This is open: Joshua Rex presentation- Social Media Advertising 20/9/10Influence People
The document discusses improving online advertising through new formats and pricing models. It introduces the Open IMUTM, an intelligent media unit that aggregates content from multiple platforms and distributes it through interactive display advertising. The Open IMUTM breaks down walled gardens by bringing social media and content together across networks and publishers. It aims to make advertising on social media more engaging and give it purpose within the context of campaigns.
This document provides information about the 2021 Ace Awards, which recognizes marketing campaigns in the Reno-Tahoe area. It outlines the categories and nominees for awards like brand redesign, event promotion, digital marketing, video creation, and integrated marketing campaigns. Sponsorship and donor information is also included to thank supporters of the event.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Know Your Audience with UFC's Shanda MaloneyRenoTahoeAMA
Shanda Maloney is the UFC Social Media Director. She has over 16 years of marketing experience in telecommunications, radio, and sports. Her presentation discusses best practices for using social media to engage audiences, including understanding your audience, creating shareable content, identifying influencers, and using analytics tools. She provides an example of how identifying celebrity influencers and engaging with them helped the UFC gain 26,000 new followers and 60,000 new Facebook likes on fight night. She encourages attendees to rinse and repeat this process of identifying influencers, creating content, engaging audiences, and breaking records.
2016 Reno-Tahoe AMA Ace Awards Full PresentationRenoTahoeAMA
This is the full presentation from the 2016 Reno-Tahoe AMA's 28th annual Ace Awards. Congratulations to all of the finalists and winners! Thank you to all who nominated efforts and submitted entries: we received over 140! Also, thank you to the South Carolina chapter of AMA for their help with judging the entries.
A Marketer's Seat at the Corporate Strategy TableRenoTahoeAMA
Who wants to play a key role in the design of a successful organizational strategy? Raise your hand! It is more important than ever that Marketing is present during strategic planning, because a marketer’s perspective brings key insights that will help companies differentiate themselves from the competition. In this presentation, OnStrategy's Chelsea Voors highlights what makes a great (and a horrible) strategy.
This is open: Joshua Rex presentation- Social Media Advertising 20/9/10Influence People
The document discusses improving online advertising through new formats and pricing models. It introduces the Open IMUTM, an intelligent media unit that aggregates content from multiple platforms and distributes it through interactive display advertising. The Open IMUTM breaks down walled gardens by bringing social media and content together across networks and publishers. It aims to make advertising on social media more engaging and give it purpose within the context of campaigns.
This document provides information about the 2021 Ace Awards, which recognizes marketing campaigns in the Reno-Tahoe area. It outlines the categories and nominees for awards like brand redesign, event promotion, digital marketing, video creation, and integrated marketing campaigns. Sponsorship and donor information is also included to thank supporters of the event.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Know Your Audience with UFC's Shanda MaloneyRenoTahoeAMA
Shanda Maloney is the UFC Social Media Director. She has over 16 years of marketing experience in telecommunications, radio, and sports. Her presentation discusses best practices for using social media to engage audiences, including understanding your audience, creating shareable content, identifying influencers, and using analytics tools. She provides an example of how identifying celebrity influencers and engaging with them helped the UFC gain 26,000 new followers and 60,000 new Facebook likes on fight night. She encourages attendees to rinse and repeat this process of identifying influencers, creating content, engaging audiences, and breaking records.
2016 Reno-Tahoe AMA Ace Awards Full PresentationRenoTahoeAMA
This is the full presentation from the 2016 Reno-Tahoe AMA's 28th annual Ace Awards. Congratulations to all of the finalists and winners! Thank you to all who nominated efforts and submitted entries: we received over 140! Also, thank you to the South Carolina chapter of AMA for their help with judging the entries.
A Marketer's Seat at the Corporate Strategy TableRenoTahoeAMA
Who wants to play a key role in the design of a successful organizational strategy? Raise your hand! It is more important than ever that Marketing is present during strategic planning, because a marketer’s perspective brings key insights that will help companies differentiate themselves from the competition. In this presentation, OnStrategy's Chelsea Voors highlights what makes a great (and a horrible) strategy.
The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received!
Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners.
This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.
The Ace Awards is an annual event hosted by the Reno-Tahoe American Marketing Association (AMA). The goal of the Ace Awards is to recognize and acknowledge marketing excellence within our community. Over the years, the Reno-Tahoe AMA has worked to make the Ace Awards nomination process open to businesses of all industries and sizes, including but not limited to small businesses, agencies, non-profits, and corporate operations. This presentation contains an overview of all the 2012 nominees.
