The Obama 2008 presidential campaign utilized new media to build the Obama brand from low name recognition to the presidency over two years. [1] The campaign prioritized new media and staffed it equally with other divisions, gathering a database of 13 million supporters through compelling content on platforms like Facebook, YouTube, email and mobile. [2] Testing, measurement, and optimization were central to the data-driven new media strategy of fundraising, volunteer mobilization, and communicating a focused, consistent message of change. [3] Obama's grassroots, supporter-centered approach revolutionized political new media and helped him become the 2008 Marketer of the Year.
This document provides an overview of key trends in social media marketing. It discusses the evolution of social media from the early internet days to today's landscape where platforms like Facebook have billions of users. Case studies are presented on successful social media campaigns conducted by companies like DiGi, Virgin Mobile, and HP. Guidelines are given for developing an effective social media strategy including listening, connecting, adding value, and measuring results. The importance of visual content, mobile optimization, and community building are emphasized.
Lessons from the Social Edge: The Good, The Bad, The EngagedMarcel Media
#HCIC 2011 Presentation with our partner NorthShore. Check it out and learn how to put together a killer strategy for social med marketing, and have fun on Facebook!
Interactive Marketing - Latin America Global Medical CongressEncore Media Metrics
Presented at the Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica 2010.
For more on interactive and social media for health care, please visit http://spurhealth.com.
The document provides an overview of a digital marketing strategy course. It discusses developing an integrated digital strategy with elements like assessment, branding, online environment, and media marketing. It emphasizes creating value for customers through engaging content and calls to action across social and digital platforms. The strategy should be regularly evaluated and fine tuned based on monitoring key metrics like user interactions, traffic sources, and company mentions.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...ShaadHamid
The rise of social media has led many brands to adopt social media strategies. The document discusses the growth of popular social networks like Facebook, Twitter, YouTube, and Google+ and how brands can benefit from a social media presence. It provides tips on setting goals and tactics for social media channels to increase brand awareness, customer engagement, and sales. The key recommendation is to align social media strategies with overall business goals and have the proper organizational structure in place to support social initiatives.
This document provides an overview of key trends in social media marketing. It discusses the evolution of social media from the early internet days to today's landscape where platforms like Facebook have billions of users. Case studies are presented on successful social media campaigns conducted by companies like DiGi, Virgin Mobile, and HP. Guidelines are given for developing an effective social media strategy including listening, connecting, adding value, and measuring results. The importance of visual content, mobile optimization, and community building are emphasized.
Lessons from the Social Edge: The Good, The Bad, The EngagedMarcel Media
#HCIC 2011 Presentation with our partner NorthShore. Check it out and learn how to put together a killer strategy for social med marketing, and have fun on Facebook!
Interactive Marketing - Latin America Global Medical CongressEncore Media Metrics
Presented at the Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica 2010.
For more on interactive and social media for health care, please visit http://spurhealth.com.
The document provides an overview of a digital marketing strategy course. It discusses developing an integrated digital strategy with elements like assessment, branding, online environment, and media marketing. It emphasizes creating value for customers through engaging content and calls to action across social and digital platforms. The strategy should be regularly evaluated and fine tuned based on monitoring key metrics like user interactions, traffic sources, and company mentions.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...ShaadHamid
The rise of social media has led many brands to adopt social media strategies. The document discusses the growth of popular social networks like Facebook, Twitter, YouTube, and Google+ and how brands can benefit from a social media presence. It provides tips on setting goals and tactics for social media channels to increase brand awareness, customer engagement, and sales. The key recommendation is to align social media strategies with overall business goals and have the proper organizational structure in place to support social initiatives.
Case examples - Merry Ann Moore content marketing, PR, branding & moreMerry Ann Moore
This document provides summaries of 10 case studies involving marketing, public relations, and communications projects. The case studies covered a range of clients and industries, including technology companies, political campaigns, retailers, environmental non-profits, and more. For each case, the document outlines the client and project background, objectives, tactics or approaches used, and results.
