The publishing ecosystem is changing from print-centric to digital and format-agnostic. This presents challenges for publishers as the market and infrastructure for books shrinks. Adopting XML workflows allows publishing content once and distributing it in multiple formats, enabling publishers to generate incremental revenue through options like large print, various ebook formats, and recombining content. In the long run, XML enables more efficient content discovery, recombinant publishing by identifying chunks of content, and places metadata like rights with the content.

1. StartWithXML: London Mike Shatzkin Founder & CEO The Idea Logical Company, Inc. 2 September 2009

2. The big picture: the ecosystem of publishing is changing

7. How this affects publishers

13. Eventual transformation will be very drastic: a new model

21. The long-run strategy The long-run strategy

25. Today, selling content is the only business model we have

31. What the Hell IS XML?

36. Two ways to visualize what an XML workflow does

37. Starting point – XML transition “ Write once, read once” (single-format delivery) “ Write once, read many” (supporting multiple formats and uses) From complexity to agility

38. Traditional Print-Centric Approach Content Structure Design Three Linked Elements Content-Centric Approach Content and Structure are Linked Design is Separate The new publishing model calls for a content-centric, design agnostic approach Content Structure Design

39. Disengaging the design allows flexibility to create great looking content on any platform Any Number of Designs can be easily applied to the content using style sheets Structural components of the work are identified and connected to the content Content Structure Design Design Design

40. What going to an XML workflow will enable very quickly

45. Or, look at it this way:

50. What XML can enable in the longer run

56. StartWithXML is an Idea Logical project