It's is an Electronic Business model which has an innovative business idea with a practical approach to implementation and also has SWOT analysis for the business model. To make it more credential, I identified potential competitor in the market to forecast how it'll face competitive market and outsmart it with its core competencies. I hope it'll be a great model for people who are venturing into Electronic business as it elaborates step by step implementation process and also helpful for academic students who are studying Electronic business.
The Celiac Disease Foundation has launched a new app for their Gluten-Free Allergy-Free Marketplace to improve accessibility for mobile users. The app allows users to browse gluten-free and allergy-free products, connect with companies, create shopping lists, and access CDF's online tools and resources anywhere. With the app, CDF aims to revolutionize gluten-free shopping and ease the burden for those living with celiac disease and gluten sensitivity.
Social Media and Technology in the U.S. Foodservice Industry: Trends and Oppo...MarketResearch.com
This document provides an overview and analysis of social media, mobile technology, and their impact on the U.S. foodservice industry. It finds that the convergence of these trends is enabling new ways for restaurants to interact with customers and build relationships. This includes interacting with customers in real-time through platforms like Facebook, Twitter, Foursquare and smartphone apps. The report also examines how these digital technologies are changing consumer behavior, from online ordering and reviews to location-based services. It provides insights into these emerging trends and how foodservice businesses can best leverage social media and mobile to enhance sales and customer engagement.
The summary is as follows:
1) Chipotle aims to launch a breakfast menu and increase average daily sales by 14% over 3 months through a campaign called #WakeUpReal highlighting 4 additional ingredients.
2) Tactics include sponsored Instagram and Twitter posts featuring influencers, a monthly giveaway for free breakfast, and monitoring key metrics to optimize the campaign.
3) The goal is to reach an average of 800 meals per day with a budget of $115,000 split evenly between months, projected to yield a 4:1 return on ad spend.
Painless Pantry is a proposed mobile app and website that allows users to create a virtual pantry by inputting ingredients they have, generate recipes using those ingredients, and enable nearby users to trade ingredients. It aims to help college students and others cook at home more easily. The founders identify problems like many students not grocery shopping alone and most cooking familiar foods. Their market research found high smartphone ownership among students and many Americans willing to pay more for healthy home cooking. Their niche app could generate revenue through low subscription fees and advertising to college students and food companies.
Do you really need mobile apps? The role of Mobile Applications in our lives is immense. Check out how mobile apps are changing the business scenario in the current era. The scope is vast and overwhelming. This presentation talks all about Mobile apps and how entrepreneurs are using them with their growth strategy.
The document discusses Personagraph, a company that uses mobile data and predictive analytics to enable targeted mobile advertising while protecting user privacy. Personagraph builds profiles called "Personagraphs" based on user data collected from mobile apps and sensors. These Personagraphs allow advertisers to target ads to users based on inferences about their interests and behaviors, without revealing personal data. The document outlines Personagraph's technology components, including its SDK for app integration, dashboard for analyzing user profiles, and campaign manager for creating targeted ad campaigns.
The document discusses mobile trends in 2012 based on data and insights from Millennial Media. Some key trends include:
- Retail and restaurants overtook telecommunications as the top spending vertical in mobile advertising in 2012. Other fast growing verticals included travel, health/fitness, and personal services.
- Common campaign engagement methods in 2012 included app downloads, social media integration, and using mobile to drive store visits or online purchases. Location-based targeting also grew in popularity.
- Top targeted mobile audiences included DIYers, avid shoppers, in-market auto buyers, and small business decision makers. Moms also emerged as a frequently targeted group.
- Major new device launches in 2012 included
The document analyzes mobile app engagement trends in 2014 based on data from Localytics. It finds that overall time spent in apps increased 21% from 2013 driven by more frequent app launches. Time in app was higher for large screen devices and tablet apps. Music and health apps saw the largest increases in time spent. While smartphone apps had more launches, tablet app sessions were longer. The document also found that users acquired through ads and organically performed similarly once in the app.
The Celiac Disease Foundation has launched a new app for their Gluten-Free Allergy-Free Marketplace to improve accessibility for mobile users. The app allows users to browse gluten-free and allergy-free products, connect with companies, create shopping lists, and access CDF's online tools and resources anywhere. With the app, CDF aims to revolutionize gluten-free shopping and ease the burden for those living with celiac disease and gluten sensitivity.
Social Media and Technology in the U.S. Foodservice Industry: Trends and Oppo...MarketResearch.com
This document provides an overview and analysis of social media, mobile technology, and their impact on the U.S. foodservice industry. It finds that the convergence of these trends is enabling new ways for restaurants to interact with customers and build relationships. This includes interacting with customers in real-time through platforms like Facebook, Twitter, Foursquare and smartphone apps. The report also examines how these digital technologies are changing consumer behavior, from online ordering and reviews to location-based services. It provides insights into these emerging trends and how foodservice businesses can best leverage social media and mobile to enhance sales and customer engagement.
The summary is as follows:
1) Chipotle aims to launch a breakfast menu and increase average daily sales by 14% over 3 months through a campaign called #WakeUpReal highlighting 4 additional ingredients.
2) Tactics include sponsored Instagram and Twitter posts featuring influencers, a monthly giveaway for free breakfast, and monitoring key metrics to optimize the campaign.
3) The goal is to reach an average of 800 meals per day with a budget of $115,000 split evenly between months, projected to yield a 4:1 return on ad spend.
Painless Pantry is a proposed mobile app and website that allows users to create a virtual pantry by inputting ingredients they have, generate recipes using those ingredients, and enable nearby users to trade ingredients. It aims to help college students and others cook at home more easily. The founders identify problems like many students not grocery shopping alone and most cooking familiar foods. Their market research found high smartphone ownership among students and many Americans willing to pay more for healthy home cooking. Their niche app could generate revenue through low subscription fees and advertising to college students and food companies.
Do you really need mobile apps? The role of Mobile Applications in our lives is immense. Check out how mobile apps are changing the business scenario in the current era. The scope is vast and overwhelming. This presentation talks all about Mobile apps and how entrepreneurs are using them with their growth strategy.
The document discusses Personagraph, a company that uses mobile data and predictive analytics to enable targeted mobile advertising while protecting user privacy. Personagraph builds profiles called "Personagraphs" based on user data collected from mobile apps and sensors. These Personagraphs allow advertisers to target ads to users based on inferences about their interests and behaviors, without revealing personal data. The document outlines Personagraph's technology components, including its SDK for app integration, dashboard for analyzing user profiles, and campaign manager for creating targeted ad campaigns.
The document discusses mobile trends in 2012 based on data and insights from Millennial Media. Some key trends include:
- Retail and restaurants overtook telecommunications as the top spending vertical in mobile advertising in 2012. Other fast growing verticals included travel, health/fitness, and personal services.
- Common campaign engagement methods in 2012 included app downloads, social media integration, and using mobile to drive store visits or online purchases. Location-based targeting also grew in popularity.
- Top targeted mobile audiences included DIYers, avid shoppers, in-market auto buyers, and small business decision makers. Moms also emerged as a frequently targeted group.
- Major new device launches in 2012 included
The document analyzes mobile app engagement trends in 2014 based on data from Localytics. It finds that overall time spent in apps increased 21% from 2013 driven by more frequent app launches. Time in app was higher for large screen devices and tablet apps. Music and health apps saw the largest increases in time spent. While smartphone apps had more launches, tablet app sessions were longer. The document also found that users acquired through ads and organically performed similarly once in the app.
