What should we go about doing first in the mobile area? This is a question that most professionals ask themselves. We will show you a number of Scandinavian and international ideas, concepts, products and services that demonstrate smart mobile thinking. It is our goal to prepare you to continue this line of thinking on your own, and to begin to identify new business opportunities
The presentation I gave at Creuna Digital Briefing on Mobile Concepts in Oslo.
DIGITAL BRIEFING 2010 – Mobile Business InnovationFredrik Hörnsten
The term ‘mobile’ covers much more than just mobile telephones. It is both a physical and mental state that you as a leader must keep in mind when developing future products and services. Gain insight into what it means in reality to go mobile. Gain an understanding of different needs and desires for communication and interaction while on the go, and see what business opportunities the new communication landscape represents for your company.
Martin.Deinoff@creuna.se
VP Marketing and Business Development
Fredrik.Hornsten@creuna.se
Web strategist Creuna Sweden
DIGITAL BRIEFING 2010 – Mobile Business InnovationFredrik Hörnsten
The term ‘mobile’ covers much more than just mobile telephones. It is both a physical and mental state that you as a leader must keep in mind when developing future products and services. Gain insight into what it means in reality to go mobile. Gain an understanding of different needs and desires for communication and interaction while on the go, and see what business opportunities the new communication landscape represents for your company.
Martin.Deinoff@creuna.se
VP Marketing and Business Development
Fredrik.Hornsten@creuna.se
Web strategist Creuna Sweden
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
The webinar and deck will give you a vision of what is possible with these technologies in your communication strategy. Learn how to combine this multi channel and screen communication tools effectively: dektop, mobile, in-store, point of sales.
The IT Decision Maker’s Guide to Going Mobile: Save Money, Find Time, and Bri...thinkingphones
Looking to increase efficiency, cohesion, and revenue? Thinking Phones’ senior product manager Alex DiNunzio explores ways to use mobility to attain shared goals between technology and finance in our free webinar, “The IT Decision Maker’s Guide to Going Mobile: Save Money, Find Time, and Bridge the Gap Between Technology and Finance.”
http://www.thinkingphones.com/resources/webinars/webinar-decision-makers-guide-going-mobile/
OpenTouch® Conference is an audio conferencing and screen sharing application designed to eliminate the frustrations of traditional conference calls. It allows employees to set up and attend multi-user voice calls simply and intuitively in order to hold better, more productive meetings.
Learn more about OpenTouch Conference and other cloud-based applications at www.opentouch.com or www.opentouch.com/conference.php.
See more at: http://enterprise.alcatel-lucent.com/?product=OpenTouchConference&page=overview#sthash.hhoHB5qK.dpuf
TagTagCity is an open platform allowing cities & location owners to go Social Local & Mobile (SOLOMO), creating in less than five minutes and with no particular IT skills a multi-platform compatible mobile website. TagTagCity's technologies aggregate web-based information to generate points of interest and transform them into TagTagCity customers.
TagTagCity is a local search engine that geolocalizes cultural, touristic and interactive content. This contact can be bookmarked from the web, a mobile device or even the real world thanks to intelligent stickers (physical tags with Qr Code & NFC).
ADVANTAGES:
•For cities: our ambition is to provide the broadest possible platform allowing cities to promote their most attractive (un)known locations. The platform shows, via Google Maps, every single location that is part of TagTagCity's ecosystem. It will become a powerful marketing tool for the city to attract visitors and tourists. It will become the platform to provide different city services to the citizens, in turn becoming an active contributor to the Smart Cities movement.
•For locations: having a mobile website gives locations the ability to share multimedia information at a very low cost. Location owners are able to edit their location information in real-time. TagTagCity provides location owner statistics of who visited their location. The platform allows couponing towards the users.
•For users: city visitors can easily receive multi-media content about the locations on their mobile devices or get it through TagTagCity's fixed web. This can be done in real-time through mobile data or WiFi when available. The user will keep a history of his visited and favourite places.
