The document discusses conventions and characteristics of different music video genres including pop, hip hop, R&B, indie, dance, and rock. Pop music videos typically feature close-ups of artists, fun narratives in colorful settings involving dance routines to appeal to younger audiences. Hip hop videos usually take place in clubs or parties and feature luxury items, while R&B videos commonly include alcohol, parties, and revealing clothing. Indie videos sometimes have narratives and may be black and white, and dance videos are upbeat and feature scantily clad women dancers. Rock videos tend to be eerie or weird, displaying bands performing on stage with dark colors and uneasy camera movements.

1. Conventions of
Different
Genres of
Music Videos
Grace Flame

2. Pop Music Videos
 Close up of artists- shows innocence
 Fun and light hearted
 Video usually has a narrative
 Colourful
 Shows artist/band involved in dance
routines
 Appeals to younger target audience
 Teenager scenarios (having a crush)
foe whom the pop industry is aimed at
 Good/happy mood – location, happy
for example a beach/friends house
 Examples:
- Adele
- Katy Perry
- Taylor Swift

3. Hip Hop Videos
 Normally set in a club or party
environment
 Usually included the artist
 Usually other famous artists are features
in the video
 Usually no storyline
 Features jewellery, alcohol and sports
cars
 Features mansions and branded
clothing
 Typically women dancers or models
 Examples:
 Lil Wayne
 Drake
 Eminem

4. R’n’B Videos
 Use of special effects
 Artist/band always shown
 Alcohol and party scenes
 Close up of artists
 Usually dance routine
 Usually a narrative
 Women usually wear revealing clothing
 Usually set in calm locations such as houses,
beaches
 Money portrayed positively.
 Hardly no performance
EXAMPLES;
 Akon
 Snoop Dogg

5. Indie Videos
 Sometimes has a narrative
 Some special effects
 Shows band performing
 May be black and white
 Close up of artists and characters shown in
video
 Usually calm setting, but changes when
beat kicks in
 Shows artist or band throughout the video
EXAMPLES;
 Kaiser Chiefs
 Kings of Leon

6. Dance Videos
 Upbeat and fun videos
 Sometimes narrative
 All dancers wearing similar costumes
 Location – Clubs or party
 Bright colours
 Women dancers usually half naked
 Dance routines
EXAMPLES;
 David Guetta
 Calvin Harris

7. Rock Videos
 Eerie/weird videos
 Displays the band performing on
stage
 Hand-held shots
 Usually no narrative
 Usually dark/deep colours
 Uneasy camera movements
 Usually no use of special effects
EXAMPLES;
 ACDC
 Metallica