Yesterday was a Microsite. Facebook is Today. What will Tomorrow Be?Ripple6, Inc.
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today's quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you'll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You'll get answers to the following questions:
• How can you scale your social media strategy across the Internet?
• How do you put user generated content to work for you?
• How do you find advocates and then unlock their value in more places than one?
Joel Warady Social Media Club Amsterdam Presentation 19 May 2010Joel Warady
This document provides best practices for using social media successfully. It discusses how human emotions, not just reason, must influence marketing approaches. Brands are owned by those who love them, not just the companies that create them. Social media platforms like Facebook, YouTube, and Twitter can help engage communities and fans if content is compelling and responses are quick. Integrating online and offline efforts and adapting to changing connections will help build relationships and facilitate viral awareness of the brand. Marketing should involve the audience to co-create the brand message.
The intention of this presentation is to summarize our team’s findings after initial research in the Social Media Marketing space. We relied heavily on sources including: eMarketer, Altimeter Group, Forrester, and Marketing Sherpa. At the rate the space is moving, this presentation should be considered old news as of noon today. Also, I apologize in advance for my mediocre PPT artwork skills.
Social media audience_and_the_arts_an_introduction_v1Antony_Hing
Post GFC social media and social commerce are the new global growth zones.
Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity.
Marketers need to convert their messages into film and video friendly formats at professional quality.
Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation.
Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider.
Superchcarged word of mouth will determine the success or failure of brands.
Marketing plans must integrate social media because Google has made social content a ranking factor
The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example.
Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity.
Not all Audineces are equal: social change agents are the ones to find and engage with earliest.
There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers.
Get prepared, skilled, practiced and connected
Better yet aim to become a trusted authority in your niche!
The document discusses the growing use and importance of social media marketing, particularly Facebook and Twitter, in Japan and globally. It notes that Facebook usage grew 78% in Japan in the past year and may be the "Year of Facebook" in Japan in 2012. Twitter also overtook Japan's largest social network, Mixi, in users in 2011. The document provides examples of how brands can create content and run promotions on Facebook to engage customers and generate sales.
Social media offers the greatest opportunity for marketers in our generation. However, it also requires the greatest paradigm shift. The Social Media 201 presentation goes beyond setting up accounts on social networks and it lays a framework for first, becoming a company worth talking about and second, developing a successful social media effort.
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
The "Our world. Your move." campaign reached over 100 million people in at least 121 countries through activities involving 70% of National Societies. While the campaign increased awareness of humanitarian issues and the Red Cross, it was less successful in motivating mass online or offline engagement. The evaluation concluded that future global campaigns would benefit from having a clearer central message and call to action for publics.
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social responsibility activities and initiatives. Wolfstar launched a report at a conference in June 2011 that presented the key findings. Wolfstar will undertake a second UN Global CSR Report in 2012.
The document discusses how social media can be used as an effective marketing tool for organizations, non-profits, and campaigns by allowing them to tell stories, have conversations, and find people who can help make a difference, while also choosing the right social media platforms to engage their target audiences. It provides tips on developing a social media strategy, including defining objectives, researching audiences, choosing appropriate tools, implementing a plan, and sustaining conversations to keep supporters informed.
The document discusses the rise of social media and its impact on brand management. It shows that consumers now spend more time on social platforms like Facebook and blogs than email. Brands can use social media to gain market insights from continuous consumer feedback and target customers through personalized digital campaigns. However, some brands are reluctant to use social media due to concerns about losing control and not having the resources to properly engage on these new channels. The document advocates for brands to embrace social media but be prepared to listen to consumers and change based on their input in order to build engagement over control.
Measuring the Effectiveness of your Media StrategyLars Voedisch
Do you need to determine the journalists covering specific subject matter to pitch and prepare an executive for an interview?
Do you know your Competitive share of voice in the different lines of business?
Are you entering into new segments and markets and want a media pulse?
Dow Jones take on how to get quick answers to these pressing questions.
