Interior designer Carey Maloney created an interactive book called STUFF about his firm M(Group)'s designs. The book uses digital watermarking technology from Digimarc that allows readers to scan images and access additional online content. Maloney wanted the book to feel modern and engage readers beyond just printed pages. The technology was seamless for readers and provided analytics on what content was most popular. It allowed Maloney to continuously update the online content, keeping the book interactive over time.
Content strategy for mobile by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
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Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Waves of Change Shaping Digital ExperiencesJoe Lamantia
1) Eight waves of change are shaping digital experiences: social, co-creation, digital natives, games, takeaways, convergence, everyware, and visualization.
2) Experiences are becoming more social, participatory, portable across platforms and blended with physical reality.
3) Marketers can engage social networks, allow customization, use games/visualization, and connect digital/physical experiences.
This document discusses potential applications of wireless sensor networks (WSNs) to aircraft systems. It describes how WSNs could be used for distributed aircraft engine control systems, replacing wired connections between sensors and controllers. WSNs may also enable new engine health monitoring and maintenance approaches through real-time sensor data collection. Finally, the document explores how WSNs could support future "fly-by-wireless" flight control systems, increasing sensor capabilities while reducing weight. However, significant technological challenges around high temperature electronics, communication reliability, and certification of safety-critical systems must still be addressed.
1 Internet jako medium działań marketingowych
3. Od czego zacząć? 2
4. Optymalizacja strony pod kątem wyszukiwarek internetowych
4.1. Jak to zrobić?
4.2. Czego unikać? Na co zwracać uwagę?
5. Statystyki odwiedzin
6. Gdzie umieszczać adres strony?
6.1. Co więc zrobić, by strona zaczęła działać?
7. Pozycjonowanie
7.1. Co mam robić?
7.2. Na co uważać?
8. Kampanie linków sponsorowanych
9. PR internetowy
10. Formy reklamy internetowej
11. Newsletter
11.1. Czego potrzebujesz, by stworzyć newsletter?
12. Marketing wirusowy
13. Blog firmowy
14. Aspekty prawne
14.1. Problem SPAMu
14.2. Ochrona danych osobowych
Mapping of HIV/AIDS Facilities in Maharashtra by Dr. C. A. K. YesudianPriyanka_vshukla
Presentation on Mapping of HIV/AIDS Facilities in Maharashtra by Dr. C. A. K. Yesudian during Seminar on Spatial Dimensions on Health Care-Use of GIS in Health Studies Organised by CEHAT and University of Mumbai
Content strategy for mobile by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Waves of Change Shaping Digital ExperiencesJoe Lamantia
1) Eight waves of change are shaping digital experiences: social, co-creation, digital natives, games, takeaways, convergence, everyware, and visualization.
2) Experiences are becoming more social, participatory, portable across platforms and blended with physical reality.
3) Marketers can engage social networks, allow customization, use games/visualization, and connect digital/physical experiences.
This document discusses potential applications of wireless sensor networks (WSNs) to aircraft systems. It describes how WSNs could be used for distributed aircraft engine control systems, replacing wired connections between sensors and controllers. WSNs may also enable new engine health monitoring and maintenance approaches through real-time sensor data collection. Finally, the document explores how WSNs could support future "fly-by-wireless" flight control systems, increasing sensor capabilities while reducing weight. However, significant technological challenges around high temperature electronics, communication reliability, and certification of safety-critical systems must still be addressed.