Rencana pelaksanaan pembelajaran (RPP) ini membahas pembelajaran fisika tentang termodinamika untuk siswa kelas XI IPA. Materi pembelajaran meliputi hukum utama termodinamika dan mesin Carnot. Metode pembelajaran yang digunakan adalah model pembelajaran langsung, pembelajaran kooperatif, diskusi kelompok, eksperimen, dan ceramah. RPP ini bertujuan agar siswa dapat mendeskripsikan usaha, kalor, dan
FEZ is a 2D puzzle game where the player can rotate the 2D map in 3D to traverse relatively large maps with vertical elements, changing how maps are approached. Players explore a branching world map to find and collect cubes with innovative puzzles and complete freedom without structured objectives.
Este documento describe la importancia del mantenimiento industrial y la organización del departamento de mantenimiento en una empresa. Explica que el departamento de mantenimiento se encarga de instalar, supervisar, mantener y cuidar las instalaciones y equipos de la fábrica. Además, divide sus responsabilidades en secciones mecánica, eléctrica y electrónica. También describe la Norma COVENIN 3049, la cual establece conceptos clave del mantenimiento y es útil para la planificación de programas de mantenimiento.
Industrialized nations like European powers, the United States, Russia, and later Japan strengthened control over their colonies and established overseas empires in Asia, Africa, and the Pacific between the 18th-19th centuries. They did so to gain profits from trade, capture markets for factory goods, absorb excess population, and achieve national prestige. Imperialism involved exploiting weaker nations' resources and asserting the dominance of European races through the ideology of social Darwinism. Colonizers used military might, alliances with local elites, and economic coercion to partition and dominate Africa and Asia.
The document defines 5 concepts covered in a social psychology video presentation: prejudice as a negative attitude based on intolerance rather than fact; persuasion as trying to convince others to change attitudes through message transmission with free choice; self-awareness as recognizing oneself as separate from others; social learning perspective as behavior being learned through observational learning from the environment; and motivation as initiating and guiding goal-oriented behaviors. These 5 concepts - prejudice, persuasion, self-awareness, social learning perspective, and motivation - are incorporated in the video.
FPA ha voluto sintetizzare in una pubblicazione cartacea quanto accaduto negli ultimi mesi nel mondo della PA italiana e lo ha fatto attraverso i contenuti più importanti elaborati e proposti al suo pubblico di innovatori. Il primo Annual Report di FPA, presentato il 22 settembre 2015, è il frutto di un lavoro collaborativo che non ha uguali nel panorama della nostra PA e vuole essere uno strumento di approfondimento per tutte le persone che lavorano sui temi dell’innovazione.
The Path to Net Positive: Principles, Practical Models and Progress to Date G...Sustainable Brands
This document discusses the concept of achieving net positive impact through balancing environmental footprints with positive handprints. It defines handprints as the positive impacts an organization enables through its activities that go beyond business as usual. To be net positive, an organization's handprints must outweigh its footprints when considering impacts across supply chains and product life cycles. The document also addresses skepticism around whether true net positive is possible and responds that with creativity and care, organizations can play a role in reducing waste and missed opportunities in the world.
El documento describe el aumento del poder del capital financiero y los cambios en los mercados financieros desde comienzos del siglo XXI. Explica cómo Estados Unidos pasó de ser el mayor acreedor mundial a ser el mayor deudor, financiando sus déficits comerciales y presupuestarios a través de la inversión extranjera en bonos del tesoro estadounidense. También analiza la creciente complejidad de los mercados financieros, con la aparición de nuevos instrumentos como derivados y CDOs, y la concentración bancaria
Este documento resume la transición de España a la democracia y el establecimiento del estado autonómico, con un enfoque en Cataluña. Explica que a fines del franquismo había un deseo de descentralización, pero solo Cataluña y el País Vasco tenían una conciencia nacional fuerte. Los estatutos de autonomía satisficieron inicialmente las aspiraciones de estos territorios. Sin embargo, con el tiempo los sentimientos nacionalistas se fortalecieron, especialmente en Cataluña, donde el independentismo pasó del 15% al princip
Don’t Hold Back! Here is a Guide to Food Delivery App Development.pdfTechugo
Consumer demand is increasing with modern smart devices and food distribution companies. However, keep in mind that other companies often offer delicious food at a lower price, faster, and with better customer service. We have these innovative online delivery technologies to improve your food delivery service. To know more, visit the post.
Food Delivery App Development- A Complete Guide to it’s Business Models.Techugo
The food delivery industry has seen a major transformation with the advent of food delivery apps on demand. These apps have made ordering and receiving food much more accessible, quicker, and more convenient than ever. Apps for food delivery have become an integral part of the food industry. They allow customers to order food from many restaurants and outlets in just a few clicks. In addition, these apps enable customers to connect with delivery partners and restaurants in an efficient and seamless way, making it easy for everyone involved. Food delivery app development companies are now critical players in this industry.
Food Delivery App Development- A Complete Guide to it’s Business Models.Techugo
With new technology, food delivery apps have revolutionized how people order food. These new technologies allow customers to have delicious meals wherever possible.
You can be sure that every dish you order will taste great with the variety of food choices available. In addition, the latest tech stack allows for quick service availability thanks to cashless payment options integrated into the app user interface.
A Flutter app development company specializes in creating mobile applications using the Flutter framework. Flutter is a popular cross-platform mobile app development framework that allows developers to build high-performance, visually appealing, and native-like mobile applications for both iOS and Android platforms. Flutter app development companies have a team of skilled developers who are proficient in programming languages like Dart and have experience in creating customized, scalable, and robust mobile applications for various industries. These companies offer end-to-end services, including ideation, design, development, testing, deployment, and maintenance, making them a one-stop solution for mobile app development.
7 Interesting Facts About Building Grocery Delivery Apps.pdfTechugo
Grocery app development involves creating a mobile application that allows users to shop for groceries online and have them delivered to their doorstep. These apps typically allow users to browse and search for products, add items to their virtual cart, and place an order for delivery or pickup. Grocery app development requires a thorough understanding of the needs and preferences of grocery shoppers, as well as the technical skills to create a user-friendly and efficient app. Some grocery apps may also offer features such as personalized product recommendations, loyalty programs, and special deals and discounts to enhance the shopping experience.
7 Interesting Facts About Building Grocery Delivery Apps Techugo
Grocery delivery apps are mobile applications that allow users to order and purchase groceries from their local supermarkets or grocery stores. These apps typically offer a wide range of products, including fresh produce, meats, dairy products, and household items. Users can browse through the available products, add items to their virtual shopping cart, and then select a delivery time and location. The groceries are then delivered to the user's doorstep by a delivery driver. Some grocery delivery apps also offer pickup options, where the user can choose to pick up their groceries at the store instead of having them delivered.
These apps can be convenient for users who have busy schedules or difficulty getting to the store due to physical disabilities or transportation issues.
How do you ensure your food ordering app always makes a repeat business? Building a robust food delivery app requires staying updated on the latest food industry trends to ensure you always meet the market demands. Check out the top seven food market trends you must follow in 2024.
Public Good App House: Apps that Address Food Insecurity - February 2021TechSoup
Food insecurity affects about a quarter of the world's population and more than 80 percent of US food banks are serving more people now than they did a year ago.
How can we apply technology towards these challenges? Join our next Public Good App House demo event and discover five apps that address food insecurity. This demo event is moderated by Amanda Namayi.
DEMOS
ShareTheMeal
United Nations World Food Programme
ShareTheMeal is the mobile fundraising app from the United Nations World Food Programme. The app allows users to 'share their meal' with a hungry child with just a tap and $0.80, feeding 1 child for a day.
