This document discusses the concepts of digital business and big data. It provides an introduction to new technologies and how society is evolving in the information era. The document notes that digital business requires an understanding of technology adoption cycles, long tail effects, generations, and big data. It introduces the presenters, Mg. Alejandro M. Salevsky and Lic. Juan Manuel Cascone, who work for Telefonica S.A. and will provide insights into digital business from various perspectives including marketing, sociology, finance, psychology, and technology.

1. Brand
Telefónica S.A.
Digital
Business_#1
Mg. Alejandro M. Salevsky
Lic. Juan Manuel Cascone

2. 2
Global BI
Telefónica S.A.
What Digital
Business is?_

3. 3
Global BI
Telefónica S.A.
Welcome to the
information era_
• Re-evolution
• A New economy
and a new society is
growing
• We are in a new
era_

4. 6
Global BI
Telefónica S.A.
Technology Adoption Cycle_

5. 7
Global BI
Telefónica S.A.
Long Tail
The Long Tail_

6. 8
Global BI
Telefónica S.A.
The Long Tail_

7. 9
Global BI
Telefónica S.A.
Generations_

8. 10
Global BI
Telefónica S.A.
Big Data_

9. 11
Global BI
Telefónica S.A.
Who we are_ (&what’s our role in
the new world)_
Mg. Alejandro M. Salevsky
•MBA / BBA UCA
•Corporate & strategic finance professor (UCA)
•Global BI manager in Telefonica S.A. (NYSE: TAR)
•Innovation & new tech researcher & fan
Lic. Juan Manuel Cascone
•BBA UCA
•Corporate & strategic finance professor (UCA)
•Controller manager in Grupo Assa S.A.
+Keynote
guests_

10. 12
Global BI
Telefónica S.A.
What Digital Business Is_
We’ll study, work, discuss and learn
Economy
Business models
Psicology
Human mind
Sociology
Human
behaviour
Holistic
view
•Marketing
•Sociology
•Finance
•Psicology
•Technology
•Ethics

11. 13
Global BI
Telefónica S.A.
What Digital
business needs from
you_
•Be here in mind and soul!
•Read and think
•Work, disrupt & deliver