a result, using a general marketing approach won't necessarily move the needle. This makes it especially difficult for agencies, considering that they have to manage multiple customers daily. So, how do agencies help their clients create an experience that audiences remember and embrace?
Well-constructed customer journeys help create a cohesive experience that accounts for every touchpoint on a customer's path to conversion. When done correctly, mapping out a customer journey can be one of the most effective tactics for improving a brand's customer experience. Join our agency and customer journey experts — Tony Posselli, Agency Account Strategist, and Charlie Padilla, Agency New Business Sales Representative — as they share how to build stellar customer experiences that account for every stage of the customer journey. Register to learn how to:
- Build a brand: Help your clients share their brand story with the people who matter.
- Turn visitors into customers: Create strategies to keep customers interested until they’re ready to purchase.
- Grow customer loyalty: Build your long-term value to your clients with increased revenue per customer and strategies to keep their brand top-of-mind.
- Measurement and attribution: Keep your results front and center to increase client retention.
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
Retail Media Insights - Consumer Insights for Digital Retail Mediaretailmediainsights
In developing digital retail media networks, the needs and wants of the consumer should be the primary consideration. Consumer insights are the foundation for successful digital retail media strategy and advertising sales.
NMPignite: The Future of Performance- Paid SocialIncubeta NMPi
This document discusses the importance of social media as a performance marketing channel. It notes that billions of potential customers can be found on social media and segmented using various audience insights. However, these audiences need to be targeted carefully. The document provides tips for raising your social strategy, such as using granular targeting, rethinking attribution, ensuring proper technical setup, and focusing on mobile. It describes the NMPi approach to attribution and leveraging audiences and data to improve dynamic ad campaigns on Facebook.
The Complete Ecommerce Marketing Guide (2/3): For Growing BrandsAdRoll
For growing brands, the challenge is sustaining the momentum and capturing even more attention, shoppers, and market share. You’ll want to consider these ecommerce marketing tips.
How Agencies Can Help Clients Manage the Entire Customer JourneyAdRoll
Customers see about 5,000 ads per day. As a result, using a general marketing approach won't necessarily move the needle. This makes it especially difficult for agencies, considering that they have to manage multiple customers daily. So, how do agencies help their clients create an experience that audiences remember and embrace?
Well-constructed customer journeys help create a cohesive experience that accounts for every touchpoint on a customer's path to conversion. When done correctly, mapping out a customer journey can be one of the most effective tactics for improving a brand's customer experience. Join our agency and customer journey experts — Tony Posselli, Agency Account Strategist, and Charlie Padilla, Agency New Business Sales Representative — as they share how to build stellar customer experiences that account for every stage of the customer journey. Register to learn how to:
- Build a brand: Help your clients share their brand story with the people who matter.
- Turn visitors into customers: Create strategies to keep customers interested until they’re ready to purchase.
- Grow customer loyalty: Build your long-term value to your clients with increased revenue per customer and strategies to keep their brand top-of-mind.
- Measurement and attribution: Keep your results front and center to increase client retention.
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
Retail Media Insights - Consumer Insights for Digital Retail Mediaretailmediainsights
In developing digital retail media networks, the needs and wants of the consumer should be the primary consideration. Consumer insights are the foundation for successful digital retail media strategy and advertising sales.
NMPignite: The Future of Performance- Paid SocialIncubeta NMPi
This document discusses the importance of social media as a performance marketing channel. It notes that billions of potential customers can be found on social media and segmented using various audience insights. However, these audiences need to be targeted carefully. The document provides tips for raising your social strategy, such as using granular targeting, rethinking attribution, ensuring proper technical setup, and focusing on mobile. It describes the NMPi approach to attribution and leveraging audiences and data to improve dynamic ad campaigns on Facebook.
How to Leverage Social Media to Hit Your Holiday GoalsTinuiti
This document provides tips on leveraging social media to hit holiday goals. It discusses 2021 holiday trends like shopping starting earlier and leaning more on mobile. It highlights challenges from iOS 14.5 like decreasing retargeting audiences. The document recommends focusing spend on awareness, consideration, and conversion objectives across platforms like Facebook, Pinterest, Snapchat, TikTok, and Instagram. It provides strategies for each platform and building a holiday strategy from October through January. The key is aligning budget and messaging to past successes while adjusting for peak and post-holiday periods.