Simplify Your Marketing: Create More Leads and Income By Doing LessRenoTahoeAMA
Is your business running you? With so many marketing options, it’s tempting to try it all … which can lead to an overwhelming sense of frustration, not results. The good news? By doing less, your marketing can become more effective. Embrace the practice of simplification, and you will get great clients & customers and keep your sanity intact!
At this luncheon, Business Coach Mary Cravets will discuss how to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway) and the costs of making the most common marketing mistakes and how to avoid them.
About Mary Cravets
With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a San Luis Obispo, CA based Business Coach who works with highly driven entrepreneurs who are tired of working all the time, and who want their business to run like a well-oiled machine and get paid what they’re worth.
Mary’s entrepreneurial journey includes successful careers in real estate, direct sales, business-to-business networking events and now business coaching. She is frequent speaker and has recently given talks to such other organizations as the National Association of Women Business Owners, the National Association of Insurance and Financial Advisors, and the Arizona Small Business Association.
The document discusses marketing on a budget and focuses on storytelling as an effective low-cost marketing strategy. It provides examples of storytelling methods like sharing impact stories of donors and volunteers through blogs, social media, and local press. The presentation emphasizes connecting people to positive stories of recovery through strategic storytelling and building databases to spread followers who will share these stories.
At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Parlor Shows CEO Ashley Jennings spoke about the effects the topic of the collaborative economy.
Ashley’s eye for design, her innate ability to understand people, and her experience in running web startups makes her a natural managing director. Having had sales experience while working at the Seattle Times, she has translated those skills into the role of head recruiter of teams, mentors, and partners at Girlmade. As a super-connector she sees the big picture that people don’t often see. While researching she can intuitively connect dots that help her teams to think bigger about the problems they are solving. She has an uncanny ability to come up with ideas that few would even think of, and the passion and grit to follow through on those ideas. Her goal is to help startups reach their full potential using sound UX design, SEO, social media, and other inbound marketing tools.
At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Emily Deane, the marketing manager for bigtruck brand llc gave a presentation about "growing your brand from the ground up."
bigtruck brand is a fun first tribe seeking fun and adventure in everything they do. As marketing manager of the brand, Emily manages brand standards, brand development and product line management. With degrees in both Graphic Design and Marketing, Emily is able to have a design-centric approach towards marketing and product development. Her combination of interests in design and marketing has created a passion for focusing on brand identity. As a growing brand, bigtruck strives to promote a fun first lifestyle and inspire others to pursue their passion in whatever that may be.
Setting Your Sights to Hit the Target: Tips and Tools to Help Identify Your K...RenoTahoeAMA
Jill Stockton presented tips on identifying key audiences. She discussed setting clear goals, researching demographics and psychographics, and using tools to understand audiences. Stockton provided a case study on her work with Dear World Nevada. She identified four events - a VIP shoot, student pizza event, open community shoot, and keynote. Stockton researched audience types and leveraged relationships to promote the events, engaging over 200 people total and gaining media coverage. The presentation emphasized carefully selecting audiences and building relationships to effectively promote campaigns.
Today's Media Planning and Buying LandscapeRenoTahoeAMA
At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, EXL Media's owner Wendy Hummer discussed today's media planning and buying landscape.
Wendy started out as a broadcast buyer at McCann Erikson in San Francisco in 1988. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy founded EXL Media is in 1994. Wendy is not only an expert in planning and buying all media types; she is also the company media strategist, digital analytics expert and out of home buyer. She has spoken at several conferences including CalTIA Conference (2009) and IAAPA (2011). She is passionate about creating a well-rounded, results oriented, integrated media mix for every single client.
Building Awareness, Reputation and Brand at the University of Nevada, RenoRenoTahoeAMA
The mission of the Office for Marketing and Communications (“MarCom,” for short) at the University of Nevada, Reno is to advance institutional reputation and enrollment by creating smart, measurable marketing and communications solutions that showcase this dynamic national Tier 1 university. UNR is renowned for its culture of student success, world-improving research and outreach that enhances communities and business.
At the Reno-Tahoe AMA's March 2014 luncheon, UNR’s Executive Director of Marketing Communications, Thomas White, discussed an overview of both the University and MarCom’s top initiatives, including SEO, SEM, graduate student recruitment, and the University’s quest to reach the top research classification.
About Thomas White:
Thomas White was appointed Executive Director of Marketing Communications in February 2014. Thomas brings more than 25 years of communications experience in higher education, the federal government and the corporate sector. At the University of Nevada, Reno, Thomas and his team are responsible for developing and executing a strategic communications program that promotes and differentiates the University and its core mission.
