The document outlines a community marketing strategy with the following key points: 1. Building a community on social media around a brand allows a business to engage directly with customers, understand their needs, and gain their trust and preference. 2. The strategy involves identifying the most valuable customers, the target niche within that group, and opportunities to build a community that provides value to that niche. 3. If executed properly, the community marketing strategy can benefit the business, partners, community, and entire industry by gathering valuable customer data and advancing the market. 4. Several skills are needed to implement the strategy successfully, including community growth, data measurement, coding, media creation, automation, customer interaction, and

1. 1
End Game Digital
Community Marketing Strategy

2. 2
Community Marketing
The future,
Software innovation, like almost every other kind of innovation,
requires the ability to collaborate and share ideas with other
people, and to sit down and talk with customers and get their
feedback and understand their needs. – Bill Gates
In order to grow rapidly, businesses
must stay on the cutting edge of
technology.
With the emergence of social media
as a form of engagement that has
reached into our daily lives. It is time
for smart forward thinking
businesses to understand the
opportunities available and take
advantage.
By going to where consumers are, and
building out a community that serves their
interests we can ensure trust and
preference, by associating the community
with a brand.
All businesses should focus on doing this
for their best customer profile.
This is reinvesting in those who support
you.

3. 3
Strategic Elements
The pieces that make this work
Having key insights and
good data about the
customers to be targeted
is critical, and research
needs to be solid in
order to insure we are
building the right things.
Customers
Identifying the
communities that your
core audience already
frequents is how we
ensure we limit waste.
We simply build a better
version of what they are
already consuming.
Community
Utilizing growth hacking
systems, as well as
building automation into
the process from the
ground up we limit our
overhead exposure.
Growth
Starting within a niche is
a good way to validate.
Expansion into a
broader niche once
traction is gained
becomes easier.
Expansion
Mutually beneficial
partnerships are a core
element of this strategy.
Using other businesses
and the community to
Partnerships

4. 4
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02
03
04
Customers are the life blood of any business, by
capturing an audience you ensure your business
has a constant stream of receptive people to sell
to. So long as you provide value the community
can be a resource that replenishes consistently.
A major bonus to this tactic is the ability to directly
market validate ideas to broader audiences by
proving it with your community functioning as an
informal focus group.
This is a powerful tool.
Identify your most valuable customers:
Focusing on the most valuable customers leads
to growth with less headaches.
Identify Target Niche:
Isolating traits in this customer group that are
solid segments will help you identify potential
niche targets.
Identify the opportunities: Because this tactic
is new, there is a lot of opportunity here, but
understanding the landscape allows us to
identify quick wins
Identify the build path: Build path should be
focused around supporting real business goals,
so that the easy wins we accomplish help the
business in real time as well.
Marketing Applied
Gathering Customer Data To Your Advantage

5. 5
Research
Are there new opportunities?
Upcoming players? New
Technology?
We must stay ahead in our
space
Measure
Are we getting the results we
want? Data collection should
tell us if we are meeting our
goals.
Everything is built around
proving ROI
Analyze
Methodical analysis of the
data and opportunities.
Weighted against our goals,
and capabilities produce a
strategy.
Execute
The strategy we are pursuing
needs to have our complete
focus for the duration of
execution.
The Cycle
Our process to stay ahead
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3
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6. 6
Gains across the
board
The business Partners Community
Loyal customers, partnership
and branding opportunities.
Being seen as of the
community. The gains here are
many.
Industry
Strategic partners help us fill
needs gaps in the community.
There are opportunities here
for profitable deals.
Community gains by having
investment into it, they get their
needs met, and custom
content.
The industry as a whole
benefits because we will have
advanced market data. This
leads to better positioning
within the industry.
The winners
Everyone wins…except competition

7. 7
Skills Needed For This Project
Community growth requires a lot
This project is multi disciplinary requiring, integration of a few different elements. We can currently hack together
solutions. The elegant efficient solutions we need, still have to be invented and polished for the community to
consume. This is where most of the challenge exists.
Measuring data is a must we need to
make sure we are letting actual
performance drive our decisions
Coding skills are crucial for smooth
experience and hacking together
custom solutions
Media creation is needed in order to
create engaging content.
Automation we need to be able to use
the latest marketing automation
techniques to make our system
efficient.
Information is easy to find, we simply
need to deliver it in an appealing way.
Customer interactions, we must ensure
positive customer interactions with
ambassadors.