SlideShare a Scribd company logo
DIGITAL BOOK PRINTING
THE NEW ECONOMICS OF PRINT-ON-DEMAND

David Taylor
Lightning Source
An Ingram Content company
ABOUT LIGHTNING SOURCE
  - Founded in 1997

  - 650,000+ titles are stored in our digital library
  9




  - Digital and offset printing for complete supply chain
    management
  - 60,000,000+ single-copy books printed globally
  - Average print run is 1.8 copies

  - Global operation
        LaVergne, TN
        Milton Keynes, United Kingdom
        Allentown, PA
  - 6,500 publishing partners

  - 1.2 million books printed per month
PRINT ON DEMAND
LIGHTNING SOURCE INC.
Repurpose content and sell it

POD giving life … Revenue generation from content repurposed.
Gain incremental revenue from print-ready files generated from a
single hardcover title file.

•   Large print
•   Frontlist gaps
•   Long tail – hardcover and softcover
•   Backlist
•   Out of print
•   Special editions
Increased incremental revenue
(more money…)

For example, add revenue at little or no cost by having print-ready
files of a single title for:

Large print: $25 x 500 units = $12,500
Frontlist gap: $25 x 1000 units = $25,000
Special editions: $25 x 500 = $12,500
$50,000 additional revenue 1st year

Long tail/backlist/out of print: $15 x 300 units per year = $4500
Special editions: $20 x 100 = $2000
Large print: $20 x 100 = $2000
$8500 incremental revenue every year from year two
Large Print

                 Using POD, large numbers of titles can be made available
                            without incurring significant costs

      • It’s not just for the older generation
      • 1 in 6 people 45+ years report some sort of visual impairment*
                       (That’s a population of 16.5 million today – expected to rise by 20 million by 2010)

      • Social responsibility
      • POD removes the need for publishers to print speculative stock
      • Reflow text into larger point sizes




* Source- Publishers Weekly – 5/19/2008
XML is everywhere

XML is everywhere – especially in POD

• Distributing catalogs (ONIX)
• Rendering content (OEB, ePub, PDF)

• Ordering content (EDI is still king, but XML formats are available
too)

• In fact, within Lightning Source, virtually all of our internal system
communication are enabled via XML
A Perfect Storm….

Make the book available in multiple formats – XML

Assume there is a demand – the long tail

Let customers find it – the internet bookselling model

Let publishers make money out of virtual inventory, single copy
supply when there is a demand - POD
Publishers like this idea…

•   Multiple versions = increased sales
•   Reduced inventory = reduced capital
•   Get out of having big, costly warehouses
•   Social responsibility
•   Reduced shipping costs
•   Reduced carbon footprint
•   Improved availability messaging to customers = more sales

Traditional model of publishing is shifting from one almost exclusively
based on speculative inventory to one increasingly based on micro or
virtual inventory
Stuff you need to make this
really work….

•   Genuine print on demand capability
•   Single copy production to allow move to micro or virtual inventory
•   Fast, rapid…
•   Digital workflow management
•   Quality – paper and case options
•   Secure repository for multi-purposed digital files
•   Linked to network of wholesalers, distributors, resellers
•   CDF capabilities
•   A genuine global footprint
Conclusion…

Having an effective digital workflow enables you to re-purpose your
content in a variety of formats/uses for little effort and cost.

POD allows you to make all of them available for purchase for little
effort and cost.

