This document summarizes a presentation by Jody Bailey on delivering winning products. It discusses how DevOps focuses on building products better through practices like continuous delivery, but does not ensure the products being built are better. It advocates taking a user-centered approach involving personas, user stories, MVPs, wireframes and design/build/measure cycles. This directed discovery process helps product experience teams develop a consistent, shared understanding to build great products through practices like empathy, collaboration and trust.

1. DW4
Session
6/8/16 4:15 PM
DevOps Is Only Half the Story to
Delivering Winning Products
Presented by:
Jody Bailey
Pluralsight
Brought to you by:
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2. Jody Bailey
Pluralsight
Jody Bailey is the chief technology officer at Pluralsight, the world leader of
online learning for technology and creative professionals. A veteran at delivering
innovative SaaS products that lead their markets, Jody brings more than twenty
years of experience building and leading enterprise technology teams, as well as
reimagining processes and systems to improve performance. With Pluralsight
since 2014, he is passionate about building teams, scaling technology
organizations, and delivering products that make a difference. Previously Jody
held technology leadership positions at Fidelity Investments, Vastera (JP
Morgan), VeriSign, Verint, and Workfront.

3. DevOps Is Only
Half the Story
to Delivering
Winning
Products
JODY BAILEY
CTO of Pluralsight

6. WE WANT TO
DELIVER GREAT
PRODUCTS
DEVOPS FOCUSES
BUILDING PRODUCT BETTER,
NOT BUILDING
BETTER PRODUCTS

7. devops
2009
agile developemnt
+
ops

8. Continuous Delivery
PIPELINE
Jasmine nugentcode
aws
stage
aws
production
go

9. techniques
platforms
tools
languages &
frameworks
technology radar
the magic is how
we work together

10. Autonomous Teams
Empowerment

11. PERSONAS
IDENTIFY WHO YOU ARE BUILDING FOR
VOC CPT CCT
PERSONAL
FAMILY
WORK
SOCIAL &
TECHNICAL
APTITUDE
SHORT
TERM
MOTIVATION
LONG
TERM
MOTIVATION
4-BAR STRUCTURE
USER STORIES
IDENTIFY THE WANTS AND NEEDS OF EACH PERSONA
VOC CPT CCT
USER STORIES THEMES STEPS DETAILS

12. MVP
USER STORY DETAILS COMPRISE MVP’S
VOC CPT CCT
MVP-1 2 DAYS
BUILDDETAILS TTD ANALOGY
MVP-2 2 WEEKS
MVP-3 1 MONTH
Wright Flyer
F-16 Jet
Millennium
Falcon
WIRE FRAMES
LOW FIDELITY UX COMPS / PROTOTYPES
VOC CPT CCT
80% CONFIDENCE
WIRE FRAME VALIDATE
(talk to
real people)
ITERATE WIRE FRAME VALIDATE
(talk to
real people)
ITERATE

13. DESIGN & BUILD
HIGH FIDELITY UX COMPS / CODE / SHIP
VOC CPT CCT
DESIGN BUILD SHIP
MEASURE TWEAK MEASURE TWEAK
measure
QUALITATIVE & QUANTITATIVE MEASUREMENTS
VOC CPT CCT

14. DIRECTED DISCOVERY
PERSONAS STORIES THEMES STEPS DETAILS MVP
1 2 DAYS
2 WEEKS
1 MONTH
2
3
VOICE OF CUSTOMER
MEASURE
(Qualitative &
Quantitative)
WIRE FRAMES DESIGN
& BUILD
VALIDATE
(talk to
real people)
ITERATE
(80%)
CUSTOMER PREFERENCE TEST
CUSTOMER
CONFIRMATION TEST
Product Experience Teams
PM
Devops Dev
ux
Teams
VOC’s
CPT’s
CcT’s
DIRECTED DISCOVERY
CONSISTENT
SHARED
UNDERSTANDING
CULTURE

15. Empathy
empathy
PM
Devops
know EACH OTHER
respect other’s
be vulnverable
live in reality
“the best idea wins”
idea
Dev
ux

16. working better with
dev & ops
But what about
working with
Product owners and
other members of
the team

17. fitting in
Collaboration
through
participation

18. $p34K 3n6|_13h
TRUST

19. RESPECT
equality

20. GREAT TEAMS BUILD
GREAT PRODUCTS