This document discusses a perspective study on deploying digital assets in the entertainment industry. The study aims to determine if digital media like movies, music and games can replace physical formats. It also seeks to understand consumers' familiarity with and willingness to purchase digital entertainment. The survey asks participants questions about their purchase and viewing habits regarding digital and physical media.

1. 4/25/12 Digital Assets Deployment in the Entertainment industry - A Perspective study
Digital Assets Deployment in the Entertainment industry - A
Perspective study
Estimated survey fill up time: 4 minutes
Objective: Could digitally distributed media/software and services stand a better chance in the current world than the
traditional physical retail media.
Present day scenario:
Retail entertainment stores have started counting loses and few have been forced to shut down due to increasing e-
commerce penetration.There are two sides to this story,
(i)Online stores are offering these physical media through home delivery means using online transactions
(ii)Another is that,all these media sold as physical formats are now available digitally and can be consumed in a click of a
button online and these days internet is available everywhere from office desktops to mobile phones.
This study is going to take the second aspect of the e-commerce penetration and to find whether Digital formats of
Movies,music and games can completely replace the presence of physical media.
In markets like India this study will help us throw a light on were we see the distribution of media in future for the evolved
audience.
Why was this study undertaken: Physical media consumes paper,cardboard,advertising,store space and produces lots of
waste. Digital media is an answer for a green revolution in the field of entertainment.
This survey is to bring awareness to consumers and also voice to the media publishers to take up the digital media release
instead of the traditional approach and contribute to the green revolution.
Disclaimer: We understand that you either have some basic inclination or could even be a major online media enthusiast
and we like to thank you for taking up this questionnaire!
Your contribution makes a BIG difference to this survey and we would like to contact you only once to let you know of the
results of this survey after considering inputs from numerous participants.
Your opinions/personal details will not be shared with anyone and is being used only for study purposes.
* Required
1 . Y o ur full na m e : *
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2. 4/25/12 Digital Assets Deployment in the Entertainment industry - A Perspective study
(not your call sign!)
Any o ne o f yo ur c o nta c t de ta il: Y o ur m o bile num be r o r yo ur e m a il ID pre fe ra bly *
We need at least one detail to get back to you on the results of our survey!
2 . Ho w fa m ilia r a re yo u a bo ut digita l m e dia /s o ftw a re /do w nlo a ds /s e rvic e s ? *
Examples are ebooks,games,online storage etc...
1 2 3 4
Knowledgeable Not knowledgeable
W ill yo u c o ns ide r buying s o ftw a re /m e dia digita lly a s a ga ins t phys ic a l c o pie s ? *
This will refer to Online purchases which can provide downloadable/streaming media content against DVD box cases,music
CDs and similar stuff
Yes
If ye s ,o ut o f the fo llo w ing,w hic h a ll c a te go ry o f m e dia /s o ftw a re ha ve yo u purc ha s e d o r m ight pla n to
purc ha s e in a digita l fo rm a t?
Please choose atleast one
Antivirus and system software
Development and design software(CAD,Visual Studio,etc..)
Video game software
Operating System
ebooks,music,movies and other similar media
3 . Ho w do yo u ra te yo urs e lf o n fa m ilia rity w ith vide o ga m e s *
(Your individual results will not be shared to anyone, its okay if you are a noobie!)
Just getting started(Solitaire,minesweeper or angry birds types)
Casual(Into a little bit of social games(facebook),handheld games,and console/PC gaming)
I call myself a gamer!
Godlike -_-
Do yo u s pe nd m o ne y o n o rigina l ga m e s o ftw a re - P C/P S 3 /X 3 6 0 /N DS /W ii/P S P e tc ..? *
Do you know that if only when you buy software legit,the game companies can earn money to make another one!
I always buy only original game softwares
I buy only games which are worth buying,rest of the times I might borrow it
I have bought a couple of games only because to play multiplayer,otherwise I would not have purchase any
Never found a need/I dont believe in spending money on games,let others who can afford pay for it!
Ha ve yo u purc ha s e d a ny ga m e s o ftw a re o nline ? *
Either free of cost or for a fee.
Yes
If ye s to the pre vio us que s tio n - in m o s t c a s e s ,w hy did yo u e nd up buying the digita l ga m e s o ftw a re
Please choose whichever is most applicable
It was cheaper and came at a discounted price
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3. 4/25/12 Digital Assets Deployment in the Entertainment industry - A Perspective study
The software were available only digitally
I have no space for physical media and digital acquisitions keeps my things organised
Both (1) and (2) reasons
(1),(2) and (3) all apply.
Other:
Ha ve yo u he a rd a bo ut Do w nlo a da ble Co nte nt o r DL Cs a va ila ble fo r ga m e s ? *
(The DLCs are released generally as digital downloads online after a few days or even months after a game's release to add
extra extra content to the already existing game)
Yes
If Cho s e n Y e s to the pre vio us que s tio n,w o uld yo u buy the DL C( Do w nlo a da ble Co nte nt) /e xtra ga m e
c o nte nt - w hic h ha s c a ught up w ith ne a rly a ll the ga m e publis he rs /de ve lo pe rs *
Yes
4 . Do yo u w a tc h m o vie s a t ho m e /in the m o ve o the r tha n tra ditio na lly o n the a tre s ?
Yes
In w ha t a ll m e dia do yo u w a tc h m o vie s if no t fo r the c ine m a ha lls ?
Physical discs(DVD/blu ray/VCD etc..)
Television Channels
Digital Downloads(itunes,amazon,and other mobile services)
Other:
Ho w o fte n do yo u buy o rigina l m o vie dis c s
Very Frequently
One per month
Infrequently/dont remember when was the last time I bought one
Never had an habit of buying/will either borrow or watch it on TV channels
Other:
Ha ve yo u us e d the te le vis io n DT H s e rvic e s to buy a ny ne w m o vie re le a s e s fo r ho m e vie w ing? *
Airtel DTH allows users to buy movies online or through mobile which subscribers can watch at any convenient time from
their homes
Yes
5 . Ha ve yo u e ve r bo ught a ny m us ic /c o m po s itio ns ? *
Yes
In w ha t a ll m e dia do yo u lis te n to m us ic ? *
Audio CDs
Portable personal music player(Ipod etc...)
Digital Downloads(itunes,amazon,and other mobile services)
Radio stations
Other:
Ho w o fte n do yo u buy o rigina l m us ic
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4. 4/25/12 Digital Assets Deployment in the Entertainment industry - A Perspective study
Very Frequently
Once per month
Infrequently/dont remember when was the last time I bought one
Never had an habit of buying/will either borrow or listen/watch on Radio/TV channels
Other:
6 . If the re is a nything yo u ha te a bo ut digita lly a va ila ble m e dia ,w ha t w o uld it be ?
Please enlighten us - just the hate,suggestions on the next question :)
Co m m e nts /s ugge s tio ns :
Are there any suggestions from you to improve the way media are distributed digitally today
F ina lly,Ho w m uc h w ill yo u s uppo rt if the e ntire e nte rta inm e nt m e dia is c o nve rte d into digita l s e rvic e s
w he re ve r a pplic a ble *
Reduces cutting of trees(paper used to print media),reduces recycling/waste management cost and contributes heavily to
Green revolution
Completely Somewhat
Both can Co-exist
support Support
Tha nk you for your feedba c k.
Any suggestions on the survey form or improvements, feel free to drop a mail to bharath.karthikeyan@gmail.com
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