Using NFC to change the way we live, work and playGavin Payne
NFC is more than mobile wallets and tapping smart posters. It's an enabling technology that has an important part to play in the largest technology jump of our life times...
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
The webinar and deck will give you a vision of what is possible with these technologies in your communication strategy. Learn how to combine this multi channel and screen communication tools effectively: dektop, mobile, in-store, point of sales.
The IT Decision Maker’s Guide to Going Mobile: Save Money, Find Time, and Bri...thinkingphones
Looking to increase efficiency, cohesion, and revenue? Thinking Phones’ senior product manager Alex DiNunzio explores ways to use mobility to attain shared goals between technology and finance in our free webinar, “The IT Decision Maker’s Guide to Going Mobile: Save Money, Find Time, and Bridge the Gap Between Technology and Finance.”
http://www.thinkingphones.com/resources/webinars/webinar-decision-makers-guide-going-mobile/
OpenTouch® Conference is an audio conferencing and screen sharing application designed to eliminate the frustrations of traditional conference calls. It allows employees to set up and attend multi-user voice calls simply and intuitively in order to hold better, more productive meetings.
Learn more about OpenTouch Conference and other cloud-based applications at www.opentouch.com or www.opentouch.com/conference.php.
See more at: http://enterprise.alcatel-lucent.com/?product=OpenTouchConference&page=overview#sthash.hhoHB5qK.dpuf
TagTagCity is an open platform allowing cities & location owners to go Social Local & Mobile (SOLOMO), creating in less than five minutes and with no particular IT skills a multi-platform compatible mobile website. TagTagCity's technologies aggregate web-based information to generate points of interest and transform them into TagTagCity customers.
TagTagCity is a local search engine that geolocalizes cultural, touristic and interactive content. This contact can be bookmarked from the web, a mobile device or even the real world thanks to intelligent stickers (physical tags with Qr Code & NFC).
ADVANTAGES:
•For cities: our ambition is to provide the broadest possible platform allowing cities to promote their most attractive (un)known locations. The platform shows, via Google Maps, every single location that is part of TagTagCity's ecosystem. It will become a powerful marketing tool for the city to attract visitors and tourists. It will become the platform to provide different city services to the citizens, in turn becoming an active contributor to the Smart Cities movement.
•For locations: having a mobile website gives locations the ability to share multimedia information at a very low cost. Location owners are able to edit their location information in real-time. TagTagCity provides location owner statistics of who visited their location. The platform allows couponing towards the users.
•For users: city visitors can easily receive multi-media content about the locations on their mobile devices or get it through TagTagCity's fixed web. This can be done in real-time through mobile data or WiFi when available. The user will keep a history of his visited and favourite places.
Using NFC to change the way we live, work and playGavin Payne
NFC is more than mobile wallets and tapping smart posters. It's an enabling technology that has an important part to play in the largest technology jump of our life times...
Digital Transformation Strategies for Enterprises: Successful Stories & How t...Acquia
Smart enterprises and brands recognize that a web content management system (CMS) is a critical foundation for building and running great multi-channel digital experiences—it’s a key part of a digital transformation strategy. But with fierce market competition and technology evolving at the speed of light, even the most savvy organizations find it hard to keep up and drive digital success at a global level.
If you’re using a legacy CMS, it’s likely your digital properties are inflexible and difficult to scale. Instead of driving toward digital domination, you’re experiencing digital deflation. It’s taking the wind out of your sails, and customers are walking away in favor of better digital experiences.
In this webinar, hosted by Acquia and CI&T, two companies seasoned in helping their customer navigate this digital disruption, you will learn how large enterprises and brands are delivering scalable, agile, innovation in a digital-dominant world.