Never lose a sale. Never disappoint a customer

More Related Content

Viewers also liked

VoIp2day 2010: Presentación EuropeSIP - 'EMERGENCY WORKERS': COMUNICACIONES...
VoIp2day 2010:  Presentación EuropeSIP -  'EMERGENCY WORKERS': COMUNICACIONES...VoIp2day 2010:  Presentación EuropeSIP -  'EMERGENCY WORKERS': COMUNICACIONES...
VoIp2day 2010: Presentación EuropeSIP - 'EMERGENCY WORKERS': COMUNICACIONES...
EuropeSIP Communications SL
 
Guía Práctica de Movie Studio Platinum 13.0
Guía Práctica de Movie Studio Platinum 13.0Guía Práctica de Movie Studio Platinum 13.0
Guía Práctica de Movie Studio Platinum 13.0
EderShun
 
El futuro de la TV
El futuro de la TVEl futuro de la TV
El futuro de la TV
Edorta07
 
Monetizar la Radio Online / Nicolas Moulard Actuonda @ BroadcastIt14
Monetizar la Radio Online / Nicolas Moulard Actuonda @ BroadcastIt14Monetizar la Radio Online / Nicolas Moulard Actuonda @ BroadcastIt14
Monetizar la Radio Online / Nicolas Moulard Actuonda @ BroadcastIt14
ACTUONDA
 
Televisión por internet
Televisión por internetTelevisión por internet
Televisión por internetGonzalo Martín
 
Convergencia de la Televisión y el Internet
Convergencia de la Televisión y el InternetConvergencia de la Televisión y el Internet
Convergencia de la Televisión y el Internetnando_0492
 
TELEVISIÓN POR INTERNET Y NUEVOS MODELOS DE COMUNICACIÓN AUDIOVISUAL
TELEVISIÓN POR INTERNET Y NUEVOS MODELOS DE COMUNICACIÓN AUDIOVISUALTELEVISIÓN POR INTERNET Y NUEVOS MODELOS DE COMUNICACIÓN AUDIOVISUAL
TELEVISIÓN POR INTERNET Y NUEVOS MODELOS DE COMUNICACIÓN AUDIOVISUAL
Abel Suing
 
Build Features, Not Apps
Build Features, Not AppsBuild Features, Not Apps
Build Features, Not Apps
Natasha Murashev
 

Viewers also liked (9)

VoIp2day 2010: Presentación EuropeSIP - 'EMERGENCY WORKERS': COMUNICACIONES...
VoIp2day 2010:  Presentación EuropeSIP -  'EMERGENCY WORKERS': COMUNICACIONES...VoIp2day 2010:  Presentación EuropeSIP -  'EMERGENCY WORKERS': COMUNICACIONES...
VoIp2day 2010: Presentación EuropeSIP - 'EMERGENCY WORKERS': COMUNICACIONES...
 
Guía Práctica de Movie Studio Platinum 13.0
Guía Práctica de Movie Studio Platinum 13.0Guía Práctica de Movie Studio Platinum 13.0
Guía Práctica de Movie Studio Platinum 13.0
 
Unidad 2-libro
Unidad 2-libroUnidad 2-libro
Unidad 2-libro
 
El futuro de la TV
El futuro de la TVEl futuro de la TV
El futuro de la TV
 
Monetizar la Radio Online / Nicolas Moulard Actuonda @ BroadcastIt14
Monetizar la Radio Online / Nicolas Moulard Actuonda @ BroadcastIt14Monetizar la Radio Online / Nicolas Moulard Actuonda @ BroadcastIt14
Monetizar la Radio Online / Nicolas Moulard Actuonda @ BroadcastIt14
 
Televisión por internet
Televisión por internetTelevisión por internet
Televisión por internet
 
Convergencia de la Televisión y el Internet
Convergencia de la Televisión y el InternetConvergencia de la Televisión y el Internet
Convergencia de la Televisión y el Internet
 
TELEVISIÓN POR INTERNET Y NUEVOS MODELOS DE COMUNICACIÓN AUDIOVISUAL
TELEVISIÓN POR INTERNET Y NUEVOS MODELOS DE COMUNICACIÓN AUDIOVISUALTELEVISIÓN POR INTERNET Y NUEVOS MODELOS DE COMUNICACIÓN AUDIOVISUAL
TELEVISIÓN POR INTERNET Y NUEVOS MODELOS DE COMUNICACIÓN AUDIOVISUAL
 
