Testing Transformation: The Art and Science for Success

MD
Half-day Tutorials
Monday, April 30th, 2018
8:30 AM
Testing Transformation: The Art and
Science for Success
Presented by:
Jennifer Bonine
tap|QA
Brought to you by:
350 Corporate Way, Suite 400, Orange Park, FL 32073
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Jennifer Bonine
tap|QA
A VP of global delivery and solutions for tap|QA, Inc., Jennifer Bonine began her
career in consulting, implementing large ERP solutions. Jennifer has held
executive level positions leading development, quality assurance and testing,
organizational development, and process improvement teams for Fortune 500
companies in several domains. In an engagement for one of the world’s largest
technology companies, Jennifer served as a strategy executive and in corporate
marketing for the C-Suite. In her career, she has had several opportunities to
build global teams from the ground up and has been fortunate to see how many
of the world’s top companies operate from the C-Suite viewpoint.

4/18/18
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© The Insights Group Ltd, 2009. All rights reserved.© The Insights Group Ltd, 2009. All rights reserved. © The Insights Group Ltd, 2009. All rights reserved.
Jennifer Bonine
jbonine@tapqa.com
Testing Transformation: The Art
and Science for Success
© The Insights Group Ltd, 2009. All rights reserved.

4/18/18
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I need your help…..
GOAL : Understand you key learning or
take-away from this session
TASK: Write down on the post it notes your
thoughts on what you want to learn and
leave with today
BUSINESS BENEFIT……
Sure
glad
the
hole

isn’t
at
our
end.

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Speed Networking –
technique to help connect teams
•  You have 5 minutes….
•  Get to as many people in the
room as you can
•  Introduce yourself the way you
would when networking
•  Ask them your question on the
card
•  Remember as many people as
you can that you speak with
Business
Beneﬁt…….

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•  Better connected teams outperform others.
•  People with stronger relationships rely on each other
more in times of need or crisis.
•  We succeed or fail based on our relationships
and the ability to leverage those relationships
to get work accomplished.
We need to get to know each other to help each other!

When do we start testing….
At about 6 months

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Can’t become complacent or ….
We get bored
and skills get
outdated
an adventure in the mid 1990's
?

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Where will we end up?......to be continued
As important: high development velocity, good quality.
Testing is recognized as important outside the
testing profession : Analysts, President, Others
Lesson learned:
●  Enabling easy testing
●  Shift left
●  Breaking down of walls and barriers
●  Collaberation
●  High visibility
●  Communication is key
●  Broader skill base
●  Customer advocate
●  Practice: Principles = understand both
Proliferation of Test Engineering today
●  Technologies and tools specific
●  Processes & Best Practices
●  Knowledge & Information sharing
●  Industry events
●  Academia and programs at universities

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15
Trend:
ü We are seeing Quality Assurance
require the convergence of 3 core
skills.
Solutions Focus Pays
Copyright © 2014 TAP/QA, LLC – Confidential & Proprietary. For more information: www.tapQA.com
Trends - World Quality Report
•  QA functions are becoming more mature in companies
with TCoE’s
–  19% now have them which is up from 6%
•  IT budgets for testing increasing
–  From 18% to 23%
•  QA still engaged too late in the SDLC creating
inefficiencies and waste
•  Mobile testing on rise
–  From 31% to 68%
•  Biggest challenges still is creating test data and
managing testing environments – 16% of projects now
create data as they go which is up from 5%, trending in
the wrong direction

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Importance of Penetration testing
and Security testing
•  Different testing mentality and approach
•  Awareness of tools and strategies
available
•  Increased complexity and risk with all
access points
•  One failure away from shutting the doors
in some cases depending on the size of
the organization
Are you embracing the changes
taking place around the quality
assurance profession?

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Table activity
•  Brainstorm the largest changes you are
seeing in your teams, organizations, and
companies
•  Write them on post it notes
•  Organize them on your flip chart into
themes or categories

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Different Types of Change
è Team Synergies in process and tools – due to
acquisitions or mergers
è Creating new paradigms – developing new ways
to add value or need to improve customer
satisfaction
è Strategic Planning – new plan is required due to
organizational changes or new competitors in
your industry
Test Engineering: Metrics"If you cannot measure
it, you cannot understand or control it"

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Impact of new Test Engineering
strategies:
Google+: 100 new features in first
90 days
Search: Idea-to-user in less than 48
hours
Chrome: A new version every 6
weeks
h
Digital Transformation
•  Today’s organizations
must evolve to embrace
current and emerging
technologies if they are
to survive
•  55% of executives
surveyed expect their
businesses to suffer
ﬁnancially if they don’t
take immediate steps to
digitally transform

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• VIDEO
Beginning Your DigitalJourney
So, your choice now is
simple: deny and fade, or
survive and thrive.
Definition of Digital Transformation?
Digital transformation has vastly different
meanings for different organizations.
Each must find its own path. Following someone
else will only lead you astray.
The Digital Ultimatum: Why Businesses Must Digitally Transform to Survive—and
Thrive

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Digital Transformation
Reality
• The old rules no longer apply
• Many leaders continue to deny that digital
technologies have already radically transformed the
business landscape
• Digital disruption is now part of our daily existence.
• Begin to plan for a more integrated, technical future.
Yesterday
Today
1.
BUSINESS
Put Your Customer
First
A survey found that 80% of CEOs
believe they deliver superior customer
experiences; only 8% of their customers
agreed.
This is a monstrous
disconnect - We can help!