Prior to joining the University, Thomas managed the university communications programs at the University of New England (Portland and Biddeford, Maine), St. John’s (Queens, NY), Seton Hall (South Orange, NJ) and Washington and Lee (Lexington, VA). In each case, Thomas took an enterprise-level approach to strategic marketing that transformed the departments from traditional models into technology and metric-driven programs.
Thomas began his higher education career at Indiana University (Bloomington) where he was the chief marketing technologist responsible for managing a $1 million pilot program utilizing a range of Web-based technologies to increase the national and international visibility of the university.
Thomas served as press secretary for the Peace Corps (D.C.) at a time of growth unprecedented since its inception in 1961. Thomas started his career in consumer marketing with the Seagram Wine Company (Chicago).
"Operating in a Platform World" with Michelle Killebrew, IBMRenoTahoeAMA
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world.
Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce.
This document discusses content marketing and how it differs from traditional advertising. Content marketing involves creating and distributing valuable content to attract a clearly defined audience with the goal of driving customer action. Some key advantages of content marketing compared to traditional advertising are that it provides value to customers instead of just promotions, helps educate customers until they are ready to purchase, attracts customers for free, gets shared by customers, provides SEO benefits, increases website traffic, and is highly targeted to the intended audience. The document also provides tips on how to build an effective content marketing plan, such as defining goals and audiences, creating content personas, and producing different types of content on a regular basis.
2014 Reno-Tahoe AMA 26th Annual Ace Awards PresentationRenoTahoeAMA
View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.
The document discusses building an online brand and lessons learned from Mignon Fogarty's experience creating the quickanddirtytips.com website and brand. Some key points include taking risks but having backup plans, doing what you love but being flexible, understanding your market and skills, seeing the gift in failure, and the importance of social media presence including knowing who you are, putting in consistent time and effort, and engaging your audience. The overall brand discussed is quickanddirtytips.com which provides tips on grammar, writing and life.
Kristin Stith & Paul Klein - Grass Roots MovementRenoTahoeAMA
This document provides a hashtag and Twitter handles for a discussion on Reno, Nevada. It notes that in early 2013, Reno was ranked one of the worst cities by some publications, but by the end of 2013 it was ranked one of the best cities by other publications, highlighting how perceptions of Reno changed positively within a year. Hashtags and websites are listed that were referenced in rankings of Reno.
Vanessa Vancour - What is Personal BrandingRenoTahoeAMA
Personal branding is about defining who you are and what makes you unique in order to effectively communicate your personal brand to others. It involves understanding your strengths, passions, and values to distinguish yourself from others in your industry or field. Developing a clear personal brand allows you to showcase your expertise and build professional relationships.
Content marketing is a strategic marketing approach that involves creating and distributing valuable content to attract a target audience and drive customer action. It has several advantages over traditional advertising such as providing value to customers, educating them about products, creating a sense of reciprocity, attracting customers for free, increasing content sharing and traffic, being highly targeted, and providing SEO benefits. An effective content marketing plan involves defining goals and target audiences, developing personas, and creating different types of content such as blog posts, social media, podcasts, whitepapers, ebooks, infographics, and videos. Success requires consistently creating and promoting great content over the long-term.
The document discusses personal branding and how professionals can differentiate themselves online. It emphasizes that everything done online reflects on one's business and career. To develop an effective personal brand, one should identify their unique value and focus on helping others through online content and connections. Proper personal branding involves representing one's skills and expertise while maintaining professional discretion online by avoiding anything that could offend colleagues, customers or employees.
The document discusses big data, including what it is, current usage and challenges, and the future direction. It notes that while 64% of enterprises are deploying or planning big data projects, 56% still do not know what to do with big data. It recommends starting small with big data efforts, having a clear goal, and iterating as more is learned from the data. Visualizing data and tracking sentiment are presented as ways to start extracting useful insights from big data.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received!
Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners.
This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.
The Ace Awards is an annual event hosted by the Reno-Tahoe American Marketing Association (AMA). The goal of the Ace Awards is to recognize and acknowledge marketing excellence within our community. Over the years, the Reno-Tahoe AMA has worked to make the Ace Awards nomination process open to businesses of all industries and sizes, including but not limited to small businesses, agencies, non-profits, and corporate operations. This presentation contains an overview of all the 2012 nominees.
Simplify Your Marketing: Create More Leads and Income By Doing LessRenoTahoeAMA
Is your business running you? With so many marketing options, it’s tempting to try it all … which can lead to an overwhelming sense of frustration, not results. The good news? By doing less, your marketing can become more effective. Embrace the practice of simplification, and you will get great clients & customers and keep your sanity intact!