You will learn about:
• The evolution of CMS and the enterprise web strategies it drives
• Tips to align IT and the business to drive collaborative digital transformation
• Recommended platforms for scalable, agile web-based innovations
• How a robust partner ecosystem can fast-track your plans
• Customer success stories featuring challenges (and solutions!) of new enterprise digital platform implementations
Today, Marketing Leaders (CMO's, Marketing Managers, ...) have the same goals but they also have to cope with more and more challenges in a brand new digital World. Discover how The NRB Group can help you with your digital transformation.
Mobile@Ogilvy releases new report at APPNATION Consumer & Enterprise Mash Up -Hidden in plain sight: How mobile is quietly revolutionizing the B2B world @
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
More than ever, meeting the new demands of the user necessitates a clear and decisive rejection of well-established marketing routines. This in turn requires a company culture that is oriented towards the needs and interests of the user in every way – with leadership that is actively shaping the digital change. A major task here is to conceive for the future, constantly developing and refining digital user experiences.
In NEXT Year experts like NEXT programme director Peter Bihr, etailment editor-in-chief Olaf Kolbrück and NEXT chairman Matthias Schrader (CEO of SinnerSchrader) shed a light on innovations and developments that marketing decision makers can deploy to their brand and business strategy.
https://sinnerschrader.com/en/next-year/
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
Marketing Playbook 2020 // The next marketing managerAdv Media Lab
La tecnologia e il comportamento dei “consumatori” si evolveranno in modo imprevedibile da qui ai prossimi 5 anni. Come reagirà il mondo del marketing?
The job of being a marketer in 2015 is undoubtedly more difficult than it was 20 years ago. The proliferation of channels, markets, and, importantly, incomes in emerging markets around the world, has made marketing a complex discipline.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
ATS Mobile's senior mobile marketing executive Scott Bronenberg and Creative Director Michael Candelori review how mobile advertising needs to be part of your company’s advertising budget, and how ATS Mobile can help generate real engagement on every mobile device. Whether it's advertising on social media, mobile website or in-app, Scott will detail the latest targeting strategies and tools available to accurately pinpoint and cost-effectively reach your desired audience, as well as the all-important question - how do we turn digital traffic into foot traffic?
Find a more live version here:
http://prezi.com/pbltkrq1hxrx/html5-morgenbriefing/
And even video here:
http://www.creuna.dk/ideer/praesentationer/hvad-skal-vi-med-html5
Find a live version here: http://prezi.com/ge3w-ibt15xq/creuna-morgenbriefing-velux-multichannel-strategy/
And even video here:
http://www.creuna.dk/ideer/praesentationer/markedsfring-pa-de-nyeste-digitale-platforme
Er du lige så digital som dine kunder - Creuna MorgenbriefingSimon Kibsgård
Internettet og mobilen er blevet helt uundværlige værktøjer på vores indkøbstur - før, under, efter. Online og offline. Oplevelser af virksomheders digitale dimension påvirker derfor vores holdning til produkter og brands som aldrig før. Hør hvordan du får styr på dine (for)brugeres adfærd og deres behov for interaktion alle steder, hvor de møder dine produkter og services – og ikke mindst hvordan du beriger deres oplevelser og forbrugsmuligheder med digitale virkemidler.
Mix Mobile & Social Media and Take Part in the ConversationSimon Kibsgård
Social is mobile and often mobile is social.
In the creative mix of social media and the mobile channel brands and products can establish themselves and become relevant to consumers.
This presentation is about social media and mobile use, with fresh statistics of use in Denmark, creative social+mobile concepts and models for marketers orchestrating multichannel presence, services and messages considering both consumer journeys, digital platforms and market communication.
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
Danish Presentation on Trends and Concepts in Mobile Branding and CommunicationSimon Kibsgård
Presentation made for Sitecore Users and prospects in Karrierebar, Copenhagen, on the trends and concepts in mobile branding, communication and advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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3. KIRSTY You are already in the business of mobile services 3
4. MARTIN & FREDRIK Mobile is not devices. It’s a state your customers are in – all day! 4
5. combining user statswith user intelligence You’ll get a great platform for guessing about a hit at the box office or a new killer value adder. Combined with your own business specific knowledge you’ll approach a business case evaluation 5
12. CONVERSATION Listen and speak in a tone harmonized with your brands and their users. You will enhance your reputation and create more value.
