Studio Output delivered a global campaign called #SomeoneLikeMe for Durex and MTV's Staying Alive Foundation to promote HIV awareness and education among young people. The campaign aimed to start open conversations about sex through social media in order to normalize discussions about HIV prevention. It featured sharing personal experiences and questions online anonymously to show people they are not alone in their concerns. The campaign distributed over 10 million condoms and saw successes including over 500 million social media impressions and over 12,000 attendees at events held around World AIDS Day.