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Digital Comunication Final Paper
The document discusses social media marketing and outlines a social media marketing plan. It begins by contrasting how users were previously mere spectators with low technological skills versus now being actors who create, view and choose content. It then defines social media marketing as sharing content, opinions, experiences and reflections. Finally, it outlines the key components of a social media marketing plan, including identifying relevant blogs, news, users and tags to follow; determining positioning; listening and engaging in conversations; and measuring results both qualitatively and quantitatively.
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Digital Comunication Final Paper
- 1.
- 2. How we were& How we are SMM Profile Initially user was a mere spectator . Low Technological Skills The user becomes an actor create, view, choose
- 3. Mass GRP, Impressions= BLA BLA…. Audience Segment
- 4. OK, but What's SMM? SMM is about share content, opinions, experiences, reflections
- 5. I am Iberia, Values of SMM?
- 6. 1. Brand and Reputation The power of user 36% of bloggers think positively of companies with blog
- 7. 2 .Search EngineOptimization SEO The power of user The capacity of link and mention
- 8. 3. Generate Traffic The power of user Capacity to generate traffic to our website
- 9. 4. Finally Conversions Conversions Segment audience to increase CR
- 10. Next Step SMM Plan
- 11. Picture SMMPlan
- 12. Transmit information :promo my self Communication : set up conversations Spread : positioning Persuade : generate an action Relationships : would date with me? 1. SMM Plan objectives
- 13. Blogs Identified follow (RSS) News Identified follow (RSS) Twitter Relevant users Track (RSS) Tags Tracks on social bookmarks (del.icio.us), pictures y vídeos (flickr, youtube) Buzz Track the noise Social Networks Identiified networks What is said? Who says? Where does it says? 2. SMM Plan Positioning
- 14. “ Iniciate enel Marketing 2.0”, Enrique Burgos y Marc Cortés, Editorial Netbiblio (2009) 3. SMM Plan Listen and Talk
- 15. 3. SMM Plan Measure Quality and Quantitive
- 16. Source Own ExternalShared Own External Shared Platorm SMM Plan Control Panel
- 17. [email_address] Skype me: xalo_100 Credits: http://www.slideshare.net/marccortes/social-media-plan-iniciador Thanks for More information