13. DESIRABILITY Make better products and services and communicate them well. Be the one that people will want to own, use and share.
14. ADD EFFICIENCY ADD TRANSPARENCY Build digital solutions that free up time instead of stealing it. Make your users efficient. Set them free. Deliver valuable information in the right context, and stand stronger in a transparent world. UNDERSTANDING YOUR BUSINESS UNDERSTANDING YOUR AUDIENCE ADD DESIRABILITY ADD CONVERSATION Listen and speak in a tone harmonized with your brands and their users. You will enhance your reputation and create more value. Make better products and services and communicate them well. Be the one that people will want to own, use and share.
21. Volkswagen ties sales to game players It’s the gift, that the audience wants (next after the real car) No (other) paid media on the GTI 2010 A whole lot of earned media! 21
22. Volkswagen ties sales to game players 22 It’s the gift, that the audience wants (next after the real car) No (other) paid media on the GTI 2010 A whole lot of earned media! EFFICIENCY TRANSPARENCY + CONVERSATION + DESIRABILITY
23. OWN NEW MEDIA, don’t pay for it 23 Support your team. Blow the vuvuzela. Do it with Arla Beats banner clicks + EFFICIENCY TRANSPARENCY + CONVERSATION + DESIRABILITY
24. PUSHING PRODUCTS TO NEW audiences 24 Posters & other offline Gyldendal Norway: Application for kicking in the door New free poem every day. Like, favor or share. Buy the book + EFFICIENCY + TRANSPARENCY + CONVERSATION + DESIRABILITY Mobile Webshop
26. THE FRIENDLY BRAND HELPING ME, THOUGH I’M NOT EVEN A CUSTOMER Now Next Q8 leading you to the nearest gas station. Even the competing! + EFFICIENCY + TRANSPARENCY CONVERSATION DESIRABILITY
28. Accelerating conversion with mobile On the stadium During the game Instant play, instant win 28 + EFFICIENCY + TRANSPARENCY + CONVERSATION DESIRABILITY
29. Use email for instant conversion 29 + EFFICIENCY TRANSPARENCY + CONVERSATION + DESIRABILITY
37. Attention, Interest, Desire, Action 37 10% of online sales are now via mobile app 15% highervalue to orders + EFFICIENCY + TRANSPARENCY + CONVERSATION + DESIRABILITY
40. Use what users useFoursquare: DSB, Telenor and more Limited but loyal customer group Provides simple mobile presence with easy to measure ROI It’s basically a coupon 40
41. Use what users useFoursquare: DSB, Telenor and more 41 Limited but loyal customer group Provides simple mobile presence with easy to measure ROI It’s basically a coupon EFFICIENCY TRANSPARENCY + CONVERSATION + DESIRABILITY
42. FourSquare is hip in Denmark, but… 42 December at the FCK – Panathinaikos game At the game and not checked in 99.7% At the game and checked in 0.3%
43. FourSquare is hip in Denmark, but… 43 August at the FCK – Rosenborg game compared
44. FourSquare is hip in Denmark, but… Maybe 2011 willsee 1.5- 2% percent checking in! Providingloyaltybonuseswill drive more checkins At zerostartupcost! 44
45. Use what users useGowalla: trips and experiences 45 EFFICIENCY + TRANSPARENCY + CONVERSATION + DESIRABILITY
48. Setup your mobile authority 48 You will need at least a mobile decision maker and a mobile budget
49. Don’t care too much about downloads 49 It’s all about frequency of use, retention of the user and value of use
50. Don’t care to much about downloads 50 Set up KPIs and put real money value to them
51. DO APPS RIGHT Don’t publish the ACME app Single focus opens to new audiences Make it desirable and conversational! Update!
