Talk by Rosa Jimenez Cano, Silicon Valley Correspondent - EL PAIS (Spain), at Stanford on Feb 9 2015, in our session on 'European Tech Media in Silicon Valley'. Website: http://www.StanfordEuropreneurs.org YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs

1. Europreneurs
European Entrepreneurship & Innovation @ Stanford Engineering
European Tech Media in Silicon Valley:
Spanish Startup Scene
Rosa Jiménez Cano
Silicon Valley Correspondent
@petezin
Based in San Francisco
February 9th 2015

2. What do we cover?
● World's leading newspaper in Spanish
● More than 240 journalists worldwide
● Largest news site by audience in Spanish
● Madrid HQ, offices in Mexico DF, Brussels, Sao Paulo, Barcelona, Washington DC
and New York
● More than 30 correspondents worldwide (LA and SFO)
● Reaching both Spanish and Portuguese speaking audiences
● Alliance with leading European newspapers, monthly issue, in depth topics
● Quality paper: politics, international affairs, economics, science, culture, arts and tech

3. Rosa Jiménez Cano
● Journalist with a geeky background
● Citizen journalism: Periodismo Ciudadano and Ahora Bolivia co-founder
● Social media passion
● I just wanted an MBA
● Largest news site by audience in Spanish
● Madrid HQ, offices in Mexico DF, Brussels, Sao Paulo, Barcelona, Washington DC
and New York
● More than 30 correspondents worldwide (LA and SFO)
● Reaching both Spanish and Portuguese speaking audiences
● Alliance with leading European newspapers, monthly issue, in depth topics
● Quality paper: politics, international affairs, economics, science, culture, arts and tech

4. Challenges
● English edition: daily pick of stories translated into English (online)
● Portuguese edition from Sao Paulo: Emerging audience
● Print (paying) and web (free)
● Growing audience in Latam: Millenials 20-30’s
● Verne: We love virals (and kittens)
● Competition with both print media and new players born digital

5. Tech Coverage
● Silicon Valley correspondent: big bet
● Entrepreneurship is key for the future of Spain: special focus in profiles and success
stories
● Innovation as an optimistic and interesting topic
● Tech as a relevant side of both business and science
● Apps as an emerging business, also as a topic itself to be ranked and recommended

6. Key Points
● Silicon Valley: inner feeling, more than a place, difficult to replicate
● SV vs Europe coverage: We take more distance
● US: lifestyle
● Tech as a future issue
● Tech as business
● Tech as entertainment
● Fintech, Edutech, TechHealth...