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CUSTOMER
JOURNEY DECIDE USECONSIDERDISCOVER
COMPANY JOURNEY
SUPPORT
GUIDE, SHOW
& PERSUADE
UNDERSTAND,
RETAIN & UPSELL
BE RELEVANT
& CREDIBLE
BUILD
MINDSHARE
DIGITALIMPACT
WEB
MOBILE
ENGAGEMENT
R E A L I Z E &
E N H A N C E
VALUE
Buyer’s Journey
Customer’s first touch is digital
• Visit to your website
• Google search
• Social channels
In fact, by the time customers engage with you directly, they’ve done over 67%
of their pre- purchase decision making. Sales opportunities have come and gone
without notice. You missed it all.
Poor digital experiences are akin to a “Sorry, We’re Closed” sign.
.
2.
BUSINESS
Don’t Forget About
Employee Engagement
Engaging employees should be a central part
of your digital transformation strategy.
Organizations with over 50% employee
engagement retain over 80% of customers.
Turn employees into “Innovation Agents”

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3.
BUSINESS
Your Transformation Effort
Should Bridge the Old and
New
When you launch your transformation, resist
the temptation to view digital efforts as a new
way to execute old tasks.
In the next year, 42% of decision makers
hope to uncover new revenue streams.
4. A
C
B
IT
Business Insight Should
Not Require an Army of
Data Scientists
Fifty-three percent (53%) of IT leadership
viewed data
connectivity and integration as critical to
achieve digital transformation

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5.
BUSINESS
ThinkGlobal,Act Local
The Digital Ultimatum: Why Businesses Must Digitally Transform to Survive—and
Thrive
•  Make sure your not clinging to an outdated paradigm
where market shifts are slowenough for laggards to
react before damage is done.
•  We need to be agile in how we operate and work.
The agile mindset can be applied to all areas of your
business.
•  Fail fast and often
•  Change is inevitable
Critical Dimensions for Evolving
è Respect Differing Frames of Reference
è Develop Plans of Action
è Establish Synergistic Relationships
è Multiple Communication Styles
è Build Commitment
è Anticipate and Manage Resistance
è Understand Power and Influence

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How
we
view
the
world
and
change….

PERCEPTION

“All our knowledge has its
origins in perceptions.”
Leonardo da Vinci
Compass Learning Guide – The Key to Personal Effectiveness – Section 1.3

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d1:b:maps
of
the
world

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d1:b:maps
of
the
world

How many times do they bounce the
2 basketballs?

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What Do You Think?
Harvard Business Review 2002
What percentage of business issues are due
to the lack of inter-personal communication
skills not the competencies of the parties?
87%
© The Insights Group Ltd, 2009. All rights reserved. © The Insights Group Ltd, 2009. All rights reserved.
Change is about people and
how you choose to receive it and
adapt
•  Focuses on relationship as well as task
•  Find a common language
– Verbal and Visual
•  Seek to understand
•  Be part of the change
•  See it from all angles

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Strategies to Overcome Resistance
è Don’t overwhelm people
è Education and awareness – Principles
è Listen and get to the root of the resistance
è Target messages/communication by
personality type
è Get involved
è Get feedback and use all your resources
RETROSPECTIVE
•  TABLE ACTIVITY:
– Brainstorm on post it notes what is needed to
make your teams successful and key skills
they need to be able to do their job
– Break those out into themes on your flip charts

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Themes for key
skills
Performance = $$$
Performance and stress
testing are critical

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Speed, Traffic, Revenue
•  Google found that a 500ms slowdown equals
20% decrease in ad revenue.
•  Microsoft Bing found that a 2-second
slowdown means a 2.5% decrease in queries
and overall clicks.
•  Amazon finds a 100ms slowdown - one tenth
of a second! - can mean a 1% decrease in
revenue.
•  Yahoo! found that a 400ms improvement in
load time translated to a 9% increase in
traffic.
•  Mozilla mapped a 2.2s improvement to 60
million additional Firefox downloads.
Lesson
There are no technology
silver bullets

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TCP,
UDP
Lesson
Don’t be afraid to build stuff
knowing you might throw it
away.

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Lesson
Nobody cares about
security.
(until they do)

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Lesson
Continual learning: keep
your skills current
Final Lesson

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And make sure
and feed
people….
NET:NET
è Testing and technology will continue to evolve
è Be a part of the evolution
è Businesses will soon suffer financially if they fail to ready
themselves for a digital world
è Start the conversation in your organization
è Use your resources and be a perpetual learner
è Be creative and innovative
è Leverage experts who are helping people succeed in the
transformation

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Where do we go
next….
•  Great opportunity for all of us: leverage it
•  Use your resources available
•  Do something
Are you embracing the changes taking
place and adapting your testing and
development practices?

4/18/18
30
Jbonine@tapqa.com

Testing Transformation: The Art and Science for Success

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