52. DO WEB RIGHT Mobile web is also your CMS Mobile web is not setback and it’s populated by enthusiastic users It can and should look a nice as an app Put mobile first!
54. CMS taught us to separate content from layouts and hierarchy. Mobile teaches us to switch layouts for devices. 54
55. ONE SERVICE, MANY Channels DSB S-Tog: Expanding the daily travel experience The App The Website SMS Service On The Train TV The Same Website On Desktop 55
56. A Multi channel Solution Starring your CMS CMS Desktop website Java App Mobile website Windows Phone App Symbian App Android App iPhone App SMS dialog Public place television
57. 57 Thank you! Don’t know this? Text ”scan” to 2140 (Norwegian users only)
Editor's Notes
Mobile is coming…Maybe you just perform bad?What about your competitors?
Mobile is coming…
This is where I come in.I work as a mobile concept developer with customers ready to explore the possibilities of the mobile demand.By combining my knowledge of technographics and user intelligence with insights in your business, market and target audience I help develop those mobile concepts that will move your business in the right direction with mobile.
You’ve got to work with what you’ve already got and what you can support on a longer term.This isn’t a campaign thing, it’s the new reality.By stating that you are not Apple I mean that iTunes wasn’t for everyone to build. You also need to work with your users as they see your brand now. What will they expect or be willing to accept from you?I am going to show you some concepts that mostly are within reach for a lot of you. It’s about inspiring you, not scaring you off.You will probably have a lot of cases in mind, that I will miss today. Use the twitter hashtag or send me an email.
You will probably have a lot of cases in mind, that I will miss today. Use the twitter hashtag or send me an email.
The Hit, the extreme value adder and all the others
People seek and share information on everything and everybody. All we can do is help them with these activities. Deliver valuable information in the right context, and stand stronger in a transparent world.
Conducting positive and helpful dialogue with the outside world can sharpen you competitive edge. Start listening closely and speak in a tone harmonized with your brands and their users. You will enhance your reputation and create more value.
Some products seem to magnetically attract consumers. They are, as a rule, smarter, easier to operate, more efficient, fun, innovative and attractively designed than others. So is the communication around them. Make better products and services and communicate them well. Be the one that people will want to own, use and share.
We start of really light with possible box hit. Only consider it’s only for iPhone users.User created content with juicy fruit Sweet talk – at least about 100 videos and about 100.000 views It’s really just a good campaign idea. There is no revenue promise. Sometimes a creative idea bring you attention and strengthen your brand through adding to your customers’ personal branding as being humorous. Sometimes it won’tThere are a lot of the campaign stories and though mobile is great for campaigning, it’s even better for providing real services to your customers on top of a great digital platform.http://www.youtube.com/watch?v=M16wJgYxrB0
From here on I won’t say more about funny perhaps to be viral branding campaigns as I believe they get a lot of attention already. We’ll be looking more into longer term solutions like applications/services and mobile platforms.