1 Internet jako medium działań marketingowych
3. Od czego zacząć? 2
4. Optymalizacja strony pod kątem wyszukiwarek internetowych
4.1. Jak to zrobić?
4.2. Czego unikać? Na co zwracać uwagę?
5. Statystyki odwiedzin
6. Gdzie umieszczać adres strony?
6.1. Co więc zrobić, by strona zaczęła działać?
7. Pozycjonowanie
7.1. Co mam robić?
7.2. Na co uważać?
8. Kampanie linków sponsorowanych
9. PR internetowy
10. Formy reklamy internetowej
11. Newsletter
11.1. Czego potrzebujesz, by stworzyć newsletter?
12. Marketing wirusowy
13. Blog firmowy
14. Aspekty prawne
14.1. Problem SPAMu
14.2. Ochrona danych osobowych
Mapping of HIV/AIDS Facilities in Maharashtra by Dr. C. A. K. YesudianPriyanka_vshukla
Presentation on Mapping of HIV/AIDS Facilities in Maharashtra by Dr. C. A. K. Yesudian during Seminar on Spatial Dimensions on Health Care-Use of GIS in Health Studies Organised by CEHAT and University of Mumbai
The document describes a cross-curricular project between math, drama, and English classes that spanned 5 weeks. Students were instructed to take a story, convert it into a script for a play, and create math problems based on the story. They then performed the plays and had the audience solve the math problems. The drama teacher and her students judged the dramatic skills and scripts, while the math teacher judged the quality of math questions.
The document summarizes usability testing conducted on the CAB Direct II website. It describes the methodology used, including defining objectives and target users, designing tasks, recruiting and conducting sessions with both existing and potential users, and analyzing the results. Key findings indicated issues with discovery of content, organizing and retrieving search results, and understanding the site scope and content. Recommendations focused on clarifying the site purpose and content, promoting search tools, and revising the function and presentation of tools.
The document discusses how Latcha+Associates used Digimarc Discover digital watermarking technology to create an interactive brochure for the 2014 Ford Mustang. Scanning images with a smartphone app would allow users to access additional multimedia content like videos. While initial instructions for using the app were confusing, simplifying them into clear steps solved this issue. Feedback from Ford and dealers was positive, sales increased, and the concept was adopted for other Ford vehicles. The innovative brochure design received industry recognition.
This document outlines the core content and skills covered in mathematics from grades 5 through 9, as well as teaching strategies and assessments. The four main strands of mathematics covered are number, algebra, geometry, and statistics. Teaching methods emphasize real-world problems, group work, cross-curricular connections, use of technology, and developing skills like collaboration, critical thinking, and self-reflection. Formative and summative assessments include tests, projects, stories, and other creative works to evaluate conceptual understanding and exam readiness.
The AS3977 is a low-power fully integrated narrowband FSK transmitter capable of operating between 300-928 MHz. It has a programmable output power up to +10dBm and a data rate up to 100 kb/s. It uses a sigma-delta controlled fractional-N synthesiser PLL with integrated VCO. It has a wide operating temperature range of -40-85°C and extremely low power consumption. Applications include remote keyless entry systems, short range radio data transmission, and remote control units.
- The document discusses a 2013 traction report on the use of digital watermarks in magazines to drive mobile engagement. It found 55 magazine titles used the technology in 332 issues, Digimarc app downloads increased nearly 300%, and over 200% growth in Digimarc IDs in magazines. Reader scans of enabled content, like recipes and videos, increased by over 500,000 from 2012 to 2013. Food & nutrition, lifestyle and regional interest magazines saw 77% of scans in 2013.
This document discusses mobile recruitment and what consumers want from a mobile experience. It provides data from surveys about what career-related activities people conduct on mobile devices and their preferences. Key findings include that over half of respondents have viewed career opportunities on company websites or social media using mobile devices. However, only a small percentage have applied for jobs or downloaded company career apps. The document also addresses challenges with mobile application processes and emphasizes improving the candidate experience through easy application workflows and post-application engagement.
Badges, Badgers, Mushrooms, and a Snakenniiccoollee
This presentation includes an explanation, exploration, and discussion of digital badges for use in community building, professional development, and skills/academic achievement. The first part of the presentation will define issuers, badges and criteria, and earners. The second part of the presentation includes a live demonstration and walk-through for creating and issuing a badge using the Cred.ly platform.
Session attendants will earn a badge for their participation and have the opportunity to create their own badges during this part of the session. The third and final part of the presentation will include a panel discussion with representatives from instructional technology, human resources, and others to consider potential uses of digital badges and their overall credibility and desirability.
The 2009 First-Time Homebuyer Tax Credit was expanded to address issues with the original 2008 credit. The new 2009 credit is $8,000, non-refundable, and does not need to be repaid as long as the home is occupied for three years. The income limits to qualify for the full credit were also increased to $150,000 for joint filers and $75,000 for single filers. The credit can be claimed on tax returns filed by April 15, 2009 or 2009 tax returns.
