1) A brand is more than a logo or name - it is a promise and contract with customers that the product or service will live up to their expectations of what the brand represents. 2) Building a strong personal brand involves having clear purpose and passion that drives planning, engaging the right people, and persevering through both success and failure while maintaining an element of play. 3) Ultimately, each individual is responsible for managing their own personal brand as the CEO of "Me Inc." to ensure their skills and reputation remain desirable and marketable over the course of their lifetime.