In part 2 of the Copernicus Marketing Planning 3.0 webcast series, Eric Paquette describes how marketers can and should evaluate their marketing strategy using a simulation approach to marketing mix optimization. The slides from his presentation offer suggestions for how to embed strategic elements such as targeting, positioning, and communications planning into a virtual marketplace in order to forecast the effects.
The document discusses several myths about programmatic advertising and provides the truths for each one. It addresses myths such as: programmatic only means display; walled gardens offer better targeting; programmatic only delivers vanity metrics; and programmatic is dangerous for brands. The truths provided are that programmatic can apply to different formats beyond display; programmatic integrations can provide comparable targeting to walled gardens; programmatic can optimize for a variety of business metrics beyond just clicks and impressions; and brands have controls to ensure campaign safety.
Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase their operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high-quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all.
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
Design Matters: Creative that Fuels the FunnelTinuiti
In this webinar, our creative experts discuss how to use the latest consumer preference data to inform your creative strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!
Marketing ROI is the practice of attributing revenue growth to the impact of your marketing initiatives.
Practically, marketing ROI is used to justify the budget allocation for ongoing and future initiatives.
So it’s important to know how to calculate the ROI accurately.
Especially for activities that do not directly provide the metrics of calculation.
This guide teaches you the basics of calculating Marketing ROI in simple terms.
Digital Marketing Fundamentals Training .
Training held on 31 May and covered :
> Marketing & Digital Marketing definition
> Marketing vs Advertising vs PR
> Digital Marketing Landscape
> Digital Marketing benefits
> Types of Digital Marketing
> Online advertising
> Google Analytic
> Social Media Marketing
> Content Marketing
> Email Marketing
> Mobile Marketing
Formation en marketing digital (version English)YASSINE AAKAM
The document discusses digital marketing and introduces concepts such as history and definition of digital marketing, the power of digital marketing, psychology of e-marketers and customers, digital marketing in Morocco including statistics, and a TCEO model for digital marketing processes consisting of think, create, engage, and optimize stages. The introduction also explores the history, definition, and power of digital marketing and the psychology of e-marketers and customers.
Is Traditional Media Planning In The Digital Age Broken? | Gil Snir, Benchmar...Bench
Presentation by: Gil Snir, Co-founder and CCO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Digital Espresso Breakfast is an event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Great report by Accenture consolidating research insights and high-level tactics for B2B organizations and leaders to transform their B2B go to market in a post-Covid era.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
Think With Google - Bull's Eye Targeting With Google (Workshop Based)Harsha MV
This document provides an overview of how Google can help target customers for businesses. It discusses using Google's data and tools to capture audiences' attention at different stages - awareness, consideration, and action. Key aspects that Google brings include reach across its properties, data insights, and technology capabilities. The document outlines exercises for businesses to define their audience and objectives, understand their customers' perspectives, and plan targeted messaging and formats. It also shows how the "One Google" approach can be used to engage audiences at each funnel stage through search, display, and video advertising using various audience signals and pathways to conversion.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
The document discusses the changing landscape of digital marketing in today's environment. It outlines 4 popular digital marketing methods that have emerged: 1) branding to build customer loyalty, 2) customer experience design to provide excellent service, 3) demand generation to flood the market, and 4) product innovation to develop new offerings. While these are common approaches, the best strategy is one tailored to each individual business. Creating an effective digital marketing plan requires setting goals, researching opportunities like video and social media, and obtaining guidance from experts to develop the right mix of tactics.
It's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age by T...Tim Hines
B2B marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
Are you interested to build your career in digital marketing? Do you know digital marketing is growing big today?
Almost every organization or individuals target digital marketing to grow their business to the next level.
In 2021 and beyond, a career in digital marketing is growing big. As a result, the career opportunity is huge.
Building a career in digital marketing is a good decision in 2021 and later.
Some of the most important career options in digital marketing are:
Digital Marketing Manager.
Digital Marketing Analyst.
Digital Marketing Strategist.
SEO Manager.
PPC Expert.
Social Media Expert.
Email Marketer.
Content Marketer.
Content Writer.
Now, it's your choice. If you are interested to build your career in digital marketing, this document helps you a lot.
