RIM launched the first Blackberry device in 1999. The name "Blackberry" was chosen by a branding firm to evoke a fruity image. While early Blackberry devices were basic, later models added color screens and international roaming. However, Blackberry failed to compete with the iPhone and Android, due to its unwillingness to embrace new formats and a slow recognition that consumer desires were changing. Going private may give Blackberry time to address its challenges, such as a lack of apps, but does not resolve its long-term strategy issues. Blackberry also aims to support small and medium businesses through a new online hub providing advice.
Review book history blackberry losing the signalVincent Everts
Ik heb een review gemakt van het boek 'losing the signal' the rise en fall van blackberry. Heerlijk boek voor de vakantie. De video staat op youtube.com/vincenteverts maar de slides die ik gebruik staan hier.
Review book history blackberry losing the signalVincent Everts
Ik heb een review gemakt van het boek 'losing the signal' the rise en fall van blackberry. Heerlijk boek voor de vakantie. De video staat op youtube.com/vincenteverts maar de slides die ik gebruik staan hier.
iOS 10 has been billed as the biggest software update that Apple has ever released. It promises to fundamentally change and expand the ways in which we use the iPhone. Here is everything you need to know about one of the most exciting updates to Apple's operating system.
Up your game with Digital Transformation and unlock opportunities by creating enhanced user experiences to better serve and engage with your customers at scale.
It’s time to slam dunk your customer experience strategy.
DIGITAL BRIEFING 2010 – Mobile Business InnovationFredrik Hörnsten
The term ‘mobile’ covers much more than just mobile telephones. It is both a physical and mental state that you as a leader must keep in mind when developing future products and services. Gain insight into what it means in reality to go mobile. Gain an understanding of different needs and desires for communication and interaction while on the go, and see what business opportunities the new communication landscape represents for your company.
Martin.Deinoff@creuna.se
VP Marketing and Business Development
Fredrik.Hornsten@creuna.se
Web strategist Creuna Sweden
Wondering what Apple's release for iOS 8 has in store? Getting ready for Apple's upcoming Special Event this autumn?
Download and read our pre-release briefing on some of iOS8's key themes and features from WWDC14, ahead of the next big reveal on 09/09/14.
Humanize Your Brand: The Employee Factor - Perfecting Your CX From WithinAggregage
Too often, organizations and their CX experts only look at the company's relationship with the customer to look for improvement. While it's essential to creating the perfect customer journey, it's only one aspect. It's time to look within: your employees' relationships with each other, and with the company. This webinar will provide you with strategic tools that can be used to raise the bar of service throughout your organization.
The cellular phone has dramatically changed how we communicate, and it has connected us more than ever before. While cell phones are now must-have devices, they weren’t always as accessible. Previously, their high cost made them more of a status symbol than a standard, everyday tool.
iOS 10 has been billed as the biggest software update that Apple has ever released. It promises to fundamentally change and expand the ways in which we use the iPhone. Here is everything you need to know about one of the most exciting updates to Apple's operating system.
Up your game with Digital Transformation and unlock opportunities by creating enhanced user experiences to better serve and engage with your customers at scale.
It’s time to slam dunk your customer experience strategy.
DIGITAL BRIEFING 2010 – Mobile Business InnovationFredrik Hörnsten
The term ‘mobile’ covers much more than just mobile telephones. It is both a physical and mental state that you as a leader must keep in mind when developing future products and services. Gain insight into what it means in reality to go mobile. Gain an understanding of different needs and desires for communication and interaction while on the go, and see what business opportunities the new communication landscape represents for your company.
Martin.Deinoff@creuna.se
VP Marketing and Business Development
Fredrik.Hornsten@creuna.se
Web strategist Creuna Sweden
Wondering what Apple's release for iOS 8 has in store? Getting ready for Apple's upcoming Special Event this autumn?
Download and read our pre-release briefing on some of iOS8's key themes and features from WWDC14, ahead of the next big reveal on 09/09/14.
Humanize Your Brand: The Employee Factor - Perfecting Your CX From WithinAggregage
Too often, organizations and their CX experts only look at the company's relationship with the customer to look for improvement. While it's essential to creating the perfect customer journey, it's only one aspect. It's time to look within: your employees' relationships with each other, and with the company. This webinar will provide you with strategic tools that can be used to raise the bar of service throughout your organization.
The cellular phone has dramatically changed how we communicate, and it has connected us more than ever before. While cell phones are now must-have devices, they weren’t always as accessible. Previously, their high cost made them more of a status symbol than a standard, everyday tool.
Türkiye de %95 işletme oranını oluşturan KOBİ firmalarımızın potansiyellerini günümüz koşullarında devamlılığını sağlayabilmesi için kaçınılmaz olan kurumsallaşma çalışmalarının büyümeye etkisi ve profesyonel yönetim tarzının anlatılması için oluşturulmuştur.
IGL RELOCATION is an India based global relocation service Provider Company servicing clients looking to relocate their expatriates, employees locally as well as on a global basis.
El presente trabajo realizado por mí: Jairo Valero Gutierrez, trata sobre el aspecto historico y evolutivo del pensamiento social, a través de la filosofía social.
ITBMS was founded in 2005, headquartered in Edison, New Jersey with a large presence in Chennai, India. We provide customer‐focused IT and business consulting services, strategic staffing services, and educational services.