The document discusses money management and financial planning. It covers creating a personal balance sheet and cash flow statement, budgeting techniques like setting financial goals and categories, and developing a long-term financial plan through analyzing your current situation, setting goals, implementing and reviewing your plan over time. The key aspects are developing money management skills like living within your means and saving for emergencies or the future.
El documento proporciona un plano de las instalaciones de una fábrica que consta de varias secciones como almacenes, talleres, oficinas y áreas de estacionamiento. El edificio principal tiene un área de 558 metros cuadrados con baños y pisos de baldosa. Cuenta con grandes ventanas y una terraza. El almacén tiene estantes de aluminio para clasificar productos y una distribución que facilita la recepción y entrega de materiales. El taller está equipado con tornos, taladro de árbol, sierra industrial y pul
2010-03-10 presentation at Axfood's 2010 AGMAxfood
The annual general meeting presentation summarized Axfood's successful 2009 fiscal year, which saw stable 2.3% sales growth to 32.4 billion SEK and operating profit of 1.1 billion SEK. Key subsidiaries like Willys and Axfood Närlivs also met profitability targets. For 2010, Axfood aims to continue profitable growth through sales stimulation, cost control, and refining its pricing and product strategies while pursuing sustainable practices and maintaining a strong financial position.
When Lucky magazine launched in 2000, it took an unconventional approach to engaging fashion and beauty readers by taking inspiration from Asian catalog layouts. While initially criticized, it became successful with over 2.7 million readers. Lucky wanted to further redefine how fashion, technology and media intersected by taking readers from the print magazine to digital content and stores. They deployed Digimarc's digital watermarking technology and developed the Lucky Shopper app to allow readers to scan watermarks and codes in the magazine and access related interactive content like videos and coupons. This helped take readers from the print page into shopping aisles and beyond.
The document discusses the rise of user experience (UX) design and how it is becoming a key differentiator for companies. UX design shifts the focus from products to the interactions between users and products. It is increasingly important as companies compete to create intuitive experiences for customers. The document also discusses how UX design will continue to evolve from designing individual experiences to designing entire customer journeys through the approach of service design.
With the rise of mobile devices, magazine editors are creating print-to-mobile experiences to engage readers. House Beautiful tested embedding digital watermarks in print issues that readers could scan with a mobile app to access related online content like videos. Initial tests were successful, so House Beautiful committed to including digitally watermarked content in multiple issues. This allowed readers to augment their experience of photos and articles with interactive mobile content in a subtle way without disrupting the print layout.
In the past 15 years technology has changed in ways that no one could have foreseen. Now, with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable.
However If we’re all heading in the same direction why not make use of the hive mind to prepare ourselves? We asked some leading industry thinkers what they thought. To make it easier to digest, we’ve grouped these thoughts in to common themes.
In this special report, learn the 10 truths of mobile tagging with QR codes, 10 mobile website essentials, and the benefits of text message marketing. www.GoMobileMediaMarketing.com
The document describes a cross-curricular project between math, drama, and English classes that spanned 5 weeks. Students were instructed to take a story, convert it into a script for a play, and create math problems based on the story. They then performed the plays and had the audience solve the math problems. The drama teacher and her students judged the dramatic skills and scripts, while the math teacher judged the quality of math questions.
The document summarizes usability testing conducted on the CAB Direct II website. It describes the methodology used, including defining objectives and target users, designing tasks, recruiting and conducting sessions with both existing and potential users, and analyzing the results. Key findings indicated issues with discovery of content, organizing and retrieving search results, and understanding the site scope and content. Recommendations focused on clarifying the site purpose and content, promoting search tools, and revising the function and presentation of tools.
The document discusses how Latcha+Associates used Digimarc Discover digital watermarking technology to create an interactive brochure for the 2014 Ford Mustang. Scanning images with a smartphone app would allow users to access additional multimedia content like videos. While initial instructions for using the app were confusing, simplifying them into clear steps solved this issue. Feedback from Ford and dealers was positive, sales increased, and the concept was adopted for other Ford vehicles. The innovative brochure design received industry recognition.