For more: https://bivatechnologies.com/blog/career-in-digital-marketing/
One of the crucial trends nowadays will be the growth of attribution modeling. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
How to Leverage Social Media to Hit Your Holiday GoalsTinuiti
This document provides tips on leveraging social media to hit holiday goals. It discusses 2021 holiday trends like shopping starting earlier and leaning more on mobile. It highlights challenges from iOS 14.5 like decreasing retargeting audiences. The document recommends focusing spend on awareness, consideration, and conversion objectives across platforms like Facebook, Pinterest, Snapchat, TikTok, and Instagram. It provides strategies for each platform and building a holiday strategy from October through January. The key is aligning budget and messaging to past successes while adjusting for peak and post-holiday periods.
In part 2 of the Copernicus Marketing Planning 3.0 webcast series, Eric Paquette describes how marketers can and should evaluate their marketing strategy using a simulation approach to marketing mix optimization. The slides from his presentation offer suggestions for how to embed strategic elements such as targeting, positioning, and communications planning into a virtual marketplace in order to forecast the effects.
The document discusses several myths about programmatic advertising and provides the truths for each one. It addresses myths such as: programmatic only means display; walled gardens offer better targeting; programmatic only delivers vanity metrics; and programmatic is dangerous for brands. The truths provided are that programmatic can apply to different formats beyond display; programmatic integrations can provide comparable targeting to walled gardens; programmatic can optimize for a variety of business metrics beyond just clicks and impressions; and brands have controls to ensure campaign safety.
Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase their operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high-quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all.
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
Design Matters: Creative that Fuels the FunnelTinuiti
In this webinar, our creative experts discuss how to use the latest consumer preference data to inform your creative strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!
Marketing ROI is the practice of attributing revenue growth to the impact of your marketing initiatives.
Practically, marketing ROI is used to justify the budget allocation for ongoing and future initiatives.
So it’s important to know how to calculate the ROI accurately.
Especially for activities that do not directly provide the metrics of calculation.
This guide teaches you the basics of calculating Marketing ROI in simple terms.
Digital Marketing Fundamentals Training .
Training held on 31 May and covered :
> Marketing & Digital Marketing definition
> Marketing vs Advertising vs PR
> Digital Marketing Landscape
> Digital Marketing benefits
> Types of Digital Marketing
> Online advertising
> Google Analytic
> Social Media Marketing
> Content Marketing
> Email Marketing
> Mobile Marketing
Formation en marketing digital (version English)YASSINE AAKAM
The document discusses digital marketing and introduces concepts such as history and definition of digital marketing, the power of digital marketing, psychology of e-marketers and customers, digital marketing in Morocco including statistics, and a TCEO model for digital marketing processes consisting of think, create, engage, and optimize stages. The introduction also explores the history, definition, and power of digital marketing and the psychology of e-marketers and customers.
Is Traditional Media Planning In The Digital Age Broken? | Gil Snir, Benchmar...Bench
Presentation by: Gil Snir, Co-founder and CCO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Digital Espresso Breakfast is an event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Great report by Accenture consolidating research insights and high-level tactics for B2B organizations and leaders to transform their B2B go to market in a post-Covid era.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
Think With Google - Bull's Eye Targeting With Google (Workshop Based)Harsha MV
This document provides an overview of how Google can help target customers for businesses. It discusses using Google's data and tools to capture audiences' attention at different stages - awareness, consideration, and action. Key aspects that Google brings include reach across its properties, data insights, and technology capabilities. The document outlines exercises for businesses to define their audience and objectives, understand their customers' perspectives, and plan targeted messaging and formats. It also shows how the "One Google" approach can be used to engage audiences at each funnel stage through search, display, and video advertising using various audience signals and pathways to conversion.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
The document discusses the changing landscape of digital marketing in today's environment. It outlines 4 popular digital marketing methods that have emerged: 1) branding to build customer loyalty, 2) customer experience design to provide excellent service, 3) demand generation to flood the market, and 4) product innovation to develop new offerings. While these are common approaches, the best strategy is one tailored to each individual business. Creating an effective digital marketing plan requires setting goals, researching opportunities like video and social media, and obtaining guidance from experts to develop the right mix of tactics.
It's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age by T...Tim Hines
B2B marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
Are you interested to build your career in digital marketing? Do you know digital marketing is growing big today?
Almost every organization or individuals target digital marketing to grow their business to the next level.
In 2021 and beyond, a career in digital marketing is growing big. As a result, the career opportunity is huge.
