Cooking Light is a large epicurean magazine that wanted to enhance the consumer experience by connecting their print content to digital tools on their website. They tested various 2D barcodes but found Digimarc Discover provided a seamless experience for consumers by allowing them to scan images with their phone and be connected to relevant online content. Their first issue using Digimarc Discover watermarked all 79 recipes, enabling consumers to easily save recipes and create shopping lists online. Feedback was positive and metrics showed an increase in website registrations and engagement.
The State of Mobile Event Technology Report 2014Guidebook
The Event Technology Report is based on completed surveys from more than 500 event professionals who use mobile event apps year-round for many kinds of events: ranging from 10-person meetings to 130,000-attendee conventions.
The published event tech report provides an in-depth look into the benefits and concerns related to using mobile event apps, true costs and ROI, new technologies, and the primary concerns event planners are facing in 2014.
Key findings include:
EVENT APPS ARE HIGHLY AFFORDABLE
The real cost of an event app is only 1.2% of the budget for each attendee, on average. In contrast, printing paper programs is more than 2x the cost.
EVENT APPS ARE MAKING PLANNERS BETTER AT THEIR JOBS
The #1 most important success metric for event planners – attendee satisfaction – is also the #1 value event apps deliver.
PLANNERS ARE GETTING A RETURN FROM EVENT APPS
Of respondents to whom the question applied, 91% said that their adoption of mobile event apps has produced a positive return on investment.
ECO-FRIENDLY EVENTS ARE A FOCUS FOR MOST PLANNERS
Cutting back on printing and shipping is the best way to ‘go green’. 70% of respondents said it’s important for their organization to go green. 82% of those said the #1 way to go green is by reducing printing and shipping.
EVENT APP PROMOTION IS A CONCERN
More than half of respondents–53%–reported that they feel they are not doing enough to promote their event apps, suggesting a need for education and resources to make it easier.
PLANNERS SHARED THEIR CHALLENGES
Planners are worried that their competitors have an edge with budget (28%) and access to new tech (28%). Their most-cited overall challenges are budget (45%) followed by staff concerns (9%).
How To Fire Up Fundraising With Mobile-Powered Event ExperienceCafeGive Social
What happens when a cause marketing apps and solutions company joins forces with an event planning company? The answer: a mobile event fundraising experience and Mobile Paddle Raise Application that’s built by clients, for clients.
Whitepaper - how to launch a mobile app successfully!RG Infotech
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments – Before Launch, During Launch, and After Launch.
Presentation and functioning MVP for a product development competition that won $3,500 as the highest placing undergraduate team out of 30 (2nd place).
It's is an Electronic Business model which has an innovative business idea with a practical approach to implementation and also has SWOT analysis for the business model. To make it more credential, I identified potential competitor in the market to forecast how it'll face competitive market and outsmart it with its core competencies. I hope it'll be a great model for people who are venturing into Electronic business as it elaborates step by step implementation process and also helpful for academic students who are studying Electronic business.
The State of Mobile Event Technology Report 2014Guidebook
The Event Technology Report is based on completed surveys from more than 500 event professionals who use mobile event apps year-round for many kinds of events: ranging from 10-person meetings to 130,000-attendee conventions.
The published event tech report provides an in-depth look into the benefits and concerns related to using mobile event apps, true costs and ROI, new technologies, and the primary concerns event planners are facing in 2014.
Key findings include:
EVENT APPS ARE HIGHLY AFFORDABLE
The real cost of an event app is only 1.2% of the budget for each attendee, on average. In contrast, printing paper programs is more than 2x the cost.
EVENT APPS ARE MAKING PLANNERS BETTER AT THEIR JOBS
The #1 most important success metric for event planners – attendee satisfaction – is also the #1 value event apps deliver.
PLANNERS ARE GETTING A RETURN FROM EVENT APPS
Of respondents to whom the question applied, 91% said that their adoption of mobile event apps has produced a positive return on investment.
ECO-FRIENDLY EVENTS ARE A FOCUS FOR MOST PLANNERS
Cutting back on printing and shipping is the best way to ‘go green’. 70% of respondents said it’s important for their organization to go green. 82% of those said the #1 way to go green is by reducing printing and shipping.
EVENT APP PROMOTION IS A CONCERN
More than half of respondents–53%–reported that they feel they are not doing enough to promote their event apps, suggesting a need for education and resources to make it easier.
PLANNERS SHARED THEIR CHALLENGES
Planners are worried that their competitors have an edge with budget (28%) and access to new tech (28%). Their most-cited overall challenges are budget (45%) followed by staff concerns (9%).
How To Fire Up Fundraising With Mobile-Powered Event ExperienceCafeGive Social
What happens when a cause marketing apps and solutions company joins forces with an event planning company? The answer: a mobile event fundraising experience and Mobile Paddle Raise Application that’s built by clients, for clients.
Whitepaper - how to launch a mobile app successfully!RG Infotech
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments – Before Launch, During Launch, and After Launch.