This document outlines the core content and skills covered in mathematics from grades 5 through 9, as well as teaching strategies and assessments. The four main strands of mathematics covered are number, algebra, geometry, and statistics. Teaching methods emphasize real-world problems, group work, cross-curricular connections, use of technology, and developing skills like collaboration, critical thinking, and self-reflection. Formative and summative assessments include tests, projects, stories, and other creative works to evaluate conceptual understanding and exam readiness.
The AS3977 is a low-power fully integrated narrowband FSK transmitter capable of operating between 300-928 MHz. It has a programmable output power up to +10dBm and a data rate up to 100 kb/s. It uses a sigma-delta controlled fractional-N synthesiser PLL with integrated VCO. It has a wide operating temperature range of -40-85°C and extremely low power consumption. Applications include remote keyless entry systems, short range radio data transmission, and remote control units.
- The document discusses a 2013 traction report on the use of digital watermarks in magazines to drive mobile engagement. It found 55 magazine titles used the technology in 332 issues, Digimarc app downloads increased nearly 300%, and over 200% growth in Digimarc IDs in magazines. Reader scans of enabled content, like recipes and videos, increased by over 500,000 from 2012 to 2013. Food & nutrition, lifestyle and regional interest magazines saw 77% of scans in 2013.
This document discusses mobile recruitment and what consumers want from a mobile experience. It provides data from surveys about what career-related activities people conduct on mobile devices and their preferences. Key findings include that over half of respondents have viewed career opportunities on company websites or social media using mobile devices. However, only a small percentage have applied for jobs or downloaded company career apps. The document also addresses challenges with mobile application processes and emphasizes improving the candidate experience through easy application workflows and post-application engagement.
Badges, Badgers, Mushrooms, and a Snakenniiccoollee
This presentation includes an explanation, exploration, and discussion of digital badges for use in community building, professional development, and skills/academic achievement. The first part of the presentation will define issuers, badges and criteria, and earners. The second part of the presentation includes a live demonstration and walk-through for creating and issuing a badge using the Cred.ly platform.
Session attendants will earn a badge for their participation and have the opportunity to create their own badges during this part of the session. The third and final part of the presentation will include a panel discussion with representatives from instructional technology, human resources, and others to consider potential uses of digital badges and their overall credibility and desirability.
The 2009 First-Time Homebuyer Tax Credit was expanded to address issues with the original 2008 credit. The new 2009 credit is $8,000, non-refundable, and does not need to be repaid as long as the home is occupied for three years. The income limits to qualify for the full credit were also increased to $150,000 for joint filers and $75,000 for single filers. The credit can be claimed on tax returns filed by April 15, 2009 or 2009 tax returns.
The document discusses money management and financial planning. It covers creating a personal balance sheet and cash flow statement, budgeting techniques like setting financial goals and categories, and developing a long-term financial plan through analyzing your current situation, setting goals, implementing and reviewing your plan over time. The key aspects are developing money management skills like living within your means and saving for emergencies or the future.
El documento proporciona un plano de las instalaciones de una fábrica que consta de varias secciones como almacenes, talleres, oficinas y áreas de estacionamiento. El edificio principal tiene un área de 558 metros cuadrados con baños y pisos de baldosa. Cuenta con grandes ventanas y una terraza. El almacén tiene estantes de aluminio para clasificar productos y una distribución que facilita la recepción y entrega de materiales. El taller está equipado con tornos, taladro de árbol, sierra industrial y pul
2010-03-10 presentation at Axfood's 2010 AGMAxfood
The annual general meeting presentation summarized Axfood's successful 2009 fiscal year, which saw stable 2.3% sales growth to 32.4 billion SEK and operating profit of 1.1 billion SEK. Key subsidiaries like Willys and Axfood Närlivs also met profitability targets. For 2010, Axfood aims to continue profitable growth through sales stimulation, cost control, and refining its pricing and product strategies while pursuing sustainable practices and maintaining a strong financial position.
When Lucky magazine launched in 2000, it took an unconventional approach to engaging fashion and beauty readers by taking inspiration from Asian catalog layouts. While initially criticized, it became successful with over 2.7 million readers. Lucky wanted to further redefine how fashion, technology and media intersected by taking readers from the print magazine to digital content and stores. They deployed Digimarc's digital watermarking technology and developed the Lucky Shopper app to allow readers to scan watermarks and codes in the magazine and access related interactive content like videos and coupons. This helped take readers from the print page into shopping aisles and beyond.