Building a career in digital marketing is a good decision in 2021 and later.
Some of the most important career options in digital marketing are:
Digital Marketing Manager.
Digital Marketing Analyst.
Digital Marketing Strategist.
SEO Manager.
PPC Expert.
Social Media Expert.
Email Marketer.
Content Marketer.
Content Writer.
Now, it's your choice. If you are interested to build your career in digital marketing, this document helps you a lot.
For more: https://bivatechnologies.com/blog/career-in-digital-marketing/
One of the crucial trends nowadays will be the growth of attribution modeling. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Advertising tools to define, reach and convert your target audience at ArabNe...ArabNet ME
Define, reach and covert your target audience using creative advertising campaign based on your audience status in the sales funnel by Jennifer Kanaan, Program Director, Eastline Academy at ArabNet Beirut 2017
Introduction
Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads.
What is right for your business?
Should you invest in both of them?
Is it going to imbalance my budget?
Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one.
The major difference between Google Ads and Facebook Ads:
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemBrooke Boyle
The document discusses common mistakes made with Google AdWords campaigns and provides solutions. It covers 5 mistakes: 1) Poor metric measurement by not aligning metrics with goals; 2) Not properly considering attribution models; 3) Letting Google make campaign choices instead of the advertiser; 4) Not maximizing remarketing opportunities; 5) Dismissing the importance of mobile. For each mistake, the document provides explanations and recommendations on how to address the issues to improve AdWords performance.
- Dynamic search ads would be most helpful for reaching people who have already browsed a company's website by targeting them on the Search Network with personalized ads.
- The most efficient tool for an advertiser to make frequent, specific changes to bids for over 100,000 keywords would be the AdWords Editor.
- Analyzing the search terms report data can provide insights into what keywords people are using to find an advertiser's products or services on Google Search.
- Google AdWords enables online advertising campaigns to invest budget flexibly without predetermined budgets, unlike TV, print, and radio ads which require set budgets.
- Online advertising provides return on investment (ROI) benefits over traditional media by allowing measurement of results and optimization of bids and keywords.
- Creating multiple ad groups allows targeting of different audiences with relevant ads.
Using Instagram and Facebook for eCommerce SuccessTinuiti
Facebook & Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous. We’ve teamed up with experts from Facebook and Dash Hudson to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how our clients used performance branding to elevate its marketing strategy from selling products to building a brand.
5 Essential Strategies for Using Paid Media in Your Next Inbound CampaignHubSpot
Can Ads be Inbound? We recently started to examine how HubSpot customers are successfully using ads and how Ads can amplify the positive effects of inbound marketing. These 5 tips along with the new HubSpot Ads Add-On can help you finally master ads!
Want to earn money with Pay-per-click (PPC) Advertising? PPC advertising is the best and most reliable way to boost your website monetization. With this online advertising model, advertisers get the advantage of advancing their marketing tactics by paying each time users click on their online advertisement. Paid search ads are one of the common types of PPC ads. So, without wasting any further time, let’s dive into today’s blog topic – How to earn money with Pay-per-click (PPC) advertising?
Questions and Answers to Google Adwords Advanced Search Exam by Digital Marke...Simplilearn
An advertiser can see search queries that triggered their ads to display, even if those queries are not set as keywords, by selecting "Keyword details" on the Keywords tab. This will show the actual search queries for broad matched keywords. Location extensions will appear when a user located near the advertised business searches on relevant terms, distinguishing them from regional or customized campaign targeting. Reviewing keyword details helps advertisers identify keywords with low Quality Scores or potential new placements to target.
Lead Generation and Local campaigns with guaranteed results!
Facebook Advertising provides top ROI for Services Providers and Retailers
Contact us today
- Work with a Top Tier company for small business prices.
- Work with a company that can produce Leads and HyperLocal campaigns for your Service or Retail business
- A company that gained its experience by delivering campaigns to +60K businesses globally
- Facebook Partner and a Facebook Competition Award Winners
- Start generating real results today, grow your business
http://www.wisedigitalconsulting.com/facebook-advertising
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Dennis Yu has spent over $100MM on Facebook since 2007. He’ll log-in live to 3 Facebook ad accounts and show exactly how to build and manage conversion conversions. 6 phase process. Will share guide.
To get the most out of your PCC campaign its important to familiarize yourself with the terminology used by professionals. We've put together a PCC Terminology handbook to help you maximize your online marketing efforts.