Presentation and functioning MVP for a product development competition that won $3,500 as the highest placing undergraduate team out of 30 (2nd place).
It's is an Electronic Business model which has an innovative business idea with a practical approach to implementation and also has SWOT analysis for the business model. To make it more credential, I identified potential competitor in the market to forecast how it'll face competitive market and outsmart it with its core competencies. I hope it'll be a great model for people who are venturing into Electronic business as it elaborates step by step implementation process and also helpful for academic students who are studying Electronic business.
1 month pop up location & integrated campaign where consumers were able to experience the benefits of using Windows Live Spaces & Microsoft Vista, first hand.
1 month pop up location & integrated campaign where consumers were able to experience the benefits of using Windows Live Spaces & Microsoft Vista, first hand.
There's a new world outhere, our online lives are blending in on our real lives. This presentation tries to give an answer on how to market your products/brand in these circumstances.
www.edison.be
www.twitter.com/pierrezi
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
Andrew Couch (Candy Lab) Augmenting Consumer ExperiencesAugmentedWorldExpo
Don't miss out on Candy Lab founder and CEO Andrew Couchs at AWE 2016. Andrew will be leading the conversation on the exciting uses of Augmented Reality in the marketplace. Whether you're already familiar with the these trends, or, are interested in learning how innovative marketers are leveraging the latest and greatest in mobile technology, be sure to catch Andrews' unique perspective and augment your knowledge of the best solutions available!
Augmented World Expo (AWE) is back for its seventh year in our largest conference and expo featuring technologies giving us superpowers: augmented reality (AR), virtual reality (VR) and wearable tech. Join over 4,000 attendees from all over the world including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times. See more at http://AugmentedWorldExpo.com
1. As the largest epicurean magazine in the country, Cooking Light (owned by Time Inc.) helps more than
11 million consumers every issue with its accessible approach to healthy food, and its coverage of
nutrition, home, beauty, travel and other lifestyle topics. The brand has always had a strong interest in
consumer engagement, and the team was looking to enhance the consumer experience by seamlessly
transitioning them from the print edition to the digital tools available on the brand’s sister website,
MyRecipes.com.
Enticing Consumers from Print to Digital
Cooking Light wanted to make it easy for a print consumer to find recipes online and use the rich
array of tools available for shopping, menu planning, sharing recipes and more. The publication
had previously tried various 2D barcodes, but nothing was visually pleasing to the consumer or the
magazine’s design team.
“We wanted to
deploy a unified and
consistent technology
in order to provide a
simple, reliable and
positive experience
for the consumer.”
Digimarc®
Discover Digimarc Case Study | Interactive Magazines
Cooking Light Consumers Get Cooking
with Digimarc®
Discover
Watermarking Ties Print to Digital Properties and
Strengthens Consumer Engagement
2. “From the beginning, we wanted to deploy a unified and consistent technology in order to provide a
simple, reliable and positive experience for the consumer,” said Michelle Lamison, Vice President,
Marketing. “We explored offerings from many companies, but selected Digimarc®
Discover based on a
recommendation from a sister publication.”
With Digimarc Discover, navigating between print and the web is easy. By way of a mobile interface,
web clicks are eliminated. Consumers simply point a mobile device at a digitally watermarked image,
ad or article to be instantly connected via hyperlinks to interactive content that is engaging and directly
relevant to the consumer. They discover and explore what they’re looking for instantly — no need to go to
a computer to type in a search query. It’s particularly pleasing to graphic designers and layout artists, who
like Digimarc Discover because it doesn’t impact aesthetics or detract from the reading experience.
In addition to its functionality, it is also reliable, which is one of the primary reasons Cooking Light
selected it for use with its audience. “Digimarc’s technology worked every single time,” Lamison
explained. “This wasn’t the case with competing technologies; at least half of the test group couldn’t
get their products to work.”
The First Magazine to Watermark All Its Recipes
The January/February issue of Cooking Light is one of its most popular, since it is tied to New Year’s
resolutions and the start of new and healthier attitudes. For maximum impact, Cooking Light chose its
January/February 2013 issue to roll out the Digimarc Discover platform, becoming the first magazine to
make every recipe scannable in a single issue – 79 in total. Using the free Digimarc Discover download
from the iTunes App Store and Google Play, consumers could scan a picture of the completed dish in the
print edition with a smartphone and be instantly connected to sister site, MyRecipes.com. Once there,
they could save a recipe to a file, share it with friends, organize menus and make grocery lists.
Cooking Light prominently promoted the new feature on the cover of the issue and used a red icon
throughout the magazine, instructing consumers on how the feature worked and trumpeting the
concept that all recipes were now interactive.
Digimarc Case Study | Interactive Magazines
“Digimarc’s
technology worked
every single time.
This wasn’t the case
with competing
technologies; at least
half of the test group
couldn’t get their
products to work.”
By digitally watermarking all of the recipe photos, consumers are able to save recipes, make shopping lists of ingredients
and more. Scan the above magazine page with the Digimarc Discover app ( / ) to experience for yourself!