The document discusses the rise of user experience (UX) design and how it is becoming a key differentiator for companies. UX design shifts the focus from products to the interactions between users and products. It is increasingly important as companies compete to create intuitive experiences for customers. The document also discusses how UX design will continue to evolve from designing individual experiences to designing entire customer journeys through the approach of service design.
With the rise of mobile devices, magazine editors are creating print-to-mobile experiences to engage readers. House Beautiful tested embedding digital watermarks in print issues that readers could scan with a mobile app to access related online content like videos. Initial tests were successful, so House Beautiful committed to including digitally watermarked content in multiple issues. This allowed readers to augment their experience of photos and articles with interactive mobile content in a subtle way without disrupting the print layout.
In the past 15 years technology has changed in ways that no one could have foreseen. Now, with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable.
However If we’re all heading in the same direction why not make use of the hive mind to prepare ourselves? We asked some leading industry thinkers what they thought. To make it easier to digest, we’ve grouped these thoughts in to common themes.
In this special report, learn the 10 truths of mobile tagging with QR codes, 10 mobile website essentials, and the benefits of text message marketing. www.GoMobileMediaMarketing.com
In this issue we are focusing on technological developments, the future and creativity. The reason is that we, and our industry colleagues, both need to start thinking along more unconventional lines if we are to succeed in remaining competitive in the future.
We’re living in an age where consumers’ demands and the way they live and consume are pushing development extremely quickly. Increased digitalization, ever growing and aging populations and urbanization, are just a few examples of global trends providing us with opportunities and challenges.
New services and solutions in the future will also lead to changes in legislation and regulations affecting all of us on many levels. There is a lot to gain from extended industry and customer cooperation, which we will benefit from by exploring and implementing new joint models for delivery, ownership and responsibility.
At Semcon we are convinced that we need to dare to be creative and develop tomorrow’s delivery models and business in cooperation with others. Such a stance would benefit everyone and improve opportunities for freeing up the huge potential of many ideas and initiatives
The document discusses how mobile, big data, and cloud computing are enabling digital transformation. It notes that iiWorks has adopted a philosophy of being smart, thinking big, acting fast, measuring all, doing good, and being happy. Mobile growth, big data analytics, and the cloud are allowing companies to gain valuable customer insights and tailor marketing campaigns. When combined, mobile, big data, and the cloud provide opportunities to win digitally.
This document provides information about a company called Hydrae that offers web and digital services including social media marketing, web and mobile application development, SEO, and content creation. They aim to help businesses improve communication, sales, and online presence. The document describes their services and processes in developing digital strategies and technologies, and provides several case studies of projects they have completed for clients.
The document introduces the OURTOR app, which aims to revolutionize the tour industry. The app will allow tourists to access audio tours of locations written by tour guides, authors, and organizations. Tourists will be able to select a tour on the app and take it either via taxi or on foot. The app's creators expect it will generate income for tour providers and become the standard for finding and taking tours, similar to how Uber is used for taxis. They are seeking early adopters to publish tours on the app.
Punch is a digital agency that has worked on several projects, including:
1) Developing a KonMari Media iOS app and branding to provide an interactive experience for fans of Marie Kondo's tidying philosophy beyond her book.
2) Building Source, a hiring platform that automates employee referrals, using Angular.js and node.js.
3) Developing the Lendify lending platform for Insikt to service more of the online lending market across mobile and web.
4) Creating native iOS and web platform apps for Cape's drone video service to streamline the process from customer signup to filming to payment.
Punch is a digital agency that has worked on several projects, including:
1) Developing a KonMari Media iOS app and branding to provide an interactive experience for fans of Marie Kondo's tidying philosophy beyond her book.
2) Building Source, a hiring platform that automates employee referrals, using Angular.js and node.js.
3) Developing the Lendify lending platform for Insikt to service more of the online lending market across mobile and web.
4) Creating native iOS and web platform apps for Cape to streamline their drone video service business operations.
