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Transforming public engagement through social media
This document discusses how social media can transform public engagement. It defines social media as internet applications that allow user-generated content sharing. Successful social media focuses on intersecting customer and business value. Social business and social government draw on technology, work, and societal trends to engage citizens through a company or agency's culture, connections, content, and analytics. Examples are provided of government social media initiatives in areas like city planning, referendums, sustainability, and budgeting that aimed to inform, consult, involve, collaborate with, and empower the public.
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Transforming public engagement through social media
- 1. TRANSFORMING PUBLIC ENGAGEMENT THROUGH SOCIALMEDIA Daniel Hoban Client Development Manager Delib Australia
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- 4. "a group ofInternet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Andreas Kaplan and Michael Haenlein
- 5. "When you focuson where the customer value intersects with the business value … that's the core of being successful in social media.” Richard Margetic
- 6. Social Business “In brief:Social business draws on trends in technology (e.g., powerful mobile devices, widespread availability of high-speed Internet access, low cost of data storage), work (e.g., always-on culture, globalization), and society (e.g., propensity to share)… The core principles touch on all areas of a business, whether for business-to-customer engagement, employee-to-employee collaboration, or supply chain optimization. Making social business work requires focus on a company’s culture, connections, content exchanges, and measurement and analytics.” Peter Kim
- 7. Social Government Social Governmentdraws on trends in technology, work, and society… The core principles touch on all areas of a business, whether for government-to- citizen engagement or employee-to-employee collaboration. Making social government work requires focus on an agencies' culture, connections, content exchanges, and measurement and analytics.
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- 10. The goals arestill the same Inform Consult Involve Collaborate Empower Source: IAP2.org
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- 20. dan@delib.net @dwhoban au.linkedin.com/in/dwhoban
Editor's Notes
- #6 Richard Margetic – Director of Global Social Media at Dell.
- #7 Peter is Chief Solutions Architect at Dachis Group.
- #9 Martha Lane Fox, the UK Digital Champion, has published a report Directgov 2010 and Beyond: Revolution Not Evolution that calls for radical improvement to Government internet services to provide higher quality and more convenient 24/7 services to users. In her report to the Minister of the Cabinet Office she argues that as well as delivering better services for citizens, shifting 30% of government service delivery contracts to digital channels has the potential to deliver gross annual savings of more than £1.3 billion, rising to £2.2 billion if 50% of contacts shifted to digital.
- #10 Gov.UK successor to directgov – open source and the Kiwis are using it for their new WOG site
- #11 The more things change the more they stay the same…Still have to deal with pressure groups, reporting analytics and getting the community involved
- #12 Involve
- #13 ConsultScotland Office – typical gov, Alex Salmond - First Minister – lost his mind, promoted to an inch of his life and consulted like this….January - May 201226,219 responses received23,569 online platform21,198 individuals4,857 campaign responses