Build Features, Not Apps
Build Features, Not AppsBuild Features, Not Apps
Build Features, Not Apps
 

Similar to Digital Book Printing: The New Economics Of Print-On-Demand

A New Opportunity in Digital Publishing
A New Opportunity in Digital PublishingA New Opportunity in Digital Publishing
A New Opportunity in Digital Publishing
Andi Boediman
 
Presentation about POD at CB | Digital Print Forum | Amsterdam 22-3-2016
Presentation about POD at CB | Digital Print Forum | Amsterdam 22-3-2016Presentation about POD at CB | Digital Print Forum | Amsterdam 22-3-2016
Presentation about POD at CB | Digital Print Forum | Amsterdam 22-3-2016
Mathijs Suidman
 
Digital Printing--Malloy
Digital Printing--MalloyDigital Printing--Malloy
Digital Printing--Malloy
jupton8
 
LightningSource, SYP Tour, 1 Oct 08
LightningSource, SYP Tour, 1 Oct 08LightningSource, SYP Tour, 1 Oct 08
LightningSource, SYP Tour, 1 Oct 08JRSlack
 
E Pubs for Global-Health - the (rapidly!)) Changing Landscape
E Pubs for Global-Health - the (rapidly!)) Changing LandscapeE Pubs for Global-Health - the (rapidly!)) Changing Landscape
E Pubs for Global-Health - the (rapidly!)) Changing LandscapeForum One
 
the future of Mobile teaching & learning
the future of Mobile teaching & learningthe future of Mobile teaching & learning
the future of Mobile teaching & learningMike Qaissaunee
 
Strategic Implications of XML for your Publishing Business
Strategic Implications of XML for your Publishing BusinessStrategic Implications of XML for your Publishing Business
Strategic Implications of XML for your Publishing Business
Corbas Consulting
 
BISG WEBCAST -- Digital Book Printing
BISG WEBCAST -- Digital Book PrintingBISG WEBCAST -- Digital Book Printing
BISG WEBCAST -- Digital Book Printingbisg
 
eBooks Platforms, Standards and Use
eBooks Platforms, Standards and UseeBooks Platforms, Standards and Use
eBooks Platforms, Standards and Usedclsocialmedia
 
Home Depot e-Catalogs
Home Depot e-CatalogsHome Depot e-Catalogs
Home Depot e-Catalogs
silvafredo
 
Opportunity execution project
Opportunity execution projectOpportunity execution project
Opportunity execution projectklorydryk
 
Mike Shatzkin: The Changing World of Publishing and the Role of XML
Mike Shatzkin: The Changing World of Publishing and the Role of XMLMike Shatzkin: The Changing World of Publishing and the Role of XML
Mike Shatzkin: The Changing World of Publishing and the Role of XML
StartWithXMLLondon
 
Crossmedia Workflows
Crossmedia WorkflowsCrossmedia Workflows
Crossmedia WorkflowsDwight Kelly
 
theLibraryCenter.org
theLibraryCenter.orgtheLibraryCenter.org
theLibraryCenter.org
PatCC
 
Collaboration Opportunity with Our AI-Powered Project
Collaboration Opportunity with Our AI-Powered ProjectCollaboration Opportunity with Our AI-Powered Project
Collaboration Opportunity with Our AI-Powered Project
MOHAMMADANSAR12
 
Digital Publishing Solution for eBooks
Digital Publishing Solution for eBooksDigital Publishing Solution for eBooks
Digital Publishing Solution for eBooks
Bora Ünal
 
Opportunities in Digital Print
Opportunities in Digital Print Opportunities in Digital Print
Opportunities in Digital Print
Roger Christiansen
 
Service Innovation The Path To Book Publishing Success In The Digital Age Pr...
Service Innovation  The Path To Book Publishing Success In The Digital Age Pr...Service Innovation  The Path To Book Publishing Success In The Digital Age Pr...
Service Innovation The Path To Book Publishing Success In The Digital Age Pr...
toc
 