Punch is a digital agency that has worked on several projects, including:
1) Developing a mobile app and website for KonMari Media to interact with Marie Kondo's tidying philosophy beyond her book and bring her brand across channels.
2) Building a hiring platform called Source for 1-Page that automates employee referrals.
3) Helping Insikt transform prototypes into working applications and designs for their online lending platform Lendify.
4) Developing native and web apps for the drone video service Cape to streamline their customer process from signing up to filming and payments.
We’ve highlighted five platforms for working towards Augmented Humanity in 2020. In each chapter we’ll cover evolving trends, key action points for businesses and brands and showcase best-in-class examples of these trends in action. The first four subsections within each theme are key action points, the fifth subsection is a nascent or emerging one-to-watch trend to explore in the coming years.
Wadja is a social media platform that allows users to "label" content and conversations in real-time with customizable tags. It has over 5.2 million registered users who create over 200,000 labels daily. The platform aims to add structure to online conversations and make content more relevant by tagging ideas and topics. Wadja sees potential for growth across industries by facilitating virtual goods, semantic advertising, and white label solutions.
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
This document provides summaries of various technology, business, and entertainment blogs and websites. It discusses blogs and sites like CNET, Engadget, OnHax, Business Insider, The GoDaddy Garage, Indeed, Reddit, Wikipedia, Google Spreadsheets, Google Drive, Evernote, LinkedIn, and WordPress that cover topics such as technology, business advice, apps, hiring tools, file storage and sharing, note taking, networking, and e-commerce platforms. The document presents brief descriptions of the focus and features of each site.
This document outlines a marketing campaign for Greenhouse, a company that aims to connect different interfaces into a unified ecosystem for human-computer interaction. The campaign targets academic creative coders, who are young skilled programmers interested in creating new things.
The campaign will involve creating an interactive display and community website called "Greenhouse U" at the University of Illinois. Advertisements will also run on Spotify and Pandora targeting the local student population. The goal is to attract users to the community website to share and view projects, and build a network for creative coders. Analytics will be used to learn about users and improve targeting of ads and content. The campaign aims to grow the Greenhouse brand on more top computer science campuses
The document provides information about Research Media, a communications agency that provides services for the research sector, including editorial, design, and web services. It summarizes the company's values of being agile, bold, creative and curious, and dynamic. It then describes some of Research Media's services, including editorial services, design services, and examples of projects in their portfolio including creating infographics, animations, microsites, and reports. It lists some of Research Media's key clients and partners and describes how they promote careers in STEM. Finally, it provides an introduction to Research Media's publishing services including their flagship publication International Innovation.
ery Human Technology - How Nokia is facing the population ageing.Petra Soderling
Petra Söderling, Nokia. An online chapter of "Challenges for Assistive Technology", AAATE 2007 conferene proceedings.
Volume 20 Assistive Technology Research Series, Edited by: G. Eizmendi, J.M. Azkoitia and G.M. Craddock
October 2007, 972 pp., hardcover
ISBN: 978-1-58603-791-8
This document discusses the potential for educational apps to engage children in learning and to promote museums. It describes how apps can provide interactive, narrative experiences that incorporate multiple literacies and intelligences to deeply engage children. Examples are given of apps for museums that turn them into platforms for non-formal education, cultural content creation and participation, and promoters of cultural products online and offline. The document advocates that apps can help spread culture, values and tourism in an engaging way for families and children.
Similar to DigimarcDiscover_CaseStudy_STUFF_061714_FNL (20)
This document describes a system that aims to streamline ecological data collection, management, and analysis in order to provide more time for conservation strategies and stewardship activities. It does this through secure and metadata-rich data curation, efficient and repeatable field data collection, flexible and scalable answer generation from quality-assured data and models, and resilient storage of raw data and results. The overall goal is to improve conservation and mitigation strategies through more effective stewardship enabled by this integrated data system.
Sitka FlightPath uses unmanned aerial systems to efficiently collect high-resolution geospatial data and imagery from a single flight over a 50-acre site. The data can be used to create orthomosaics, topographic maps, and 3D models to monitor landscape and habitat changes over time. Sitka's pilots and processes meet all FAA regulations for commercial drone use, allowing customers to focus on land management goals rather than operation logistics.