The Obama Campaign: 7 New Rules of ParticipationRahaf Harfoush
A presentation about how the Obama campaign helped define the 7 new rules of participation. Presented at Innotech and Voices that Matter Conference in 2008.
This document provides an overview of interactive marketing strategies and tactics. It introduces Ben Morton and his work in advertising. It then discusses the shift from traditional advertising being a monologue to interactive media enabling a dialogue. Various interactive marketing channels are examined, including banner advertising, online video, search engine marketing, email marketing, and social networks. Case studies are presented to illustrate building online communities and being timely and relevant on social media. Quotes emphasize the importance of not fearing being wrong and avoiding enabling mediocrity.
This document promotes advertising on the San Francisco Chronicle and Yahoo! by highlighting their large audience reach and targeting capabilities in the San Francisco Bay Area market. It notes that online retail sales are growing rapidly and that most people research products online before purchasing. It then describes how advertisers can target ads based on demographics, geographic location, and user behavior to reach qualified customers.
Wine Social Media and Mobile App Seminar in BlenheimBruce McGechan
This document summarizes a wine marketing seminar on using social media and apps to sell more wine. The seminar covers principles of social media engagement, including connecting with an audience, encouraging participation and sharing, and influencing customers. It also discusses effective social media practices like authenticity, interactions, advocacy and branding. Specific platforms like Facebook, photos and contests are explored as tactics to boost engagement. Metrics and testing are also reviewed to measure social media's impact on sales.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Case examples - Merry Ann Moore content marketing, PR, branding & moreMerry Ann Moore
This document provides summaries of 10 case studies involving marketing, public relations, and communications projects. The case studies covered a range of clients and industries, including technology companies, political campaigns, retailers, environmental non-profits, and more. For each case, the document outlines the client and project background, objectives, tactics or approaches used, and results.
Yesterday was a Microsite. Facebook is Today. What will Tomorrow Be?Ripple6, Inc.
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today's quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you'll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You'll get answers to the following questions:
• How can you scale your social media strategy across the Internet?
• How do you put user generated content to work for you?
• How do you find advocates and then unlock their value in more places than one?
Joel Warady Social Media Club Amsterdam Presentation 19 May 2010Joel Warady
This document provides best practices for using social media successfully. It discusses how human emotions, not just reason, must influence marketing approaches. Brands are owned by those who love them, not just the companies that create them. Social media platforms like Facebook, YouTube, and Twitter can help engage communities and fans if content is compelling and responses are quick. Integrating online and offline efforts and adapting to changing connections will help build relationships and facilitate viral awareness of the brand. Marketing should involve the audience to co-create the brand message.
The intention of this presentation is to summarize our team’s findings after initial research in the Social Media Marketing space. We relied heavily on sources including: eMarketer, Altimeter Group, Forrester, and Marketing Sherpa. At the rate the space is moving, this presentation should be considered old news as of noon today. Also, I apologize in advance for my mediocre PPT artwork skills.
Social media audience_and_the_arts_an_introduction_v1Antony_Hing
Post GFC social media and social commerce are the new global growth zones.
Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity.
Marketers need to convert their messages into film and video friendly formats at professional quality.
Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation.
Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider.
Superchcarged word of mouth will determine the success or failure of brands.
Marketing plans must integrate social media because Google has made social content a ranking factor
The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example.
Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity.
Not all Audineces are equal: social change agents are the ones to find and engage with earliest.
There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers.
Get prepared, skilled, practiced and connected
Better yet aim to become a trusted authority in your niche!
The document discusses the growing use and importance of social media marketing, particularly Facebook and Twitter, in Japan and globally. It notes that Facebook usage grew 78% in Japan in the past year and may be the "Year of Facebook" in Japan in 2012. Twitter also overtook Japan's largest social network, Mixi, in users in 2011. The document provides examples of how brands can create content and run promotions on Facebook to engage customers and generate sales.
Social media offers the greatest opportunity for marketers in our generation. However, it also requires the greatest paradigm shift. The Social Media 201 presentation goes beyond setting up accounts on social networks and it lays a framework for first, becoming a company worth talking about and second, developing a successful social media effort.
