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Amazon’s Endless Aisle &
Digital Shelf Revolution
Amazon’s Endless Aisle +
Digital Shelf Revolution
CPC STRATEGY PRESENTS:
BOOST YOUR DIGITAL SHELF
RANK WITH SPONSORED
PRODUCTS CAMPAIGNS
NUMERATOR PRESENTS:
WHY CPG COMPANIES NEED TO
MANAGE THE AMAZON
DIGITAL SHELF
9 - 9:45 am PT 10 - 10:45 am PT 11 - 11:45 am PT
SALSIFY PRESENTS:
2019 TREND ANALYSIS: WHAT
LEADING BRANDS DO TO WIN
MARKET SHARE
Today’s Logistics
● Session recording & slides will be sent
● Submit Questions to our panelists
● Resources available as Handouts
● Join in the Poll!
Analicia Santaella
Webinar Coordinator
2019 Trend Analysis:
What Leading Brands Do
to Win Market Share
About Salsify
Salsify helps brand manufacturers deliver
the product experiences consumers
demand.
Product Experience Management (PXM)
platform:
● PIM/DAM
● Syndication
● Analytics
www.salsify.com
Today’s Speaker
Peter Crosby
Head of Corporate Marketing
Subheader
Copyright 2017 - Q4 Amazon Virtual Summit
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Use this slide for bulleted topics
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Parturient nisl sit purus egestas
● ut condimentum ut voluptate
sodales. Est erat et amet nec purus
● Sodales magna amet orci posuere,
lectus id, fermentum sed bibendum
vitae est tristique odio, erat aptent
justo.
Product content is about to drive a hiring boom
New skills are required to win on the digital shelf
Bureaucracy is blocking ecommerce initiatives everywhere
Brands that optimize product content grow revenue fastest
Agility and speed are key to your success in modern commerce
But the majority are not refreshing content enough to keep up
If you are only looking at growing sales volume, you are missing
an opportunity
ShurTech Brands, LLC, markets DIY (Do It Yourself), EIY (Express It Yourself) and Home & Office consumer products under the Duck®
,
FrogTape®
, T-Rex®
Tape, Painter’s Mate Green®
and Shurtape®
brands.
Copyright 2017 - Q4 Amazon Virtual Summit
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Parturient nisl sit purus egestas
● ut condimentum ut voluptate
sodales. Est erat et amet nec purus
● Sodales magna amet orci posuere,
lectus id, fermentum sed bibendum
vitae est tristique odio, erat aptent
justo.
Brands are on the PXM bandwagon
Copyright 2017 - Q4 Amazon Virtual Summit
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Parturient nisl sit purus egestas
● ut condimentum ut voluptate
sodales. Est erat et amet nec purus
● Sodales magna amet orci posuere,
lectus id, fermentum sed bibendum
vitae est tristique odio, erat aptent
justo.
Peter Crosby
Head of Corporate Marketing
Questions for Today’s Speaker?

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2019 Trend Analysis: What Leading Brands Do to Win Market Share

  • 1. Amazon’s Endless Aisle & Digital Shelf Revolution
  • 2. Amazon’s Endless Aisle + Digital Shelf Revolution CPC STRATEGY PRESENTS: BOOST YOUR DIGITAL SHELF RANK WITH SPONSORED PRODUCTS CAMPAIGNS NUMERATOR PRESENTS: WHY CPG COMPANIES NEED TO MANAGE THE AMAZON DIGITAL SHELF 9 - 9:45 am PT 10 - 10:45 am PT 11 - 11:45 am PT SALSIFY PRESENTS: 2019 TREND ANALYSIS: WHAT LEADING BRANDS DO TO WIN MARKET SHARE
  • 3. Today’s Logistics ● Session recording & slides will be sent ● Submit Questions to our panelists ● Resources available as Handouts ● Join in the Poll! Analicia Santaella Webinar Coordinator
  • 4. 2019 Trend Analysis: What Leading Brands Do to Win Market Share
  • 5. About Salsify Salsify helps brand manufacturers deliver the product experiences consumers demand. Product Experience Management (PXM) platform: ● PIM/DAM ● Syndication ● Analytics www.salsify.com
  • 6. Today’s Speaker Peter Crosby Head of Corporate Marketing
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  • 11. Copyright 2017 - Q4 Amazon Virtual Summit Single Screenshot Template Bulleted Content Use this slide for bulleted topics ● In odio dolor proin montes ad ac. Parturient nisl sit purus egestas ● ut condimentum ut voluptate sodales. Est erat et amet nec purus ● Sodales magna amet orci posuere, lectus id, fermentum sed bibendum vitae est tristique odio, erat aptent justo.
  • 12. Product content is about to drive a hiring boom
  • 13. New skills are required to win on the digital shelf
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  • 15. Bureaucracy is blocking ecommerce initiatives everywhere
  • 16. Brands that optimize product content grow revenue fastest
  • 17. Agility and speed are key to your success in modern commerce
  • 18. But the majority are not refreshing content enough to keep up
  • 19. If you are only looking at growing sales volume, you are missing an opportunity
  • 20. ShurTech Brands, LLC, markets DIY (Do It Yourself), EIY (Express It Yourself) and Home & Office consumer products under the Duck® , FrogTape® , T-Rex® Tape, Painter’s Mate Green® and Shurtape® brands.
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  • 25. Copyright 2017 - Q4 Amazon Virtual Summit Single Screenshot Template Bulleted Content Use this slide for bulleted topics ● In odio dolor proin montes ad ac. Parturient nisl sit purus egestas ● ut condimentum ut voluptate sodales. Est erat et amet nec purus ● Sodales magna amet orci posuere, lectus id, fermentum sed bibendum vitae est tristique odio, erat aptent justo.
  • 26. Brands are on the PXM bandwagon
  • 27. Copyright 2017 - Q4 Amazon Virtual Summit Single Screenshot Template Bulleted Content Use this slide for bulleted topics ● In odio dolor proin montes ad ac. Parturient nisl sit purus egestas ● ut condimentum ut voluptate sodales. Est erat et amet nec purus ● Sodales magna amet orci posuere, lectus id, fermentum sed bibendum vitae est tristique odio, erat aptent justo.
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  • 29. Peter Crosby Head of Corporate Marketing Questions for Today’s Speaker?