Similar to Digital Book Printing: The New Economics Of Print-On-Demand (20)

A New Opportunity in Digital Publishing
A New Opportunity in Digital PublishingA New Opportunity in Digital Publishing
A New Opportunity in Digital Publishing
 
Presentation about POD at CB | Digital Print Forum | Amsterdam 22-3-2016
Presentation about POD at CB | Digital Print Forum | Amsterdam 22-3-2016Presentation about POD at CB | Digital Print Forum | Amsterdam 22-3-2016
Presentation about POD at CB | Digital Print Forum | Amsterdam 22-3-2016
 
Digital Printing--Malloy
Digital Printing--MalloyDigital Printing--Malloy
Digital Printing--Malloy
 
LightningSource, SYP Tour, 1 Oct 08
LightningSource, SYP Tour, 1 Oct 08LightningSource, SYP Tour, 1 Oct 08
LightningSource, SYP Tour, 1 Oct 08
 
E Pubs for Global-Health - the (rapidly!)) Changing Landscape
E Pubs for Global-Health - the (rapidly!)) Changing LandscapeE Pubs for Global-Health - the (rapidly!)) Changing Landscape
E Pubs for Global-Health - the (rapidly!)) Changing Landscape
 
the future of Mobile teaching & learning
the future of Mobile teaching & learningthe future of Mobile teaching & learning
the future of Mobile teaching & learning
 
Strategic Implications of XML for your Publishing Business
Strategic Implications of XML for your Publishing BusinessStrategic Implications of XML for your Publishing Business
Strategic Implications of XML for your Publishing Business
 
BISG WEBCAST -- Digital Book Printing
BISG WEBCAST -- Digital Book PrintingBISG WEBCAST -- Digital Book Printing
BISG WEBCAST -- Digital Book Printing
 
eBooks Platforms, Standards and Use
eBooks Platforms, Standards and UseeBooks Platforms, Standards and Use
eBooks Platforms, Standards and Use
 
2 c.1
2 c.12 c.1
2 c.1
 
Home Depot e-Catalogs
Home Depot e-CatalogsHome Depot e-Catalogs
Home Depot e-Catalogs
 
Opportunity execution project
Opportunity execution projectOpportunity execution project
Opportunity execution project
 
Mike Shatzkin: The Changing World of Publishing and the Role of XML
Mike Shatzkin: The Changing World of Publishing and the Role of XMLMike Shatzkin: The Changing World of Publishing and the Role of XML
Mike Shatzkin: The Changing World of Publishing and the Role of XML
 
Crossmedia Workflows
Crossmedia WorkflowsCrossmedia Workflows
Crossmedia Workflows
 
theLibraryCenter.org
theLibraryCenter.orgtheLibraryCenter.org
theLibraryCenter.org
 
Collaboration Opportunity with Our AI-Powered Project
Collaboration Opportunity with Our AI-Powered ProjectCollaboration Opportunity with Our AI-Powered Project
Collaboration Opportunity with Our AI-Powered Project
 
Digital Publishing Solution for eBooks
Digital Publishing Solution for eBooksDigital Publishing Solution for eBooks
Digital Publishing Solution for eBooks
 
Opportunities in Digital Print
Opportunities in Digital Print Opportunities in Digital Print
Opportunities in Digital Print
 
Service Innovation The Path To Book Publishing Success In The Digital Age Pr...
Service Innovation  The Path To Book Publishing Success In The Digital Age Pr...Service Innovation  The Path To Book Publishing Success In The Digital Age Pr...
Service Innovation The Path To Book Publishing Success In The Digital Age Pr...
 
