Indigenous media is owned, controlled, and managed by indigenous communities to develop and share culturally appropriate information in their own languages using local materials and resources. It is characterized by oral traditions of communication, storing information through memory, face-to-face information exchange within communities. Forms of indigenous media include folk and traditional media like gatherings, direct observation, and oral or written records. Indigenous media is important because mainstream media does not always reach rural areas, it is highly credible since near the source, and allows for local education and development by using direct community channels.

1. Different Types of Media

2. 1. When is the best time to use indigenous media
and why?
2. How does indigenous media help in the
development of education programs?
3. What is the difference between indigenous
media to the more common sources of information
such as library, internet, etc.?

3. 1. What may be the basis for the difference
in the role that different media play?
2. Why does this different types of media
exist?
3. Why are the social networks or websites
misleading?

4. 4. Why are online forums such as Zoom
Meeting and Google Meet regarded as the
best platform to seek support and assistance?
5. Cite three examples each for the three
main type of media.

5. Indigenous Media

6. Indigenous media is owned, controlled
and managed by indigenous peoples in order
for them to develop and produce culturally
appropriate information in the languages
understood by the community by utilizing
indigenous materials and resources.

7. Characteristics of Indigenous Media
•Oral tradition of communication
•Store information in memories
•Information exchange is face to face
•Information are contained within the border
of the community

8. Forms of Indigenous Media and their local
examples:
•Folk or traditional media
•Gatherings and social organizations
•Direct observation
•Records- maybe written, carved or oral
•Oral Instruction

9. Importance of indigenous media and
information:
• Popular media cannot reach some rural areas.
• Indigenous media and information are highly credible
because they are near the source and are seldom
circulated for profit.
• Indigenous media are channels for change, education,
and development because of its direct access to local
channels
• Development of education programs can be irrelevant
and ineffective if indigenous media and information is
ignored.