Social.com Case Study - Agency with Major Auto Brand AdvertiserSocial.com
Case Study of one of the most innovative European Digital Agencies and their work driving test drives and purchases for one of the world's leading automotive brands. This is brought to you by Social.com, the ad technology platform of Salesforce.
Similar to Conversion Optimization Pitch Deck Final (20)
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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1. Drive your true business objective
with conversion optimization
Companion document
2 0 1 7
mm.yy.dd
2. Agenda 1. When to use conversion
optimization
4. Success stories
2. How does conversion
optimization affect who sees
your ads?
5. Setup and best practices
3. Conversion vs. click
optimization
5. Objective and
Campaign Goal
These advertiser controls align their campaign with their business goals
Conversion
Event
Optimization
Goal
Three major inputs Jasper’s Boutique will need to consider
Conversions Purchase Conversions
10. What advertiser controls affect who sees Jasper’s ads?
TARGETING
Your
defined target
audience
+
OPTIMIZATION GOAL
The outcome
you tell
us is important
to you
C L I C K S V I D E O V I E W S
C O N V E R S I O N S
L O C A T I O N I N T E R E S T S D E M O G R A P H I C S
=
WHO WILL SEE YOUR AD
11. When Jasper’s chooses
their optimization goal,
they influence who is
most likely to see ad
Total Target Audience
(US 18-24)
12. When Jasper’s chooses
their optimization goal,
they influence who is
most likely to see ad
People more
likely to
convert.
Some people
are more likely
to click.
Optimizing for
clicks means you’ll
be more likely to
reach these
people.
Optimizing for
conversions means
you’ll be more
likely to reach
these people.
Optimizing for reach
means you’ll have a
better chance of
reaching more people
overall, whether or
not they click or
convert after they see
your ad.
Total Target Audience
(US 18-24)
People who see
your ad, but not
likely to take
action.
13. When Jasper’s chooses
their optimization goal,
they influence who is
most likely to see ad
Joe
Jill
Joe
People more
likely to
convert.
Some people
are more likely
to click.
If you optimize for
clicks, Jill and Joe
may be equally likely
to see your ad
If you optimize for
conversions, you’re
more likely to reach
Jill and other likely
converters
Total Target Audience
(US 18-24)
People who see
your ad, but not
likely to take
action.
Jill is
many times
more likely to
convert than Joe
14. Jasper’s Boutique chose conversion optimization because they
want purchases, not clicks
C O N V E R S I O N O P T I M I Z A T I O N
Facebook then shows
ads to people in Jasper’s
target audience that are
likely to convert after
seeing the ad
17. Optimizing for conversions means your ads are more likely to be
shown to people likely to convert
TOTAL VALUE
Advertiser
Bid
Estimated
Action rates
User Value
× =
+
Your bid for the
event you selected
as your optimization
goal – i.e. your
desired result
How interesting
do we think this
individual is going
to find this ad? Is
this a high-quality
ad?
M A X I M I Z I N G
A D V E RT I S E R VA L U E
O P T I M I Z I N G CO N S U M E R
E X P E R I E N C E
For each individual, we rank eligible ads based on a “Total Value” for each ad
What’s the likelihood
that an impression
shown to this person
will lead to your
desired result?
The ad with the
highest Total Value
wins the auction and
shows to the
individual
19. 19
Click-optimized
ad
Advertiser
bid for a click
Estimated
probability of a
click
×
M A X I M I Z I N G
A D V E RT I S E R VA L U E
User Value
+
O P T I M I Z I N G CO N S U M E R
E X P E R I E N C E
TOTAL VALUE
=
When you optimize for clicks, you’re
more competitive in auctions for
people likely to click
When you optimize for conversions,
you’re more competitive in auctions for
people likely to convert
TOTAL VALUE
=
Advertiser
bid for a
conversion
Conversion-optimized
ad
M A X I M I Z I N G
A D V E RT I S E R VA L U E
Estimated
probability of a
conversion
× User Value
+
O P T I M I Z I N G CO N S U M E R
E X P E R I E N C E
20. Deciding between click or conversion optimization
• Choose if clicks are your most important
business outcome
• Our system will prioritize delivery to
people more likely to click (whether or not
they’re likely to convert)
• Choose if website actions (sales, signups,
etc.) are your most important business
outcome
• Our system will prioritize delivery to
people more likely to convert
Click
optimization
Conversion
optimization
21. 21
Conversion optimization drives more website actions
Flexibility
Optimize for any event you’ve
set up on the FB Pixel
Lower costs
Shows fewer ads to people who
click but don’t convert –
minimizing waste
More
conversions
Prioritizes showing ads to people
who will increase bottom-line
results (purchases, registrations,
leads, etc.)