287 andrea powell going large with e books-1-b
287 andrea powell going large with e books-1-b287 andrea powell going large with e books-1-b
287 andrea powell going large with e books-1-b
 

More from toc

How Wiley Uses Word to Invite Authors, Engage Editors, Improve Production, an...
How Wiley Uses Word to Invite Authors, Engage Editors, Improve Production, an...How Wiley Uses Word to Invite Authors, Engage Editors, Improve Production, an...
How Wiley Uses Word to Invite Authors, Engage Editors, Improve Production, an...
toc
 
The Evolving Role of Authors and Editors
The Evolving Role of Authors and EditorsThe Evolving Role of Authors and Editors
The Evolving Role of Authors and Editors
toc
 
Tagging and Chunking Best Practices
Tagging and Chunking Best PracticesTagging and Chunking Best Practices
Tagging and Chunking Best Practices
toc
 
StartWithXML Readiness Checklist
StartWithXML Readiness ChecklistStartWithXML Readiness Checklist
StartWithXML Readiness Checklist
toc
 
XML Workflow Foundations: Efficient Title Management Practices
XML Workflow Foundations: Efficient Title Management PracticesXML Workflow Foundations: Efficient Title Management Practices
XML Workflow Foundations: Efficient Title Management Practices
toc
 
StartWithXML Solutions Overview
StartWithXML Solutions OverviewStartWithXML Solutions Overview
StartWithXML Solutions Overview
toc
 
The View from the Front Lines
The View from the Front LinesThe View from the Front Lines
The View from the Front Lines
toc
 
Online licensing strategies: the path to digital revenue
Online licensing strategies: the path to digital revenueOnline licensing strategies: the path to digital revenue
Online licensing strategies: the path to digital revenue
toc
 
Supporting multi-format publishing
Supporting multi-format publishingSupporting multi-format publishing
Supporting multi-format publishing
toc
 
Leveraging XML for IP Rights
Leveraging XML for IP RightsLeveraging XML for IP Rights
Leveraging XML for IP Rights
toc
 
Starting with XML: The Benefits of Automating Composition with Standard Style...
Starting with XML:The Benefits of Automating Composition with Standard Style...Starting with XML:The Benefits of Automating Composition with Standard Style...
Starting with XML: The Benefits of Automating Composition with Standard Style...
toc
 
Saving money by adopting an XML based Meta Data Workflow
Saving money by adopting an XML based Meta Data WorkflowSaving money by adopting an XML based Meta Data Workflow
Saving money by adopting an XML based Meta Data Workflow
toc
 
ROI Drivers for a StartWithXML Production Process
ROI Drivers for a StartWithXML Production ProcessROI Drivers for a StartWithXML Production Process
ROI Drivers for a StartWithXML Production Process
toc
 
An Introduction to StartWithXML
An Introduction to StartWithXMLAn Introduction to StartWithXML
An Introduction to StartWithXML
toc
 
XML--Why Bother?
XML--Why Bother?XML--Why Bother?
XML--Why Bother?
toc
 
BookLocker Amazon Complaint
BookLocker Amazon ComplaintBookLocker Amazon Complaint
BookLocker Amazon Complainttoc
 
Xml Content Servers Enabling Agility In Publishing Presentation
Xml Content Servers  Enabling Agility In Publishing PresentationXml Content Servers  Enabling Agility In Publishing Presentation
Xml Content Servers Enabling Agility In Publishing Presentation
toc
 
What’S Their Secret Key Elements For Successful Web Publishing Formats Prese...
What’S Their Secret  Key Elements For Successful Web Publishing Formats Prese...What’S Their Secret  Key Elements For Successful Web Publishing Formats Prese...
What’S Their Secret Key Elements For Successful Web Publishing Formats Prese...
toc
 
Toc Follow Up Case Study Digitizing Emerald’S Backlist Presentation
Toc Follow Up Case Study   Digitizing Emerald’S Backlist PresentationToc Follow Up Case Study   Digitizing Emerald’S Backlist Presentation
Toc Follow Up Case Study Digitizing Emerald’S Backlist Presentation
toc
 
Toc08 Goldthwaite Digitizing Your Backlist
Toc08 Goldthwaite Digitizing Your BacklistToc08 Goldthwaite Digitizing Your Backlist
Toc08 Goldthwaite Digitizing Your Backlist
toc
 

More from toc (20)

How Wiley Uses Word to Invite Authors, Engage Editors, Improve Production, an...
How Wiley Uses Word to Invite Authors, Engage Editors, Improve Production, an...How Wiley Uses Word to Invite Authors, Engage Editors, Improve Production, an...
How Wiley Uses Word to Invite Authors, Engage Editors, Improve Production, an...
 