At this luncheon, Business Coach Mary Cravets will discuss how to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway) and the costs of making the most common marketing mistakes and how to avoid them.
About Mary Cravets
With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a San Luis Obispo, CA based Business Coach who works with highly driven entrepreneurs who are tired of working all the time, and who want their business to run like a well-oiled machine and get paid what they’re worth.
Mary’s entrepreneurial journey includes successful careers in real estate, direct sales, business-to-business networking events and now business coaching. She is frequent speaker and has recently given talks to such other organizations as the National Association of Women Business Owners, the National Association of Insurance and Financial Advisors, and the Arizona Small Business Association.
The document discusses marketing on a budget and focuses on storytelling as an effective low-cost marketing strategy. It provides examples of storytelling methods like sharing impact stories of donors and volunteers through blogs, social media, and local press. The presentation emphasizes connecting people to positive stories of recovery through strategic storytelling and building databases to spread followers who will share these stories.
At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Parlor Shows CEO Ashley Jennings spoke about the effects the topic of the collaborative economy.
Ashley’s eye for design, her innate ability to understand people, and her experience in running web startups makes her a natural managing director. Having had sales experience while working at the Seattle Times, she has translated those skills into the role of head recruiter of teams, mentors, and partners at Girlmade. As a super-connector she sees the big picture that people don’t often see. While researching she can intuitively connect dots that help her teams to think bigger about the problems they are solving. She has an uncanny ability to come up with ideas that few would even think of, and the passion and grit to follow through on those ideas. Her goal is to help startups reach their full potential using sound UX design, SEO, social media, and other inbound marketing tools.
At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Emily Deane, the marketing manager for bigtruck brand llc gave a presentation about "growing your brand from the ground up."
bigtruck brand is a fun first tribe seeking fun and adventure in everything they do. As marketing manager of the brand, Emily manages brand standards, brand development and product line management. With degrees in both Graphic Design and Marketing, Emily is able to have a design-centric approach towards marketing and product development. Her combination of interests in design and marketing has created a passion for focusing on brand identity. As a growing brand, bigtruck strives to promote a fun first lifestyle and inspire others to pursue their passion in whatever that may be.
Setting Your Sights to Hit the Target: Tips and Tools to Help Identify Your K...RenoTahoeAMA
Jill Stockton presented tips on identifying key audiences. She discussed setting clear goals, researching demographics and psychographics, and using tools to understand audiences. Stockton provided a case study on her work with Dear World Nevada. She identified four events - a VIP shoot, student pizza event, open community shoot, and keynote. Stockton researched audience types and leveraged relationships to promote the events, engaging over 200 people total and gaining media coverage. The presentation emphasized carefully selecting audiences and building relationships to effectively promote campaigns.
Today's Media Planning and Buying LandscapeRenoTahoeAMA
At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, EXL Media's owner Wendy Hummer discussed today's media planning and buying landscape.
Wendy started out as a broadcast buyer at McCann Erikson in San Francisco in 1988. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy founded EXL Media is in 1994. Wendy is not only an expert in planning and buying all media types; she is also the company media strategist, digital analytics expert and out of home buyer. She has spoken at several conferences including CalTIA Conference (2009) and IAAPA (2011). She is passionate about creating a well-rounded, results oriented, integrated media mix for every single client.
Building Awareness, Reputation and Brand at the University of Nevada, RenoRenoTahoeAMA
The mission of the Office for Marketing and Communications (“MarCom,” for short) at the University of Nevada, Reno is to advance institutional reputation and enrollment by creating smart, measurable marketing and communications solutions that showcase this dynamic national Tier 1 university. UNR is renowned for its culture of student success, world-improving research and outreach that enhances communities and business.
At the Reno-Tahoe AMA's March 2014 luncheon, UNR’s Executive Director of Marketing Communications, Thomas White, discussed an overview of both the University and MarCom’s top initiatives, including SEO, SEM, graduate student recruitment, and the University’s quest to reach the top research classification.
About Thomas White:
Thomas White was appointed Executive Director of Marketing Communications in February 2014. Thomas brings more than 25 years of communications experience in higher education, the federal government and the corporate sector. At the University of Nevada, Reno, Thomas and his team are responsible for developing and executing a strategic communications program that promotes and differentiates the University and its core mission.
Prior to joining the University, Thomas managed the university communications programs at the University of New England (Portland and Biddeford, Maine), St. John’s (Queens, NY), Seton Hall (South Orange, NJ) and Washington and Lee (Lexington, VA). In each case, Thomas took an enterprise-level approach to strategic marketing that transformed the departments from traditional models into technology and metric-driven programs.