UAV and LIDAR surveys were conducted of a 5-acre site to compare elevation measurements. The UAV survey had a vertical RMSE of 7 cm and captured 271 images at 60m altitude. The LIDAR data had a resolution of 1m and vertical RMSE of 8cm after correction. Comparisons showed the UAV and LIDAR elevations varied by less than 10cm at control points and had a 90% correlation at 100 verification points, demonstrating the surveys produced comparable results.
Metro used Terramet, an open source platform created by Sitka Technology Group, to track over $360 million in public investments for natural area acquisitions and stewardship. Terramet consolidated Metro's data from various disconnected databases and files into a centralized system, established consistent workflows, and enabled Metro to easily monitor and report on its portfolio of over 500 properties totaling 13,200 acres. By sharing Terramet as open source software, Metro also helped other organizations more efficiently manage their natural area programs.
The Columbia Habitat Monitoring Program (CHaMP) uses a single platform called GeoOptix to standardize aquatic habitat monitoring across 11 watersheds in the Columbia River Basin. Over 5 years, this consolidated approach saved over $1 million in monitoring costs for the Bonneville Power Administration. CHaMP connects field crews, researchers, and managers through an online system that automates data collection, analysis, and reporting of over 400 metrics per site.
TerraTrak is a conservation management platform that allows organizations to efficiently manage green infrastructure assets like parks and forests. It provides real-time visibility into site-specific data to help align stewardship actions with strategic goals. This level of control enables effective implementation of conservation initiatives. The platform streamlines long-term site management so staff can focus on stewardship, and increases visibility of assets to support capital planning and conservation successes.
GeoOptix is an environmental data management platform that standardizes data collection, centralizes analysis, and facilitates sharing of structured data. It improves the accuracy and efficiency of fieldwork by automating quality assurance, generating reports, and delivering up-to-date site information to remote crews. The platform also analyzes collected data in real-time and securely stores and organizes it for easy access and policy-defined sharing.
Cooking Light is a large epicurean magazine that wanted to enhance the consumer experience by connecting their print content to digital tools on their website. They tested various 2D barcodes but found Digimarc Discover provided a seamless experience for consumers by allowing them to scan images with their phone and be connected to relevant online content. Their first issue using Digimarc Discover watermarked all 79 recipes, enabling consumers to easily save recipes and create shopping lists online. Feedback was positive and metrics showed an increase in website registrations and engagement.
1. Interior Designer Carey Maloney and his partner, architect Hermes Mallea, travel the world creating
environments that feel effortless and that are layered, livable, chic and comfortable. Their firm,
M(Group), employs classic forms and details wisely, boldly and with considerable wit and subtlety
for a who’s who list of clients. Penning a new book, Maloney wanted to give readers an interactive
experience while they explored STUFF’s more than 200 pages of brilliant, bold designs, intriguing
collections and insightful discussions.
Creating a One-of-a-Kind Book
Since founding M(Group) in 1984, Maloney and Mallea have gained worldwide adoration and
accolades for their distinct approach to design. The pair wanted to create a book that invites readers
inside their world; detailing the homes of impassioned collectors and discussing the wide variety of
art and objects that go into the creation of M(Groups)’s complex, beautifully orchestrated interiors.
“We knew from the beginning the book had to be interactive,” said Maloney. “We wanted the pages
to inform, entertain and inspire others in the same kinds of ways M(Group)’s spaces evoke feelings
from those who enter. How we were going to do that, we had no idea.”
“We knew the book
had to be interactive.
We wanted the pages
to inform, entertain
and inspire.”
Digimarc®
Discover Digimarc Case Study | Interactive Books
Interactive Interior Design Book Delights
Readers with Digimarc®
Discover
Flipping the pages of STUFF, readers immerse
themselves in M(Group)’s approach to design
2. Just as M(Group)’s designs are unlike any other, they wanted their book to be a one-of-a-kind
read, engaging the reader to explore additional details and information online. Browsing an issue
of House Beautiful magazine, Maloney became aware of digital watermarking technology. The
magazine had embedded imperceptible digital watermarks within their pages allowing readers
to scan an image and connect with more details online via their smartphones and tablets.