22. 1. Results reflect: (1) All ad sets with 5+ daily conversions that were switched from conversion optimization to click optimization during a 1-month period in Q1 2016; only ad sets with non-zero conversions before
and after the switch were considered. (2) 2.4x CPA increase reflects the CPA difference observed at the 50th percentile of all ad sets considered. (3) CPA measured on 1-day post-click basis.
2. Results from two-week tests with 3 EMEA, 3 NA, and 1 APAC-based advertisers. Verticals included health & fitness, media, travel, eCommerce and retail.
22
Lower costs
A 2016 Facebook study across 130K ad
accounts found that campaigns optimized for
clicks had a cost per conversion that was
More conversions
A 2017 Facebook study in partnership with 7
advertisers across different regions and
verticals found that conversion optimization
drove an average of
74%
more conversions than click optimization 2
2.4x
higher than when optimized for conversions 1
Conversion optimization drives more website actions
23. Our platform has evolved from focusing on proxy events
(like ad clicks) to true business goals
2007 2012 2013 2014 2015 2016 2017
…
Mobile app
installs
Website
conversions
Reach and
frequency
In-app actions,
Store visits
…
Impressions,
Clicks
Video views
Return on ad
spend (ROAS)
Note: The momentum from clicks and other proxies to real business outcomes isn’t limited to Facebook. While bidding for clicks has been the norm on
search for years, even search platforms are acknowledging1 that some clicks are less profitable than other clicks, and are offering more ways to optimize
directly for conversions.
1. e.g. https://adwords.googleblog.com/2016/07/more-powerful-bid-automation-with-smart-bidding.html
25. Source: https://www.facebook.com/business/success/current-meditation/
Enrolling more people with conversion-optimized ads
Current Meditation
The meditation studio tested conversion-optimized ads to encourage people to sign-up for its free trial class.
5x
more memberships from
conversion-optimized ads
2.6x
more leads from
conversion-optimized ads
“We have seen significant traffic come from advertising on Facebook, after testing
and finding the right formula—optimizing for conversions. The increase in guest
volume has allowed us to prove out our model within a brand new industry.”
Ross Weisman
CEO, CURRENT MEDITATION
26. Source: https://www.facebook.com/business/success/alex-and-ani 26
Designing success with more website conversions on Facebook
ALEX AND ANI
ALEX AND ANI partnered with Facebook to to test the performance of ads optimized for conversions compared to
ads optimized for website clicks and traffic. After running a campaign to test whether ads optimized for conversions
would drive more online sales than ads optimized for clicks, this jewelry brand discovered that conversion-optimized
ads resulted in a higher return on ad spend.
22%
more online sales from conversion-
optimized ads than for click-
optimized ads
18%
lower cost per purchase for
conversion-optimized ads
3.3X
return on ad spend with conversion-
optimized ads
“Get creative and test, test, test! We’re always looking for ways to improve and
innovate, and Facebook gives us a lot of flexibility to try new things from many
angles, including creative, targeting and optimization.”
Torrie Belknap
Digital Marketing Manager, ALEX AND ANI
27. Source: Placeholder text. 27
27
A new approach to boosting sales: In a bid to increase
conversions, Tiket.com wanted to compare and understand
the effectiveness of optimising for conversions versus
optimising for clicks.
Tiket.com
For click-optimised ads, Facebook targets people who are more likely to click as an
action. Ads optimised for checkout events reach people who are most likely to initiate
checkouts, which is a stronger indicator of actual sales. While the cost per click was
lower for click-optimised ads, Tiket.com achieved more website traffic, bookings and
transactions with ads optimised for checkout events.
2.8x
increase in revenue
2x
increase in transactions
6x
increase in flight bookings
Source: https://www.facebook.com/business/success/tiket-dot-com
28. Source: https://www.facebook.com/business/success/topix 28
Maximizing page views
Topix
The entertainment media company ran a test campaign to determine whether optimizing for conversions or clicks
would draw more people to its website. The week-long campaign, which ran March 10–17, 2017, unveiled clear
results for the Topix team. Optimizing for conversions significantly outperformed optimizing for clicks.