Flashfood
Reduce food waste and feed people affordably using Flashfood. Users get massive savings on fresh food items like meat and produce that are nearing their best before date at grocery stores across Canada and the U.S.
MealConnect 2.0
Feeding America
Since 2014, MealConnect has been facilitating local food donations for community hunger relief organizations. In just a few months, Feeding America will launch functions allowing produce growers to donate crops anywhere in the country and enable Feeding America food banks to more easily share bounty with their lower-resourced peer food banks.
GetCalFresh
Code for America
Code for America built GetCalFresh to be the most human-centered, mobile-friendly, and efficient way to apply for the SNAP (also known as "food stamps") program. Code for America will share lessons learned while building the app, and what's coming next for helping Californians get the money for food that they're entitled to.
OpenMeal
This presentation will showcase how a user can order a meal from one of OpenMeal's partnered restaurants and pay for it using their provided credits.
Rencana pelaksanaan pembelajaran (RPP) ini membahas pembelajaran fisika tentang termodinamika untuk siswa kelas XI IPA. Materi pembelajaran meliputi hukum utama termodinamika dan mesin Carnot. Metode pembelajaran yang digunakan adalah model pembelajaran langsung, pembelajaran kooperatif, diskusi kelompok, eksperimen, dan ceramah. RPP ini bertujuan agar siswa dapat mendeskripsikan usaha, kalor, dan
FEZ is a 2D puzzle game where the player can rotate the 2D map in 3D to traverse relatively large maps with vertical elements, changing how maps are approached. Players explore a branching world map to find and collect cubes with innovative puzzles and complete freedom without structured objectives.
Este documento describe la importancia del mantenimiento industrial y la organización del departamento de mantenimiento en una empresa. Explica que el departamento de mantenimiento se encarga de instalar, supervisar, mantener y cuidar las instalaciones y equipos de la fábrica. Además, divide sus responsabilidades en secciones mecánica, eléctrica y electrónica. También describe la Norma COVENIN 3049, la cual establece conceptos clave del mantenimiento y es útil para la planificación de programas de mantenimiento.
Industrialized nations like European powers, the United States, Russia, and later Japan strengthened control over their colonies and established overseas empires in Asia, Africa, and the Pacific between the 18th-19th centuries. They did so to gain profits from trade, capture markets for factory goods, absorb excess population, and achieve national prestige. Imperialism involved exploiting weaker nations' resources and asserting the dominance of European races through the ideology of social Darwinism. Colonizers used military might, alliances with local elites, and economic coercion to partition and dominate Africa and Asia.
The document defines 5 concepts covered in a social psychology video presentation: prejudice as a negative attitude based on intolerance rather than fact; persuasion as trying to convince others to change attitudes through message transmission with free choice; self-awareness as recognizing oneself as separate from others; social learning perspective as behavior being learned through observational learning from the environment; and motivation as initiating and guiding goal-oriented behaviors. These 5 concepts - prejudice, persuasion, self-awareness, social learning perspective, and motivation - are incorporated in the video.
FPA ha voluto sintetizzare in una pubblicazione cartacea quanto accaduto negli ultimi mesi nel mondo della PA italiana e lo ha fatto attraverso i contenuti più importanti elaborati e proposti al suo pubblico di innovatori. Il primo Annual Report di FPA, presentato il 22 settembre 2015, è il frutto di un lavoro collaborativo che non ha uguali nel panorama della nostra PA e vuole essere uno strumento di approfondimento per tutte le persone che lavorano sui temi dell’innovazione.
The Path to Net Positive: Principles, Practical Models and Progress to Date G...Sustainable Brands
This document discusses the concept of achieving net positive impact through balancing environmental footprints with positive handprints. It defines handprints as the positive impacts an organization enables through its activities that go beyond business as usual. To be net positive, an organization's handprints must outweigh its footprints when considering impacts across supply chains and product life cycles. The document also addresses skepticism around whether true net positive is possible and responds that with creativity and care, organizations can play a role in reducing waste and missed opportunities in the world.
El documento describe el aumento del poder del capital financiero y los cambios en los mercados financieros desde comienzos del siglo XXI. Explica cómo Estados Unidos pasó de ser el mayor acreedor mundial a ser el mayor deudor, financiando sus déficits comerciales y presupuestarios a través de la inversión extranjera en bonos del tesoro estadounidense. También analiza la creciente complejidad de los mercados financieros, con la aparición de nuevos instrumentos como derivados y CDOs, y la concentración bancaria
Este documento resume la transición de España a la democracia y el establecimiento del estado autonómico, con un enfoque en Cataluña. Explica que a fines del franquismo había un deseo de descentralización, pero solo Cataluña y el País Vasco tenían una conciencia nacional fuerte. Los estatutos de autonomía satisficieron inicialmente las aspiraciones de estos territorios. Sin embargo, con el tiempo los sentimientos nacionalistas se fortalecieron, especialmente en Cataluña, donde el independentismo pasó del 15% al princip
Don’t Hold Back! Here is a Guide to Food Delivery App Development.pdfTechugo
Consumer demand is increasing with modern smart devices and food distribution companies. However, keep in mind that other companies often offer delicious food at a lower price, faster, and with better customer service. We have these innovative online delivery technologies to improve your food delivery service. To know more, visit the post.
Food Delivery App Development- A Complete Guide to it’s Business Models.Techugo
The food delivery industry has seen a major transformation with the advent of food delivery apps on demand. These apps have made ordering and receiving food much more accessible, quicker, and more convenient than ever. Apps for food delivery have become an integral part of the food industry. They allow customers to order food from many restaurants and outlets in just a few clicks. In addition, these apps enable customers to connect with delivery partners and restaurants in an efficient and seamless way, making it easy for everyone involved. Food delivery app development companies are now critical players in this industry.
Food Delivery App Development- A Complete Guide to it’s Business Models.Techugo
With new technology, food delivery apps have revolutionized how people order food. These new technologies allow customers to have delicious meals wherever possible.
You can be sure that every dish you order will taste great with the variety of food choices available. In addition, the latest tech stack allows for quick service availability thanks to cashless payment options integrated into the app user interface.
A Flutter app development company specializes in creating mobile applications using the Flutter framework. Flutter is a popular cross-platform mobile app development framework that allows developers to build high-performance, visually appealing, and native-like mobile applications for both iOS and Android platforms. Flutter app development companies have a team of skilled developers who are proficient in programming languages like Dart and have experience in creating customized, scalable, and robust mobile applications for various industries. These companies offer end-to-end services, including ideation, design, development, testing, deployment, and maintenance, making them a one-stop solution for mobile app development.
7 Interesting Facts About Building Grocery Delivery Apps.pdfTechugo
Grocery app development involves creating a mobile application that allows users to shop for groceries online and have them delivered to their doorstep. These apps typically allow users to browse and search for products, add items to their virtual cart, and place an order for delivery or pickup. Grocery app development requires a thorough understanding of the needs and preferences of grocery shoppers, as well as the technical skills to create a user-friendly and efficient app. Some grocery apps may also offer features such as personalized product recommendations, loyalty programs, and special deals and discounts to enhance the shopping experience.
7 Interesting Facts About Building Grocery Delivery Apps Techugo
Grocery delivery apps are mobile applications that allow users to order and purchase groceries from their local supermarkets or grocery stores. These apps typically offer a wide range of products, including fresh produce, meats, dairy products, and household items. Users can browse through the available products, add items to their virtual shopping cart, and then select a delivery time and location. The groceries are then delivered to the user's doorstep by a delivery driver. Some grocery delivery apps also offer pickup options, where the user can choose to pick up their groceries at the store instead of having them delivered.
