This document discusses campaigning and provides guidance on how to effectively campaign. It defines campaigning as organizing for change and lists reasons to campaign such as addressing societal crises like climate change and inequality, as well as community problems. It emphasizes that the most important factors for campaign success are to listen and learn, and realize your own power which comes from various sources including collective action. The document outlines the campaign journey and provides tips for building campaign effectiveness such as having clear aims and values, developing skills and networks, and reflecting on lessons learned.