4.6x
more content views using
conversion optimization
79%
lower cost per content view using
conversion optimization
5.8x
more link clicks using conversion
optimization
“We will continue to experiment with optimizing for conversions, and use this
strategy in our daily buying. We also plan to experiment with other custom
conversions to see how we can continue to improve our traffic quality and lower
our cost per visit.”
Sara Davis
DIRECTOR OF AUDIENCE ACQUISITION, TOPIX
29. 29
29
Testing ad objectives to support charitable donations through Facebook
The charitable organization tested conversion-optimized ads and traffic-optimized ads to determine the most
effective way to encourage people to donate to its cause.
76%
decrease in cost per acquisition for conversion-
optimized ads, compared to traffic-optimized
ads
4X
more donations (from choosing the most
appropriate objective for the campaign),
compared to traffic-optimized ads
Save the Children US
Source: https://www.facebook.com/business/success/save-the-children-us
“We’re excited about being able to reach new audiences, grow our global
movement and continue our tradition of innovation. Facebook advertising gives
us the ability to target donor look-alikes at a relatively low cost with a fast speed
to market, which is key for responding to emergencies.”
Ettore Rossetti
SENIOR DIRECTOR, SOCIAL BUSINESS STRATEGY & INNOVATION, SAVE THE CHILDREN
30. 30
30
The entertainment company increased video views on its website by
optimizing for conversions versus clicks.
Watchable
Watchable tested conversion-optimized ads and click-optimized ads to see which
approach was most effective at increasing video views on its website. Using a multi-cell lift
test, it created 2 identical campaigns and used the same ad creative which linked to a
video hosted on the Watchable site. When it set a video view on its website as a
conversion, Watchable saw better results with conversion optimization.
1.3M
people reached
12%
increase in incremental
unique people playing the
video on mobile
Source: https://www.facebook.com/business/success/watchable
16%
increase in incremental
mobile video views with
conversion optimization
31. Social Blue
Social Blue moved their clients' entire budgets from CPC-website clicks campaigns to website conversion
campaigns. Because of conversion optimization they increased the volume of conversions in 2016 by 18.6%
compared to 2015 and decreased the CPA by 22%. They also achieved significant Efficiency gains: by having a lower
number of ads being created in combination with conversion optimization as well as longer retention of the
campaigns and broader audiences.
Source: https://www.facebook.com/business/success/social-blue
19%
Increase in the volume of
conversions in 2016 thanks to
Conversion Optimization
22%
Decrease in CPA thanks to
Conversion Optimization
“We continually tailor our strategies to new developments in order to achieve the
best ROIs for our clients. In 2016 we switched to conversion optimization with the
Facebook Pixel and used it in combination with automatic bidding, which is a lot
less time consuming than manually optimizing bids and campaigns. We saw that
optimization towards conversions helps our clients reach their audiences with the
highest probability to convert at the right time and through the most effective
placements..”