These apps can be convenient for users who have busy schedules or difficulty getting to the store due to physical disabilities or transportation issues.
How do you ensure your food ordering app always makes a repeat business? Building a robust food delivery app requires staying updated on the latest food industry trends to ensure you always meet the market demands. Check out the top seven food market trends you must follow in 2024.
Public Good App House: Apps that Address Food Insecurity - February 2021TechSoup
Food insecurity affects about a quarter of the world's population and more than 80 percent of US food banks are serving more people now than they did a year ago.
How can we apply technology towards these challenges? Join our next Public Good App House demo event and discover five apps that address food insecurity. This demo event is moderated by Amanda Namayi.
DEMOS
ShareTheMeal
United Nations World Food Programme
ShareTheMeal is the mobile fundraising app from the United Nations World Food Programme. The app allows users to 'share their meal' with a hungry child with just a tap and $0.80, feeding 1 child for a day.
Flashfood
Reduce food waste and feed people affordably using Flashfood. Users get massive savings on fresh food items like meat and produce that are nearing their best before date at grocery stores across Canada and the U.S.
MealConnect 2.0
Feeding America
Since 2014, MealConnect has been facilitating local food donations for community hunger relief organizations. In just a few months, Feeding America will launch functions allowing produce growers to donate crops anywhere in the country and enable Feeding America food banks to more easily share bounty with their lower-resourced peer food banks.
GetCalFresh
Code for America
Code for America built GetCalFresh to be the most human-centered, mobile-friendly, and efficient way to apply for the SNAP (also known as "food stamps") program. Code for America will share lessons learned while building the app, and what's coming next for helping Californians get the money for food that they're entitled to.
OpenMeal
This presentation will showcase how a user can order a meal from one of OpenMeal's partnered restaurants and pay for it using their provided credits.
The use of social media by the fresh produce industry has increased over the past year. Companies are now using platforms like Facebook, Twitter, YouTube, and mobile apps to engage customers and provide product information via QR codes and location-based services. The California Avocado Commission and Stemilt Growers plan to use QR codes on displays to share information with customers about growers and products. A new HarvestMark app allows customers to trace produce back to its source by scanning QR codes. While direct metrics are difficult, social media allows companies to build large customer networks and gain valuable feedback.
Food On The Move - How Apps and The Mobile Web Are Changing The Food SceneWe Are Apps
Apps and mobile technology are changing the restaurant industry in three main ways:
1) Restaurants are using tablets, mobile apps, and e-menus to enhance the dining experience for customers and make managing their business easier.
2) Customers can now find restaurant deals, menus, reviews and more anytime on their mobile devices through various food and dining apps.
3) Chefs and brands are creating promotional recipe and cooking apps to engage with customers, drive sales of cookbooks and products, and market their restaurants.
Top innovative mobile app ideas for startups Chirag Kathuria
This document discusses top innovative mobile app ideas for startups in the on-demand sector. It outlines several types of on-demand apps that have been successful, such as educational apps, online health consulting apps, food delivery apps, virtual interior design apps, grocery delivery apps, fitness apps, chatbots apps, alcohol delivery apps, on-demand bike services apps, and Uber-style apps. The on-demand mobile app market is growing significantly and projected to be worth $335 billion by 2025. The document encourages entrepreneurs to consider these ideas and contact a mobile app development company for help bringing their ideas to reality.
Digital media has put the food industry in innovative contact with customers. The Albion Cafe uses Twitter to alert customers when baked goods are ready. Top reasons for digital/social media use in the food industry include transparency, social networks, wireless access, and short attention spans. Mobile apps allow smaller restaurants to offer online ordering. Digital media also helps restaurants connect with new customers by making them easier to find online. It can also expose unsanitary conditions and act as a safety alert system. Applications provide nutritional information for food from restaurants and grocery stores.
The document discusses technology use in restaurants. It provides examples of tablets being used to place orders, pay bills, and play games. It discusses how often Americans dine out per month on average and compares this to a student survey. The document examines whether customers use mobile devices to order meals, finding that 69% do so. It also looks at popular restaurant review apps like Yelp and Urbanspoon. Finally, it notes that pizza is the most popular food ordered online and that marketers should consider these mobile insights.
Jamie Kelly - Project 1 & 2 - Comp 3027Jamie Kelly
Food For Thought is a mobile application that aims to provide consumers with information about the safety of packaged foods. It allows users to scan a product's barcode and receives a color-coded score - green for safe, orange for moderately safe, and red for unsafe. Additional details on potential biological, chemical, and physical hazards are also displayed. The app will be free to users but generate revenue through advertising, partnerships with food companies, a paid premium version, and selling aggregated user data. The document outlines the strategy, scope, and content plans for the app to help users make informed decisions when purchasing food.
The document proposes strategies for Safeway to improve its online shopping experience and better connect with customers. It identifies mothers aged 18-55 who are online frequently as a key prospective customer group. The strategy is to integrate online grocery shopping into people's digital lives across multiple platforms like social media, email and mobile to create a lasting brand impression. Tactics include creating an online destination with personalized search and social features like shared shopping lists to make shopping easier for families.
This document provides a marketing plan for Swivio, a mobile marketing platform. It discusses targeting the restaurant and retail industries in the Bishop Arts district of Dallas/Fort Worth as they are growing industries. It then profiles each industry and notes trends like the rise of mobile shopping apps and consumer concerns about privacy. Student and merchant impressions of Swivio's app were positive overall. The marketing strategy involves targeting millennials as they are heavy smartphone and social media users and more likely to engage with brands online and through mobile apps.
Most restaurant chains are actively using Facebook to promote their brands and communicate with customers. The document analyzes several chains' Facebook pages to understand their practices and provide recommendations for independent restaurants. Millennials are more likely to research restaurants on social networks for business meals or special occasions compared to daily meals. They prefer to see factual information over promotions. While word-of-mouth is more common, those with positive experiences are more likely to share on social networks by liking or following pages rather than commenting or posting photos.
This business proposal presents an application called "Food O'Clock" that allows users in Hyderabad and Karachi, Pakistan to easily plan and organize food-related events. The app connects consumers to restaurants, venues, decorators and other services to save time and effort in event planning. It offers features like instant reservations, customization options, and discounted rates through partnerships. The proposal discusses the app's mission to make customers happy and save them time and money, as well as its marketing strategy, competitors, and financial plan to launch with $100,000 in startup expenses from January to December 2021.