Thomas began his higher education career at Indiana University (Bloomington) where he was the chief marketing technologist responsible for managing a $1 million pilot program utilizing a range of Web-based technologies to increase the national and international visibility of the university.
Thomas served as press secretary for the Peace Corps (D.C.) at a time of growth unprecedented since its inception in 1961. Thomas started his career in consumer marketing with the Seagram Wine Company (Chicago).
"Operating in a Platform World" with Michelle Killebrew, IBMRenoTahoeAMA
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world.
Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce.
This document discusses content marketing and how it differs from traditional advertising. Content marketing involves creating and distributing valuable content to attract a clearly defined audience with the goal of driving customer action. Some key advantages of content marketing compared to traditional advertising are that it provides value to customers instead of just promotions, helps educate customers until they are ready to purchase, attracts customers for free, gets shared by customers, provides SEO benefits, increases website traffic, and is highly targeted to the intended audience. The document also provides tips on how to build an effective content marketing plan, such as defining goals and audiences, creating content personas, and producing different types of content on a regular basis.
2014 Reno-Tahoe AMA 26th Annual Ace Awards PresentationRenoTahoeAMA
View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.
The document discusses building an online brand and lessons learned from Mignon Fogarty's experience creating the quickanddirtytips.com website and brand. Some key points include taking risks but having backup plans, doing what you love but being flexible, understanding your market and skills, seeing the gift in failure, and the importance of social media presence including knowing who you are, putting in consistent time and effort, and engaging your audience. The overall brand discussed is quickanddirtytips.com which provides tips on grammar, writing and life.
Kristin Stith & Paul Klein - Grass Roots MovementRenoTahoeAMA
This document provides a hashtag and Twitter handles for a discussion on Reno, Nevada. It notes that in early 2013, Reno was ranked one of the worst cities by some publications, but by the end of 2013 it was ranked one of the best cities by other publications, highlighting how perceptions of Reno changed positively within a year. Hashtags and websites are listed that were referenced in rankings of Reno.
Vanessa Vancour - What is Personal BrandingRenoTahoeAMA
Personal branding is about defining who you are and what makes you unique in order to effectively communicate your personal brand to others. It involves understanding your strengths, passions, and values to distinguish yourself from others in your industry or field. Developing a clear personal brand allows you to showcase your expertise and build professional relationships.
Content marketing is a strategic marketing approach that involves creating and distributing valuable content to attract a target audience and drive customer action. It has several advantages over traditional advertising such as providing value to customers, educating them about products, creating a sense of reciprocity, attracting customers for free, increasing content sharing and traffic, being highly targeted, and providing SEO benefits. An effective content marketing plan involves defining goals and target audiences, developing personas, and creating different types of content such as blog posts, social media, podcasts, whitepapers, ebooks, infographics, and videos. Success requires consistently creating and promoting great content over the long-term.
The document discusses personal branding and how professionals can differentiate themselves online. It emphasizes that everything done online reflects on one's business and career. To develop an effective personal brand, one should identify their unique value and focus on helping others through online content and connections. Proper personal branding involves representing one's skills and expertise while maintaining professional discretion online by avoiding anything that could offend colleagues, customers or employees.
The document discusses big data, including what it is, current usage and challenges, and the future direction. It notes that while 64% of enterprises are deploying or planning big data projects, 56% still do not know what to do with big data. It recommends starting small with big data efforts, having a clear goal, and iterating as more is learned from the data. Visualizing data and tracking sentiment are presented as ways to start extracting useful insights from big data.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
2. Advertising is fundamentally persuasion and
persuasion happens to be not a science, but an
art.
William Bernbach
Creative without strategy is called 'art.' Creative
with strategy is called 'advertising.'
Jef I. Richards
I do not regard advertising as entertainment or an
art form, but as a medium of information.
David Ogilvy
5. Plan
Allocate Advertising by Media Based on Audience
Analysis and Available Budget
Radio
Television
Print
Outdoor
Online Display
Mobile
Search
Social
Email
Direct Mail
6. Plan
Awareness
•Behavioral Targeting, Rich
Media, Video, Mobile, Email, CPM
Consideration
•Content
Targeting, SEM, Retargeting, Display, Mobile, Apps,
Email, CPM, CPC, CPV, Flat Fee
Conversion
•Text, SEM, Lead Gen, CPC, CPA
Loyalty
•Social, Engagement, Interaction
Advocacy
•Social, Engagement, Interaction
12. For testimonials and more information regarding our services, please visit our website at
http://creativeconceptsmedia.net/
Creative Concepts Media + Marketing
530.582.4100