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
The "Our world. Your move." campaign reached over 100 million people in at least 121 countries through activities involving 70% of National Societies. While the campaign increased awareness of humanitarian issues and the Red Cross, it was less successful in motivating mass online or offline engagement. The evaluation concluded that future global campaigns would benefit from having a clearer central message and call to action for publics.
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social responsibility activities and initiatives. Wolfstar launched a report at a conference in June 2011 that presented the key findings. Wolfstar will undertake a second UN Global CSR Report in 2012.
The document discusses how social media can be used as an effective marketing tool for organizations, non-profits, and campaigns by allowing them to tell stories, have conversations, and find people who can help make a difference, while also choosing the right social media platforms to engage their target audiences. It provides tips on developing a social media strategy, including defining objectives, researching audiences, choosing appropriate tools, implementing a plan, and sustaining conversations to keep supporters informed.
The document discusses the rise of social media and its impact on brand management. It shows that consumers now spend more time on social platforms like Facebook and blogs than email. Brands can use social media to gain market insights from continuous consumer feedback and target customers through personalized digital campaigns. However, some brands are reluctant to use social media due to concerns about losing control and not having the resources to properly engage on these new channels. The document advocates for brands to embrace social media but be prepared to listen to consumers and change based on their input in order to build engagement over control.
Measuring the Effectiveness of your Media StrategyLars Voedisch
Do you need to determine the journalists covering specific subject matter to pitch and prepare an executive for an interview?
Do you know your Competitive share of voice in the different lines of business?
Are you entering into new segments and markets and want a media pulse?
Dow Jones take on how to get quick answers to these pressing questions.
The Obama Campaign: 7 New Rules of ParticipationRahaf Harfoush
A presentation about how the Obama campaign helped define the 7 new rules of participation. Presented at Innotech and Voices that Matter Conference in 2008.
This document provides an overview of interactive marketing strategies and tactics. It introduces Ben Morton and his work in advertising. It then discusses the shift from traditional advertising being a monologue to interactive media enabling a dialogue. Various interactive marketing channels are examined, including banner advertising, online video, search engine marketing, email marketing, and social networks. Case studies are presented to illustrate building online communities and being timely and relevant on social media. Quotes emphasize the importance of not fearing being wrong and avoiding enabling mediocrity.
This document promotes advertising on the San Francisco Chronicle and Yahoo! by highlighting their large audience reach and targeting capabilities in the San Francisco Bay Area market. It notes that online retail sales are growing rapidly and that most people research products online before purchasing. It then describes how advertisers can target ads based on demographics, geographic location, and user behavior to reach qualified customers.
Wine Social Media and Mobile App Seminar in BlenheimBruce McGechan
This document summarizes a wine marketing seminar on using social media and apps to sell more wine. The seminar covers principles of social media engagement, including connecting with an audience, encouraging participation and sharing, and influencing customers. It also discusses effective social media practices like authenticity, interactions, advocacy and branding. Specific platforms like Facebook, photos and contests are explored as tactics to boost engagement. Metrics and testing are also reviewed to measure social media's impact on sales.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
10 Lessons for Marketers from Barack ObamaVijay Sankaran
A presentation made at a Digital Marketing Conference in November 2008 on Obama's digital and email marketing strategy. Also appeared earlier as an article in Afaqs.com and Brand Reporter.
Barack Obama's 2008 presidential campaign was a case study in marketing excellence. He was the first presidential candidate marketed like a consumer brand. Obama employed four key strategies: 1) systematic branding with a consistent, targeted message, 2) strategic web marketing using online tools, 3) effective use of social media on platforms like Facebook, YouTube, and Twitter, and 4) extensive community organizing through volunteers. These strategies helped Obama raise more funds than John McCain, gain more social media followers, and engage voters, demonstrating how digital technologies and community involvement can maximize outreach in political campaigns.
