SlideShare a Scribd company logo
Know Your Audience
DigaForce
Mission
“To measure and categorize an
athlete’s social following to
increase endorsement earnings”
Problem
-Athlete’s struggle to increase
endorsement potential
-Only vanity metrics available
when negotiating
endorsement contracts
Solution
“the Nielsen of social”
 Crawls Facebook & Twitter
followings
 Analyzes unfiltered data – No
Surveys!
 19 socio-demographic
measurements
 5 personality trait categorizations
Why Now
“As sponsorship becomes more important
both for the sponsor and the sports body,
the need for accurate measurement will
increase.” – PWC Report
Digital Ad Spend
$113 Billion
Increase Social Ad Spend
64% US Advertisers
40%
Nike TV/Print
Value
 Athletes:
 Increase NUMBER of sponsorship
activations
 Increase AMOUNT of sponsorship
activations
 Increase EFFECTIVENESS of sponsorship
activations
 NFL Players Association:
 Better understand athlete / brand fit
 Increase revenue opportunities
Product
Socio-
Demographi
cs
DigaForce
Analysis
Delivery To
Brand/Agent
Psychometri
cs
Business Model
Monthly Subscription
Revenue Share
Team
 Anthony Pompliano – Founder and CEO
 Previous exit from The Community Corkboard
 Former US Infantry Sergeant
 Background in Sports and Military Intelligence
 Wade Minter – Lead Architect
 Red Hat, WebAssign, Rackspace, CTO at
TeamSnap
 Matt Cotter – Senior Engineer
 8+ years of algorithmic design
 Expert at UAV Tracking Software development
Contact
Anthony Pompliano
CEO
anthony@digaforce.com
(919) 523 - 7750

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