The document describes a proposed mobile app called Food Pulse that aims to connect consumers and providers of perishable foods to reduce food waste. It estimates that over 40% of global food production is wasted and notes that supermarkets, farmers, and individuals often have excess fruits, vegetables, meats and other foods that could be sold or donated through the app. The app would allow consumers to request specific food items and be notified when providers have matching items available for pickup or delivery.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
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2. 2
Introduction
Wireless devices have changed the way individuals communicate, work and entertain
themselves. For many people in Gen Y, the last thing that is done before bed is to check their
smartphones, and it's often the first thing that is reached for in the morning. It is basically an
extension of a person. Two out of five said they “would feel anxious, like part of them is missing,”
if they couldn’t use their smartphones to stay connected. One in four people in Gen Y said the
amount of times they check their smart phones is countless. The smartphone has replaced the
newspaper, radio and PC, so it should come as no surprise that not only Gen ‘Y-ers’ but also
average aged people prefer smartphones along with PCs and even tablets. This opens up many
possibilities for looking for apps to suits their lifestyles needs. It is up to the ingenuity of developed
apps to identify consumer needs in order to produce the next successful app. That’s why people
who are busy with their life and work and do not have that much time for cooking use the Click 2
Cook apps to just make their life easier where they easily search for healthy recipes according to
their daily needs and demands depending on how much time they want to be spent cooking along
with what kind of food they want to cook. This business plan will introduce the foods and cuisine
app available on both iOS and Android.Click2Cook is designed to serve the needs of users,
potential customers and the cuisine service as a whole. Introduction of this mobile app is targeted
at United State of America. This plan will justify the apps value proposition, explain in brief the
apps key features, examine its product offering and identify the benefits to users and cuisine
services. The apps business model will be introduced and steps of implementation will be
examined, identifying key elements such as the apps capability, partners, key activities/resources,
cost, relationship, channels, customer segment, and revenue model and overall justifying the apps
value proposition. A market analysis of United State of America is conducted to determine the
potential for the app in the country, analysis potential opportunities and threats, as well as
determining the apps competitive advantage. A comparison with similar apps, will also be
analyzed. The final section of the business plan will examine potential risk such as ethical issues
3. 3
and socio-economic uncertainties that could potentially affect the apps growth and success.
Finally, the business plan will indicate the necessity of this app and argue that its value proposition
will convince any potential stakeholder of its success, necessity and demand.
Business Description:
Food and Cuisine industry and the E-recipe Mobile Application:
The cuisine of the United States reflects its history. The European colonization of America
yielded the introduction of a number of ingredients and cooking styles to the latter. The various
styles continued expanding well into the 19th and 20th centuries, proportional to the influx of
immigrants from many foreign nations; such influx developed a rich diversity in food preparation
throughout the country. Newspapers and magazines ran recipe columns, aided by research from
corporate kitchens (for example, General Mills, Campbell's, Kraft Foods). One characteristic of
American cooking is the fusion of multiple ethnic or regional approaches into completely new
cooking styles. For example, spaghetti is Italian, while hot dogs are German; a popular meal,
especially among young children, is spaghetti containing slices of hot dogs. The fact that most
Americans don't really even see this as a fusion of recipes shows just how common this trend is.
Similarly, some dishes that are typically considered American have origins from other countries.
American cooks and chefs have substantially altered these dishes over the years, to the degree that
the dishes now enjoyed around the world are considered to be American. Hot dogs and hamburgers
are both based on traditional German dishes, but in their modern popular form they can be
reasonably considered American dishes
Generally, the E-Cuisine with its primary goal is to provide an easy transmission and
communication of information in cuisine in forms of data and knowledge. Currently online food
industry is an emerging market and it is widely used in the US. Look out, America. This could be
the next future trend. As restaurant-delivery apps spread like wildfire throughout the country, more
people are figuring out that it's really easy to push a few buttons on their mobile devices, pay the
bill and tip online, and get dinner 30 minutes later. The habit is taking hold in New York, where
4. 4
about 58 percent of people's meals come from restaurants, either through takeout or dining in. The
national average is 47 percent (Zagat, 2015). The business has become fiercely competitive as
everyone from startups to Internet gorillas recognized the potential for America to start abandoning
its kitchens in favor of ordering food. Amazon (AMZN) is testing a takeout and delivery service
in its hometown of Seattle, letting people pay with their regular Amazon accounts.
Startup Caviar specializes in upscale eateries and, unlike its competitors, will pick up and
deliver the food instead of having the restaurants do it themselves. Up-and-coming payment
company Square acquired Caviar in August. Other rivals in the space include WunWun and
Postmates, both of which will pick up and deliver from retail stores in addition to restaurants.
Americans, now a days are more concerned about their health in terms of consumption of foods
(USDA, 2014). Hence, E-Cuisine is helping the food industry to increase industry standard thanks
to its role in maximizing the effectiveness in the agricultural industry by integrating both social
and professional networks.
The application click2cook specially design for individuals who are always in a rush with
hectic schedules and wanted to cook without much time consumption. But it does not mean that
the application do not have in general recipes. The targeted customers are mostly from working
people and busy college students who always have hectic and demanding days. The application
will offer recipes that can be cooked within 10, 20, 30,40,50,60 minutes with a segmentation of
special items, snacks, breakfast, lunch, and dinner. There is another segmentation of heavy and
light foods. The company has a guaranteed health certification. As in America the safety and health
issues are important. As there is no such application available right now in US that effectively
achieve this.
Mission Statement:
Click2cook “aims to revolutionize the online food industry by creating as little barrier as
possible between consumers and healthy eating, as well as, to provide customers with easy access
of timeline recipes and foods which are healthy and can be handheld wherever they go around the
world, through the implementation of secure communication platforms that lowers cost and time.”
5. 5
The mission statement above clearly emphasizes the role of the technology that we use to
deliver to continuously enhance our lives. The effectiveness of e-cuisine is proven through recipes
and cuisine data integration between restaurant and individuals on traditional platform which is
via supplier directly. Now, we maximize it with a higher level through integration between social
and professional network at our finger tips via mobile technology. The information of healthy
lifestyle foods and recipes is now secured and shared among the community for the purpose of
improving life quality, food practice, and eventually it could lift up the industry standards. Thus,
the mobile e-cuisine application indeed revolutionizes our way of thinking and the cooking
processes. It is indeed the tip at the iceberg which is full of great potential, and finally, it helps us
to stay connected and alive with information technology through the apps as this application will
be used to advertise other application which can be another profit generating unit of these
applications.
Business Goal:
The first goal is on the individual user side. It is to use mobile technology to create synergy
between users and recipes providers. The mobile e-cuisine application is an interactive platform
flexibly stimulating transactions between the individual users and the recipes provider. For
instance, online recipe searching, updating the account information online if the user purchased
any of his/her selected chef’s recipes, order prescription delivery if someone want to buy any raw
material of grocery and as well as, other ingredients, access to trusted information for advices in
cooking, enabling online conversations with recipe provider, and live chat button to chat for
assistance from expert cooks or chefs, e-payment system are all available through the integrated
system of the e-cuisine application. Hence, the mobile e-cuisine application enables the individual
users to manage their own food practice and change the way they live their lives by encouraging
healthier mannerism. Thus, the mobile e-cuisine application is a useful gateway between customer
and recipes providers, in which it maximizes efficiency and reduces much time in the cooking
process.
6. 6
The second goal is on the business side. It is to encourage self-cooking, cooking school,
tutorial providers to engage better information sharing, leverage the advances of mobile
technology in cuisine management and cross cultural food practices. Indeed, by applying the
mobile e-cuisine apps, the cuisine information data will need to be completely digitized for storage
and sharing. Purchases also have to be recorded via computerized input. Thus, this reduces
paperwork and produces better quality data. Hence, all information from various sources will be
consolidated into one unified information system for professional use. As a result, this digitized
information will be shared securely and enable more informed healthy lifestyle food practices.
These records will be flexibly accessed via the online system. Eventually, efficient information
sharing is able to help the industry to improve e-cuisine services, lifestyle of food practices,
increased industry standards, and most importantly, develop new recipes to change food habits.
Value proposition:
A value proposition is defined as a business or promoting quote that compresses why a
shopper or consumers ought to purchase an item or utilize a service. This announcement has to
persuade a potential shopper that one specific item or service will include more esteem or
preferable take care of an issue over other comparative offerings.
Companies utilize this announcement to target shopper or consumers who will advantage
most from utilizing the company's items, and this aides keep up a financial stability. The perfect
worth suggestion is brief and speaks to the customer's decision making processes. It pays a high
cost when customer dismisses the company’s value-proposition (IAL, I. and RETURNS, F., 2003).