The document discusses using social media and online organizing for campaigns. It provides examples of successful campaigns like Billionaires for Bush that used creative tactics. The document outlines lessons learned like having a strong brand, participation-based campaigns, and creative approaches. It also discusses tools for online organizing like petitions, finding communities on social media, and monitoring impact. Overall it focuses on how to strategically use social media and the internet to engage people and organize campaigns.
Sendible, BrightonSEO: Does the Trump card always work on Social Media?Sendible
Is all publicity good publicity? Are you playing to your strengths on social media or just using your Trump card to seek attention. Causing disruption on social can substantially grow your business or build walls between you and success.
Discover the ups of downs of being outspoken on social and how it’s not about how many followers you have, but the value you can offer to build lasting relationships with those that matter.
This document discusses marketing sins commonly committed by nonprofits and how social media can help address them. It outlines five sins of nonprofit marketing: 1) lack of market research to understand audiences, 2) ignoring basic marketing principles, 3) communications not focused on consumers, 4) undervaluing content development, and 5) treating marketing as a cost rather than investment. The document then explains how social media can help nonprofits with marketing by allowing two-way communication with stakeholders and easier content distribution. It provides statistics on the reach of key social media platforms like Google, Twitter, and Facebook and argues that nonprofits need to utilize these channels for leads, sales, and engagement.
CALPACT - Engaging Target Audiences march 15 2012Dan Cohen
The document provides guidance on using new media tools to educate the public and target audiences. It discusses planning communications strategies, identifying key audiences, and adjusting messaging for different audiences and media. Specific tools covered include social media platforms like Facebook, Twitter, Pinterest, Tumblr, and video sharing sites. The document also provides reality checks on reaching students and millennials with strategies like offering personal connections, soliciting user-generated content, and using mobile technologies.
Getting Started in Social Media: Who Has Time for This Mess?Kelsey Cox
Michael Clark, APR, Mitchell Communications Group, covers the history of communication, social media statistics and standings, tools for building an online presence and examples of social media success stories in this presentation.
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...Sendible
A social CRM is one of the most important aspects of keeping in contact with your social media community, clients and prospects. In this webinar we explore the extraordinarily successful social media campaign that Donald Trump undertook to win the US election and how we can learn from his approach to data, influencers and knowing your buyer personas.
We also look at other real-life examples of social media campaigns which have won and failed due to the approach companies took when targeting their buyer persona.
The agenda of this webinar:
- What we can learn from Trump’s social media campaign
- How brands can win and fail on social media
- Understanding your buyer personas
- Building a solid social CRM
- Finding and interacting with influencers
These case studies and great examples of social media successes and failures will be followed by showcasing how our tool, Sendible helps you build a social CRM, discover influencers and understand your target audience through our advanced reporting capabilities.
The full webinar video can be found at: www.youtube.com/sendible
Presenter: Luke Knight, Partnerships Manager, Sendible
The Social Media Democracy: How Did Social Media Change the 2012 Election?Social Media Today
Social media played a significant role in the 2012 US election. Researchers found that a single Facebook message on election day led to approximately 340,000 additional voters turning out. Many political campaigns employed sophisticated online strategies, such as nanotargeting different messages to various voter segments and remarketing to further engage voters. This webinar discussed how social media changed the 2012 election landscape and the power of paid, owned, and earned social media for political outreach.
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
This document discusses social media marketing strategies for non-profits. It provides statistics showing that most non-profits are using social media, with blogs and social networks being most popular. Examples are given of effective non-profit social media campaigns, focusing on community engagement. A 4-step strategy is outlined: listen and learn, plan, engage, and evaluate. Key aspects of planning include developing social media policies and monitoring, response, and engagement plans. The document emphasizes engaging supporters through conversations rather than just eyeballs and aiming for action over traffic.
Social Media for Non Profits semniar given at Westminster College in Mesa Arizona in October, 2013. Though the seminar was geared towards non-profits, the principles apply to any organization.
FutureGov and 6 Consulting hosted a session for people in local government with responsibility for communications and customer engagement. This is FutureGov's presentation, which was given by Dominic Campbell.
