Day 1 Venture Strategy Business Plan

1. Kakigori in Mexico

2. Why Kakigori?
• There is a long tradition of shaved ice
deserts in Mexico, but these are mainly
focused on cheap “snow-cone” style
offerings from street vendors.
• The constant warm climate in Mexico would
make for a year-round product.
• Wide offering of Kakigori machines from
Japan and a large supply of cheap high-
quality ingredients makes for a simple but
novel product that offers large margins.
• Simple set-up, preparation costs, and
equipment acquisition assure that Kakigori
stations can be easily scalable to any
market and location.

3. New Entrants:
Entry Barrier Low
High Imitation Rate
Suppliers:
Fresh Fruit Vendors
Specialized Equipment
Buyers:
Price Sensitive
Product Novelty
Competition:
Local Products
Traditional Vendors

4. $472,500. Net Profit $284,157
2016
$1,102,500. Net Profit $663,033
2017
$157,500. Net Profit $94,719
2018

5. Kakigori KSF
Product
Novelty
Targeted
Marketing
First Mover
Advantage