Test Driven Business
October 2013
@davidjbland
Intro to Neo
Neo is a global product innovation company. We create compelling mobile and Web products for our
clients, wit...
David J Bland
3
Principal Advisor @Neo
insert vanity
metrics here
{
}
1999
4
5
6
- Hits
We Measured…
Lots of VC money later…
7
8
9
- Transactions
- New
- Pending
- Submitted
- Under Review
- Approved
- Time to Approval
- API calls
- Authentication
- L...
10
B2C to B2B Customer Segment
Pivot
.ASP to XML Platform Pivot
App + Tools to App Zoom-In Pivot
11
“ The pivot used to be called the f&$@ up”
- Marc Andreessen
Lean Startup Conference 2012
12
Important!
The Lean Startup – Eric Ries
13
“Now we are drowning in data”
14
“Metrics are people, too”
- Eric Ries
15
Are your customers…
Aware of problem?
Actively seeking a solution?
Hacking together a solution?
Have $$$ for your solut...
16
17
What do you
measure here?
18
19
Acquisition
Activation
Retention
Referral
Revenue
Pirate Metrics – Dave McClure 500 Startups
20
Aware
Hopeful
Satisfied
Passionate
Lean Entrepreneur – Brant Cooper & Patrick Vlaskovits
21
Aware
Hopeful
Satisfied
Passionate
Acquisition
Activation
Retention
Referral
22
Questions?
Thank You!
@davidjbland
david.bland@neo.com
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Dataweek 2013 Keynote - Test Driven Business

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My keynote at Dataweek 2013 in San Francisco about lean startup and engines of growth.

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Dataweek 2013 Keynote - Test Driven Business

  1. 1. Test Driven Business October 2013 @davidjbland
  2. 2. Intro to Neo Neo is a global product innovation company. We create compelling mobile and Web products for our clients, with a focus on creating customer value and business success. Our clients include large enterprises, startups, and governments. Founded by Joi Ito (director of the MIT Media Lab) and Ian McFarland (ex-CTO of Pivotal Labs) we count Eric Ries (author of “The Lean Startup”) among our partners. We are dedicated to Lean Startup rigor and the close collaboration of business, technology and design. 2 Lean Innovation Our team of thought leaders has literally written the manuals for lean startup, lean UX and lean product management. At Neo, we put these ideas into practice every day. We obsess about value creation, as well as shipping great code. We treat our clients' products like our own. Agile Development We make great software, with deep expertise in Ruby on Rails and iOS development. We've been doing agile for years, and continue to lead the field. With Neo, you get the best industry talent, the very highest code quality, and unparalleled excellence in software strategy, scalability, and sustainability. Education We want to help you become successful, and part of that is teaching best practices. In our lean and agile projects, we often apprentice client staff. We also run focused workshops for our clients, run conferences on technology and design, and support the community through open source software and organizing meetups.
  3. 3. David J Bland 3 Principal Advisor @Neo insert vanity metrics here { }
  4. 4. 1999 4
  5. 5. 5
  6. 6. 6 - Hits We Measured…
  7. 7. Lots of VC money later… 7
  8. 8. 8
  9. 9. 9 - Transactions - New - Pending - Submitted - Under Review - Approved - Time to Approval - API calls - Authentication - License & Appointment - Brokerage Account - Funds Availability - Users - By Role - Last Activity - Commission - NIGO Rate… We Measured…
  10. 10. 10 B2C to B2B Customer Segment Pivot .ASP to XML Platform Pivot App + Tools to App Zoom-In Pivot
  11. 11. 11 “ The pivot used to be called the f&$@ up” - Marc Andreessen Lean Startup Conference 2012
  12. 12. 12 Important! The Lean Startup – Eric Ries
  13. 13. 13 “Now we are drowning in data”
  14. 14. 14 “Metrics are people, too” - Eric Ries
  15. 15. 15 Are your customers… Aware of problem? Actively seeking a solution? Hacking together a solution? Have $$$ for your solution? Adapted from Steve Blank – 4 Steps to the Epiphany
  16. 16. 16
  17. 17. 17 What do you measure here?
  18. 18. 18
  19. 19. 19 Acquisition Activation Retention Referral Revenue Pirate Metrics – Dave McClure 500 Startups
  20. 20. 20 Aware Hopeful Satisfied Passionate Lean Entrepreneur – Brant Cooper & Patrick Vlaskovits
  21. 21. 21 Aware Hopeful Satisfied Passionate Acquisition Activation Retention Referral
  22. 22. 22 Questions?
  23. 23. Thank You! @davidjbland david.bland@neo.com

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