7. 7
Need for healthy foods is vital for every individual across the world. Especially for the
working populous and students who are in new environment or cross borders for education.
Therefore, this need can be served need through technological advancement in mobile devices that
people carry all time. Most of the people in developed countries are concerned about their food
and diet practices.
Although approximately 50 competitors serve this market but some core important factors
are lacking which need to be considered while handling such a market. The target customers are
mostly the urban populous with busy schedule and individuals that want meals to match their fast
paced lives, in other words, fast and precise response on search criteria made.
8. 8
Targeted Market:
As discussed above, the target customers are individuals in the urban working populous
who have mobile devices like smartphones or tablets. As the focus is on health, most individuals
will distinguish the application by the precise information based on their search criteria. The first
market launch would be in the USA and followed by UK and other market globally where working
class customers are located high in populous.
C2C App’s Features (Products value proposition):
E-cuisine platform:
It is an interactive platform helps users to find the recipe that is healthy, tasty and fast to
cook. It has many illustrative pictures on cooking methods assists cooking processes effectively.
Hence these benefits provide a little differentiation among the competitors but also has potential
to serve the market with healthy recipes with fresh ingredients.
Online recipe with Set timeframe:
This is one of our key differentiation strategies by providing healthy recipes in a set
timeframe according to the consumer need. The app contains a simple click button namely “recipe
set time” and provides easy to prepare according to its timely requirement of the consumer. For
example, a user a selects a time range from 5 minutes to 1 hour in multiples of 5 minutes each.
Each set timed recipe will contain 15 recipes which can be made within the timeframe mentioned.
It would be a freemium service to which customer can access it free for the first month and then
would need to subscribe by paying after the first month.
9. 9
Expert Assistance:
Round the clock assistance is a provided service managed by Click2Cook call centers,
which is directly linked to master chefs who have expertise knowledge in a particular recipe or
field. This allows customers to try cross continental dishes with hands on, as well as video
assistance. This would be the premium service to which the customer will be charged based on
their selection of recipe.
Ingredient Locator:
It is one challenging part when it comes to cook new cross-continental recipes or diet
recipes with fresh ingredients especially on a busy schedule. Since globalization is rapidly growing
around the world which makes it available with all types of ingredients everywhere around the
world. But the question is where to find it. Due to busy and hectic schedules, there is no time to
go and search for specific ingredient or herbs used for cooking. The app comes up with an
“Ingredient locator” button which links with grocery shops servers to show the availability of
ingredients and its price. Its uses the GPS option in the mobile devices to located the nearest and
also provides navigation to the grocery shop using GIS technology. The users also have an option
for the ingredients to be delivered to ones doorstep to save time resources for a delivery fee. It is
also a premium service to customers whom pay monthly subscription charge and suppliers will be
charged for indirect market purchases through the app.
Recipe reminder:
This will help the customer to plan recipes accordingly and also help to remind them to
purchase certain ingredients while they are near a grocery shop radius using GPS and GIS
technology. Its makes purchase easier and also time efficient.
Above are the value propositions offered by the app, which is beneficial for both domestic
and also international consumers like Expatriates.
10. 10
Business model:
As Click2Cook (C2C) involves a lot of new concepts, which makes it tough to identify the
business model. It falls under an M-commerce business model where it is segmented as Business
to consumer (B2C) framework. It allows user to
Ubiquity and mobility – access information anywhere and anytime.
Convenience – ease to use and user friendly.
Localization – location based suggestions.
Interactivity – provides round the clock assistance.
Personalization – menu suggestions based on personalized preferences.
The implementation process of M-commerce business model is very important for the
application, as its value proposition has to be identified along with the model. As Click2Cook is a
healthy recipe provider using portable devices, developing and designing of application plays an
important role. Its platform should be reliable, should offer good security measures and revenue
generation model would be the next important criteria in the implementation process.
Designing and Developing Click 2 Cook Application:
This can be achieved by outsourcing idea to a software developing company with a
copyright agreement or hiring developers, to do the coding, debugging and installation of the
application. Developing the application, involves comprehensive database creation of list of time-
lined recipes, contacts of chefs, groceries store’s location and products available to generate
interest from user to make use of the application. This app needs to be made user friendly as well
for any age group, especially the older generation which may barely be using smartphones, but are
also the primary users of the app.
11. 11
Reliable and secure network:
Users can use a password to authenticate purchased recipe and to prevent unauthorized access if
their phone is stolen. Consumers will use either their credit or debit card to make payments and
their information would be secure due to 128 bit encryption. Cyber security is very important to
the business as it is the prime concern of all the customers. Providing security to user information
would be the best way to have loyal customer as they have the believe that their information is
secure the company.
Initial target Market:
USA:
Most of the people in US is are obese which contributes about 75 percentage of their population
(Ogden & Carroll, 2010; Flegal et al., 2012). It is considered to be one of the major threat as it cause
numerous health problems like Hyper-tension, coronary heart disease, type II diabetes , gallbladder
disease, stroke and some sort of cancer. Maintaining a healthy Diet is becoming a mandatary lifestyle in
the busy environment. About 67% of American population use smart phone which serves as medium to
convey and concentrate on health factors. Our suggestion to this problem is providing a solution in an
hand held device.
PESTEL:
It is an effective way to analyze the market conditions and factors.
Political factor:
US is having a very stable cyber laws designed by experts. As per recent update form
white house that US has extended its cyber law outside of USA to which the operation are done
internationally. Its gives us more power to have copy rights over our Applications and also to a
stable agreements with partners. (Eg. Apps available in google).
12. 12
Economic factors:
Purchasing power of USA citizen is 53,042 USD as of in 2013 (a data from World Bank)
which depicts that citizens in USA are wealthy enough to afford a smart device. Obesity is
consider to be one of the top five health problems in USA which people are willing to put in
money for remedies.
Social Factors:
Health consciousness is one major factors which is more socially shared belief in USA.
As it is 3rd highly populated country, People there are becoming more and more concerned
towards health and trying to find solutions in various aspect. It creates a huge demand on health
related products and services.
Technological factors:
After the invention of smart phone by Apple Inc. on 2007, US people have more affinity
towards it which enables them to find solutions for their problems more effectively and easily.
Being such well sophisticated technological market, it’s easy to penetrate and catch customers
with a proper Value addition in the project.
Partners:
Google play store:
Google Play, which was originally born and referred to by Google as the Android Market,
is Google's official store and portal for Android apps, games and other content for the Android-
powered phone or tablet. Just as Apple has its App Store, Google has the Google Play Store. By
merging the app with google play store gives access to worldwide market. Google Play’s
Development Console (2013) webpage provides a step-by-step guide on how to register the app
and launch it on Google Play. Android Developers provides a recommended checklist to
13. 13
understand the process, policies, agreements, tests of app’s quality, app content rating, platforms
and so on.
App store:
An app store (or app marketplace) is a type of digital distribution platform for mobile
apps. Apps provide a specific set of functions which, by definition, do not include the running of
the computer itself. Apps are designed to run on specific devices, and are written for a
specific operating system (such as iOS, Mac OS X, Windows, or Android). The functionality of
complex software designed for use on a personal computer, for example, may have a related app
designed for use on a mobile device.
Revenue generation model:
Click2Cook app will use the following revenue generation model.
1. Monthly subscription charges – after a month freemium period usage of the application,
customer would pay a subscription charge every month.
2. 1-2% of cost of ingredient would be charged to grocery shop owners as the app is
promoting its sale.