“The experience we had with House Beautiful set the bar high for what an interactive experience
should look like for our readers,” said Maloney. “It was seamless, sleek and so easy for anyone with a
smartphone to do. It was important that our book, being released in 2013, look 2013, not 2003.”
M(Group) took comfort in knowing House Beautiful utilized this approach and that it couldn’t be any
simpler for the reader; open the app, scan and get information. The company pressed on to learn how
“print-to-mobile” would enable them to associate digital destinations within the pages of their book,
for an interactive, engaged experience.
Making the Book-to-Online Experience Seamless, Enjoyable
M(Group) contacted Digimarc, developer of Digimarc®
Discover digital watermarking technology,
the same technology being used by House Beautiful, to learn how digital watermarks would work in
their new book. Maloney learned that digital watermarks function like invisible barcodes. Rather than
inserting an ugly QR code into the layout, authors embed imperceptible digital information in images,
custom icons and text. They act as a hyperlink taking a reader from a printed page to online content.
Digimarc Case Study | Interactive Books
Unlike barcodes, digital watermarks don’t require any additional page real estate. Similarly, they also
don’t interrupt the design of a page, detracting from an author’s purposefully created design layout.
“Plastering the pages with visible tags was never an option,” said Maloney. “Our designs had to stay
intact on the printed page for the biggest impact. Using a transparent technology was the only
approach that made sense for us.”
To ensure the reader’s online experience held the same quality as the STUFF book, M(Group) took
specific steps to make sure their new mobile website worked seamlessly across a variety of devices.
They got started by enlisting visual designer Dominick Santise, working for Pointed Leaf Press, to
embed the digital watermarks in the publication and build out the corresponding mobile site.
Each of the 41 topic pages were digitally watermarked to connect the reader to additional content on the mobile website.
Scan the above image with the Digimarc Discover app ( / ) to experience for yourself!
“The interactive
experience was sleek
and easy for anyone
with a smartphone.
It was important that
our book look 2013
and not 2003.”
3. Digimarc Case Study | Interactive Books
Delivering the Right Online Experience and Payoffs
Using the Digimarc Discover ID Manager to digitally watermark content, Santise learned the
process takes just seconds, with very little impact on workflow. He was able to easily manage
the entire process online – without purchasing any additional software or hardware.
The ID Manager’s backend database connects the digital ID from the watermark to a corresponding
consumer experience (such as view a video, share on social media, map location or buy now),
and the experience is activated via the Digimarc Discover mobile app or a custom-branded app
on the reader’s mobile device. For M(Group) the destination was a rich mobile website.
“The site Dominick designed was incredible,” said Maloney. “He spared no details when it
came to creating a gorgeous mobile experience. We were impressed with how fast we were
able to execute the design and the incredible quality of work his team delivered.”
Much of the content enabled by Digimarc brings STUFF’s readers to related historical,
purchasing and even humorous details about M(Group)’s work, the objects they select and
other inspiration. Throughout the book, M(Group) connects readers to more details about
Moroccan rugs, taxidermy, oceanic art, dealers, and other famous designers and their work.
With the book complete, M(Group) decided to do a trial run with a local prepress house to test
out their 41 topic pages. Once the team determined the links worked flawlessly, they proceeded
with printing their first order overseas.
The online payoffs were ultimately decided after the book went to print. This unique “decide now or
later” feature provided by Digimarc Discover means the printing process won’t be held up at this step.
Using Digimarc
Discover, Maloney is
able to see details of
readers’ interactions
with enabled content.
This reporting provides
the ability to measure
what watermarked
content is getting
the most scans.
Captivating Readers with Fresh Content
Once out on the shelves, M(Group) was excited to learn more about how the scans were performing. Using
Digimarc Discover, Maloney was able to see details of readers’ interactions with enabled content. This
reporting provides Maloney with the ability to measure what watermarked content is getting the most scans.
“We learned pages with detailed descriptions were the most scanned,” said Maloney. “Detailing
the online experience to the reader is something we will plan to do more of next time.”
A simple scan of the page links the reader to a wealth of additional information and resources on Georgia O’Keefe.
Scan the above image with the Digimarc Discover app ( / ) to experience for yourself!