Volkswagen ties increase in sales to branded mobile apphttp://www.mobilemarketer.com/cms/news/advertising/8175.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+homepage-news+(Mobile+Marketer++Homepage+Feed)http://www.psfk.com/2010/06/case-study-vw-real-racing-gti-iphone-app.htmlA recent video case study by AKQA speaks to the success of the VW Real Racing GTI iPhone game app in generating interest in the new VW 2010 GTI– with no paid media to support it. The app ultimately generated an 80% increase in leads, test drive and quote requests without a TV spot, banner or print ad in the mix. Well crafted and beautifully executed, the engaging game showcased some of the GTI’s most preferred attributes – innovation, performance and style – and offered users something to talk about and something to naturally share – their scores in playing the game
http://www.mobilemarketer.com/cms/news/advertising/8175.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+homepage-news+(Mobile+Marketer++Homepage+Feed)http://www.psfk.com/2010/06/case-study-vw-real-racing-gti-iphone-app.htmlA recent video case study by AKQA speaks to the success of the VW Real Racing GTI iPhone game app in generating interest in the new VW 2010 GTI– with no paid media to support it. The app ultimately generated an 80% increase in leads, test drive and quote requests without a TV spot, banner or print ad in the mix. Well crafted and beautifully executed, the engaging game showcased some of the GTI’s most preferred attributes – innovation, performance and style – and offered users something to talk about and something to naturally share – their scores in playing the game
Arla sponsor the national football team and wanted to tell an audience that.They could do it by simple stating, that they support the team - and perhaps buy some 2mio banner impressions with about 6.000 clicksOr they could help you support the team - They had 14.000 users downloading the app and using it 150.000 times during World Cup. - That interaction; downloading and using the app for fun, utillity and showing the same support to the team as Arla did with sponsporships were probably worth more than mere banner clicks.
Meet new poet lovers in the App Store or FacebookLet thembuy the book easily
Everyoneneeds gasQ8 top-of-mindOpening a channel to more services and offerings
Mobile betting accounted for more than 70 percent of total global mobile gambling wagers in 2009, with the vast majority coming from the well-established iPAT service in Japan, according to Juniper.Mobile betting services across Europe have been particularly successful, with more than 2 million sports book customers in Europe now using the mobile to place their bets, said the researcher in its later report.OTHERS CAN DO THIS AS WELL: Have any products or services that would give more value to the customer with an instant conversion?
E-mail newsletter contain links that you want the audience to clickBut what happens when they do?MandagMorgen (and Børsen) suckVersion2 rules (kinda)
The believe is that tablets / smartphones are what old media publishers have been waiting for to start collecting for their product againMaybeMicropayments work for apps. But will they work for content that you can get for free on the internet?TV2 did a rich media news (TV2 News) app for 24 kr / month. It had 500 subscribers after one monthNext Issue Media is a merger of technology and content partners founded by publishers, for publishers, with advertising in mind,Apple alone is projected to sell 40 million tablets next year, and there are between 30 and 35 Android and Windows tablets in the queueNext Issue Media projects subscription revenues of $3 billion next year, with $1.3 billion of that total being incremental revenue.Add single-copy sales, international sales, flex pricing and advertising to that
5 journalists, 4 programmers, 1 designerTo create Nordjyske Inside 2 times a week.Technographic targeted at People from Northern Jutland with a global outlook – and an iPad.Which was still not sold in DK at launch date.Expected to produce red numbers throughout 2011.
An app for subscribers. It’s a real substitute for the print – and it lets you sneak peak from the sofa, not just at the magazine stand.It lets you convert to paying or upgrade to subscriber on the spot.No new contents. Though it also serves read a loud.That’s pretty simple!Financial Times’ new iPad app has generated more than £1 million in advertising revenue since it was launched in May
Attention, Interest, Desire, ActionDelivery, ConsumtionProcess: Mobile FirstDelivery and consumption on top of AIDA: Stockholm Library
Attention, Interest, Desire, ActionDelivery, ConsumtionProcess: Mobile FirstDelivery and consumption on top of AIDA: Stockholm Library
Hey it’s a really cheep way to try out the already mobile audiences that you might have
Location basedTime limitedLoyalty based 2.0
Instead of “just offering rebates” you could have your customers share their experiences at your places.This could be in Tivoli. People taking suggested routes through Tivoliand sharing their pictures and comments (on any Tivoli channels: web, rss, facebook, etc.) and to their own collective audiences throgh their socical networks.Conversation, transparency (desirability)
DownloadsUser frequencyUser retention
DownloadsUser frequencyUser retention
DownloadsUser frequencyUser retention
People wouldn’t know what to expectAnd end out disappointed when rating the app