3. Advertising fees to place on a small banner on the app.
4. Consultation service or expert assistance will be charge depending upon the recipe
chosen by the user.
14. 14
Market, Competitors and Ethical Analysis:
Economic analysis:
The US is the largest economy in the world, with a GDP of $17.52 trillion in 2014, which
makes them ahead of the United Kingdom (UK) and Canada (Statista, 2014). In addition, with a
GDP per capita of $52, 800, the US has one of the largest and most technologically powerful
economies in the world (CIA, 2014). Due to the well being of the US from its economical power
and stability, Click2Cook has a great opportunity to operate in the American market.
The GDP of the UK is 2,687 trillion, and represents 4.07% of the world economy. The
country boasts of a favorable investment climate, but the government is challenged by a high
deficit and debt, which has forced it to curtail spending. The government also cut corporate tax in
15. 15
a bid to spur growth, but the economy continues to struggle due to stagnant growth and a banking
sector that remains vulnerable due to its exposure in Europe. (Mitropolau, 2013,pp.20-21)
The UK market consists of:
The population in the UK is 63,742,977 and the targeted market structure by Click2Cook,
is between 15 -24 years, which is 12.6% of the entire, population (and consists of male being
4,116,859 and female 3,945,146), the focus in the age group would consist of young adults that
live away from home. The major age group of 25-54, which is 41% of the entire population (male
13,299,731/female 12,843,937), would cater for individuals that are too busy to cook or busy
parents. This would be the age group that would be intensively be targeted by Click2Cook
(Anonymous, 2014,p.1).
The ethnic groups in the UK include, white 87.2%, black/African/Caribbean/black British
3%, Asian/Asian British: Indian 2.3%, Asian/Asian British: Pakistani 1.9%, mixed 2%, other 3.7%
of the total population. All groups would be targeted but the white population is the majority and
would be targeted intensively to increase revenue (Anonymous, 2014,p.1).
The statistics for the religious group are: Christian (this includes Anglican, Roman Catholic,
Presbyterian, Methodist) 59.5%, Muslim 4.4%, Hindu 1.3%, other 2%, none 25.7%, unspecified
7.2% (2011 est.). The majority is Christianity but Click2Cook needs to take into account other
religious requirements like the Muslim only eat Halaal (Anonymous, United Kingdom Religious
Groups, 2014,p.3).
The major cities in the UK are: LONDON (capital) 9.005 million; Birmingham 2.272
million; Manchester 2.213 million; West Yorkshire 1.625 million; Glasgow 1.137 million;
Newcastle upon Tyne 874,000 (Larsen, 2014,pp.9-10). The literacy rate in the UK is at about 99%
of the total population, male and female, aged 15 and over has completed five or more years of
schooling. Therefore individuals would be able to use the application.
16. 16
The Canadian market consists of:
Canada has a population of 34,834,841. The targeted market structure in which 15-24 years
consist of 12.7% of the population (male 2,267,210/female 2,142,085). And the most important
age group to Click2Cook is 25-54 years, which is 32%male 7,244,109/female 7,052,512)
(Anonymous, 2014,p.1).
The urban population is 80.7% of total population with a 1.06% annual rate of change. The
major city populations are: Toronto 5.573 million; Montreal 3.856 million; Vancouver 2.267
million; Calgary 1.216 million; OTTAWA (capital) 1.208 million; Edmonton 1.142 million
(Anonymous, Canada Demographics Profile 2014, pp.2-3).
The main languages are English and French, so the websites would have to be in both
languages. There is also a high literacy rate of 99% so usability of the application would be easy.
Obesity adult prevalence rate is 26.2%.
Three competitors that are popular in the target market
This section discusses the kind of competition Click2Cook is expected to face in the U.S
food and recipe industry. The country’s healthy food industry is extremely competitive with
reported of about approximately 80 food websites software and service retailers operating in the
market. In addition, the industry has rapidly expanded over the past five years, and it is expected
to continue to grow in the next five years to 2020. Advances in communication technology, such
as augmented reality, intelligent in store monitoring, sensor tags, have propelled the industry
forward and thus attracting more companies to invest. Therefore, understanding the features and
value proposition of these competitors operating in the target market is vital in mounting a
successful challenge and competitive edge (Spinner, 2013,p.1).
The main aim of this competitive analysis is to determine the strengths and weaknesses of
Click2Cook’s direct competitor’s in the US food industry and any weaknesses that can be
17. 17
exploited within the product development cycle. The following sections enlighten the three popular
direct companies/competitors that have been identified using information from corporate websites,
industry reports, newspaper articles and company profiles from independent sources in the target
market, which have the same or similar service offerings as Click2Cook.
Epicurious:
The main competitor in the US online food industry is an Epicurious.com website which
is under a Conde Nast publications. The company is the first and largest provider of digital food
advertising platform, sourcing from its subscribers as well as from renowned chefs. The company
was created in 1995 and is now part of the publishers food innovation group. The company has
over 2 million members with 24/7 accesses to affordable recipes via mobile devices, such as
phones and tablets and video step-by-step recipes, whenever consumers need it and from wherever
they are in the country. Epicurious also serves mobile content through applications available across
multiple platforms, including Android, Windows, and iOS phones and tablets, as well as the new
Apple Watch. Epicurious is considered to be the main competitor of Click2Cook because it can
leverage many economies such as economies of scale, well known brand name that Click2Cook is
trying to build (Epicurious, 2014,p.1).
Epicurious offered recipes, cooking tips and general information on food, wine, and dining
out and as reported last year Epicurious has more than doubled its membership and launched a
service that not only provides recipes to its subscribers but also recommends dining out places.
Also the company is ranked 15th in the world as one of the most innovative companies in the
digital food industry (Epicurious, 2014),p.1.
Epicurious caters to the market on a broad spectrum; it provides a wide variety of recipes
to its customers but has not specifically targeted the niche segment in the market, which are time
efficient healthy meals. Click2Cook saw this gap in the market and is attempting to be the market
leader in the digital health food market. And instead of suggesting restaurants as a link to the
18. 18
physical market. Its physical market strategies involve the delivery of fresh ingredients to its
customers.
Epicurious being the national leader in the industry has much strength. These strengths
include barriers of market entry, reduced labor costs, skilled workforce, existing distribution and
sales networks and also a high growth rate. It also has an established brand name in its target
market. However, the company has some limitations as the website is not very user friendly and
an expensive subscription plan.
All Recipes.com
Another strong competitor in the target market is Allrecipes.com, which was co-founded
by Tim Hunt, Carl Lipo, Mark Madsen, Michael Pfeffer, David Quinn, and Dan Shepherd in 1997.
Allrecipes.com is a global social networking service and forum headquartered in Seattle, WA,
which encourages users to post recipes, comment on and make changes to existing recipes and
search for specific recipes. In addition, it allows users to create recipe blogs, vote on pictures of
finished dishes, and receive awards based on their submissions and results. Users become part of
the community by reviewing and commenting on other people's food-related blogs, pictures and
recipes (AllRecipes, 2013,p.1).
As of 2010, Allrecipes.com was the most-visited online community for food and cooking,
with over 30 million visitors per month and more than 43,000 available recipes. All users may
search and read the site's content, but only logged-in, registered members may post recipes, write
blogs, add pictures, or write reviews. Registration is free which provides users with basic
functions. A paid "Pro Membership" is required for users to connect to each other, customize
recipes, and other features. The company transformed the digital food industry by enabling users
to interact with one another as if they were almost in the same room. The website is also accessible
and convenient and offers a wide variety of options such as appetizer, BBQ and Grilling, Breakfast
and Brunch, Chicken, Dessert, Healthy, Main dish, Slow cooker, Trusted Brands and Vegetarian
(AllRecipes, 2013,p.1).