The Evolving Role of Authors and Editors
The Evolving Role of Authors and EditorsThe Evolving Role of Authors and Editors
The Evolving Role of Authors and Editors
 
Tagging and Chunking Best Practices
Tagging and Chunking Best PracticesTagging and Chunking Best Practices
Tagging and Chunking Best Practices
 
StartWithXML Readiness Checklist
StartWithXML Readiness ChecklistStartWithXML Readiness Checklist
StartWithXML Readiness Checklist
 
XML Workflow Foundations: Efficient Title Management Practices
XML Workflow Foundations: Efficient Title Management PracticesXML Workflow Foundations: Efficient Title Management Practices
XML Workflow Foundations: Efficient Title Management Practices
 
StartWithXML Solutions Overview
StartWithXML Solutions OverviewStartWithXML Solutions Overview
StartWithXML Solutions Overview
 
The View from the Front Lines
The View from the Front LinesThe View from the Front Lines
The View from the Front Lines
 
Online licensing strategies: the path to digital revenue
Online licensing strategies: the path to digital revenueOnline licensing strategies: the path to digital revenue
Online licensing strategies: the path to digital revenue
 
Supporting multi-format publishing
Supporting multi-format publishingSupporting multi-format publishing
Supporting multi-format publishing
 
Leveraging XML for IP Rights
Leveraging XML for IP RightsLeveraging XML for IP Rights
Leveraging XML for IP Rights
 
Starting with XML: The Benefits of Automating Composition with Standard Style...
Starting with XML:The Benefits of Automating Composition with Standard Style...Starting with XML:The Benefits of Automating Composition with Standard Style...
Starting with XML: The Benefits of Automating Composition with Standard Style...
 
Saving money by adopting an XML based Meta Data Workflow
Saving money by adopting an XML based Meta Data WorkflowSaving money by adopting an XML based Meta Data Workflow
Saving money by adopting an XML based Meta Data Workflow
 
ROI Drivers for a StartWithXML Production Process
ROI Drivers for a StartWithXML Production ProcessROI Drivers for a StartWithXML Production Process
ROI Drivers for a StartWithXML Production Process
 
An Introduction to StartWithXML
An Introduction to StartWithXMLAn Introduction to StartWithXML
An Introduction to StartWithXML
 
XML--Why Bother?
XML--Why Bother?XML--Why Bother?
XML--Why Bother?
 
BookLocker Amazon Complaint
BookLocker Amazon ComplaintBookLocker Amazon Complaint
BookLocker Amazon Complaint
 
Xml Content Servers Enabling Agility In Publishing Presentation
Xml Content Servers  Enabling Agility In Publishing PresentationXml Content Servers  Enabling Agility In Publishing Presentation
Xml Content Servers Enabling Agility In Publishing Presentation
 
What’S Their Secret Key Elements For Successful Web Publishing Formats Prese...
What’S Their Secret  Key Elements For Successful Web Publishing Formats Prese...What’S Their Secret  Key Elements For Successful Web Publishing Formats Prese...
What’S Their Secret Key Elements For Successful Web Publishing Formats Prese...
 
