This document outlines the digital strategy and tactics for Plexo. It discusses the current digital situation including key stats for the website, email, LinkedIn and YouTube. The overall strategy is to create more downloadable content like ebooks and guides, optimize contact forms, and create more video and blog content. Tactics include increasing engagement, redesigning the website, driving more traffic, and converting engagement to sales. Metrics show increases in web traffic, email open rates, and YouTube viewings. The social media team and contact information are provided.

1. PLEXO
Blackstone
Digital
Strategy.
Prepared by Jordan Chenery

2. P R E S E N T A T I O N O U T L I N E
What to Expect Today
Current Situation
Growth
Overall Strategy
Key Tactics
Facts and Figures
Social Media Team
Contact Info
Plexo. | 2018

3. C U R R E N T S I T U A T I O N
Key Digital Stats
- Website
- Email
- Linkedin
- Youtube
Plexo | 2018

4. What We Learned
I F C O N T E N T I S K I N G ,
T H E N C O N V E R S I O N I S Q U E E N .
John Munsell

5. Plexo| 2018
G R O W T H
What we've done.
Utilsing content
Blackstone TV
Email campaigns
Blog Posts
SEO updates
Redesigning Website

6. O V E R A L L S T R A T E G Y
What We Plan To Do more of.
Downloadable Ebooks + Guides
Optimising contact forms
Video to Webinar format
Blackstone TV

7. Key Tactics
Concrete Gameplan Plexo. | 2018
Increase Overall
Engagement
Redesign Website
Drive More
Traffic to Sites

8. 4 3 %
i n c r e a s e
Web Traffic User sessions
4 8 . 7 %
i n c r e a s e

9. Key Tactics
Concrete Gameplan Plexo | 2018
Downloadable
content
Convert
Engagement to
Sales
More Video +
Blog content.

10. 3 3 %
Email Open Rate Increase in youtube viewings
5 4 4 %

11. Important Tactics
More content
By Blackstone team.
Plexo | 2018
In house video/editing
Faster Turnaround
Regular Analytics
Utilise what is working

12. H O W T O U S E D A T A
Strategies
Create more blogs that clients/prospects want
Create more videos that clients/prospects want
Set up budget for ideal prospects marketing
Online Webinars to qualify clients
Blackstone Staff to be sharing to boost awareness
Plexo. | 2018

13. C O N T A C T I N F O
Mailing address
PO BOX 257
South Melbourne, 3205
Email address
team@plexo.online
Website
plexo.online