19. 19
The site is updated about 3000 times daily and can be accessed at any time of the day, so
new variations of recipes are uploaded and updated which gives users value.
The food channel:
The Food Channel (not affiliated with Food Network) is a consumer Web site with food
recipes, news, reviews and advice. The site compiles information to produce food, industry trends
and aims to be a gateway for all things food. Site content is separated into four categories: recipes,
articles, blogs and videos. Recipes are created by The Food Channel chefs, as well as recipes from
featured cookbooks. Content for the site is generated by a team of editors and the chefs of The
Food Channel. Food bloggers also contribute content to the site. The Food Channel began as a
newsletter in the 1980s, it predicted and reported trends in the food industry and was published 23
times per year by Noble Communications. The Web site was launched on January 21, 2008, by
Noble Communications under the direction of CEO, Bob Noble and is headquartered in
Springfield, Missouri (TheFoodChannel, 2013,p.1).
The Food Channel compiles information to spot industry trends, using information
gathered by The Food Channel and Noble's Culture Waves team; food industry trends are analyzed
and reported on the site. In late 2008, the site released the Top Ten Food Trends of 2009, which
identified the significant food movements for consumers, food service professionals and
manufacturers. The site also introduced a food recipe Web widget. The widget provides users with
daily recipes created by the site's chefs or provided by partner sites. The recipe widget (which
consists of 9 round buttons which display different content when scrolled over) is a follow up to
the food trends widget that enables users to follow food trends. The company’s main strengths
include its value to customers, high quality care and convenience (TheFoodChannel, 2013,p.1).
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Other Future Competitors:
As mentioned previously, the digital food industry has rapidly expanded over the past five
years, and it is expected to continue to grow in the five years to 2020. Therefore, Click2Cook will
continue to face more competition in the future. Other minor potential competitors may include
companies such e-food delivery and Saveur. All of these companies are direct competitors to
Click2Cook catering to almost the same type of consumer needs (FoodAndWineMagazine,
2013pp.1-2).
SWOT Analysis:
Strengths:
Consumers will have the choice to either look for recipes that fall within a time frame or
order ingredients for particular dishes that save their valuable time and provide healthy
foods.
The company has Strong relationships with different suppliers that enable consumers to
buy ingredients for recipes.
Low capital requirement and high customer reach. Although it’s an application based
business due to this reason.
Reasonable premium charge that attracts customers.
The application is more informative compared to other one that gives them more accurate
direction.
Weaknesses:
Weak brand name, as the, business is new in the target market, and it takes time to build a
reputable the brand name and identity.
Less market awareness and reputation can be great weakness for the business.
Low customer retention due to low market awareness.
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Opportunities:
Large number of Internet user. 277,436,130 Internet users as of Mar/14, 87.0% of the
population. (Pew Research Center , 2014)
Large number of customer who are concerned about their healthy meal.
Target market consists of huge customer base.
Increase of trend of homemade foods.
There is an opportunity to strengthen the business network that will enable the company to
capture more market share as well as a brand name.
Diversification into related services. For instance, partnership and eventually the creation
of restaurant.
Threats:
There are already some cooking applications that have good brand names. For example:
How to Cook Everything Essentials, myfitnesspal, Jamie's Recipes, Modernist cuisine at
home etc.
The numbers of competitors increase daily which create more competitive pressures.
Slow cash flow of revenue. It is one of the biggest threats because Click2Cook has to the
breakeven to earn revenue as a new business.
Low barriers of entry, therefore Click2Cook faces a risk of intense competition
Competitive Strategic Approaches:
The purpose of creating competitive strategy approaches is to understand the viability of the
proposal if it is realized, and how to build a sustainable competitive advantage over other rivalries
in the industry. The features that are included in this section are:
22. 22
1. Market Seeking:
The whole idea of introducing an online platform for cooking is to capture more market
potential. Emphasizing on the value proposition of providing convenience to clients, this proposal
will be able to provide easy and time saving services to the people who are busy in their daily life.
2. Differentiation :
The difference between this proposal and what the competitors provides is the ability for
customers to get faster cooking recipes like within 15-20 minutes. So far, it is known that there’s
no competitor who provides cooking recipes with the information of place or shop name for the
ingredients where they can get it, as well as a delivery service. The link of the ingredients suppliers
will be provided and names of restaurant where they also can get healthy foods according to their
preferences. This will be our competitive advantage as the first mover who provides such services.
3. Growth
The opportunity to grow for this model is potentially large, given that Click2Cook could
successfully capture the online recipes market share. In the era where there’s many online recipes
application available in the Internet, sometimes customers want healthy recipes with less time
consumption. Customers will be willing to pay the premium to get these types of better services.
Click2Cook could also leverage their brand equity as a widely recognized and respected recipes
provider when it gains market share; the existing customer base will be the stepping stone creating
word-of-mouth to build trust and confidence to new potential customers that may want to try this
service.
4. Alliance:
The need to build strategic alliances with the ingredients supplied and some restaurants that
will provide better services as partners. Through strategic alliancing, these institutions could help
23. 23
Click2Cook as a medium to promote awareness of the services. Thus, mutually benefitting
relationships.
Regulatory, Social Risks/ challenges:
a. Social Risks:
One of the possible risks Click2Cook might face with the customers is the concern for
payment security threats like fraud, theft of credit card and sensitive personal information. For
example, it is common that hackers use link manipulation that directs paying customers into fake
replica websites that seems legitimate from a glance, customers unknowingly enters their personal
credit card information which could lead to the compromise of their account and money being
siphoned out from their accounts.
b. Regulatory Risks:
In the United States government, cybersecurity regulation comprises directive from the
executive branch and legislation from Congress that safeguards information technology and
computer systems. The purpose of cybersecurity regulation is to force companies and
organizations to protect their systems and information from cyber-attacks. Cyber-attacks include
viruses, worms, Trojan horses, phishing, denial of service (DOS) attacks, unauthorized access
(stealing intellectual property or confidential information) and control system attacks. There are
numerous measures available to prevent cyber-attacks. Cyber-security measures
include firewalls, anti-virus software, intrusion detection and prevention systems, encryption and
login passwords (Paul Ferrillo, 2014,p.1).
Takeaways for the Private Sector:
The Framework provides organizations with a number of benefits that have lead to a
stronger cybersecurity posture. These benefits include a common language, collaboration
opportunities, and the ability to demonstrate due to care in adopting the Framework, the ability to
promote better security within the vendor supply chain, and cost efficiency in cybersecurity
spending.
24. 24
The clear direction of regulator interest in the Framework is added to these benefits. As
more U.S. federal agencies and state governments adopt the Framework, and strongly encourage
private sector organizations to implement its approach, there can be little doubt that the Framework
has or will soon evolve into the de facto standard for cybersecurity—still voluntary, but
nonetheless, the standard.
This may mean a higher bar for cybersecurity controls, which will yield a consistent
expectation (from regulators and consumers) as to what cybersecurity means within each industry
sector. Customers may come to expect the same security protections for their sensitive information
from their electric company, and from their cell phone carrier, as they do from their bank. It is
important, therefore, for organizations to keep close watch on the recommendations from their
federal and/or state regulators about adopting the Framework. At some point, “voluntary” no
longer means voluntary, but instead comes to mean mandatory. (McDermott will and Emery,
2015)
25. 25
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