Toc Follow Up Case Study Digitizing Emerald’S Backlist Presentation
Toc Follow Up Case Study   Digitizing Emerald’S Backlist PresentationToc Follow Up Case Study   Digitizing Emerald’S Backlist Presentation
Toc Follow Up Case Study Digitizing Emerald’S Backlist Presentation
 
Toc08 Goldthwaite Digitizing Your Backlist
Toc08 Goldthwaite Digitizing Your BacklistToc08 Goldthwaite Digitizing Your Backlist
Toc08 Goldthwaite Digitizing Your Backlist
 

Recently uploaded

The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
EduSkills OECD
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 
Honest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptxHonest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptx
timhan337
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
vaibhavrinwa19
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
Peter Windle
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
beazzy04
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
MIRIAMSALINAS13
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
Pavel ( NSTU)
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
joachimlavalley1
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
Special education needs
 

Recently uploaded (20)

The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 
Honest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptxHonest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptx
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
 

Digital Book Printing: The New Economics Of Print-On-Demand

  • 1. DIGITAL BOOK PRINTING THE NEW ECONOMICS OF PRINT-ON-DEMAND David Taylor Lightning Source An Ingram Content company
  • 2. ABOUT LIGHTNING SOURCE - Founded in 1997 - 650,000+ titles are stored in our digital library 9 - Digital and offset printing for complete supply chain management - 60,000,000+ single-copy books printed globally - Average print run is 1.8 copies - Global operation LaVergne, TN Milton Keynes, United Kingdom Allentown, PA - 6,500 publishing partners - 1.2 million books printed per month
  • 4. Repurpose content and sell it POD giving life … Revenue generation from content repurposed. Gain incremental revenue from print-ready files generated from a single hardcover title file. • Large print • Frontlist gaps • Long tail – hardcover and softcover • Backlist • Out of print • Special editions
  • 5. Increased incremental revenue (more money…) For example, add revenue at little or no cost by having print-ready files of a single title for: Large print: $25 x 500 units = $12,500 Frontlist gap: $25 x 1000 units = $25,000 Special editions: $25 x 500 = $12,500 $50,000 additional revenue 1st year Long tail/backlist/out of print: $15 x 300 units per year = $4500 Special editions: $20 x 100 = $2000 Large print: $20 x 100 = $2000 $8500 incremental revenue every year from year two
  • 6. Large Print Using POD, large numbers of titles can be made available without incurring significant costs • It’s not just for the older generation • 1 in 6 people 45+ years report some sort of visual impairment* (That’s a population of 16.5 million today – expected to rise by 20 million by 2010) • Social responsibility • POD removes the need for publishers to print speculative stock • Reflow text into larger point sizes * Source- Publishers Weekly – 5/19/2008
  • 7. XML is everywhere XML is everywhere – especially in POD • Distributing catalogs (ONIX) • Rendering content (OEB, ePub, PDF) • Ordering content (EDI is still king, but XML formats are available too) • In fact, within Lightning Source, virtually all of our internal system communication are enabled via XML
  • 8. A Perfect Storm…. Make the book available in multiple formats – XML Assume there is a demand – the long tail Let customers find it – the internet bookselling model Let publishers make money out of virtual inventory, single copy supply when there is a demand - POD
  • 9. Publishers like this idea… • Multiple versions = increased sales • Reduced inventory = reduced capital • Get out of having big, costly warehouses • Social responsibility • Reduced shipping costs • Reduced carbon footprint • Improved availability messaging to customers = more sales Traditional model of publishing is shifting from one almost exclusively based on speculative inventory to one increasingly based on micro or virtual inventory
  • 10. Stuff you need to make this really work…. • Genuine print on demand capability • Single copy production to allow move to micro or virtual inventory • Fast, rapid… • Digital workflow management • Quality – paper and case options • Secure repository for multi-purposed digital files • Linked to network of wholesalers, distributors, resellers • CDF capabilities • A genuine global footprint
  • 11. Conclusion… Having an effective digital workflow enables you to re-purpose your content in a variety of formats/uses for little effort and cost. POD allows you to make all of them available for purchase for little effort and cost. Never lose a sale. Never disappoint a customer