2. INTRODUCTION
• English pop/rock band
• First single – Worried About Ray (#5 in
UK Top 40 - July 2007)
• In October 2007, they released their
debut album The Trick to Life
Members
• Irwin Sparkes
• Martin Skarendahl
• Alan Sharland
• Sam Swallow
3. FRONT COVER
• The album, The Trick to Life, for
starters is not sold in the same colour
everywhere. The album will have the
same design but in the colours
green, orange or red. This particular
colour is very bright and eye catching to
the consumer and therefore will drawn
their attention towards the product. Also
shadow effect has been used on the
illustration of the front cover, with 2
copies of the original illustration. This
makes it standout and makes the
illustration come alive in a sense.
4. BACK COVER
• The illustrations on the back cover are
the same as on the front but without
shadow effect. But with the colour still
being bright and eye catching but just a
bit toned down – i.e. less effects. But I
have seen in most pop/rock bands that I
have looked at, quite a few of them have
‘random’ illustrations, or illustrations that
at first appear to be random. The tracklist
is placed in the middle of the illustration
and I feel that the illustration is linked in
with the name of the songs for this
particular album. (Example – run rabbit
run = rabbit at the bottom of illustration)
5. INSERT
• The insert for the Hoosiers, The Trick to
Life, cointains stories on each of the
albums songs, this gives an extra insight
into the meanings of the song and gives
and extra bit or something for the
consumers – getting more for there
money. The stories are also illustrated
with cartoon drawings next to each
one, the way it is set out reminds me of
childrens books where the text will be
over the illustration but only in places that
are not of importance. I
6. IMAGE CONSTRUCTION
• The overall image construction, and the
brand image that the band are trying to
achieve is (or visibly looks like) a unique
pop/rock band, slightly crazy or ‘weird’
yet creative sense of dress lyrics and
audience appeal. Whether they are
attempting that look or not that is what
comes across to the viewers, there music
is feel good music generally and is
upbeat creating a large fan base. As with
the Kooks their dress sense is particularly
indie with chequered tops and trousers,
big hair, smart shoes etc.
