The only thing more powerful than instinct is proving it wrong. Jonathan Francis from “The ZOO”, Google’s award-winning team of creative collaborators, brings attention to the untapped creative value of your data, and to a simple change that can unlock truly transformational work. Speaker: Jonathan Francis, Creative Strategy & Innovation - Google ZOO Event: Digital Day 2017 - Connected Shopper Organised by IAB Serbia, May 2017 www.digitalday.rs