ITBMS education services (IES) to meet the growing demand IT professionals looking for training and certification in technology programs. Our Microsoft training courses combine theoretical knowledge with interactive classroom demonstrations and hands‐on exercises that instill in‐depth knowledge.
Blackberry case study-As an academic subject of Strategic Management having q...Kartik Mehta
CASE STUDY
Keyboard lovers bemoan their own as BlackBerry in trouble
BlackBerry could soon be leaving the phone business, which is worrying its loyal users who have refused to give up its devices.After teaching the world to type on tiny buttons, BlackBerry could soon be leaving the business of
making phones - leaving fewer options for a vocal minority still committed to phones with its once
popular physical keyboard.
3. RESEARCH IN MOTIONTHE RISING SUN
In 1999, after years of innovation, testing and hard work
RIM launched its very first device under the brand name of
Blackberry.
The name Blackberry was not an idea of the founders of
RIM but it was a creative outcome of Lexicon Branding.
California’s President DAVID PLACEK brain who right from
the bringing wanted to keep the name of the product fruity
and ended up choosing the name Blackberry.
The first RIM product which was Blackberry 850
was a simple paging device with no voice
support.
4. RISE OF THE CRACK BERRY
Reinvented the QWERTY Keyboard and aimed to move
on to the next level of technology.
Aspired to take the undisputed king of mobile phones
– NOKIA
Blackberry 5810 which supported both voice and data
but lacked very basic functions of inbuilt microphone or
a speaker
Blackberry 7230 supported colour screen and more
importantly international roaming capabilities.
5. THE BERRY FALLS
It failed to compete well with IPhones
Its situation became worse when Google launched
Android Cupcake which later on became a commercial
hit.
6. CAUSES LEADING TO CURRENT
SITUATION
Not willing to embrace new hardware formats
Not recognized much earlier that consumer desires
were changing.
Could have made more fundamental changes to its
operating system.
Did not recognize the shift
Low amount of Apps
Dependence on Corporate and Government
Contracts
Poor presence in the tablet market
7. SOLUTIONS
The play store in Samsung and app store in apple has
better applications and games as compared to the
blackberry app world. A Lot of well known applications like
instagram etc. are not compatible with the blackberry
phone which serves as a major drawback to users who are
tech friendly.
With an exception of os10 the
rest of the BlackBerry OS do not
have a lot of applications like
Skype etc.
8. SOLUTIONS
Battery life of the BlackBerry needs major
improvement and a feature of battery saver mode
would help it survive in the market.
Quality improvement of the track pad or the trackball
is needed because it spoils easily.
The charger of the blackberry Q5, Z10, Q10 is
very small and people are not content with
the same.
9. 3RD PARTY APPS WOULD SAVE
BLACKBERRY
The major ones that are all ready available on multiple
platforms would anyway. I have read that some people
would claim that a BlackBerry in the phone world is what a
BMW is within the auto industry. That may be true, and if it
is great, than that would mean that native 3rd party apps is
gasoline to our BlackBerry bmws. No matter how awesome
the car is if you don't put gas in your beautiful BMW it will
lose most of its functionality.
A lot of people on here state that they don't need apps, or
they are happy with the apps that are available which is nice
to know, but over 90% of the market find native 3rd party
apps important when choosing a phone.
10. THE Z10 ISSUE
The price of the Z10 should have come
down way before.
There's already too much competition
in the market, from both Android and
Windows. Smartphones like iPhone—
with exciting and compelling features
are already there in the market at this
price-point and hence it is going to be
really challenging for Q10 to compete.
BlackBerry needs a quality device at the
price tag of around Rs 30,000,"
11.
12. BY GOING PRIVATE, BLACKBERRY
MAY BUY TIME TO FIX ITSELF
A tentative deal to take BlackBerry Ltd private will not
necessarily resolve challenges that pushed the
smartphone maker into a corner in the first place, but it
gives the struggling company some breathing room.
"It potentially buys the company time."What it doesn't
solve is, what's the long-term strategy for Blackberry."
BlackBerry virtually created a lucrative professional
market for email devices, but rivals have muscled in and
Apple Inc's iPhone has set a new gold standard for
consumers.
13. STORAGE MADE EASY
(SME)
BlackBerry launches Better Business Hub to support
SMEs a new online portal providing small and
medium businesses with support and unique insight
across multiple business disciplines to help them to
do better business.
The SME community is incredibly important to
BlackBerry, representing a significant proportion of our
total 80 million-strong customer base.
14. SME
Dan Sloshberg, Regional Manager, Small Medium Business
Marketing EMEA at Research In Motion (RIM) said : “We’ve
always worked closely with small businesses to create best
practice advice on how they can apply not only the latest
mobile, digital and social technology but also new techniques
and tactics to many business processes. The Better Business
Hub brings all of this knowledge and insight together in one
place to deliver practical and actionable advice to SMEs
whenever they need it.”
Although SMEs are enthusiastic adopters of
technology, BlackBerry recognises that technology is just one
factor in an SME’s business performance The Better Business
Hub reflects this, covering the full spectrum of business
challenges including recruiting the best talent, networking
tips, developing new teams within your business, integrating
social media into your communications strategy and advice on
the latest technologies and how they can boost
productivity, profitability and customer acquisition .