Social media provides opportunities for businesses but also risks that must be managed. It allows enhanced communication, branding and insights but could spread information quickly in a crisis. Most executives see risks but few have formal incident or policy plans. Governance is key to harness social media benefits while avoiding issues through training, monitoring and defined strategies.
Ceramic Tile Distributors Association Social MediaJeff Risley
This document discusses harnessing the power of social media for businesses. It outlines a 3 step social media strategy of listening and learning about conversations on social platforms, planning a social media policy and engagement strategy, and then engaging with stakeholders through various tactics like generating leads, addressing customer complaints, creating an online community and identifying influencers. The goal is to use social media to build relationships with stakeholders and educate them about products and services.
The document discusses how social media can be used for marketing purposes. It provides examples of how organizations have benefited from social media marketing, such as increased traffic and new business partnerships. It also notes that many people use social media to research health topics and provides statistics on fan numbers for social media pages. The document promotes the trademarked agency "Original Social Media Agency" and lists some of its accomplishments and clients. It then discusses a campaign launched by The Body Shop to raise donations and awareness, and notes the positive results including donation goals being surpassed.
Social media tools like blogs, podcasts, YouTube, and Twitter are defining communications trends in the third millennium. They allow for efficient and broad transmission of information by overcoming barriers like inertia and friction. While mass media was important in the past, electronic tools now facilitate broader communities without regard to geography. While concerns exist about social media, the benefits are likely to outweigh the negatives as healthcare learns from other industries already transformed by these technologies.
This document provides guidelines for conducting market and opinion research using the internet. It discusses basic principles such as ensuring voluntary participation, disclosing the researcher's identity, safeguarding respondent anonymity, using privacy policy statements, maintaining data security, addressing reliability and validity, guidelines for interviewing children, and restrictions on unsolicited email. It also provides additional guidance on these principles and guidelines for using internet access panels, including best practices for panel recruitment, project management, monitoring, maintenance, and privacy/data protection. The document aims to help researchers uphold ethical standards and comply with relevant laws and codes of practice when conducting internet-based research.
This document provides 26 questions for researchers to ask online sample providers to better evaluate their methodology and ensure sample quality. The questions cover topics like company profile, sample sources, panel recruitment, data quality validation, and privacy/compliance. The goal is to help researchers determine if a provider's online sampling approach is appropriate for their research objectives and needs.
2009, Opera, State Of The Mobile Web, Mayinternetstats
This document summarizes Opera Mini's growth and performance in May 2009. Some key points:
- Opera Mini saw 8% growth in users since April and over 136% growth since May 2008.
- India moved up and Ukraine moved down in the top 10 countries by users. Southeast Asian countries also saw strong growth, particularly Vietnam which grew over 400% in users.
- Google and Yahoo remained the most used search engines overall, though regional players like Baidu and Yandex dominated in China and Russia.
- The mobile web continued expanding rapidly, with over 9.6 billion pages viewed on Opera Mini in May 2009, up 11% from April.
Opera Mini saw impressive growth in March 2009 with over 23 million unique users, an increase of 12.1% from the previous month. Total pages viewed increased 17.4% to over 8.6 billion and data consumed increased 19.3% to over 148 million MB. Chile surpassed Brazil as the top Latin American country for Opera Mini usage. Nigeria joined the top 10 global list for the first time. Country snapshots showed strong growth across many markets including Russia, Indonesia, China and others.
This document provides a summary of key digital marketing trends in 2008. It found that while internet usage grew, the economic slowdown caused declines in some areas like retail e-commerce and display advertising. Search and video continued to grow substantially. Top trends included a focus on jobs, coupons and politics websites due to the economy, as well as growth of social media and video sites like YouTube and Hulu. Google became the top overall website.
The document provides a summary of mobile web usage in 2008 based on data from the Opera Mini browser. It finds that social networking sites dominated mobile web traffic globally and in most countries. The top three social networks globally were VKontakte, Facebook, and Friendster. Facebook saw enormous growth rates in many countries like Indonesia (+4380%) and Egypt (+3400%). The document predicts continued strong growth in mobile web and social networking usage in 2009, especially in developing countries.