Tim Roemer
CEO SOCIAL BLUE
33. Step 1:
Create your campaigns with the the Conversions
objective
Guide:
• Go to your Ads Manager
• Select Create New Campaign
• Choose the Conversions objective
This will also work with the Product catalog sales objective
Creating a conversion-optimized campaign
Step-by-step guide
34. )
Step 2:
Choose the conversion event you wish track
Guide:
• Create new ad set
• Chose the desired conversion event
(e.g. Purchase, Complete Registration, Lead)
• Create the rest of the ad set as usual
The event should be green to indicate that it has received traffic
within the last 7 days
Creating a conversion-optimized campaign
Step-by-step guide
35. )
Step 3:
Tell the system to optimize towards Conversions
Guide:
• Choose to optimize towards Conversions
(the default selection)
Optimizing towards conversions will find the people most likely to
convert
Creating a conversion-optimized campaign
Step-by-step guide
36. Evaluate
Conversion optimization best practices
Edit Ad
1. Bid strategy
Choose the right bid
strategy for your campaign
(e.g. lowest cost, target
cost)
2. Delivery
controls
Set fewer constraints on your
budget, targeting, bid, and
placement
3. Conversion
windows
Set the appropriate
conversion window
5. Switching
conversion events
If needed, switch conversion
events, or to landing page
views optimization
4. Conversion
volume
Try to capture the
recommended number of
conversions per ad set
6. User experience
Monitor feedback and improve your
landing page
Create Ad
7. Measure the
right things
Track and evaluate
performance based on the
lower-funnel metrics that are
most important to your
business
37. Bid strategy
Choose a bid strategy that aligns with your goals and cost requirements
More conversions
More control
Lowest cost
Lets Facebook set a bid for your given conversion
event (formerly Automatic bid)
Lowest cost with a bid cap
Set a bid cap to control your cost per conversion
event (formerly ‘Maximum’ bid)
Target cost
Set an average cost per conversion event
(formerly ‘Average’ bid)
Bid Strategy and Description Recommended Use Case
When unsure of how much to bid, and/or get
the lowest cost per conversion event possible
while spending full budget
When you want to maintain a stable cost
per conversion event as you increase
your budget
When you want to set a maximum bid to control
your costs and want the lowest cost per
conversion event possible
1
1
38. DAILY AVERAGE BUDGET >
BID
TARGETING EXPANSION AVOID UNDERBIDDING AUTOMATIC PLACEMENTS
Delivery controls
Set fewer constraints on delivery to allow the system to explore more options and find more of your desired
result
2
39. Conversion windows
CONSIDER
PURCHASE CYCLES
Align the conversion
window to the purchase
cycle for your
product/service
MEASURE
CORRECTLY
Align your delivery
conversion windows and
reporting attribution
windows to understand
the value of your ads
3
Set the right conversion window
40. Conversion volume
Lowest cost per result
50 conversions per ad set per week
Target cost per result
Recommended Minimum Number of
Conversions
Bid Strategy
Facebook algorithms need a minimal number of conversions to optimize your ads efficiently.
4
More about bid strategies and bidding best practices:
https://www.facebook.com/gms_hub/share/bidding_strategy_guide.pdf
41. CLICK
ADD TO
CART
LANDING
PAGE VIEW /
VIEW
CONTENT
PURCHASE
INITIATE
CHECKOUT
A typical customer journey
HIGHER INTENT
Switching conversion events
Conversion Event Funnel
Landing Page View /
View Content
Leads
Add to cart
Purchase
Initiate Checkout
Add payment info
5
Consider optimizing for a higher-funnel event to reach the recommended number of conversions for learning
5
42. User experience
Monitor feedback and improve your landing page
Monitor the positive and negative
feedback for your ads
1. In-feed experience 2. Post-click experience
6
• Minimize landing page redirects, plugins and link
shorteners
• Compress files to decrease rendering time
• Improve server response time by utilizing multi-
region hosting
• Use a high-quality Content Delivery Network to
reach audiences quickly
Improve the user experience by optimizing your landing
page for mobile:
43. Measure the right things
Track and evaluate performance based on the lower-funnel metrics that are most important to your
business
7
• Even when you’re optimizing for higher-funnel pixel events (e.g. add to cart,
landing page views), it’s important to evaluate campaign success based on
your ultimate business objective
• Be sure to track and measure the lower-funnel events that are most
important to your business (e.g. Purchases, Leads, Complete Registrations).
Tips:
• Follow the full pixel implementation guide here if you haven’t defined
lower funnel events on your pixel
• Full conversions guide can be found here
• Guidance on how to use reporting to analyze conversion campaigns
can be found here.
44. 1. Optimization goal (i.e. the outcome you tell us is important to you) is critical in determining who
sees your ads
2. Conversion optimization drives more website actions at lower costs than click optimization (not all
clickers will convert on your website)
3. Broader targeting/placements and higher budgets per ad set allows the system to explore more
options and find more of your desired result
4. With conversion optimization, always optimize towards the event closest to your desired result
where there is enough conversion data (aim for 50 conversions per ad set per week)
5. Track/measure campaigns based on the event that’s most valuable to your business, even if you’re
not optimizing towards it
Things to remember
47. • For advertisers looking to drive website traffic, Landing Page Views optimization helps advertisers find more people
likely to actually visit a website, instead of dropping off before the page has loaded
• When compared to Link Click optimization, Landing Page View optimization increases the overall land rate (portion of
clicks that actually result in landing page views) and decreases the cost per Landing Page View
Landing page views optimization