Understanding the Potential for Diabetes Healthcare Investment in India
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This document discusses the potential investment opportunities in diabetes healthcare in India. It provides the following key points: 1. India is experiencing rapid urbanization, rising incomes, and increased discretionary spending, fueling growth in private healthcare consumption. Chronic diseases like diabetes, hypertension, and respiratory illnesses present a large market opportunity. 2. India's healthcare infrastructure is below global standards, with most care delivered through scattered local clinics rather than centralized systems. This presents an opportunity to introduce more organized, process-based care models. 3. Diabetes in particular is a growing problem, with official estimates of 6% of the population affected but possibly up to 11% when including undiagnosed cases. The diabetes market
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Understanding the Potential for Diabetes Healthcare Investment in India
- 1. 1 UNDERSTANDING THE POTENTIAL INVESTMENT IN DIABETES HEALTHCARE - INDIA By DR. JONATHAN D’SOUZA PhD (Alternative Medicine), MSc. MBA
- 2. INDIA DEMOGRAPHICS Urban Rural Population 31 % 38 % 69% 62 % 2011 2020 E CAGR = 10% 1.32bn 1.2bn Per Capita Income 2011 2020 E CAGR = 13% USD 4200 USD 1219 15.7 32.6 19.8 11.6 7.7 4.6 4.8 2011 59.7 28 25.1 22.3 23.1 6 5 5 6.5 There is a distinct trend of urbanization, rising per capita income, discretionary spending power, fuelling domestic pvt. Consumption. Disc spending Basic Discretionary spending 40.3 72 2011 2020 E Consumption Expenditure (Excl. Govt) 2020 E 3.2 4 Misc F &B Transport Rent, Fuel Clothing Furniture Medical Recreation Source : India Census, Source : Pharmatutor, M Da &rk eBt irnegp oWrthite book, D&B report
- 3. HEALTHCARE INFRASTRUCTURE Healthcare Infrastructure is well below global Avg. & WHO guidelines 2.6 3.5 WHO guideline Global Avg. 1.3 0.9 0.7 2012 2005 2002 92 % of Healthcare Delivery is through stand alone clinics (Trade) Specialized care centers 8% Stand alone clinics 92% Expertise is Scattered & No two doctors are the same Protocols are non standardized and most records Source : Pharmatutor, Marketing White book are on paper India Drs / Nurses Per 1000
- 4. CHRONIC DISEASE MARKET IN INDIA Chronic Disease market size (people in mn) 95 60 55 Hypertension Diabetes Respiratory Chronic Disease market size ($ in bn) 300 286 256 Diabetes Respiratory Hypertension Lifetime value of a patient ( in $) 5,200 5,000 2,700 Respiratory Diabetes Hypertension CHRONIC DISEASE MARKET GROWTH RATE IS ESTIMATED @ 20 % BARRIERS TO CARE Tracking of multiple indicators Current system is curative & not preventive Time is a constraint Emotional & Psychological Burden attached CHRONIC DISEASE MARKET IN INDIA
- 5. Diagnosis Diabetic Counselling Diet & lifestyle UNDERSTANDING DIABETES DIABETES MELLITUS DIABETIC TYPES Devices Drugs “Is an endocrine disorder where pancreas are unable to secrete enough insulin to control blood sugar levels” i. e : A disease in which the body doesn't produce or properly use insulin Common causes include • Family History • Age • Sedentary lifestyle • Stress • Processed Foods Diabetes growth rate est. @ 21% Est. of undetected diabetes is @ 5 % of population Official estimates are @ 6 % of population Type 1: Insulin dependent Diabetes Type 2 :Non Insulin dependent Diabetes Gestational Diabetes DIABETES CARE COMPONENTS
- 6. UNDERSTANDING DIABETES - BEHAVOURIAL DIABETES MELLITUS Diabetes is a silent killer. Does not harm the Patient itself. Fatalities due to complications Est. 5% of population remains undetected Needs lifestyle control along with medication Allied issues are • Foot • Optha • Renal • Cardiac • ED Requires specific products / treatment suited to them IMPLICATIONS Need to create awareness Early diagnosis is important “Reversal” of diabetes possible In early and pre diabetes stages Need for “complete care” Demand for specific diabetes related products
- 7. Disorganized Organized Centralized EMR Continuous Contact Personal Brilliance Process based Reactive Proactive Sporadic Connect ‘No’ or Paper Records DIABETES OPPORTUNITY CURRENT HEALTHCARE SYSTEM (GAPS) IDEAL SYSTEM (OPPORTUNITY)
- 8. BEHAVOURIAL CHANGE NEEDED DUE TO CURRENT MINDSET / INFRA NEED TO ALTER CONSUMER MINDSET TOWARDS BRANDED HEALTHCARE AWARENESS FAMILIARITY CONSIDERATION PURCHASE LOYALTY BRAND INVESTMENT (% of revenue) EXAMPLES OF MINDSET CHANGE IN OTHER INDUSTRIES COOKING BRICK & MORTAR SHOPPING ON SITE SCHOOLS / COLLEGE ORDERING FOOD E COMMERCE DISTANCE EDUCATION / SHORT TERM COURSES LONG TERM PLAY WITH HEAVY INVESTMENT IN MARKETING / ADVERTISING FOOD INDUSTRY SHOPPING EDUCATION
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