Over the past few years, listening to radio via the internet has grown significantly in the UK. The survey found that 14.5 million people, or 28.9% of UK adults, have listened to the radio online. 9.4 million people do so at least weekly. Listen Again services, which allow listening to missed broadcasts, are popular, with 9.3 million people using them. 6 million people have downloaded podcasts. The average podcast user subscribes to 3.59 podcasts and listens for just over an hour per week. Comedy and music are the most popular genres. iTunes is the most commonly used software for accessing podcasts. Podcasting appears to have a marginal positive impact on live radio listening.
2. About me
• Millward Brown, Head of Global
Digital Development
• From Chicago, IL the home of
Barack Obama
• Former Managing Director of
Dynamic Logic in US and Europe
• Over a decade of experience
working in new media
• Worked on online effectiveness
research for Kerry (2004) and
Obama (2008) presidential
campaigns
3. Challenge: a two‐year product launch
• Low Obama brand
awareness
• Compared to Hilary
Clinton not many
Americans knew about
him or what he stood
for
• His likelihood to win
even the Democratic
nomination was highly
unlikely
3
7. Mobilizing the Obama brand
• New media was used to create awareness,
support and involvement among the voting
community
Outcomes:
• Database of 13 million supporters and voters
• Raised $650 million in funds contributed by
3.1 million supporters
– Doing the math...majority of contributions were
less than $200
• 5 million volunteers
• 5 million friends on various social networks
10. Focus and consistency
Obama’s
Speech on
• Adhered to consistent Health Care
brand, look and feel
and message
• David Plouffe’s “A Offline Health Volunteers
belief in alignment” Advertising
about Care in Talking to
Voters about
Health Care Health Care
• Only delivered Chicago, IL
content that they
knew their supporters
Internet
would value Advertising
about
Health Care
10
12. Nimble and timely communication
• Able to react quickly to
breaking news
• Palin’s “community
organizer comment”
– Campaign was able to launch
a fundraising email within a
couple of hours or Palin’s
speech
• Content uploaded to the
web vs. traditional media
outlets reporting on the
story
12
14. Testing, measurement and optimization
• The new media campaign was data‐driven operation
with a six person analytics team
• Always in touch with peoples’ opinions
• Tested and measured different aspects of the new
media program
– Voter segmentation studies
– Pre‐market testing
– In‐market testing
– Online conversions – sign ups, contributions
– Website usability
• For new media, the research tools and techniques
needed to be fast and flexible
14
15. Pre‐testing
• Pre testing was used for most
new media creative before it
was used in market
• Testing timelines were very
demanding with results
delivered within 24 hours
100% Creative Norm 75%
80% 63% 69%
60% 40% 46%
40% 33%
20%
0%
Tell Others About Believability Issue Importance
15
16. In‐market effectiveness
• Study found that this campaign
reached 60% of its intended
target
Females ages 35-65 years
Females
Metrics ages 35-65
Point Change
Association: John McCain banning all
+24.6*
abortions in America
Barack Obama Favorability (Top Box) +10.3*
John McCain Favorability (Top Box) -10.6*
John McCain Support Intent -18.9*
Sample Size
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19. New media strategy and tactics
1. Used Internet for gathering supporter
information
2. Used Internet for fundraising
3. Used Internet to attract and organize
volunteers
4. Online video and targeted display was
instrumental in the campaign
5. The use of email, mobile and social
media for quick communication and
high reach
20. Strategy: Gather voter information
Email Mobile
Flickr Search
Facebook YouTube
Mybarackobama.com
Twitter and Barackobama.com Display
Database of 13 million supporters
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22. Tactic: Mybarackobama.com
• 2 million profiles
• 200k events organized on the site
• 35k volunteer groups were created
• 70k people raised more than $30 million on their
personal fundraising pages
27. Tactic: Mobile and text messaging
• Anytime, anywhere
• 1 million signed up for
text alerts
• Vice President
notification via text
message and email
27